141 Audience Segmentation Jobs - Page 5

As a Performance Marketer / Digital Marketer in Coimbatore with 3-5 years of experience, you will be entrusted with managing and scaling paid media campaigns across various B2C channels. Your primary goal will be to drive measurable growth through paid acquisition strategies, handling substantial budgets, and optimizing for conversions on platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and other programmatic platforms. Your responsibilities will include planning, executing, and optimizing paid media campaigns, managing daily ad spends between 1.5 - 3 Lakhs for maximum ROI, creating full-funnel performance strategies, analyzing campaign performance using tools like Google Analytics and Meta Business Suite, and conducting A/B testing on creatives, audience segments, and landing pages. You will also be developing audience segmentation and targeting strategies, collaborating with design and content teams, monitoring market trends and competitors, and delivering regular performance reports with actionable insights. To excel in this role, you should have 3-5 years of hands-on experience in paid media campaign management, a proven track record of managing high-budget campaigns with strong ROI, a deep understanding of digital consumer journeys and conversion funnels, proficiency in platforms like Google Analytics and Meta Business Manager, and familiarity with key performance metrics such as CPC, CPA, ROAS, CAC, and LTV. Additionally, strong communication skills and the ability to work cross-functionally with design, product, and content teams are essential. Preferred qualifications for this position include prior experience in digital marketing agencies managing multiple clients or products, experience with performance marketing for D2C brands, and certifications in platforms like Google Ads or Meta Blueprint. If you are ready to take on this challenging yet rewarding role, apply now as a full-time, permanent Performance Marketer / Digital Marketer before the application deadline on 23/07/2025. For further inquiries or to apply directly, contact the employer at +91 6379880669 or seetha.deepakumar@realiti.io.,

A highly skilled and experienced Adobe RTCDP and Adobe Target Expert is sought to join the team. You should deeply understand RTCDP principles and technologies, with a strong focus on practical implementation and a proven ability to deliver successful outcomes. Your role will involve designing, configuring, and managing the RTCDP solution and implementing personalization activities on the web experience. This includes ensuring seamless data integration, profile unification, audience segmentation, and activation for personalized customer experiences. Your expertise will be crucial in leveraging the platform to drive value for the business through data-driven insights and optimized customer journeys. You will serve as the subject matter expert for Adobe RTCDP, supporting internal teams and stakeholders. Your responsibilities will include designing and implementing RTCDP solutions, ingesting and transforming data from various sources, configuring and managing unified customer profiles, building and activating audience segments, ensuring data governance and compliance, integrating data using RTCDP APIs and SDKs, diagnosing and resolving data-related issues, collaborating with cross-functional teams, sharing best practices, training internal teams, and deploying personalized customer journeys using Adobe Target. What You'll Be Doing: - Serve as the subject matter expert for Adobe RTCDP, supporting internal teams and stakeholders. - Design and implement RTCDP solutions, including data schema creation, identity resolution, audience segmentation, and activation. - Ingest and transform data from various sources into the RTCDP, ensuring quality and compliance. - Configure and manage unified customer profiles by stitching data across multiple channels and touchpoints. - Build and activate audience segments to downstream systems for personalized experiences. - Ensure adherence to data governance, privacy regulations, and security standards. - Use RTCDP APIs and SDKs for integrating data and enabling real-time updates. - Diagnose and resolve issues related to data ingestion, identity resolution, and system performance. - Collaborate with cross-functional teams including marketing, analytics, development, and IT. - Share best practices and train internal teams on optimal RTCDP usage. - Deploy personalized customer journeys and experience activities using Adobe Target. What We'd Love To See: - Bachelor's degree in Computer Science, Data Engineering, Marketing Technology, or a related field. - At least 3 years of hands-on experience with RTCDP implementations. - Demonstrated success in executing at least two end-to-end RTCDP projects. - Deep understanding of data modeling, ingestion, and transformation in a CDP environment. - Proficiency in identity resolution and audience segmentation. - Experience with SQL, Python, or JavaScript for data manipulation and integration. - Working knowledge of APIs, SDKs, and real-time data streaming tools. - Familiarity with data governance frameworks and compliance regulations like GDPR and CCPA. - Strong communication, interpersonal, and analytical skills. - Ability to manage multiple projects independently. It'd Be Great If You Had: - Experience with Adobe Cloud Platform, especially Adobe Experience Platform (AEM) and Adobe Target. - Background in consulting or agency settings with client-facing roles. - Familiarity with marketing automation, analytics, or personalization platforms. - Broader experience with Adobe cloud technologies.,

You will be responsible for creating, scheduling, and optimizing email campaigns as an intern at our company. Your day-to-day tasks will include segmenting audiences, personalizing email content, analyzing campaign performance, and recommending improvements. It is essential to ensure compliance with email marketing best practices and regulations to achieve successful outcomes. Our company, Gravity, operates a commerce platform similar to Shopify and is a product company with a global presence. With offices in the USA, UAE, and India, we excel not only in our core product but also in providing top-notch IT consulting services. We are dedicated to driving digital transformations and facilitating exponential growth for our clients. Emphasizing the significance of technology and design in creating impactful digital experiences, Gravity stands out in the IT consulting industry. With a highly skilled team of professionals and a client-centric approach, we continue to lead the way in delivering innovative solutions across various industries.,

