Job Description of Fashion Consultant Reports Into: Floor Manager/Asst Store Manager/Store Manager Job Purpose:- To contribute towards the KPIs of the store and contribute towards the organization's objectives Customer Service:- · Provide customer service by being up-to-date with latest fashion trends while maintaining a timeless knowledge of fashion principles · Assist customers in creating complete ensemble Increase Sales:- · Accountable for achievement of individual sales target and daily tasks assigned. · Responsible for securing and growing client base through generating or pursuing leads. · Upselling and focus on basic KPI’s ensuring increased overall customer satisfaction and store profitability. Floor Engagement:- · Replenishment (tables, racks, shelves, walls) as per the brands standards on colour blocking, size, styles etc · Ensure the store including back-office is maintained at all times, by taking care of all hygiene and cleanliness standards Knowledge, Skill & Experience:- · Education: Preferably Graduate · Age: 18-26 years · Min Experience: Preferably 1 year of experience in fashion Soft Skills:- Customer Service:- Listening to the customer’s needs and understanding each individual client in order to personalize suggestions to the client’s preferences and personal style, body type, price range and the occasion for which the customer is dressing. Accountability:- Holds self, accountable for the deliverables assigned Compliance:- Complies with established control systems / rules / SOPs.

Shop management: Staff planning: o Ensure an efficient staff plan that covers all areas at all times. o Check sum-up of working hours for all staff members at the end of the week/month and ensure that we are within target (staff costs). Sales and customer service: o Execute sales and service to customer as first priority o Ensure that there is a standardized greeting and salutation line for all our customers. o Create an “approach to customer” attitude in the staff. o Achieve 80% score in the customer service metrics of mystery audit results. o Ensure implementation of Bestseller’s service standards; all employees greet and serve our customers. o Ensure that complaints and returns are handled friendly, helpfully and professionally. o Keep updated on complaint and exchange rules and customer rights. o Ensure Month on month growth in sales turnover of stores o Ensure growth in creating the preferred place to shop and the most attractive place to work o Positive progress of the shops (10% bottom line result) Cash point: o Ensure cleanliness at the cash point and speed in filling-up of bags, gimmicks, etc. o Operate the cash point when ever it is needed. o Count the money when you take the cash box and ensure enough change, collect money from purchase and cash up at the end of the day. o Ensuring correct cash and card sales to be recorded and send to finance o Ensure that cash and credit card receipts have been submitted in the bank Merchandising and shop appearance: o Execute the Store walk on a daily basis for stock display audits o Execute the 360 degree checklist is done on a weekly basis o for stock display audits o Ensure and support replenishment of the sales floor (tables, racks, shelves) by taking care of balance of sizes and products/styles with Floor Manager. o Ensure implementation of Visual merchandising guidelines and keep updated on it at all times. o Check handling of leftovers/cleaning point, defected items, alteration and reserved goods by using notice slips. o Ensure right placement for products according to sales reports. o Ensure that your shop always looks best by taking care of cleanliness in all areas, atmosphere and replenishment. o Ensure that music and TV-screens are working. Development: o Create, execute and follow-up on action/business plans for your area of responsibility.  2 o Follow-up of Area Operations Manager visit report and keep deadlines. o Manage and build multiple skills within team members.  Buying and product development support: o Follow-up on stock age and rate of stock turnover (ROST) on a weekly basis and take action on it. (Expected minimum rotation 8 times a year – target 12 times in general) o Ensure on time mark-downs in cooperation with your Area Operations Manager o Within your shop you have to ensure products, stock situation, general repeat orders, reductions, supply and working with the extranet information tool o Give regular feedback about collections and customer demands to your Buyer and Area Operations Manager to ensure improvement of the assortment.  Team leadership Display: o Ensure Orientation of a new staff member to company and brand. o Coach and motivate the staff on the Retail KPIs. o Retain the top 10 performers in the store. o Appraise and evaluate individuals (6 months and yearly) for the staff within your shop. o Delegate sales targets targets based on individual capacity of all store staff o Delegate store management responsibilities to floor managers so that the store is managed without dependency. Ensure follow-ups on all delegated tasks. o Be a role model for all latest style and business trends in the store o Train employees for increasing sales and service efficiency of the store. o Analyse store sales patterns and make an action plan (monthly). o Enforce discipline and policies in the shopfloor – Punctuality, All Staff(incl Housekeeping and security) to be in uniforms, Employee discount policy, Shrinkage recovery etc. o Lead by example regarding Bestseller’s values and attitudes and ensure its implementation within the shop.  Financial figures and results: o Ensure timely reports are sent to HO/Back-office (EOD reports, Month-end reports) o Follow-up on daily/monthly/yearly financial reports and ensure that we are within target:  budgets (turnover, purchase etc.),  figures (gross margin, hit rate, basket size etc.)  expenses (staff- and administration costs). o Ensure the stock take result in relationship to the gross turnover is in accordance with tolerance levels (0.5% of stock values)  Personality and attitude: o Represent Bestseller and its 10 Basic Principles at all times. o Keep updated on Bestseller’s history, brands key elements, Code of Conduct etc. o Operate with purpose (self driven) and high on enthusiasm and energy. o High ownership and entrepreneurship levels. o Ability to read and analyse Store KPIs and make a business plan to reach our targets.  Shop operations and any other business: o Participate actively in all team briefings and trainings. o Ensure that all merchandise coming from the warehouse has been entered in the POS correctly. o Monitor attentively through the shop and take action at all times, i.e. when you see garments/waste on the floor, messy/empty tables or racks and customers that need help. o Treat all fixtures and fittings with care and keep all shop areas clean and in order. o Ensure store operating procedures are followed without any failure.  3 o Keep updated on our products, assortments, fashion and trends. o Execute the sales plan and help in optimising all PR campaigns for increasing sales turnover. o Ensure security and safety procedures, for both staff and merchandise. o Ensuring all the SOP’s are followed as per the laid down procedures. Success criteria:  Your work creates a positive development in terms of shop results.  You represent Bestseller’s 10 principles and philosophy at all times.  Your colleagues feel closeness and support and understand the value of your function.  You develop new initiatives to improve BSR and your opportunities within the company.  You work at all times towards BSR’s targets, including: o creating the preferred place to shop and the most attractive place to work o positive progress of the shops (10% bottom line result) o products, atmosphere and merchandising o We serve our customers! o Us – together – nearness.

