20 Bi Analyst Jobs

Work with a major sales region with the Sales GM of that region to max revenue generation &attain corporate revenue targets Analyze customer Point of Sale and Channel Inventory data Identifying and implementing supply chain tools and automation

As a Business Intelligence and Data Visualization specialist, you will play a crucial role in developing and maintaining the reporting infrastructure to support stakeholders in gaining insights into their advertising campaigns. Your responsibilities will include retrieving, compiling, transforming, and validating data to create dashboards for various clients, leading to the analysis and optimization of media investments. Your key responsibilities will involve data integration and transformation, where you will extract and integrate data from multiple platforms using tools such as Supermetrics, APIs, or FTP into Google BigQuery. You will also be tasked with building and maintaining automated data pipelines and workflows to ensure efficient and accurate data ingestion. In the realm of data analysis and reporting, you will be responsible for developing and maintaining interactive dashboards and reports in tools like Looker Studio or Power BI to visualize key metrics. Additionally, you will structure and automate End-of-Campaign (EoC) reports for scalable reporting and address ad hoc data requests while updating dashboards based on evolving needs. Ensuring data accuracy through data validation and QA processes will be a crucial part of your role. You will conduct QA checks between media platforms and reporting outputs using tools like SQL, Excel, and DAX to identify and resolve data discrepancies, monitor data feeds for gaps or failures, and troubleshoot issues. You will also oversee QA processes for data provision to client data warehouses. Furthermore, you will collaborate with client teams to resolve data gaps and escalate issues as needed while building and maintaining taxonomy workflows to ensure adherence to naming conventions across all media channels. To excel in this role, you should have proven experience as a BI Analyst or in a similar role within data and analytics. Ideally, you will have 2-4 years of work experience in data management, data visualization, and data analytics, preferably in a marketing or media agency. Experience with Looker Studio for building dashboards is a must, along with knowledge of visual techniques for data analysis and presentation. Experience with pipeline tools like Supermetrics/Adverity, working in a Cloud environment (Google Cloud Platform), SQL, and Python is highly desirable. Your success in this position will also depend on your ability to ask questions, provide thoughtful answers, communicate effectively, think strategically, and collaborate with a partnership mindset. Your high sense of accountability, ownership, curiosity, and willingness to learn will be key attributes in thriving in this fast-paced and deadline-driven environment. If you are a proactive problem-solver with strong analytical skills and a passion for data visualization and analytics, we encourage you to apply for this role and be a part of our dynamic team.,

Job_Description":" MinutestoSeconds is a dynamic organization specializing in outsourcing services, digital marketing, IT recruitment, and custom IT projects. We partner with SMEs, mid-sized companies, and niche professionals to deliver tailored solution Requirements Role- Video Editor intern Exp- Fresher Stiphend will be provided. Location- Mumbai (Thane) Job Responsibilities - Edit videos using Adobe Premiere Pro (basic knowledge required). - Assist in creating animated videos on platforms like Vyond and Powtoon. - Design basic visuals using Canva or similar tools. - Collaborate on video scripts using ChatGPT and other AI tools. - Use AI tools like Hey Gen to create Videos - Support SCORM-format content development (training provided). Requirements - Basic skills in Premiere Pro (or similar editing software). - Familiarity with Canva or other design tools. - Good command over English (written & spoken). - Comfort with AI tools like ChatGPT, hey gen, Google VEO3 for ideation, scripting and video making. - Eagerness to learn new tools and formats (Vyond, SCORM, etc.). - Freshers welcome creativity and willingness to learn matter more than experience. ","

Desired Candidate profile 1-2 years of experience in Power BI & Power Apps. Strong understanding of Excel formulas, functions, and pivot tables. Excellent communication skills for effective collaboration with cross-functional teams. Ability to work independently on projects while meeting tight deadlines. Benefits

Build and maintain dashboards and reports using Looker, SQL, and Python Gather requirements and deliver actionable insights to stakeholders Ensure data accuracy, consistency, and performance in reporting Automate recurring reports and support ad-hoc analyses Requirements Proficiency in SQL; familiarity with performance tuning Experience with BI tools (Looker, Tableau) BI & Reporting experience in Marketing/Loyalty field preferred Basic Python for data analysis Strong analytical and communication skills Your Life and Career at Saks: Exposure to rewarding career advancement opportunities A culture that promotes a healthy, fulfilling work/life balance Benefits package for all eligible full-time employees (including medical, vision and dental).