As a Performance Marketer at Realty Smartz, you will be responsible for planning, executing, and optimizing paid marketing campaigns primarily on Google Ads and Meta Ads (Facebook & Instagram). Your main objective will be to monitor and analyze campaign performance metrics to maximize ROI and achieve business goals. You will conduct keyword research, audience segmentation, and competitor analysis to enhance campaign effectiveness. Additionally, you will develop ad copies, creative briefs, and landing page recommendations for campaigns. Your role will also involve managing budgets, bid strategies, and daily spending to ensure the efficient allocation of resources. It will be essential for you to prepare periodic performance reports and present actionable insights to the management team. Staying updated with the latest trends and best practices in digital marketing and the real estate sector will be crucial for your success in this role. To qualify for this position, you should have a minimum of 1 year of hands-on experience in digital/performance marketing. Strong expertise in Google Ads (Search, Display, and YouTube campaigns) and working knowledge of Meta Ads (Facebook & Instagram) are required. An analytical mindset with proficiency in campaign data analysis and reporting is essential. Familiarity with tools such as Google Analytics, Meta Business Suite, and Excel will be beneficial. Excellent communication and organizational skills are necessary for effective performance in this role. You should also be willing to work from the office and commit to a 6-day work week. Experience in a marketing agency is a plus, and possessing Google Ads or Meta Ads certification will be an added advantage for this position.,

As a Content Strategist at our company, you will play a pivotal role in leading and shaping our content efforts across various channels. Your primary responsibility will be to develop a comprehensive content strategy that not only aligns with our business goals but also enhances brand visibility, engages our target audience, and ultimately drives meaningful results. Your key responsibilities will include developing and executing content strategies that support both short- and long-term marketing initiatives. To achieve this, you will conduct thorough audience and market research to identify content needs and preferences. Additionally, you will be tasked with creating and managing an editorial calendar that spans across blogs, social media, email, and web platforms. Collaboration will be key, as you will work closely with designers, SEO specialists, product teams, and external writers to ensure the production of high-quality content. In order to optimize our content for maximum impact, you will need to possess a strong understanding of SEO, digital marketing, and audience segmentation. Your excellent writing, editing, and storytelling skills will be essential in crafting compelling content that resonates with our audience. Proficiency in content management systems such as WordPress and Webflow, as well as experience with analytics tools like Google Analytics, HubSpot, and Semrush, will also be required to excel in this role. Furthermore, your ability to analyze content performance and iterate accordingly using data-driven insights will be crucial. It will be your responsibility to maintain a consistent brand voice and messaging across all content while staying up-to-date with the latest content trends, technologies, and best practices in the industry. To be successful in this role, you should have a minimum of 3-5 years of experience in content strategy, content marketing, or a related field. Strong project management skills, the ability to manage multiple projects and stakeholders, as well as excellent collaboration and communication skills, are also essential requirements for this position. If you are a creative and data-driven individual with a passion for content strategy, we invite you to join our team and make a significant impact on our content initiatives.,

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad assets Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights Requirements 2-3 years of performance marketing experience, preferably with D2C or eCommerce brands Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads Solid understanding of GA4, attribution models, and audience segmentation Analytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimization Creative flair for testing ad copy, visuals, and landing pages

We're actively seeking a data-driven and strategic CRM Analyst and Loyalty professional to join our client's team through Acme Services . This pivotal role focuses on leveraging CRM insights to develop targeted audience segments, optimize campaign performance, and drive customer engagement and revenue. The ideal candidate will excel at data analysis, managing vendor relationships, and building best practices in personalized marketing and database management. Key Responsibilities Audience Segmentation : Develop audience segments by applying CRM learnings , ensuring targeted and effective marketing efforts. Optimization & Insights : Create a test and learn approach to optimize performance and develop insights on best practices for CRM campaigns. Performance Analysis : Dive deep into campaign performance data to identify opportunities for improvement , ensuring continuous enhancement of engagement and revenue. Campaign Innovation : Pilot new campaigns that drive increased engagement and revenue , exploring innovative strategies to connect with customers. Vendor & Agency Management : Manage external agency and multiple vendor relationships related to CRM, personalized consumer marketing, and database management. Reporting & Communication : Manage the distribution and presentation of CRM reporting and status to executive stakeholders , providing clear and actionable insights. Best Practice Development : Contribute to building best practices in channel marketing with respect to databases, permissions, and campaign planning , ensuring compliant and effective strategies. Skills Strong ability to develop audience segments based on CRM insights. Expertise in creating a test and learn approach for performance optimization. Proficiency in diving deep into campaign performance data for improvement. Experience in piloting new campaigns to drive engagement and revenue. Skilled in managing external agency and multiple vendor relationships related to CRM. Adept at managing the distribution and presentation of CRM reporting to stakeholders. Capability in building best practices for channel marketing, databases, permissions, and campaign planning. Excellent analytical and communication skills. Qualifications Proven experience as a CRM Analyst, Loyalty Manager, or a similar role focused on customer engagement and data analysis. Demonstrable track record of optimizing marketing campaigns and driving measurable results. Strong understanding of CRM platforms and database management principles.

