141 Audience Segmentation Jobs - Page 6

Role & responsibilities Key Responsibility Areas (KRA): 1. Performance Marketing & Paid Campaigns -Strategize, execute, and optimize performance-driven campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and LinkedIn. -Handle media buying, audience segmentation, and budget optimization to drive ROI and CPL/CPA targets. -Constant A/B testing of creatives, copies, and landing pages to improve conversion rates. 2. SEO Management (On-Page & Off-Page) Conduct detailed keyword research, competitor analysis, and SEO audits. -Optimize website architecture, internal linking, and technical SEO parameters (e.g., page speed, schema markup). -Build high-quality backlinks through content outreach, PR, and domain authority growth. -Regular tracking of SERP rankings and execution of strategies to increase organic traffic. 3. Attribution & Analytics -In-depth understanding of digital attribution models (First click, Last click, Linear, Time Decay, Data-Driven). -Set up and manage UTM tracking, event-based tracking (GA4, GTM), and analyze user journeys to determine campaign effectiveness. -Create actionable insights through Google Analytics, Looker Studio (or similar BI tools), and platform-specific dashboards. 4. Campaign Analytics & Reporting -Monitor key metrics such as CTR, CPC, CPA, ROAS, CPM, Bounce Rate, etc. -Prepare weekly and monthly campaign performance reports and provide strategic recommendations. -Use tools like Google Analytics, Meta Ads Manager, Google Tag Manager, LinkedIn Campaign Manager, SEMrush/Ahrefs, and Hotjar. 5. Creative & Content Collaboration -Collaborate with the design and content teams to develop high-performing creatives for various campaigns. -Recommend ad copies, visual hooks, and landing page layouts based on campaign data. 6. Funnel Management & Conversion Rate Optimization (CRO) -Understand the full marketing funnel and optimize every stage from awareness to conversion. -Run experiments and hypothesis testing to improve website and landing page performance. 7. Marketing Automation & CRM Integration (Bonus Skill) -Knowledge of platforms like HubSpot, Zoho, Mailchimp, WebEngage for lead nurturing and marketing automation. -Manage remarketing and retargeting campaigns with segmented audience lists. 8. Competitor Benchmarking & Trendspotting -Stay updated with industry trends, algorithm changes, and new advertising formats. -Conduct competitive analysis to identify gaps and opportunities.

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for Audience Segmentation, Audience Enrichment, and Data Handling processes. Preferred candidate profile Proficiency in marketing principles and campaign strategies. Ability to collaborate and communicate effectively with diverse stakeholders. Familiarity with PII data storage, transfer, and disposal procedures. Experience in and working knowledge of either AEP (with skills in segment creation, PII data handling compliance, and data governance) or Adobe Campaign Classic (with skills in audience segmentation, audience enrichment, and data handling). Experience with Lead nurture workstreams. Experience with data modelling and creation of audience cohorts to optimize reach. Experience with importing audiences or connecting to external systems through APIs (such as Postman). Working knowledge of JavaScript. Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions.