Job Description-Store Manager Job Title: Store Manager Reports Into: Area/City Manager Team Size: 4-8 depending on the store size and business volume Job Purpose:- · To ensure the smooth running of the day-to-day Store Operations · Chalk out or improve operational systems, processes and best practises that guarantee organisational well-being · Monitor the key KPIs of the Store and contribute towards the organization objectives Main Accountabilities:- Business Management · To ensure L2L growth for the store · To calculate, manage and monitor the KPIs (ASP, ABP, ABV, Conversion and other as specified from time to time) and use the insights for the growth of the store · To ensure profitability for the store by effective cost management Customer Service · To be and train the team to · be prompt to attend Customers · identify the Customer’s choice and needs · Advise / Recommend Customers best offerings People Management · To hire right fit for the store · To impart training to the new joiners and conduct skill/product trainings for the store employees · Keep the employees motivated through seamless formal communication and engagement · Monitor the productivity and give direct and constructive feedback to the employees Store Administration & Inter-department relations · Responsible for ensuring the repairs and maintenance of the store · Deal with internal / external vendors for · Reporting repair & maintenance requirements with the respective department · Share Store Visual Merchandizing Requirement with the respective department · Share expense statement and vendor payments with the respective department · Share manpower requirement, insight on people and attrition information and insights with the respective department Knowledge, Skill and Experience:- · Education: Graduation Must, Post Graduate preferred · Age: 23-32 years · Industry Experience: 2 - 7 years · Experience in the similar role - Min. 2 year with a store of equivalent turnover · Should have preferably managed EBO Stores or a flagship store of an international fashion brand Soft Skills:- Business Acumen:- Must be able to relate to business numbers, should have comprehensive understanding of the drivers of growth, profitability, and cash flow. Customer Service:- Anticipates and meets the needs of both internal and external customers in defined time, delivers high-quality products and services, committed to continuous improvement. Negotiation/Influence: - Sell own ideas and agenda (based on logic / data) by linking them to the needs and goals of others, Anticipate responses of others when choosing the approach to take Persuasion: - Remain professional in difficult situations; demonstrate empathy to understand the feelings and actions of others; and give difficult messages in a way that limits misunderstanding and promotes acceptance