As a Digital Marketing Strategist at Beat Edu Center of Excellence, you will play a vital role in leading our online marketing initiatives to expand our digital presence and reach learners across India and beyond. You will be responsible for developing and executing effective digital marketing strategies, managing various platforms including SEO, Google Ads, Meta Ads (Facebook/Instagram), and email marketing, as well as planning and optimizing paid campaigns to generate leads and enrollments. Your key responsibilities will include working closely with content creators, designers, and academic teams to align marketing goals, monitoring and analyzing performance metrics using tools like Google Analytics and Meta Business Suite, and staying updated with digital trends, competitors, and edtech industry developments. Additionally, you will be tasked with optimizing website traffic, landing pages, and lead conversion funnels to enhance brand visibility and awareness. To excel in this role, you should have a Bachelor's degree in Marketing, Business, Communications, or a related field, along with at least 2 years of experience in digital marketing, preferably in the edtech or training sector. Proficiency in Google Ads, Facebook Ads Manager, SEO tools (SEMRush, Ahrefs), and email marketing platforms is essential, as well as a strong understanding of conversion tracking, retargeting, and audience segmentation. Excellent communication, analytical, and project management skills are also key requirements for this position. If you are based in Calicut or willing to relocate, and possess Google Ads and Meta Blueprint certifications, experience with marketing automation tools (Mailchimp, HubSpot, etc.), and knowledge of basic design tools (Canva, Adobe, etc.), it would be considered a plus. This is a full-time position that requires you to work in person at our location in Calicut, Kerala.,

As a Meta Marketing Consultant at Globitude Travel, based in Delhi NCR / Gurugram, you will play a crucial role in maximizing marketing impact on Meta platforms such as farecompare, Fareleader, Skyscanner, Kayak, Wego, and Momomdo, CheapFlight. Your primary responsibility will be to collaborate with clients or internal stakeholders to devise, execute, and enhance Meta advertising strategies, driving growth, brand visibility, and return on investment (ROI). Your key responsibilities will include developing and executing tailored marketing strategies across Meta platforms to meet client objectives, managing paid advertising campaigns on various Meta platforms, serving as a strategic advisor to clients by converting business goals into actionable digital plans, analyzing campaign performance, and providing data-driven recommendations for improvement. You will also liaise with creative teams to ensure alignment with platform best practices and campaign goals, stay abreast of the latest Meta platform changes and industry trends, and offer guidance and training on Meta tools, policies, and optimization techniques. To qualify for this role, you should hold a Bachelor's degree in Marketing, Communications, Business, or a related field, have at least 1 year of digital marketing experience with a focus on Meta platforms, be proficient in farecompare, Fareleader, Skyscanner, Kayak, Wego, Momomdo, CheapFlight, Meta Pixel, and Business Manager, possess strong analytical skills using tools like Meta Insights and Google Analytics, and have experience with A/B testing, audience segmentation, and remarketing strategies. Excellent communication and client management skills are essential, and being Meta Certified would be advantageous. Preferred skills include familiarity with other paid media channels, understanding of customer journey mapping and conversion rate optimization (CRO), experience in eCommerce or app marketing, and proficiency in other languages for multi-regional client support. If you are a results-driven and strategic marketer with a passion for Meta platforms and a desire to make a tangible impact, we encourage you to apply by submitting your portfolio and resume to crew@globitude.co.uk. Please also send your resume to 9785072782 with the subject line "Meta Marketing Consultant - Globitude Travel". This is a full-time position with flexible scheduling from Monday to Friday and includes performance bonuses. Join us at Globitude Travel and be a part of our dynamic team shaping the future of Meta marketing.,

