Associate Principal/Principal Primary Market Research & AI Integration PharmaACE

15.0 - 19.0 years

0 Lacs

pune, maharashtra

On-site

As an experienced Primary Market Research (PMR) leader, your role will involve leading high-impact global research engagements, mentoring teams, and partnering with Data Science & AI experts to modernize insights generation using traditional qualitative and quantitative research methods alongside AI/ML and Generative AI applications. You will be responsible for executing end-to-end PMR projects across therapy areas and geographies, utilizing both traditional methodologies and AI-enhanced techniques to improve study design, analysis, and storytelling. Your key responsibilities will include applying Generative AI tools to accelerate insight synthesis and automate reporting, guiding the integration of machine learning models for survey optimization, and collaborating closely with clients and internal stakeholders to deliver insights aligned with business strategy. Additionally, you will manage and mentor a team of market researchers, maintain strong vendor relationships, and demonstrate storytelling excellence through data-driven narratives that influence strategic decision-making. To excel in this role, you should have at least 15 years of experience in healthcare/life sciences primary market research, with a proven ability to lead multi-country, multi-method projects. Strong knowledge of qualitative and quantitative methodologies is essential, and exposure to tools such as Qualtrics, SPSS, R, or Python is advantageous. Hands-on experience with AI/GenAI platforms for text summarization, sentiment analysis, and automated reporting is desired, along with a passion for exploring emerging technologies in research workflows. Preferred qualifications include a Master's degree in Life Sciences, Market Research, Business Analytics, or related fields, as well as certification or exposure to AI/ML in market research or marketing analytics. Familiarity with healthcare compliance, pharma regulations, and therapy-specific dynamics will be beneficial for this role. Excellent interpersonal, presentation, and client engagement skills, strong project management abilities, and the capacity to thrive in a fast-paced, deadline-driven environment are also key attributes for success in this position.,

Posted 6 days ago

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