As Weikfield continues to expand its digital presence, this role plays a pivotal part in driving meaningful consumer connections and brand growth through data-driven strategies. The key responsibility areas outlined below are designed to ensure a holistic and impactful digital marketing approach that aligns with our business objectives. Customer Engagement Drive deep consumer understanding through analysis of the target groups (TG) online behavior. Define the digital engagement framework for Weikfield and create segments to enable targeted and specific campaigns. Execute digital initiatives in line with the framework to achieve defined brand and digital objectives. Improve the effectiveness of the brands digital efforts by setting benchmarks, continuously tracking performance, identifying gaps, and taking corrective actions. Social & Digital Media Management Lead Weikfields social media and digital ecosystem, creating strong opportunities for brand building. Design, build, and maintain the brands presence across all digital platforms, including the brand website. Manage search engineoptimized, TG-relevant content creation and regular updates across the website and digital platforms, including social media. Coordinate with internal and external teams to ensure consistency. Maintain and organize a content bank for future usage. Monitor and circulate performance reports for all brand activities across social platforms. Share monthly competitive analysis updates to benchmark and assess competitor activities. Impacting Brand Financials Plan and execute high-impact digital activations aligned with business and campaign goals. Manage and optimize all web, SEO/SEM, email, social media, and display advertising campaigns. Drive online revenue growth by using appropriate tools and consistently improving website rankings. Monetize digital platforms through smart, data-driven campaigns. Ensure adherence to allocated budgets. Measure and report campaign performance against set KPIs and ROI metrics to enhance spend efficiency. Identify key trends and insights to optimize marketing strategy and improve performance outcomes. Embedding Digital at the Heart of the Business Stay updated with the evolving digital technology landscape relevant to Weikfields business. Foster a digital-first mindset and promote adoption of digital tools and technologies to enhance customer experience across the organization. Identify, evaluate, and coordinate with technology partners and vendors to support customer experience initiatives. Agency Management Oversee day-to-day coordination with agencies to ensure timely execution of planned activities. Monitor agency deliverables and performance to ensure high-quality outcomes. Drive ongoing performance improvement by identifying issues and removing operational roadblocks.

Key Responsibilities: - Paid Advertising (Primary Focus 70%+) - Plan, create, and manage paid advertising campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube) platforms. - Conduct keyword research, audience segmentation, A/B testing, and budget optimization. - Track and analyze campaign performance, generate reports, and provide actionable insights. - Stay updated on platform changes, algorithm updates, and best practices. Performance Tracking & Analytics - Use Google Analytics, Meta Insights, and similar tools to monitor traffic, conversions, and customer behavior. - Set up goals, events, and conversion tracking. Secondary Tasks (20-30%) - Assist with basic SEO tasks on-page optimizations, keyword suggestions, and technical recommendations. - Update and manage Google My Business (GMB) listings for visibility in local search. - Support in reporting and tool setup (Google Tag Manager, Looker Studio/Data Studio, UTM tracking, etc.). Role & responsibilities Preferred candidate profile Can reach me @ 95029 54206 Shaik Mushtaq Hiring@globaltree.co.in

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad assets Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights Requirements 2-3 years of performance marketing experience, preferably with D2C or eCommerce brands Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads Solid understanding of GA4, attribution models, and audience segmentation Analytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimization Creative flair for testing ad copy, visuals, and landing pages.

Location: Remote / Pan India iSource Services is hiring for one of their client for the position of Adobe CDP Consultant (Execution Specialist). About the role: We are hiring an Adobe CDP Consultant (Execution Specialist) to support hands-on implementation of Adobe Real-Time CDP. Working under a Senior Consultant, you will manage technical setup, data flows, segmentation, and activation processes. The ideal candidate has strong execution experience in CDP environments and a solid grasp of data integration and marketing tech ecosystems. Roles & Responsibilities: Assist in the technical setup, configuration, and deployment of Adobe Real-Time CDP. Support data ingestion, transformation, identity resolution, and activation workflows. Implement and execute audience segmentation strategies based on strategic direction. Ensure seamless integration between Adobe Real-Time CDP and downstream marketing platforms. Troubleshoot data pipeline issues and optimize data flow performance. Build dashboards and reports to monitor campaign performance, data quality, and audience insights. Collaborate with cross-functional teams including marketing, analytics, and IT to deliver on marketing use cases. Stay current with Adobe Experience Cloud features and enhancements to drive innovation and continuous improvement. Required Skills: 4-5 years of CDP execution experience Hands-on with Adobe Real-Time CDP or similar platforms Proficient in data modeling, identity resolution, and segmentation Knowledge of APIs, data workflows, and troubleshooting Familiarity with Adobe Analytics, Target, and automation tools Adobe certifications are a plus