Job Purpose:- To contribute towards the KPIs of the store and contribute towards the organization objectives Customer Service:- · Provide customer service by being up-to-date with latest fashion trends while maintaining a timeless knowledge of fashion principles · Assist customers in creating complete ensemble Increase Sales:- · Accountable for achievement of individual sales target and daily tasks assigned. · Responsible for securing and growing client base through generating or pursuing leads. · Upselling and focus on basic KPI’s ensuring increased overall customer satisfaction and store profitability. Floor Engagement:- · Replenishment (tables, racks, shelves, walls) as per the brands standards on colour blocking, size, styles etc · Ensure the store including back-office is maintained at all times, by taking care of all hygiene and cleanliness standards

Job Purpose:- · To ensure the smooth running of the day to day Store Operations · Chalk out or improve operational systems, processes and best practises that guarantee organisational well-being · Monitor the key KPIs of the Store and contribute towards the organization objectives Main Accountabilities:- Business Management · To ensure L2L growth for the store · To calculate, manage and monitor the KPIs (ASP, ABP, ABV, Conversion and other as specified from time to time) and use the insights for the growth of the store · To ensure profitability for the store by effective cost management Customer Service · To be and train the team to · be prompt to attend Customers · identify the Customer’s choice and needs · Advise / Recommend Customers best offerings People Management · To hire right fit for the store · To impart training to the new joiners and conduct skill/product trainings for the store employees · Keep the employees motivated through seamless formal communication and engagement · Monitor the productivity and give direct and constructive feedback to the employees Store Administration & Inter-department relations · Responsible for ensuring the repairs and maintenance of the store · Deal with internal / external vendors for · Reporting repair & maintenance requirements with the respective department · Share Store Visual Merchandizing Requirement with the respective department · Share expense statement and vendor payments with the respective department · Share manpower requirement, insight on people and attrition information and insights with the respective department Knowledge, Skill and Experience:- · Education: Graduation Must, Post Graduate preferred · Age: 25-32 years · Industry Experience: 2+ · Experience in the similar role - Min. 1 year with a store of equivalent turnover · Should have preferably managed EBO Stores or a flagship store of an international fashion brand · Team Size: 10-45 resources, depending upon the business volume and store size · Average Turnover: 3-5 cr (Mega Store), 1-2 cr (MB Store/Mono Store) Soft Skills:- Business Acumen:- Must be able to relate to business numbers, should have comprehensive understanding of the drivers of growth, profitability, and cash flow. Customer Service:- Anticipates and meets the needs of both internal and external customers in defined time, delivers high-quality products and services, committed to continuous improvement. Negotiation/Influence:- Sell own ideas and agenda (based on logic / data) by linking them to the needs and goals of others, Anticipate responses of others when choosing the approach to take Persuasion:- Remain professional in difficult situations; demonstrate empathy to understand the feelings and actions of others; and give difficult messages in a way that limits misunderstanding and promotes acceptance

Job Description of ROMT/Fashion Consultant/Sr.Fashion Consultant-EBO Job Title: Retail Operations Management Trainee/Fashion Consultant Reports Into: Floor Manager/Asst Store Manager/Store Manager Date of Creation: 30th July 2016 Job Purpose:- To contribute towards the KPIs of the store and contribute towards the organization objectives Customer Service:- • Provide customer service by being up-to-date with latest fashion trends while maintaining a timeless knowledge of fashion principles • Assist customers in creating complete ensemble Increase Sales:- • Accountable for achievement of individual sales target and daily tasks assigned. • Responsible for securing and growing client base through generating or pursuing leads. • Upselling and focus on basic KPI’s ensuring increased overall customer satisfaction and store profitability. Floor Engagement:- • Replenishment (tables, racks, shelves, walls) as per the brands standards on colour blocking, size, styles etc • Ensure the store including back-office is maintained at all times, by taking care of all hygiene and cleanliness standards Knowledge, Skill & Experience:- • Education: Preferably Graduate • Age: 18-26 years • Min Experience: Preferably 1 year of experience in fashion Soft Skills:- Customer Service:- Listening to the customer’s needs and understanding each individual client in order to personalize suggestions to the client’s preferences and personal style, body type, price range and the occasion for which the customer is dressing. Accountability:- Holds self, accountable for the deliverables assigned Compliance:- Complies with established control systems / rules / SOPs.