Experience : 5+ years of proven experience Note : This will be a remote/WFH opportunity and shift will be EST time (5.30 pm - 2.30 am IST) Job Purpose : The Senior Data BI Analyst will be responsible for designing, implementing, and maintaining data solutions to support business intelligence initiatives across multiple departments, with an emphasis on product performance and strategic analytics. This role requires expertise in BI tools and cloud technologies to create scalable, interactive dashboards and data assets that empower data-driven decisions. Key Responsibilities Dashboard & Report Creation: Develop, maintain, and optimize BI dashboards using tools like Power BI, Tableau, and AWS Quick Sight. Data Modeling & Processing: Design and build efficient data models and processes using SQL, Azure Data Factory, and Fabric to support scalable data solutions. Advanced Analytics & Machine Learning: Apply machine learning and predictive modeling techniques to generate insights for strategic decision-making. Azure AI/ML Studio preferred. Cross-Functional Collaboration: Work closely with stakeholders, Finance Data Specialist and/or management to understand their requirements, translate documented business needs into data solutions, and clarify any ambiguities. Data Quality & Governance: Ensure data integrity and governance through regular audits and data quality checks, collaborating with domain teams to promote data mesh principles.

Develop, implement, and maintain business intelligence solutions using various analytics tools. Provide data-driven insights to assist decision-making and improve business performance through reporting and dashboard creation Required Candidate profile Must have exp in SSIS tool, Azure datafactory, SQl, integration server,AI tool microsoft 365 co pilot,python py spark also will be good Must have exp in ETL

Join Teleperformance - Where Excellence Meets Opportunity! Teleperformance is a leading provider of customer experience management, offering premier omnichannel support to top global companies. Our diverse service locations, including on-site and work-at-home programs, ensure flexibility and broad reach. Why Choose Teleperformance? We emphasize the importance of our employees, fostering enduring relationships within our teams and communities. Our dedication to employee satisfaction distinguishes us. Utilize advanced support technologies and processes engineered to achieve outstanding results. We cultivate lasting client relationships and make positive contributions to our local communities. Become Part of an Exceptional Team! Join Teleperformance, where our world-class workforce and innovative solutions drive success. Experience a workplace that values your development, supports your goals, and celebrates your accomplishments. Job Description Business Intelligence (BI) Data Analysis work includes: Analyzing business intelligence data to inform business and product decisions Blending historical data from available industry reports, public information, field reports or purchased sources as input to analyses Identifying and analyzing industry/geographic trends and competitor market strategies and monitoring current/potential customer trends Partners with other areas of the business (e.g., Marketing, Logistics, Customer Service, etc.) to model the outcome of implementing potential business strategies Positions on this level are fully proficient in executing established standards. Works independently within set frames and follows set course. Has a knowledge base typically acquired from a professional/university degree and approximately 1-2 years of practical professional experience in a particular area. Develops own knowledge, shares best practice and develops relevant/appropriate solutions. Positions at this level are expected to continuously improve the day-to-day activities/processes. Can be a formal team leader of more junior co-workers and may set day-to-day operational objectives. Be One of Our People: It is our mission to always provide an environment where our employees feel valued, inspired, and supported, so that they can bring their best selves to work every day. We believe that when employees are happy and healthy, they are more productive, creative, and engaged. We are committed to providing a workplace that is conducive to happiness and a healthy work-life balance. We also believe that to be our best selves, we need to be surrounded by people who are positive, supportive, and challenging. We are committed to creating a culture of inclusion and diversity, where everyone feels welcome and valued. Teleperformance is an Equal Opportunity Employer Job Application Accommodation: If you have questions or need an accommodation for any disability during this application, please contact your local Teleperformance location for assistance.