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad assets Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights Requirements 2--3 years of performance marketing experience, preferably with D2C or eCommerce brands Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads Solid understanding of GA4, attribution models, and audience segmentation Analytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimization Creative flair for testing ad copy, visuals, and landing pages Skill : - D2C or eCommerce, Google Ads, Meta Ads, Bing Ads, GA4, attribution models, audience segmentation, ROI, CPC/CPA, conversion rate optimization, ad copy, visuals, landing pages

What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Programmatic Marketer is responsible for strategizing and executing programmatic advertising campaigns across multiple platforms and channels. This role requires an individual who can leverage automated buying technology, real-time bidding (RTB), and data-driven targeting to maximize campaign performance and ROI. The ideal candidate will have expertise in demand-side platforms (DSPs), audience segmentation, campaign optimization, and performance analysis. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and continuously improve campaign effectiveness through data analysis and strategic adjustments. If youre passionate about programmatic advertising technology and leveraging data to drive continuous campaign improvement while maximizing return on ad spend, this is the role for you! Key Responsibilities Strategy & Campaign Development Set clear goals and KPIs for programmatic campaigns, developing strategies that utilize data-driven decision-making Actively participate in pre-campaign planning, mid-campaign optimizations, post-campaign evaluation, and accurate programmatic reporting Work with algorithmic or artificial intelligence (AI) technology to make informed media buys Manage, execute and optimise all real-time-bidding (RTB) & programmatically traded campaigns Manage day-to-day relationships and negotiations with third party technology partners, DSPs and publishers where private deals are required Identify high-value audiences and develop strategies for display and programmatic advertising Leverage DSPs, RTB, and data-driven targeting for effective media buying Execute programmatic campaigns from initial briefing stage through campaign setup, maintenance, optimization, and final reporting Design the best media trading strategy by developing multiple campaign scenarios in consultation with teams Performance Analysis & Optimization Optimize digital campaigns in DSPs and other platforms, identifying quality leads and tracking their journey along the funnel Set clear KPIs such as click-through rate (CTR), cost-per-action (CPA), and return-on-ad-spend (ROAS) to guide optimization efforts Evaluate daily/weekly campaign performance reports delivering accurate campaign results and traffic routines Use automated tools that identify and bid on the best opportunities in a fraction of a second Use real-time analytics to adjust campaigns on the fly, optimizing cost-per-application (CPA) and cost-to-hire Work with internal data intelligence teams to leverage data to drive campaign performance Deliver timely, insightful reporting and analysis on the performance of programmatic campaigns Analyze campaign parameters such as the most powerful locations and the best times of day Design engaging visuals and copy, target the right audience, and optimize through A/B testing What we are looking for 3+ years of experience in programmatic advertising with demonstrated success in campaign management Up-to-date knowledge of programmatic technology developments and implementation of tracking and retargeting strategies Strong analytical skills, knowledge of digital marketing, and familiarity with ad tech tools Understanding of programmatic advertising systems, including real-time bidding (RTB), demand-side platforms (DSPs), and supply-side platforms (SSPs) Advanced understanding of Programmatic Marketing systems (DSP, DMP, ad serving platforms) Strong grasp of marketing funnels, user acquisition, and retention via programmatic channels High attention to detail, top-notch analytical skills & the ability to make data-driven decisions Excellent communication skills with ability to be the go-to-person for campaign strategy Experience working with multiple DSP platforms Experience managing campaigns across a variety of platforms Experience supporting real-time bidding (RTB) optimizations and strategy through ad exchange media buying Advanced knowledge of audience segmentation & personalized messaging strategies Preferred Qualifications: Proficiency in Dynamic Creative Optimization (DCO) and real-time trend monitoring Experience in holistic marketing campaign analysis and driving effectiveness of interactive campaigns Experience with privacy-first advertising approaches and knowledge of evolving regulations Experience collaborating with other channel owners (Social, PPC, Affiliates) to improve overall digital marketing performance Experience with automated systems for targeting candidates with precision