As a Programmatic Advertising Manager, you will play a crucial role in assisting sales teams with creating compelling business proposals. Your responsibilities will involve collaborating with clients to gain insights into their business goals, target audience, and advertising objectives. You will be responsible for managing the end-to-end execution of programmatic advertising campaigns to ensure their success. Additionally, you will participate in client calls to provide performance reports and recommend campaign optimizations. In this role, you will work closely with sales, marketing, and leadership teams to offer valuable insights and recommendations for pricing strategies based on industry trends, competitive analysis, and campaign objectives. You will be tasked with managing technology vendor relationships and overseeing their implementation. It is essential to stay updated with industry trends, best practices in programmatic advertising, and emerging technologies to effectively apply them to current and future client campaigns. As a company expert on programmatic media buying, you will be required to have a minimum of 6 years of experience in programmatic advertising, specifically focusing on B2B audiences. Proficiency in working with display, video, social, and DSP partners, as well as external data or media providers such as DV360, TTD, Data Xu, and LiveRamp, is necessary. An advanced understanding of programmatic buying (DSP) and audience segmentation (DMP) is also crucial for this role. The ideal candidate should have previous experience in a client-facing role, demonstrating an ability to comprehend client objectives and lead strategic discussions. Strong analytical skills, experience in data-driven decision-making, attention to detail, and organizational skills are essential qualities for this position. Being a creative problem solver with a proactive attitude and a willingness to adapt to evolving industry trends is highly valued. Moreover, a comprehensive knowledge of the broader digital marketing landscape and how programmatic advertising integrates into larger marketing strategies is required. Excellent verbal and written communication skills are vital for effectively communicating with internal teams and clients. If you are enthusiastic about programmatic advertising, possess the necessary skills and experience, and are eager to contribute to the success of client campaigns, we encourage you to apply for this exciting opportunity.,

As a Digital Ads and Sales Analyst at Unibit, you will be responsible for planning, launching, and optimizing high-performing AI product sales campaigns on Google Ads and Facebook Ads platforms. You will collaborate with the product and content teams to create compelling ad copy, creative materials, and landing pages that are tailored for maximum conversions. Your key responsibilities will include defining key performance indicators (KPIs), tracking campaign metrics such as leads, click-through rates, conversion rates, and ROI. You will conduct A/B testing and audience segmentation to enhance ad performance and target the right customers effectively. Monitoring and analyzing ad spends to ensure efficient budget allocation for optimal sales impact will also be part of your role. In this position, you will play a crucial role in providing actionable data insights by reporting on campaign results regularly and suggesting improvements. You will be required to stay updated with the latest digital marketing trends, AI-powered advertising tools, and best practices to keep Unibit ahead of the competition. Working closely with the sales team to qualify and nurture inbound leads will be essential, along with assisting in automating campaign processes using AI tools wherever feasible. This role offers you the opportunity to work directly with Unibit's founding team in a high-growth technology environment. You will have the chance to broaden your expertise in AI products and digital sales, while also gaining exposure to the most advanced AI marketing tools. Additionally, professional development and rapid career growth are key benefits that you can expect from this position. Fresh candidates from various backgrounds are encouraged to apply for this role. The location for this position is Kolkata, and applicants residing outside Kolkata are also welcome to apply. The job timing is from 10 AM to 7 PM, and the salary offered is 22,500/- per month.,

You are an enthusiastic Email Marketing Executive (Fresher) who is eager to kickstart your career in the field. If you are passionate and ready to learn, this opportunity offers hands-on training and real-time experience for professional growth. Your main responsibilities will include assisting in creating, scheduling, and sending email campaigns, supporting list management and audience segmentations, learning and implementing email marketing best practices, as well as maintaining accurate campaign documentation and reports. This is a full-time position with benefits such as health insurance included. The work schedule is during the day shift and morning shift, with the possibility of earning a performance bonus. The work location is in person.,

As a skilled Digital Marketing Specialist, you will be responsible for developing and implementing performance-driven paid media strategies that align with the business objectives. Your role will involve conducting thorough audience research, competitor analysis, and digital funnel mapping to enhance campaign effectiveness. Additionally, you will be tasked with forecasting campaign budgets, performance metrics, ROI, and growth projections. In the realm of campaign management, you will play a pivotal role in planning, launching, and overseeing ad campaigns across various platforms including Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Lead Generation, Conversion, App Install), and Twitter/X Ads (Website Clicks, Engagement, Follower Growth). Your collaboration with creative and content teams will be essential in developing high-performing ad creatives and compelling copy that resonate with the target audience. A core aspect of your responsibilities will revolve around optimization and performance tracking. You will continuously monitor campaign metrics such as CPC, CTR, CPL, ROAS, and CAC, implementing daily optimizations to enhance campaign performance. A/B testing for creatives, audience segments, ad placements, and landing pages will be integral to refining strategies. Moreover, you will be expected to set up and maintain conversion tracking using tools like Google Tag Manager, Facebook Pixel, and GA4. The ideal candidate for this role must possess hands-on experience with Google Ads, Meta Ads, and Twitter/X Ads, along with a deep understanding of digital marketing funnels and key metrics such as CAC, ROAS, CPL, and LTV. Proficiency in GA4, Facebook Pixel, UTM tracking, and Google Tag Manager is essential for effective campaign management. A daily campaign optimization mindset coupled with strong analytical rigor will be paramount to success in this position. Desired skills for this role include proven experience in managing paid campaigns across multiple platforms, strong knowledge of lead generation, retargeting, and audience segmentation, as well as familiarity with UTM tagging, GA4 setup, and attribution models. Proficiency in Excel/Google Sheets for campaign analysis and reporting is also advantageous. While not mandatory, experience in EdTech or FinTech domains, the ability to brief design teams effectively, familiarity with Google UAC and Meta App Install campaigns, basic creative editing skills, exposure to programmatic platforms, influencer or affiliate campaigns, and a basic understanding of SEO, email marketing, and organic social strategies would be considered advantageous. Additional skills such as strong data analysis capabilities, the ability to create insightful performance reports and present them to internal stakeholders will further complement your role as a Digital Marketing Specialist. This is a full-time position with benefits including health insurance and provident fund, and a day shift schedule. The work location is in person.,