A detail-oriented Business Analyst with strong experience in Data Analytics, Power BI & Spotfire, and exposure to Quality Assurance and Data Governance. This role involves designing, developing, and maintaining impactful dashboards and reports to support data-driven decision-making across the organization, while ensuring data accuracy, consistency, and compliance.

About Bazaarvoice At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products. The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. Its a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesnt attract new consumers, convert them, or earn their long-term loyalty. Our brand promise : closing the gap between brands and consumers. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia. It s official: Bazaarvoice is a Great Place to Work in the US , Australia , India , Lithuania, France, Germany and the UK ! Job Description : Roles and Responsibility: - Marketing Performance Analysis & Reporting - Customer Insights & Segmentation - Data-Driven Strategy & Optimization - Data Management & Integrity - Forecasting & Predictive Analytics - Cross-Functional Collaboration Must have Skillsets: - Looking for 5+ years candidates experienced in Marketing Domain. - Experience in Google Analytics, Salesforce, Marketo - Candidate should understand the marketing funnel from top to bottom. - Candidate should be well versed with Tableau reporting Why You ll Love Working with Us? - Work with cutting-edge technology in a collaborative, global team. - Competitive salary + good benefits (insurance, annual leave, bonuses, referral rewards, and more). - We re Great Place to Work Certified (3 years in a row!). - Hybrid work model ( 3 days in office - Prestige Pacific tech park, Kaadubeesanahalli,Bellandur). #LI-Hybrid#LI-CK1 Why join Bazaarvoice? Customer is key We see our own success through our customers outcomes. We approach every situation with a customer first mindset. Transparency & Integrity Builds Trust We believe in the power of authentic feedback because it s in our DNA. We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance. Passionate Pursuit of Performance Our energy is contagious, because we hire for passion, drive & curiosity. We love what we do, and because we re laser focused on our mission. Innovation over Imitation We seek to innovate as we are not content with the status quo. We embrace agility and experimentation as an advantage. Stronger Together We bring our whole selves to the mission and find value in diverse perspectives. We champion what s best for Bazaarvoice before individuals or teams. As a stronger company we build a stronger community. Commitment to diversity and inclusion Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world s smartest network of consumers, brands, and retailers.

Power BI Analyst Hello. We re Haleon. A world-leading consumer health company. Shaped by all who join us. Together, we re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Crocin, Iodex, Sensodyne, Eno, Otrivin, Advil and Centrum - through a unique combination of deep human understanding and trusted science. What s more, we re achieving it in a company that we re building together. In an environment that we re co-creating. And a culture that s uniquely ours. Care to join us. It isn t a question. A career in Data and Digital Enablement where none of us stand still. Data and Digital Enablement team at Haleon Business Services (HBS) is responsible to transform HBSs vast data assets into strategic advantages. Our team drives data led decision making, risk mitigation, innovation and value within HBS. We leverage advanced analytics, artificial intelligence, automation, and decision science methodologies. As a Power BI Analyst, you will work closely with multi-functional stakeholders to understand their requirements. You will then build cutting edge digital solutions in collaboration with our Digital and Technology team. You will also enable digital and data literacy across the functions and services managed within HBS. What will your individual contribution at Haleon be? Design, develop and maintain Power BI reports and dashboards. Train end-users on how to use Power BI reports and dashboards effectively. Collaborate with the data engineering team to ensure automated data pipelines with high accuracy, completeness and regulatory compliance. Develop and maintain documentation for all digital enablement solutions. Additionally, experience with Power Apps and Power Automate is highly preferred, enabling you to: Automate business processes and workflows using Power Automate, increasing efficiency. Build custom apps using Power Apps to streamline business processes, enhancing productivity. Integrate Power BI reports and dashboards with Power Apps and Power Automate to provide end-users with a seamless experience. We re the people changing the future of everyday health. So, you will be someone who has: Intellectual curiosity. Strong communication with global stakeholders. Self-starter, flexible, adaptable, able to work cross functionally. Problem solving and analytical skills. Ability to simplify information and represent it visually for a broad audience. Strong knowledge of DAX, Power Query, and M language. Experience in data modelling, data warehousing, and data visualization. At least 6 years of experience creating Power BI solutions across multiple functional areas. Bachelors degree in business, computing, statistics, mathematics or science. .