Customer Service:- · Provide customer service by being up-to-date with latest fashion trends while maintaining a timeless knowledge of fashion principles · Assist customers in creating complete ensemble Increase Sales:- · Accountable for achievement of individual sales target and daily tasks assigned. · Responsible for securing and growing client base through generating or pursuing leads. · Upselling and focus on basic KPI’s ensuring increased overall customer satisfaction and store profitability. Floor Engagement:- · Replenishment (tables, racks, shelves, walls) as per the brands standards on colour blocking, size, styles etc · Ensure the store including back-office is maintained at all times, by taking care of all hygiene and cleanliness standards Knowledge, Skill & Experience:- · Education: Preferably Graduate · Age: 18-26 years · Min Experience: Preferably 1 year of experience in fashion

Job Purpose:- · To ensure the smooth running of the day to day Store Operations · Chalk out or improve operational systems, processes and best practises that guarantee organisational well-being · Monitor the key KPIs of the Store and contribute towards the organization objectives Main Accountabilities:- Business Management · To ensure L2L growth for the store · To calculate, manage and monitor the KPIs (ASP, ABP, ABV, Conversion and other as specified from time to time) and use the insights for the growth of the store · To ensure profitability for the store by effective cost management Customer Service · To be and train the team to · be prompt to attend Customers · identify the Customer’s choice and needs · Advise / Recommend Customers best offerings People Management · To hire right fit for the store · To impart training to the new joiners and conduct skill/product trainings for the store employees · Keep the employees motivated through seamless formal communication and engagement · Monitor the productivity and give direct and constructive feedback to the employees Store Administration & Inter-department relations · Responsible for ensuring the repairs and maintenance of the store · Deal with internal / external vendors for · Reporting repair & maintenance requirements with the respective department · Share Store Visual Merchandizing Requirement with the respective department · Share expense statement and vendor payments with the respective department · Share manpower requirement, insight on people and attrition information and insights with the respective department Knowledge, Skill and Experience:- · Education: Graduation Must, Post Graduate preferred · Age: 25-32 years · Industry Experience: 2+ · Experience in the similar role - Min. 1 year with a store of equivalent turnover · Should have preferably managed EBO Stores or a flagship store of an international fashion brand · Team Size: 10-45 resources, depending upon the business volume and store size · Average Turnover: 3-5 cr (Mega Store), 1-2 cr (MB Store/Mono Store) Soft Skills:- Business Acumen:- Must be able to relate to business numbers, should have comprehensive understanding of the drivers of growth, profitability, and cash flow. Customer Service:- Anticipates and meets the needs of both internal and external customers in defined time, delivers high-quality products and services, committed to continuous improvement. Negotiation/Influence:- Sell own ideas and agenda (based on logic / data) by linking them to the needs and goals of others, Anticipate responses of others when choosing the approach to take Persuasion:- Remain professional in difficult situations; demonstrate empathy to understand the feelings and actions of others; and give difficult messages in a way that limits misunderstanding and promotes acceptance

Customer Service:- · Provide customer service by being up-to-date with latest fashion trends while maintaining a timeless knowledge of fashion principles · Assist customers in creating complete ensemble Increase Sales:- · Accountable for achievement of individual sales target and daily tasks assigned. · Responsible for securing and growing client base through generating or pursuing leads. · Upselling and focus on basic KPI’s ensuring increased overall customer satisfaction and store profitability. Floor Engagement:- · Replenishment (tables, racks, shelves, walls) as per the brands standards on colour blocking, size, styles etc · Ensure the store including back-office is maintained at all times, by taking care of all hygiene and cleanliness standards Knowledge, Skill & Experience:- · Education: Preferably Graduate · Age: 18-26 years · Min Experience: Preferably 1 year of experience in fashion

