402 Audience Segmentation Jobs - Page 8

Role Overview: As an Adobe Campaign Developer at our company, your primary responsibility will be to design, develop, and implement complex marketing workflows in Adobe Campaign Classic (version 8). You will play a crucial role in configuring and managing campaign execution, developing integrations with other systems, troubleshooting issues, and ensuring data integrity and effective targeting. Collaboration with marketing teams to translate their requirements into technical solutions and staying up-to-date with the latest features and best practices within Adobe Campaign will be key aspects of your role. Key Responsibilities: - Design, develop, and implement complex marketing workflows in Ad...

Role Overview: As the Portfolio Marketing Lead, you will collaborate closely with stakeholders across Practice Areas, Business Units, Sales, and Client Advisory teams, as well as members of the global marketing team. Your primary responsibility will be to own the messaging and solutioning strategy for internal teams, partners, prospects, and customers. You will lead market research, develop positioning, sales enablement materials, and guide strategy and content development for campaigns that drive revenue growth. Key Responsibilities: - Develop and manage compelling portfolio messaging and positioning for internal and external audiences, ensuring Synoptek stands out in the marketplace. - Con...

As a Paid Ads Specialist based in Coimbatore with 1 to 2 years of experience, you will be responsible for the following: - Excellent understanding of digital marketing concepts and best practices. - Manage and optimize campaigns on platforms such as Google Ads, Meta (Facebook & Instagram) YouTube, and other relevant B2C channels. - Proven expertise in running successful digital campaigns in various industries. - Solid understanding of consumer behavior, audience segmentation, and personalized marketing strategies. - Build and manage the digital content calendar, aligning with product launches, promotional campaigns, and customer journeys. Qualifications required for this role: - 1 to 2 years...

As a highly skilled and data-driven Meta Media Buyer at Vaibhav Global Limited (VGL), your role will involve managing and optimizing paid advertising campaigns across Meta platforms (Facebook, Instagram). You should have experience in performance marketing, audience targeting, and ad creatives, with a strong ability to drive ROI and scale campaigns efficiently. Key Responsibilities: - Develop, execute, and manage Facebook and Instagram ad campaigns to achieve business goals (leads, sales, brand awareness, etc.). - Conduct audience research and segmentation to target the right demographics and interests. - Create and test various ad creatives, headlines, and messaging to optimize performance....

Your work shapes the world at Caterpillar Inc. Joining the global team means being a part of a community that values not only the work that is done but also each individual within it. As a maker, problem solver, and future world builder, you contribute to creating stronger, more sustainable communities. Progress and innovation are not just talked about at Caterpillar; they are actively pursued with customers to build a better world for all to enjoy. In the role of a Data Architect at Caterpillar, you will be responsible for defining functional design and data system architecture across various digital platforms. Your primary focus will be on leading data architecture solutions for large Digi...

You will be working as a CRM (Retention Marketing) Specialist at Jetpac, a tech startup under Circles. Your main responsibility will be to manage customer communications through various channels to enhance engagement, retention, and repeat purchases. **Key Responsibilities:** - Design, execute, and optimize multi-touch CRM journeys across email, push, SMS, and in-app channels - Launch automated and trigger-based campaigns for onboarding, activation, cross-sell, win-back, and retention - Build seasonal, geo-specific, and behavior-based journeys to increase engagement and LTV - Develop and refine audience segments based on behavior, recency, geography, lifecycle stage, and preferences - Person...

As a CMS Engineer at Owens & Minor, you will be responsible for driving digital marketing initiatives, implementing greenfield solutions, and migrating/modernizing existing solutions. Your key responsibilities will include: - Leading and participating in the introduction and implementation of new technologies and frameworks such as SaaS based digital experience platforms, headless architecture, edge computing, and Gen AI. - Collaborating with marketing to create compelling omnichannel experiences, driving customer adoption, engagement, personalization, and analytics. - Developing project deliverables, proof-of-concepts, and piloting new technologies. - Ensuring quality code delivery from you...

As a Performance Marketing Executive at the company, you will be responsible for planning and executing ad campaigns across TikTok, Meta, and Google platforms for global D2C brands targeting the US, GCC, and UK markets. Your role will involve leveraging your expertise in digital media buying, audience segmentation, and performance analytics to drive successful campaigns. - Launch, optimize, and scale campaigns on TikTok, Google, and Meta platforms. - Strategize media buying for international audiences in the US, GCC, and UK markets. - Utilize Shopify data and performance metrics for informed buying strategy. - Build dashboards and performance insights using Google Looker Studio. - Collaborat...