As a Campaign Manager specializing in Meta and Google Ads, you will play a crucial role in developing and implementing high-performing campaigns across various platforms. Your primary focus will be on creating full-funnel strategies to drive leads and conversions, while utilizing CRM tools to monitor lead progress and campaign effectiveness. Responsibilities: - Plan, execute, and optimize campaigns on Meta and Google Ads to generate leads and conversions. - Design and oversee end-to-end funnel strategies from awareness to conversion stages. - Collaborate with content, creative, and sales teams to develop compelling ad creatives and landing pages. - Implement and monitor conversion tracking using Meta Pixel, Google Tag Manager, and UTM tagging. - Utilize CRM systems (such as Zoho, HubSpot) to track and analyze lead quality and movement through the funnel. - Analyze campaign performance metrics like CTR, CPL, and ROAS to extract actionable insights. - Conduct A/B testing to enhance creatives, copy, and audience targeting. - Deliver clear campaign reports and recommendations to stakeholders. - Keep abreast of platform changes, ad policies, and industry best practices. Requirements: - At least 3-5 years of hands-on experience managing paid media campaigns on Meta and Google platforms. - Strong grasp of marketing funnels, campaign structuring, and lead nurturing. - Familiarity with CRM systems for lead tracking and reporting. - Proficiency in conversion tracking tools like Google Tag Manager, Facebook Events Manager, and UTM tracking. - Experience in audience segmentation, retargeting, and lookalike strategy implementation. - Excellent analytical skills to derive insights from campaign data. - Comfortable working in a fast-paced, performance-driven environment. - Effective communication skills and keen attention to detail. Preferred Qualifications: - Google Ads and Meta Blueprint certifications. - Background in B2B, SaaS, or lead-gen industries. - Knowledge of landing page tools such as Unbounce, Instapage, or Webflow. What We Offer: - Engaging projects that deliver tangible business results. - Flexible work arrangements (remote/hybrid). - Competitive compensation and opportunities for professional growth. - Dynamic, collaborative, and data-centric team environment. We seek individuals with a collaborative mindset and a drive for growth, capable of tackling challenges and delivering results. If you are ready to take on this exciting opportunity, please submit your resume, along with case studies and impact stories, to careers@meriity.com.,

You are a Performance Marketing Executive responsible for planning, executing, and optimizing paid digital campaigns on platforms such as Google, Meta, and YouTube. Your primary focus will be on lead generation, conversions, and traffic growth while ensuring efficiency across budgets and key performance indicators. Your responsibilities will include setting up and managing paid campaigns across various channels (Search, Display, Video, Social), monitoring campaign performance, and optimizing based on key metrics like CTR, CPL, and ROAS. You will collaborate with design and content teams for creating landing pages and ad creatives, conduct A/B testing, implement audience segmentation strategies, and generate regular campaign reports to drive ongoing improvements. To excel in this role, you should have at least 3-5 years of experience in performance or digital marketing, particularly in managing paid campaigns for real estate projects. Proficiency in Meta Ads Manager, Google Ads, and Google Analytics is essential. Strong analytical skills, an ROI-focused mindset, and the ability to handle multiple campaigns concurrently are crucial for success in this position. This is a full-time role suitable for both experienced professionals and freshers. The work schedule is in the morning shift, and the job location is on-site.,

As a Meta Marketing Consultant at Globitude Travel, you will play a crucial role in maximizing marketing impact on various Meta platforms such as farecompare, Fareleader, Skyscanner, Kayak, Wego, and Momomdo, CheapFlight. Your primary responsibility will be to collaborate with clients or internal stakeholders to design, execute, and enhance Meta advertising strategies that drive growth, enhance brand awareness, and deliver a strong ROI. Your key responsibilities will include developing and implementing customized marketing strategies across Meta platforms to meet client objectives, managing paid advertising campaigns on the mentioned platforms, and offering strategic consultation to clients or business units. You will analyze campaign performance using Meta analytics tools, provide data-driven recommendations for enhancement, ensure alignment of visuals and messaging with platform best practices, and stay updated with industry trends to maintain competitive strategies. Additionally, you will provide guidance and training on Meta tools, policies, and optimization techniques. To qualify for this role, you should hold a Bachelor's degree in Marketing, Communications, Business, or a related field, along with at least 1 year of experience in digital marketing focusing on Meta platforms. Proficiency in farecompare, Fareleader, Skyscanner, Kayak, Wego, Momomdo, CheapFlight, Meta Pixel, and Business Manager is required. Strong analytical skills, experience with tools like Meta Insights and Google Analytics, knowledge of A/B testing, audience segmentation, and remarketing strategies, as well as excellent communication and client management skills are essential. Being Meta Certified is considered a plus. Preferred skills include familiarity with other paid media channels, understanding of customer journey mapping and conversion rate optimization, experience in eCommerce or app marketing, and fluency in additional languages for serving multi-regional clients. To apply for this position, please submit your portfolio and resume to crew@globitude.co.uk and mention "Meta Marketing Consultant - Globitude Travel" in the subject line. This is a full-time role with benefits like a flexible schedule and performance bonus, and the work location is in person at Delhi NCR or Gurugram. If you meet the qualifications and are ready to drive impactful Meta marketing strategies, we encourage you to apply for this exciting opportunity with Globitude Travel.,

