Job Summary We are hiring a Meta & Google Ads Expert to lead performance marketing campaigns across all brands under Autofigures Pvt. Ltd., with a strong focus on AF Skill House. This role is responsible for generating high-quality leads , building and optimizing ad funnels, crafting powerful ad scripts, and working with the creative team to produce scroll-stopping visuals and compelling copy. You will manage full-funnel campaigns, guide ad strategy, ensure alignment with our brand identity, and be accountable for campaign performance and ROI. Company Description Autofigures Pvt. Ltd. was founded in October 2023 by Avinash (Founder) and Ritu Raj (Co-Founder) in Indore. The journey began with running faceless YouTube channels, eventually evolving into client management and an in-house content production team. Today, we operate with a dedicated team of 10+ creators working full-time. Recognizing a gap in the industry for skilled video editors and creative talent, we launched AF Skill House — a professional training platform committed to nurturing the next generation of editors, designers, and social media specialists. Our 5-year vision: Become Indore’s #1 video editing institute and partner with top-tier global creators, especially from the U.S. Responsibilities Create and guide ad scripts tailored to each campaign goal Collaborate with video and design teams to produce effective creatives Analyze and improve hook rate, hold rate, and CTA engagement Monitor and optimize ads across Meta & Google platforms Proactively solve ad performance issues before they impact results Track CPL, CTR, CPM, CPA, and ROAS for all running campaigns Lead regular A/B testing across creatives, audiences, and funnels Brief designers and copywriters for aligned, high-converting assets Create clear reports for campaign performance and recommendations Coordinate with sales for follow-ups and funnel improvements Take complete ownership of ad results, not just execution Requirements Bachelor's degree in Marketing, Advertising, Business, or related field Google Ads & Meta Blueprint Certifications (Mandatory) 2–5 years experience running paid ads (Meta & Google platforms) Proven success managing ad budgets from ₹50K–₹3L monthly ROI-positive campaign history with full-funnel understanding Strong grasp of TOFU–MOFU–BOFU targeting strategies Proficiency in: Meta Ads Manager & Business Suite Google Ads (Search, Display, YouTube) Google Tag Manager & Analytics (GA4) Conversion tracking, pixel setup, UTM tagging Fluent in KPI analysis: CPC, CTR, CPL, CPA, ROAS Familiarity with Notion / Asana for task management Excel/Google Sheets proficiency for budget & lead tracking Bonus Traits Strong copy instincts & communication skills Prior work in EdTech, SaaS, digital services, or creator economy Experience with local + national (India-wide) targeting strategies Performance marketing for student, freelancer, or creator audiences Show more Show less