Sales and customer service: o Greet our customers and approach them by offering help and suggestions. o Serve our customers in a polite way in all areas; find sizes and the right style. o Be always interested, attentive and honest towards our customers. o Offer extra sales to increase the basket size and the turnover. o Present yourself in the best possible way by wearing Bestseller clothes and having a smile on your face at all times. o Keep updated on trends, fashion and products as well as in-store assortment, stock situation and top/bottom sellers. o Give feedback to your Brand Manager about customer needs, wishes and desired styles. o Handle complaints and returns friendly, helpfully and professionally. o Keep updated on complaint and exchange rules and customer rights.  Cash point: o Count the money when you take the cash box and ensure enough coins, collect money from the customers and cash up at the end of the day. o Take the responsibility for your cash balance. o Execute cleanliness at the cash point and filling-up of bags, gimmicks etc.  Merchandising and shop appearance: o Fill-up the sales floor (tables, racks, shelves) by taking care of balance of sizes and products/styles. o Follow the merchandising guidelines and keep updated on it at all times. o Give feedback on customer flow and high/low frequented furniture and the products that are sold there. o Ensure that your shop always looks the best by taking care of cleanliness in all areas, atmosphere and replenishment. o Feel jointly responsible for turning on the music and TV-screens.  Personality and attitude: o Represent Bestseller and its 10 Basic Principles at all times. o Keep updated on Bestseller’s history, set-up, Code of Conduct etc. o Support events and campaigns as well as daily routines with purpose and enthusiasm. o Be open-minded towards challenges, working hours and extra tasks. o Be interested in our figures and results and contribute to reach our targets.  Shop operations and any other business: o Attend actively on staff meetings and trainings. o Walk attentively through the shop and take action at all times, i.e. when you see garments/waste on the floor, messy/empty tables or racks and customers that need help. o Treat all fixtures and fittings with care and keep all shop areas clean and in order. o Attend the stock takes by following the local instructions. o Have an insight in our daily results in turnover, basket size, hit rate, gross margin etc. o Be informed about the yearly marketing plan and current events and campaigns. o Execute security and safety procedures. 2 Success criteria:  Your work creates a positive development in terms of shop results.  You represent Bestseller’s 10 principles and philosophy at all times.  Your colleagues feel closeness and support and understand the value of your function.  You develop new initiatives to improve BSR and your opportunities within the company.  You work at all times towards BSR’s targets, including: o creating the preferred place to shop and the most attractive place to work o positive progress of the shops (10% bottom line result) o products, atmosphere and merchandising o We serve our customers! o Us – together – nearness. Our people are number 1 Your success will be discussed each 12 month. The yearly evaluation is based on the assessment tool and will be used to discuss responsibility and salary

Job Description of Fashion Consultant Reports Into: Floor Manager/Asst Store Manager/Store Manager Job Purpose:- To contribute towards the KPIs of the store and contribute towards the organization's objectives Customer Service:- · Provide customer service by being up-to-date with latest fashion trends while maintaining a timeless knowledge of fashion principles · Assist customers in creating complete ensemble Increase Sales:- · Accountable for achievement of individual sales target and daily tasks assigned. · Responsible for securing and growing client base through generating or pursuing leads. · Upselling and focus on basic KPI’s ensuring increased overall customer satisfaction and store profitability. Floor Engagement:- · Replenishment (tables, racks, shelves, walls) as per the brands standards on colour blocking, size, styles etc · Ensure the store including back-office is maintained at all times, by taking care of all hygiene and cleanliness standards Knowledge, Skill & Experience:- · Education: Preferably Graduate · Age: 18-26 years · Min Experience: Preferably 1 year of experience in fashion Soft Skills:- Customer Service:- Listening to the customer’s needs and understanding each individual client in order to personalize suggestions to the client’s preferences and personal style, body type, price range and the occasion for which the customer is dressing. Accountability:- Holds self, accountable for the deliverables assigned Compliance:- Complies with established control systems / rules / SOPs.