As a Digital Marketer at our company, your core focus will be to generate qualified leads and drive revenue growth for our international clients. You will: - Identify the right audience segments to target. - Select the most effective channels (ads, organic, email, social, etc.). - Plan and launch campaigns with clear conversion goals. - Track performance against lead and revenue metrics. - Optimize continuously, pivot away from what's not working, and scale what is. Your success will be measured not by impressions or clicks, but by the quality of leads generated and their direct impact on revenue. If you're passionate about driving qualified leads and turning marketing efforts into real reve...

As a CRM & MarTech Growth Manager at 0101, a fast-growing AI & Data-driven marketing performance company, your role involves leading lifecycle marketing campaigns and automation workflows across multiple channels. You will be responsible for planning and executing multi-channel CRM and email marketing campaigns, designing and optimizing automation workflows, owning customer journey mapping and segmentation strategies, conducting A/B tests to optimize performance, monitoring key CRM metrics, ensuring data hygiene and privacy compliance, collaborating with different teams, and supporting the adoption of audience segmentation and predictive journeys. Key Responsibilities: - Plan and execute mul...

Key Requirement for the Position Experience: 2+ years in programmatic ad operations, trafficking, or campaign management. Technical Expertise: Proficiency in The Trade Desk, StackAdapt, Viant, and IQVIA Imos (Healthcare DSP). Strong understanding of pixels, event tags, verification tools, and data integrations. Experience working with audience segmentation (geo, demo, behavioral, contextual, custom) and CRM/DMP/CDP connections. Analytical Skills: Ability to analyze pacing, budget utilization, and performance data to optimize campaigns. Detail-Oriented: High accuracy in trafficking, QA, and reporting. Communication: Strong written and verbal skills to coordinate with internal teams and extern...

Astrotalk is one of the largest astrology brand by revenue and have served more than 7 crore customers across the globe. We are proud to be the first mover, the most innovator and also the trend setter to make astrology cool, and more appealing to the younger generation. Yes, 85% of our customer base is in the age group of 25-35 & are the most educated people from the metro cities. Key Responsibilities: - Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Facebook Ads, and other mobile app advertising platforms. - Conduct keyword research and audience segmentation to maximize ROI in the mobile app space. - Implement and monitor A/B tests to enhance ad c...

Selected Intern's Day-to-day Responsibilities Include Assist in planning, executing, and optimizing performance campaigns on major marketplaces like Amazon, Flipkart, Swiggy Instamart, Zepto, Blinkit, and more. Conduct in-depth keyword research, competitor benchmarking, and audience segmentation to improve campaign reach and conversions. Monitor and analyze key performance metrics such as ROI, CTR, sales conversions, and prepare detailed reports for internal teams and stakeholders. Collaborate with the creative team to craft engaging product content, descriptions, and promotional strategies tailored for e-commerce platforms. Keep up with marketplace trends, tools, and industry best practices...

About the Job We're looking for a Performance Marketing Intern to plan, execute, and optimize campaigns on Meta (Facebook & Instagram) and Google . You'll work with creative and analytics teams to drive growth, improve ROI, and deliver measurable results. Ideal for someone who's data-driven , creative , and eager to grow in a fast-paced environment. You should apply if you are: Detail-Oriented: Strong focus on precision, data analysis, and optimization. Proactive: Constantly looking for ways to innovate Creative Thinker: Able to think outside the box when it comes to targeting, creative Results-Driven: Strong focus on achieving tangible business results through performance marketing. Team Pl...

As a PPC Executive, you will be responsible for implementing effective paid search strategies to drive business growth. Your role will involve launching and optimizing various PPC campaigns across platforms such as Google AdWords and Bing. You will play a key role in keyword selection, audience targeting, and bid management to ensure maximum ROI. Key Responsibilities: - Formulate and execute paid search strategies to meet business objectives. - Manage and optimize PPC campaigns on different platforms. - Monitor and adjust bids to enhance campaign performance. - Create compelling ad copy to attract target audiences. - Stay updated on PPC and SEM trends to implement best practices. - Utilize t...

About The Role We're looking for a creative and data-driven Email Marketing Specialist to craft campaigns that engage, nurture, and convert. You'll play a key role in building meaningful connections with our audience through compelling storytelling, automation strategies, and performance-driven insights. If you live for open rates, obsess over subject lines, and get excited about segmentation and A/B testing this one's for you! Key Responsibilities Plan, execute, and optimize email marketing campaigns to drive engagement, retention, and conversions. Develop targeted email journeys using automation tools and audience segmentation. Collaborate with content, design, and growth teams to ensure c...