Responsibilities : The position requires experience in Programmatic buying & selling with campaign management skills. Responsibilities of this role will include, but are not limited to: ?Own the end-to-end campaign management process (Trafficking, Optimization, KPI Goals, Billing) ?Plan and execute the campaign on the top demand-side platform (DSP), DV360, Beeswax (good to have), Tradedesk is mandate ?Continuous monitoring and improvement: Analyze each campaign based on the logged performance metrics & derive insights to implement and improve future campaigns ?Designing measurement solutions that demonstrate the efficacy of campaigns ?Ability to take proactive data-driven decisions and report to stakeholders in a periodic manner ?Manage and activate PMPs for relevant campaigns. Including trafficking, pacing and reporting of said activity. ?Manage and improve existing media activation processes to improve efficiency in campaign management Skill sets Required ?Minimum 2 years of experience in campaign management experience and hands-on knowledge on top DSPs is a must ?Proficient in multiple DSPs and extensive knowledge of the RTB and wider programmatic landscape ?Should have experience with DV360, TTD (Mandate), Beeswax and third-party as servers ?DV360 and Other relevant certifications are a plus ?Google Campaign Manager and Flashtalking measurement and reporting experience preferable ?Excellent communication and writing skills working across the team, within the wider agency, with clients and media owners ?Strong analytical mindset on Reporting and hands-on experience in Excel is preferred ?Graduate in any field. ?Comfortable working for US shift or any shifts as per business requirements.

Roles and Responsibilities Develop and execute digital marketing strategies across various channels, including Google Ads, YouTube Ads, Facebook Ads Manager, and performance marketing campaigns. Conduct keyword research to optimize ad copy and landing pages for maximum ROI. Define audience segmentation strategies and manage retargeting funnels. Analyze campaign performance using Google Analytics, track key metrics such as conversion rates and cost per lead (CPL), and provide regular reporting on results. Optimize ad spend by identifying areas of improvement through A/B testing and experimentation with different creative assets. Collaborate with cross-functional teams to develop targeted retargeting campaigns based on user behavior data. Generate weekly/monthly performance reports with actionable insights. Desired Candidate Profile 2-4 years of experience in digital marketing or a related field. Strong understanding of PPC campaigns, audience segmentation, landing page optimization, and Google Analytics. Proficiency in creating effective ad copies for various formats (text-based vs visual-based). Experience with Facebook Ads Manager, Google Ads, YouTube Ads; ability to create engaging video content.

Role Responsibilities: Lead Meta ad strategy for Tata CLiQ Fashion Optimize campaigns using data and A/B tests Collaborate cross-functionally to align marketing efforts Ensure efficient budget pacing and KPI tracking Key Deliverables: Performance dashboard highlighting ROAS, CVR, CAC Weekly Meta campaign optimization reports Targeting and segmentation strategies using first-party data Scalable creative and content frameworks for paid social

Required Qualifications 7+ years of A/B testing, personalization, or digital optimization Hands on experience with Adobe Target and Analytics High attention to detail for all testing requirements and KPIs Understanding the development of experiments, including, multivariate and use of Adobe AI technologies in testing Knowledge of audience segmentation and customer journey optimization Strong problem solving and communication skills (oral and written)

