Role Description We are seeking a dynamic Senior Marketing Executive to join our Mumbai-based team on a full-time basis. As the Senior Marketing Executive, you will play a pivotal role in driving our market strategy, conducting in-depth research, managing communication channels, and spearheading sales and marketing efforts. Role & responsibilities Develop and execute comprehensive brand strategies to enhance brand visibility and market share. Driving GTM (Go-To-Market) Expansion: Proactively Identifying and Cultivating Leads, Ensuring Follow-Up for Retail/Institutional/Distributor Expansion to Enhance Brand Reach. Managing Brand Activations: Coordinating, Auditing, and Expanding Event/ Activations and Partnerships. Identifying Key Vendors, Partners, and Channels for Scalable Brand Activation. Champion college presence and activation for the brand Lead the planning and execution of marketing campaigns, encompassing advertising, promotions, and digital initiatives. Monitor and analyze brand performance metrics, including sales figures, market share, and brand awareness, to identify areas for enhancement. Cultivate and maintain relationships with key stakeholders, including external partners, vendors, and agencies. Conduct market research to identify consumer trends, preferences, and competitors' activities. KPIs Sales KPIs, Market Share, Execution agility and timelines, effectiveness of campaigns, Devlopment and maintaining relationship with stakeholders Qualifications Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred). Proven experience in brand management or marketing roles, Strong strategic thinking and analytical skills. Excellent communication and interpersonal abilities. Ability to work effectively in a fast-paced, dynamic environment. Understanding on on-ground marketing and trade marketing initiatives Proficiency in market research and data analysis tools. Creative thinking and problem-solving capabilities. Experience in trade marketing or sales is a plus Knowledge of digital marketing strategies and platforms is a plus. Role: Brand Management Industry Type: Food Processing Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Marketing Location: Andheri East, Mumbai Show more Show less
The Senior Sales Manager will be responsible for driving sales growth, market share, and distribution expansion in the multiple states through effective channel management, team leadership, and distributor partnerships in the General Trade (GT) segment. Responsibilities 1. Sales & Business Development Achieve primary and secondary sales targets for the region. Drive numeric and weighted distribution across all key markets. Identify and onboard new distributors and channel partners. Ensure effective coverage of all GT channels – wholesalers, retailers, and sub-distributors. Implement regional trade promotions and schemes in alignment with central strategy. 2. Team Management Lead, coach, and develop a team of Area Sales Managers (ASMs), Sales Officers (SOs), and Territory Sales Executives (TSEs). Monitor team performance through regular reviews, market visits, and feedback sessions. Ensure strong market execution through beat planning and daily tracking. 3. Market Execution & Expansion Strengthen the Beyond Snack presence in key cities and emerging markets across. Drive visibility and merchandising initiatives at the point of sale. Develop and execute plans for new product launches in the region. 4. Distributor & Channel Management Appoint and manage a network of distributors with healthy ROI and inventory hygiene. Ensure adherence to credit policies, stock norms, and timely collections. Review distributor performance monthly and take corrective actions as needed. 5. Analytics & Reporting Analyse sales data, market trends, and competitor activity to guide strategy. Prepare monthly MIS reports on sales performance, schemes, and key market updates. Share insights and recommendations with the Head Office team for strategic decisions. Key Skills & Competencies: Strong understanding of FMCG General Trade operations. Excellent leadership, negotiation, and relationship management skills. Analytical and data-driven approach to decision-making. High ownership, execution excellence, and entrepreneurial mindset. Ability to work in a fast-paced, growing startup environment. Qualifications MBA in Sales, Marketing, or Business Management from premium institute 3 – 12 years of FMCG sales experience, with at least 2 years in a leadership role. Proven track record of managing General Trade business in multiple states in India. Experience with snacks / food / beverage categories preferred. Why Join Beyond Snack? Fast-growing, innovation-driven FMCG brand. Entrepreneurial culture with ownership and autonomy. Opportunity to build and lead the business in one of India’s most dynamic markets.