You will be responsible for managing marketing automation platforms, streamlining lead nurturing processes, and analyzing campaign data to optimize performance and improve marketing ROI. Your key responsibilities will include implementing and managing marketing automation tools such as ConvertKit or similar platforms, designing lead nurturing workflows and campaigns to convert prospects into customers, tracking and analyzing campaign performance to provide insights for optimization, managing audience segmentation, and personalizing marketing initiatives. Additionally, you will be expected to report on key metrics and recommend improvements for better results. To excel in this role, you should have 4-7 years of experience in marketing automation and analytics, with proficiency in HubSpot, Salesforce, Google Analytics, and other automation platforms. Strong analytical and reporting skills will be essential to succeed in this position.,

As a Meta Ads Expert, you will be responsible for planning, implementing, and optimizing Meta ad campaigns to maximize ROI. Your role will involve a deep understanding of performance marketing, audience targeting, and ad creatives to drive engagement and conversions. Your key responsibilities will include planning, creating, and managing Meta ad campaigns aligned with business goals. You will conduct A/B testing on ad creatives, targeting, and placements to optimize performance. Analyzing key performance metrics and preparing detailed reports on campaign performance will be crucial. You will also monitor ad budgets and adjust bids to ensure cost-efficiency and maximum ROI. Staying updated with the latest Meta Ads trends, policies, and algorithm updates, as well as collaborating with the creative team to develop high-performing ad creatives, are essential aspects of this role. Identifying new audience segments and implementing effective targeting strategies, as well as troubleshooting and resolving ad-related issues for seamless campaign execution, will also be part of your responsibilities. To excel in this role, you should have proven experience managing and optimizing Meta Ads campaigns. A strong understanding of audience targeting, retargeting, and lookalike audiences is necessary. Hands-on experience with Meta Business Manager and Ads Manager is required, along with proficiency in analyzing campaign data and making data-driven decisions. Your ability to manage budgets effectively, optimize ad spending, and communicate well with internal teams and clients is crucial. You should be able to work in a fast-paced environment, handle multiple campaigns simultaneously, and have knowledge of third-party tools for tracking and reporting (a plus). If you are a results-driven Meta Ads Expert with a passion for digital advertising, we would love to hear from you! Apply now and be a part of our growing team.,

You are required to lead the programmatic media buying initiatives across premium DSPs and other key platforms as the AVP Programmatic Media at our organization. Your role will involve driving scalable, ROI-driven performance marketing while overseeing and mentoring a high-performing team of media buyers, analysts, and campaign managers. As the AVP Programmatic Media, your key responsibilities will include developing and executing programmatic media strategies across various DSPs/SSPs such as DV360, The Trade Desk, Xandr, and others. You will be responsible for managing large-scale media budgets, ensuring ROI-driven optimizations, and building a strong media team through mentorship and scaling efforts. Additionally, you will be tasked with implementing best-in-class media buying processes, workflows, and automation tools to enhance efficiency and collaborating with internal teams to align paid media strategies with growth objectives. Leveraging advanced audience segmentation, targeting techniques, and bidding strategies to enhance campaign performance will also be part of your role, along with staying updated on industry trends and negotiating with platforms and data providers for the best rates and premium inventory. To be successful in this role, you should possess over 10 years of experience in digital media buying, with a focus on programmatic advertising for at least 5 years. Previous experience in an agency, ad network, or performance marketing background would be advantageous. You must have a proven track record in managing high-budget media spends across diverse industries and expertise in major DSPs such as DV360, The Trade Desk, Xandr, Yahoo DSP, etc. Strong analytical skills, a data-driven mindset, experience in audience targeting, attribution, and performance measurement, as well as excellent negotiation, leadership, communication, and cross-functional collaboration skills are essential requirements for this position. About Z1 Tech: Z1 Tech, a Great Place to Work-Certified company, is a technology-first organization focused on innovating digital advertising and marketing to streamline automation for the benefit of humankind. Our mission is to build for the future by staying at the forefront of technological advancements. With successful brands like VDO.AI, Receptix, Jnee, and NewsD, we operate from offices in the US (New York) and India (Gurugram). At VDO.AI, we foster innovation and diversity, celebrating each other's achievements and knowledge. We believe in workplace equality as a driver of progress and holistic growth. Starting with just 5 core members, our team has grown to over 150 individuals with diverse values, beliefs, experiences, backgrounds, and preferences, yet maintaining a sense of unity and commitment akin to day one.,

