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1.0 - 5.0 years
0 Lacs
haryana
On-site
As a User Researcher at WPP, you will play a crucial role in shaping the user experience of the global GenAI-powered marketing platform. Your contributions will involve capturing insights into user behaviors, needs, pain points, and emerging habits to influence product direction and drive behavioral change. Here is a breakdown of what you will be doing: - **Research Execution & Support:** - Support the user research strategy for the GenAI platform transformation. - Design and conduct mixed-methods research to explore user needs and perceptions of AI tools. - Help identify and segment user personas across different functions and roles. - **Insights for Behavior & Adoption:** - Explore behavio...
Posted 19 hours ago
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