We are seeking a skilled Pyramid BI Analyst to join our dynamic team. In this role, you will leverage Pyramid Analytics platform to transform complex data into actionable insights, driving informed business decisions. Your expertise will empower stakeholders across the organization to make data-driven choices with confidence. Responsibilities: Develop and maintain dashboards, reports, and data visualizations using Pyramid Analytics tools to support business decision-making. Identify trends, patterns, and anomalies in data to provide insights and recommendations. Administer and manage Pyramid BI platform, ensuring optimal performance and availability. Monitor system performance, identify issues, and implement solutions to enhance efficiency. Design and implement data models that integrate data from sources like Salesforce, AWS etc. Replicate reports and dashboards from Tableau CRM and other tools to Pyramid Analytics Collaborate with stakeholders to understand their data needs and provide tailored reports/dashboards. Provide training and support to end-users on Pyramid BI functionalities. Stay updated with the latest Pyramid BI features and best practices. Requirements: Strong knowledge of Pyramid BI architecture, components, analytic models and functionalities. Familiarity with Pyramids PYRANA query engine is a plus. Strong experience with Pyramid Analytics, including data preparation, business analytics, and data science modules. Proficiency in SQL for data extraction and manipulation. Experience with other BI tools like Power BI or Tableau is advantageous. Excellent understanding of Pyramid licenses, user types and access controls. Excellent problem-solving skills and attention to detail. Strong communication and interpersonal skills. Ability to work independently and as part of a team. Preferred Qualifications: 3+ years experience in a business intelligence or data analytics role, with hands-on experience using Pyramid Analytics. Certification in Pyramid BI or related technologies. Experience with other BI tools (e.g., Power BI, Tableau). Knowledge of data warehousing concepts. Experience in the Automobile sector is plus

The role is based in Pune, India. Compensation to be paid in INR. Defining and developing data sets, models and cubes Build simple to complex pipelines data flows in ADF which includes extracting data from the source system into the data warehouse staging area, ensuring data validation, data accuracy, data type conversion, and business rule application. Strong Visualization skills in PBI , expert knowledge in writing advanced DAX in Power BI, Power Queries , Power Automate , M Language , R Programming. Advance knowledge of Azure SQL DB Synapse Analytics , Azure Data Bricks, Power BI Should be able to analyse and understand complex data. Knowledge of Azure data lake storage is required and Services like Azure Analysis Service SQL Databases.

