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B2C Manager

Aditya Birla Insulators

7 - 10 years

8 - 9 Lacs

Hubli, Mangalore, Mysore, Bengaluru, Belagavi/Belgaum

Posted:2 months ago| Platform:

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Skills Required

Sales Skill development B2C Manager Program Management Vice President Data analytics SEO Adobe Digital marketing Merchandising

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Full Time

Job Description

Location- Bangalore Work exp- 7 to 10 years Education- Masters Key Result Areas:- Category Merchandize Optimization 1. Derive insights from multiple data sources - Adobe, Prime AI, PowerBI Algonomy Drive Ecom product site merchandising based on these insights including creation of missed sales report from Prime AI 2. Setup reporting mechanism for each of the above to track conversions and enable data-based decisions as a process Drive adoption of BM report with brands Algonomy Implementations - across 6 brands 1. Also includes tech enhancements on existing brands 2. Target: Superapp level performance at launch Skill Development Learning 1. Target areas: Data Analytics, Digital Marketing, SEO Algonomy Optimizations (personalization) Search Improvement 1. A/B tests on Algonomy Prime AI 2. Search Improvement 3. Catalogue enrichment 4. Program Management for content personalization (banners) Targets: 1. Increase sales attributed to Algonomy by 7% 2. Increase Algonomy metrics (RPV, IPVm, CTR) by 15% against FY 23 3. Improvement in Search: 15% increase in Search CTR, 10% increase in orders through Search Qualifications: Masters Minimum Experience Level: 7-10 Years Report to: Vice President

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Aditya Birla Insulators

www.adityabirla.com

Executive Offices

MUMBAI MAHARASHTRA

10001 Employees

275 Jobs

Key People

Mr. Kumar Mangalam Birla

Chairman
Mr. Vinod Kumar

Managing Director
Ms. Anjali Birla

Director

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B2C Manager

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