Role & responsibilities Plan, execute, and optimize paid media campaigns across Google Ads (Search, Display, YouTube) and Meta platforms (Facebook, Instagram) Track performance and scale campaigns based on KPIs such as ROAS , CTR , CPA , and CPM Conduct keyword research, audience targeting, A/B testing, and daily performance tracking Manage monthly budgets and bid strategies to ensure high campaign efficiency Coordinate with creative/content teams for ad creatives and copy Regularly generate campaign performance reports with insights and action plans Stay updated on ad platform changes and digital marketing trends Preferred Candidate Profile: Minimum 3 years of hands-on experience with Google and Meta paid ads Proven track record of running successful campaigns (minimum 3 lakh/month budget exposure preferred) Strong analytical skills and hands-on with Google Analytics, Meta Ads Manager, and Google Tag Manager Excellent communication, reporting, and collaboration skills Google Ads and Meta Blueprint certifications are a plus

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, youll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, youll help us deliver better care for billions of people around the world. It starts with YOU. In this role, you will: Architect and implement a comprehensive customer identity solution tailored to our organization's vision and goals, in compliance with regulatory requirements and enterprise standards. Define and implement best practices for identity management, including SSO, MFA, and consent management. Stay abreast of industry trends, emerging technologies, and standard processes in AdTech, influencing the continuous improvement of our systems. CDP assessment - Oversee the assessment and integration of a next-generation CDP to improve data unification, segmentation, and analytics. Ensure CDP capabilities support marketing personalization, campaign execution, and customer insights. Implement universal identifiers like UID 2.0, PAIR and ramp id to improve data interoperability and identity resolution. Evaluate and modernize the current CRM platform to drive customer engagement, retention, and loyalty strategies. Lead the integration of CDP with other systems, including CRM, CIAM, and AdTech platforms, to create a unified marketing ecosystem. Collaborate with marketing teams to optimize paid media activation, leveraging CRM and CDP data for targeted campaigns. Ensure seamless integration of AdTech platforms with CRM for efficient audience segmentation, retargeting, and ROI measurement. Develop strategies to collect, manage, and leverage customer data across all digital touchpoints effectively while ensuring compliance with data privacy regulations. Collaborate with cross-functional teams including marketing, DTS, Legal and Compliance, and data analytics to drive alignment and achieve business objectives. About Us Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brandsand so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals, like you. At Kimberly-Clark, youll be part of the best team committed to driving innovation, growth and impact. Were founded on more than 150 years of market leadership, and were always looking for new and better ways to perform so theres your open door of opportunity. Its all here for you at Kimberly-Clark. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, were constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, youll experience Flex That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our professional roles, youll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: Who you are Bachelor's degree in management information systems/technology, Computer Science, Engineering, or related discipline. MBA or equivalent is preferred. 10+ years of experience in an information technology solutions architecture role. 3+ years of experience working in customer identity management and have a strong background in identity management protocols (OAuth, OpenID Connect, SAML). Proven experience evaluating, implementing, and integrating enterprise-level CIAM, CDP, and CRM solutions. Experience in a digital marketing or e-commerce environment. 5+ years of hands-on relational, dimensional, and/or analytic experience (using RDBMS, dimensional, NoSQL data platform technologies, and ETL and data ingestion protocols). Experience with CDP platforms (e.g., Adobe Experience Platform, Epsilon, Salesforce CDP). Experience with CRM platforms (e.g., Salesforce, HubSpot, or Microsoft Dynamics). Deep understanding of customer data lifecycle, including identity resolution, consent management, and segmentation. In-depth knowledge of customer data platforms, identity graphs, and universal identifiers. Strong understanding of cookie technology and its implications for digital marketing. Experience with database development and scripting. Experience in AdTech, with a proven track record of designing and implementing large-scale ad delivery systems. Familiarity with AdTech platforms (e.g., Google Ads, Facebook Ads Manager, The Trade Desk) and their integration with CRM and CDP. Experience with data enrichment techniques and tools. Experience with cloud-based services (e.g., MS, AWS, Google Cloud). Total Benefits Here are just a few of the benefits youd enjoy working in this role for Kimberly-Clark. Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment. Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents. Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events. Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare. To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website. And finally, the fine print. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. #LI-Hybrid,