AVIVYS is a platform where talent meets opportunities to unlock their potential. A place to learn, upskill, showcase their talents, gain CV points & get hired while unlocking their true potential. This enables professionals to eventually get hired by their dream employers. AVIVYS believes that you can unlock your dreams with genuine efforts. Key Responsibilities - Work with stakeholders to elicit requirements for analysis and reporting for marketing initiatives. - Identify trends and help shape business decisions through data insights. - Set up Google Tag Manager (GTM) across multiple websites - tag implementation, configuration, testing and debugging - Implement and enhance Looker Studio dashboards for KPIs, conversion funnels, traffic sources and performance of marketing campaigns. - Build and enhance Power BI reports enabling deep insights from all the data sources - Write optimized SQL for ETL required for analysis - Collaborate with internal brand and software teams to achieve consistency and effective tagging and reporting - Be the key point person for GA4, GTM, Power BI expertise and support market-tech teams Skills Required - Bachelors degree in Computer Science, Information Systems, Statistics, Marketing, Economics or a related field with at least 6 years of experience. - Experience working with B2C e-commerce or digital services with multi-brand organizations - Hands-on and solid understanding of full-funnel measurement strategies with user journeys from ad click to conversion or quote completion - Experience working with North American (US and Canada) based teams is highly desired - Solid understanding of channel mechanics, KPIs, & best practices in digital marketing analytics - Strong analytical skills, including building measurement and testing plans, generating models, and performance projections. - Knowledge of DAX formulas, custom visual development in PowerBI is desired - Microsoft Power BI certification would be nice to have - Experience with A/B and multivariate experiments - Advanced experience building complex dashboards in visual analytics tools such as Power BI, Tableau, and Looker Studio. - Established history of creating detailed, advanced reporting. Position Benefits - Competitive salary and benefits package. - Opportunities for professional development and career growth. - Collaborative and dynamic work environment. - Flexible work arrangements. - Stable and no-fuss culture

BI Analyst, WebFocus , SQL, Tableau, Alteryx, Power BI for data visualization & workflow automation, banking/financial services industry exp., ETL processes, cloud BI environments(AWS, Azure), Agile/Scrum, Snowflake, InfoAssist, App Studio, BI Portal

This role will help Open Blue teams and leaders with critical reports and metrics needed to run our business. This person is a strong communicator, who can guide a requirements giver to describing what they want and need in a metric and dashboard. They can also ask thoughtful questions of the datasets, investigate their fit for purpose and use good judgement. Lastly, they are able to use a variety of technologies from simple to complex, to create and iterate on the reports and visuals via user feedback. Technical Skills: BI Analyst, Power BI, MS Office Suite, and Snowflake Required Skills: Minimum of 5-8 years of experienced and demonstrated maturity in leading projects Business acumen, proven in any other industry and aptitude to learn the digital space. Software as a Service would be preferred but not required. Ability to define metrics. Attention to detail when identifying data and building calculations. Data Visualization including metric display, trending and charting, and varying levels of granularity Ability to directly communicate with the dashboard users and stakeholders who provide data/content Experienced with data analysis Proven ability to collect, structure, store, and visualize information Skills: Power BI Microsoft Suite Automation Snowflake data platform Software as a Service (SAS) Has demonstrated ability to teach and mentor others to upskill. Note: This will need to be a Sr candidate who can lead projects independently with some oversight from the US based team/manager.

Microsoft Power BI certified developer. In-depth experience with Power BI services, DAX, real-time scenarios, and testing. Azure Data Factory knowledge knowledge of Data modelling Apply only for Pune Location working. Other locations need not apply. Good analytical skills and communication skills Mandatory Skills Power BI (desired 8/10), ADF(desired 5/10), Data Modelling(desired 6/10) Vendor Proposed Rate (as per ECMS system) INR 9500/day

