Core Responsibilities Revenue Generation & Client Retention Drive sales from existing OEMs, distributors, and industrial clients (e.g., automotive, lighting, consumer electronics). Ensure timely collections and reduce bad debt exposure. Maintain high customer satisfaction and retention through proactive engagement. New Business Development Identify and onboard new clients across verticals like embedded systems, IoT, and industrial automation. Develop strategic partnerships with global suppliers and channel partners. Market Intelligence & Strategy Analyze market trends, competitor activity, and emerging technologies (e.g., microcontrollers, sensors, ICs). Recommend product positioning and pricing strategies based on segment insights. Cross-functional Coordination Collaborate with technical, procurement, and operations teams to ensure smooth order execution. Support logistics and supply chain optimization for timely delivery and compliance. Reporting & Forecasting Prepare MIS reports, sales forecasts, and customer feedback summaries. Present performance metrics to leadership and suggest course corrections.