As a Senior Email Marketing Executive at our company located in Kakkanad, Kerala, you will be an integral part of our dynamic marketing team. With a minimum of 3 years of experience in email marketing or a similar role, you will be responsible for planning, executing, and optimizing email marketing campaigns to drive engagement and conversions. Your key responsibilities will include planning and executing email marketing campaigns to promote products, services, or content. You will segment audiences, personalize emails, and monitor campaign performance metrics to provide actionable insights for optimization. A/B testing will be crucial in improving subject lines, content, design, and delivery times. It will also be essential for you to ensure compliance with data protection laws such as GDPR and CAN-SPAM. Collaboration with design, content, and product teams to create impactful email templates and messages will be a key part of your role. You will manage and maintain email databases to ensure data accuracy and hygiene. Staying updated with industry trends, tools, and best practices in email marketing will be necessary to excel in this role. To succeed in this position, you must be proficient in email marketing platforms like Mailchimp, HubSpot, SendGrid, and have a strong understanding of email marketing KPIs and analytics tools. Experience with HTML and email design best practices would be advantageous. Excellent communication and organizational skills are essential, along with the ability to work both independently and in a team-oriented environment. In return, we offer a competitive salary based on experience, a friendly and supportive work environment, and opportunities for career growth and development. This is a full-time position that requires in-person work at our location.,

Role & responsibilities 1.Audience Segmentation and the Ideal Customer Profile: Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads. Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns 2.Audience First Strategy, Consultation, & Usage: Enable marketing campaign owners in personalizing their campaigns to the audience segments we define (getting us to the right message at the right time to the right person) Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journey. Ensure communication with key decision-makers within target organizations. Use data, insights and AI to improve the performance of our campaigns to our target audiences 3.Audience Data Enablement & Governance: Ensure target contact lists are consistent, accurate, and compliant across marketing systems. Work with data vendors and research teams to ensure complete information for effective targeting in marketing campaigns. Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally. Preferred candidate profile 4-6 years of experience in marketing data operations, marketing analytics, or a related role. Familiarity with audiences, segmentation, and marketing-owned communications strategy Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights. Knowledge of digital marketing channels and tactics Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines. Must be self-motivated and enjoy a fast-paced environment where you will work both with teams and independently

Location: Mumbai (Onsite) Andheri Marol Experience: 4-5yrs Max Role Description We are looking for a Marketing Automation Manager for a full-time, on-site role located in the Mumbai Metropolitan Region. The Marketing Automation Manager will be responsible for managing marketing operations, analyzing marketing data, implementing marketing automation strategies, and leading generation initiatives. This role will also involve campaign management and optimizing marketing processes to enhance overall efficiency. Develop & Execute Email Campaigns: Design, build, and execute end-to-end email marketing campaigns, including promotional, lifecycle, and transactional emails. Automation Strategy: Implement marketing automation workflows (welcome series, lead nurturing, re-engagement campaigns, etc.) using platforms like HubSpot, WebEngage, or similar tools. Audience Segmentation: Create targeted email campaigns by segmenting lists based on behaviors such as past email engagement and website interactions. A/B Testing: Conduct A/B tests on subject lines, content, and send times to improve open rates, CTR, and conversion rates. Performance Analysis: Track, report, and analyze campaign results, providing insights to enhance future campaigns. Monitor key metrics like open rates, click-through rates (CTR), and conversions. Lead Nurturing: Develop and maintain customer journeys that guide leads through the sales funnel via automated email sequences. Data Management: Manage and maintain customer data in the CRM system, ensuring it is clean, up-to-date, and compliant with data privacy regulations like GDPR. Collaboration: Work closely with content creators, designers, sales teams, and other stakeholders to align email marketing efforts with broader company goals. Optimize Deliverability: Ensure high email deliverability by maintaining list hygiene, monitoring email reputation, and following best practices for spam compliance. Personalization: Implement personalized content and dynamic fields within emails to increase relevancy and engagement. Continuous Improvement: Stay updated on the latest trends, tools, and best practices in email marketing and automation.,

As Weikfield continues to strengthen its brand presence across markets, this role plays a pivotal part in shaping meaningful consumer connections and driving brand growth through strategic, insight-led initiatives. The key responsibility areas outlined below reflect a comprehensive brand management approach, designed to align with our business objectives and deliver long-term value. Key Responsibilities: Vendor Management & Cost Optimization Manage relationships with vendors and external agencies to ensure service quality and cost efficiency. Evaluate vendor performance and negotiate contracts to maximize ROI and streamline resources. Resource Utilization Monitor the efficient use of marketing resources in alignment with strategic goals. Collaborate with Sales, R&D, QC, Finance, SCM, and Procurement to meet operational needs. Customer Service & Relationship Management Ensure timely resolution of customer queries and complaints. Track and report on service metrics and manage engagement across social platforms. Marketing Support & Operations Assist in planning, execution, and coordination of marketing campaigns and seasonal activities. Support daily marketing operations and ensure cross-department alignment. Stakeholder Engagement Act as a central liaison among internal teams and external partners to align execution with strategy. Performance & Business Impact Analyze data to evaluate performance, customer satisfaction, and revenue impact. Provide insights for continuous improvement and business growth.