4.0 - 8.0 years

0 Lacs

thane, maharashtra

On-site

As a Senior User Engagement Analyst, you will utilize your background in psychology and expertise in user behavior models, such as Nir Eyal's Hook Model, to drive deeper and more meaningful user engagement. Your role will involve collaborating with cross-functional teams to analyze user behavior, identify habit-forming patterns, and develop product strategies that enhance user retention. Your responsibilities will include analyzing user behavior to pinpoint friction points, triggers, and moments of delight in the user journey. By applying psychological principles and the Hook Model, you will optimize user retention and habit loops. Additionally, you will design and conduct A/B tests, user surveys, and behavioral experiments to assess engagement strategies. Working closely with Product, Design, and Marketing teams, you will translate behavioral insights into actionable product improvements and feature recommendations. You will also be responsible for creating dashboards and reports that communicate compelling, data-driven narratives about user engagement while upholding ethical behavior design practices. To excel in this role, you should possess at least 3-5 years of experience in user behavior analysis, product analytics, or behavioral science, ideally within a digital product environment. A degree in Psychology, Behavioral Science, Cognitive Science, or a related field is required, with advanced degrees being a plus. Your expertise in the Hook Model and other behavior change frameworks, hands-on experience with analytics tools, and strong grasp of experimental design and user segmentation will be beneficial. Effective communication skills are essential for distilling complex behavior patterns into actionable insights. A genuine interest in creating human-centered, ethical digital experiences that foster habit-forming behaviors is crucial for success in this role. Desirable qualifications include experience collaborating with UX/UI teams, a background in behavioral product design or gamification, and familiarity with mobile and web app engagement metrics. Join our team of passionate and forward-thinking individuals who prioritize curiosity, experimentation, and empathy. We are committed to creating engaging digital experiences that are not only sticky but also meaningful and respectful of users" time and attention.,

Posted 4 days ago

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