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Senior Analyst - Marketing Mix Model

Zorba Consulting

8.0 - 12.0 years

Hyderabad

On-site

Role Overview: As a Senior Marketing Mix Modeling Analyst at a management consulting firm focused on Marketing Analytics, Advanced Attribution, and ROI Measurement, your primary responsibility will be to lead end-to-end Marketing Mix Modeling engagements. You will work with large consumer brands, retail, telecom, and financial services to translate marketing investments into measurable business outcomes using econometrics, media-mix modeling, and causal inference. Your role will involve developing and maintaining robust econometric and time-series models, translating model outputs into actionable media optimization scenarios, and mentoring junior analysts. Key Responsibilities: - Lead end-to...

Posted 3 weeks ago

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