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3.0 - 7.0 years
0 Lacs
maharashtra
On-site
As a BTL Manager (Camps & Field Activations), your role involves planning, executing, and measuring below-the-line marketing campaigns, particularly camps, field activations, and outreach events to enhance brand visibility, directly engage consumers, and drive leads/footfall. Key Responsibilities: - Develop concepts and strategies for camps/field activations such as health camps, sampling camps, and roadshows. - Create activation plans including timelines, budgeting, and resource allocation. - Ensure alignment of camp campaigns with overall marketing and brand objectives. - Coordinate venue identification, permissions, equipment, and infrastructure. - Oversee logistics including transport, s...
Posted 2 months ago
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