Job Purpose An exciting opportunity to join an expanding Business Intelligence Team and contribute towards intelligence-led change and innovation. The BI and data product analyst will contribute to delivering an effective and high-quality Business Intelligence and Reporting service to RWSs external and internal customers. The Business Intelligence Analyst will help the business to leverage the data to identify trends, opportunities for improvement, and potential issues. They will be able to gather requirements, manage stakeholders and schedule data projects. About Group Technology Group Technology enables the organization to achieve its strategic direction whilst driving shareholder value. The division establishes common standards and IT governance across the business. It further develops and manages core applications enabling smooth operational running of the organization across all functions. We drive and deliver future roadmaps aligned to the overall strategic direction of the business. Group Technology support services to over 7500 end users across the globe, manage the information security operation and safeguard all our assets. Our core Group Technology functions include Technical Architecture, Network & Voice, IT Security, Service Delivery, Solutions Delivery and Asset Management. Group Technology has a global presence across all regions with over 400 staff. Key Responsibilities Build strong stakeholder relationships in order to understand business challenges and collaboratively define and document precise business requirements for specific projects. Provide leadership and independent initiatives in facilitating information gathering, structured documentation and presentation of findings to all levels of the business. Design, develop, and maintain Power BI dashboards and reports to support business operations, KPIs, and strategic initiatives. Write efficient and optimized DAX and SQL queries for calculated measures, aggregations, and performance tuning. Collaborate with business stakeholders to gather and translate requirements into scalable BI solutions and data products. Serve as a subject matter expert on BI tools, data visualization, and dashboard storytelling best practices. Manage and optimize data pipelines and ETL workflows in collaboration with data engineering teams. Contribute to data governance efforts, ensuring accuracy, consistency, and security of reporting assets. Stay updated on emerging BI technologies, tools, and best practices. Skills & Experience 5+ years of experience in BI, Data Analytics, or a related role. Advanced proficiency in Power BI (including Power Query, DAX, and data modeling). Strong command of SQL for data extraction, manipulation, and performance tuning. Experience working with large and complex datasets from multiple sources. Demonstrated experience in delivering data products that provide business value. Strong business acumen and ability to communicate technical insights to non-technical stakeholders. Strong problem-solving abilities involving identifying the root cause of problems, assessing risks/impacts and determining and implementing effective solutions. Strong presentation skills and an ability to communicate complex findings to non-technical audiences in a clear, simple way, both written and verbally. Analytical aptitude and interest in interrogating data to develop hypotheses and insights. Mathematics, statistics or economics are preferable. Excellent attention to detail and high standards of presentation, especially in relation to written work. Ability to manage multiple projects to completion. Proactive and forward thinking. Must work well in a team environment. Ability to contribute both independently and as part of a team. Life at RWS At RWS, were here for one purpose: unlocking global understanding. As a unique, world-leading provider of technology-enabled language, content, and intellectual property services, we remove the barriers to communication to make global connection possible. Our unrivalled experience and deep understanding of language have been developed over more than 60 years. As we look to shape the future, our ambition is to create a world where understanding is universal for everyone. We work with over 80% of the worlds top 100 brands, more than three-quarters of Fortunes 20 Most Admired Companies and almost all the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors. Over the past 20 years weve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual AI applications. With 45+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise to support clients on their AI journey. If you like the idea of working with smart people who are passionate about breaking down language barriers and giving back to their communities, then youll love life at RWS. Our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career. In return, we expect all our people to live by the values that unite us: to partner with colleagues and clients, to adopt a pioneering spirit, to be positive in progressing the work we do, and always to deliver what we promise.

As a BI Analyst, you will build reports, dashboards, and perform ad-hoc analysis to support data-driven decisions. Youll collaborate with business teams to ensure accurate, accessible, and optimized reporting. Key Responsibilities Build and maintain dashboards and reports using Looker, SQL, and Python Gather requirements and deliver actionable insights to stakeholders Ensure data accuracy, consistency, and performance in reporting Automate recurring reports and support ad-hoc analyses Requirements Proficiency in SQL; familiarity with performance tuning Experience with BI tools (Looker, Tableau) BI & Reporting experience in Marketing/Loyalty field preferred Basic Python for data analysis Strong analytical and communication skills Your Life and Career at Saks: Exposure to rewarding career advancement opportunities A culture that promotes a healthy, fulfilling work/life balance Benefits package for all eligible full-time employees (including medical, vision and dental)

We are seeking a SCM/Touch Works BI analyst with 4 to 8 years of experience in SCM/TW Reports development/enhancements US Healthcare IT industry in operations/production support Requirements: Overall experience of 4 to 8 years in U S Healthcare IT industry in operations/production support. Experience in SCM/TW Reports development/enhancements. Support and Maintenance for custom reports and ETLs. Workflow automations and corrections in SCM/TW. Experience in creating data extracts for third parties both regulatory and non-regulatory. Knowledge in SSIS development and issue resolution. Experience in Analytics using Power BI and Tableau. #LI-AA1 #LI-Hybrid