Senior Media Buyer Experience: 3 - 6 Years Exp Salary : USD 18,000-30,000 / year Preferred Notice Period : Within 30 Days Shift : 10:00AM to 7:00PM IST Opportunity Type: Remote Placement Type: Contractual Contract Duration: Full-Time, 12 Months (*Note: This is a requirement for one of Uplers' Clients) Must have skills required : Google Ads, Media buying, Meta, Snapchat, Tiktok Good to have skills : A/B testing, advertising trends, Audience Segmentation, Innovative Strategies, Retargeting Go Glam (One of Uplers' Clients) is Looking for: Senior Media Buyer who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you. Role Overview Description We are seeking a Senior Media Buyer to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Meta, TikTok, and Snapchat. Goglam is an Ecommerce business located in Saudi Arabia specializing in hand beauty products. Proven Experience: Minimum 3 years of experience in media buying. Demonstrable experience as a Media Buyer, focusing on KPIs and driving e-commerce sales. Proven track record of e-commerce sales data. Technical Skills: Proficiency in using e-commerce and digital advertising platforms (Google Ads, Meta Ads, Snapchat, etc.). Familiarity with media buying, planning, and research. Working knowledge of media analytics software. Marketing Knowledge: Understanding of audience segmentation, retargeting strategies, and funnel optimization. Expertise in A/B testing to determine the best-performing strategies. Soft Skills: Communication and negotiation skills. Strong organizational and multitasking abilities. Attention to detail and critical thinking skills. Additional Skills: Familiarity with advertising and media trends. Interest in following industry developments and implementing innovative strategies. Engagement Type: 1 2 Month Contract (Possible Extension) Job Type: Contract Location: Remote Working time: 10:00 AM to 7:00 PM Interview Process: 3 Rounds How to apply for this opportunity: Easy 3-Step Process: 1. Click On Apply! And Register or log in on our portal 2. Upload updated Resume & Complete the Screening Form 3. Increase your chances to get shortlisted & meet the client for the Interview! About Uplers: Our goal is to make hiring and getting hired reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant product and engineering job opportunities and progress in their career. (Note: There are many more opportunities apart from this on the portal.) So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

Key Responsibilities: Solutioning and Requirement Identification: Collaborate with Aster business functions to identify data analytics and CRM requirements, ensuring alignment with business goals and objectives. Audience Segmentation: Identify the appropriate target audience for CRM campaigns/ Concierge services using SQL or Python scripts, ensuring campaigns are effectively targeted for maximum impact. Operational Efficiency: Contribute to operational cost savings through the automation of tasks and processes, improving the efficiency of CRM operations. Dashboard Development: Create wireframes for dashboards and define key performance indicators (KPIs) to measure the success of CRM campaigns. Dashboard Creation: Build real-time dashboards using Power BI, providing stakeholders with actionable insights into campaign performance or business performance Data Manipulation: Utilize your hands-on experience in data preparation and visualization to transform raw data into meaningful insights. Data Analysis and Insights: Analyze data to uncover business insights and growth opportunities, presenting findings to inform strategic decisions Statistical Modeling: Utilize best-in-class modeling techniques to develop statistical models, focusing on predictive modeling and supply chain and sales forecasting. Requirements: Bachelor of Technology (B.Tech) or Bachelor of Engineering (B.E.) in Mathematics, Engineering, Economics, Statistics, or a related field is preferred 4+ years of experience in BI reporting using SQL Proficiency in data visualization tools, particularly Power BI (hands-on experience is preferred) Good to have Python, R skills Proficiency in Microsoft Excel for data preparation Flexibility and adaptability to work effectively within tight deadlines and adapt to changing priorities

Lead daily ops for 16 media sites, drive traffic and revenue with strategic planning, manage CRM workflows, track KPIs, handle PR, coordinate content, explore new revenue streams, and boost efficiency while cutting costs. Required Candidate profile A driven young pro with a business/marketing degree (MBA a plus), CRM-savvy, growth-focused, strategic yet hands-on, team player with strong BD instincts and a passion for scaling success.

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for audience segmentation, audience enrichment, and data handling processes. Preferred candidate profile Experience with Lead nurture workstreams. Experience with data modelling and creation of audience cohorts to optimize reach. Experience with importing audiences or connecting to external systems through APIs (such as Postman). Working knowledge of SQL queries, data segmentation. Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions. Perks and Benefits Both way cab facilities Night Shift Allowance + Meals Insurance Benefits Global footprint Working with Fortune 500 clients