As a CRM (Retention Marketing) Specialist at Jetpac, your main responsibility is to own and enhance Jetpac's lifecycle marketing engine. You will be in charge of managing customer communications through various channels such as email, push notifications, SMS, and in-app messaging with the aim of improving engagement, retention, and repeat purchases. This role is ideal for someone who enjoys strategizing and executing plans using data and experimentation to foster customer relationships and drive business outcomes effectively. - Design, execute, and optimize multi-touch CRM journeys across email, push, SMS, and in-app channels - Launch automated and trigger-based campaigns for onboarding, act...

Job location : Chennai Mode of work: Work from office Only About the role: We are seeking a Business Strategist- Adobe CJA & RTCDP to lead value creation initiatives through Adobes customer experience tools. This role is ideal for professionals experienced in Adobe Analytics within the BFSI Lending & Investment domain, who can translate business needs into actionable insights and personalized experiences. Key Responsibilities: Serve as the custodian for business value creation through Adobe tools (CJA & RTCDP). Develop a strong understanding of data sources, schema, unified profiles, audience segments, and activation processes. Collaborate with business stakeholders to define impact metrics ...

Job Title: Digital / Omnichannel Marketing Specialist - Integrated Marketing Reports to: Head of Digital, Integrated Marketing About the Role: We're seeking a digitally-savvy, future-forward Digital / Omnichannel Marketing Specialist to join our Digital, Integrated Marketing Team - a central hub of innovation and strategy within EPD. In this role, you'll be at the forefront of the evolving marketing landscape, gaining a diverse toolkit of high-demand digital skills that every marketer dreams of today. You won't just be managing campaigns - you'll be learning how to master them across every screen, device, and platform. Think of this as your launchpad to becoming a modern, well-rounded market...

Company Description Unified Socho is a full-service marketing and content creation agency passionate about helping brands connect, grow, and thrive in the digital world. We craft custom strategies tailored to each client, whether a startup building their presence or an established business ready to scale. Our team is dedicated to maximizing brand potential by engaging with the right audience in meaningful ways. Role Description We are seeking a highly skilled and data-driven Performance Marketing Specialist to manage and optimize our paid advertising campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping, etc.). The ideal candidate will have hands-...

Role Overview: As a Performance Marketing Specialist at JH Rehabilitation Hospital, your role will involve managing and optimizing paid campaigns across Google Ads and Meta (Facebook/Instagram) platforms. Your primary responsibilities will include developing, implementing, and optimizing paid advertising campaigns, conducting keyword and audience research, creating compelling ad copy and visuals, optimizing landing pages for conversion, tracking performance metrics, conducting A/B testing, managing budgets efficiently, ensuring cross-platform synergy, and staying updated on competitor and market analysis. Key Responsibilities: - Develop, implement, and optimize paid advertising campaigns acr...

About Us NextGen Group Job Description About the Role: We are seeking a dynamic and results-driven Chief Marketing Manager to lead our marketing team and drive the strategic vision of our brand. The ideal candidate will have 7+ years of experience in marketing leadership roles, with a proven track record in team management , performance marketing , and digital strategy execution in a similar domain. You should possess deep knowledge of custom sales funnels, audience segmentation, content marketing, SEO , and AI-driven tools that enhance marketing productivity and effectiveness. Key Responsibilities Develop and execute a comprehensive marketing strategy aligned with business objectives and gr...

Role Overview: As a Marketing Campaign Manager, your role will involve applying marketing principles and campaign strategies to effectively manage audience segmentation. You will collaborate closely with marketing teams to understand campaign objectives and translate them into targeted audience segments. Your communication skills will be crucial as you interact with both technical and non-technical stakeholders. It is essential to adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. You will utilize either Adobe Experience Platform (AEP) for segment creation, PII data handling compliance, and data governance, or Adobe Campaign Classic...

As a Digital Marketing Specialist at our company, you will play a crucial role in planning, managing, and optimizing paid digital campaigns across various Google Ads platforms to ensure high performance and meet KPIs. Your responsibilities will include: - Conducting thorough keyword research, audience targeting, and bid management to achieve high ROI. - Developing and implementing A/B testing strategies to optimize ad creatives, landing pages, and conversion rates. - Monitoring, analyzing, and reporting on key performance metrics using tools like Google Analytics, and making necessary campaign adjustments. - Generating detailed performance reports and providing actionable insights to clients...

You will be responsible for managing marketing automation platforms, streamlining lead nurturing processes, and analyzing campaign data to optimize performance and improve marketing ROI. Your duties will include implementing and managing marketing automation tools such as ConvertKit or similar platforms, designing lead nurturing workflows and campaigns to convert prospects into customers, tracking and analyzing campaign performance to provide insights for optimization, managing audience segmentation, and personalizing marketing initiatives. Additionally, you will be expected to report on key metrics and recommend improvements for better results. - Implement and manage marketing automation to...