402 Audience Segmentation Jobs - Page 4

At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. Job Title: MarTech Lead Channels, Campaigns & Analytics/ Assistant Director About The Role EY GDS Brand, Marketing & Communications is building a modern, insight-driven marketing ecosystem that connects our brand with our audiences through data, creativity, and technology. We are looking for a MarTech Lead who will be the strategic and operational backbone of our digital marketing ecosystem overseeing channels, campaigns, analytics, and marketing automation platfo...

About Company: VeeFly is an AI-powered ad-tech platform that helps creators and businesses grow their YouTube channels by reaching the right audience with precision. We are redefining how digital growth happens through data-driven insights, automation, and creativity. Our vibrant team blends marketing, analytics, and innovation to empower creators and brands across the globe. Link www.veefly.com Job Summary: We're looking for a Growth Marketing Manager who thrives in fast-paced, data-driven environments. In this role, you'll be responsible for strategizing, executing, and optimizing digital campaigns across multiple platforms including Google Ads, Meta, LinkedIn, and programmatic networks. Y...

Role Overview: You will be working as an Email and Marketing Strategist within the global team, responsible for developing, implementing, and optimizing email-specific marketing campaigns to enhance engagement, conversions, and brand loyalty. Your role will involve strategic planning, audience segmentation, content creation, performance analysis, and ensuring adherence to email marketing best practices. By collaborating with cross-functional teams and leveraging emerging technologies, you will deliver cohesive, audience-focused brand experiences across various global markets. Key Responsibilities: - Develop and execute email marketing strategies aligned with business objectives. - Collaborat...

In this role, as the Assistant to the General Manager (GM), you will play a crucial part in developing and optimizing marketing strategies aligned with exhibition objectives. Your responsibilities will include: - Assisting the GM in analyzing market trends, consumer needs, and competitor activities to devise comprehensive marketing strategies - Acting as the second point of contact in leading and managing marketing campaigns across various channels, including digital (social media, email, SEO, SEM, etc.), and traditional advertising - Supporting the GM in budget management by developing and managing the show marketing budget effectively to maximize ROI and tracking campaign expenditure - Ens...

You will be responsible for leading the branding campaigns for Kapiva, a modern Ayurvedic nutrition brand, by strategizing, planning, and executing high-budget digital branding campaigns across various platforms. Your role will involve defining clear campaign objectives, building detailed media plans and forecasts, collaborating with cross-functional teams, monitoring campaign performance, and preparing performance reports to highlight brand impact and learnings. Additionally, you will need to stay updated on industry trends and platform capabilities to drive innovation in brand media planning. Key Responsibilities: - Strategize, plan, and execute high-budget digital branding campaigns acros...

Role Overview: As a Google & Meta Ads Specialist, you will play a crucial role in managing international campaigns to drive lead generation and eCommerce performance across multiple markets. Your expertise in digital marketing agency settings will be essential in optimizing Google Ads and Meta Ads campaigns. Key Responsibilities: - Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) campaigns. - Develop and manage paid media strategies focused on lead generation and eCommerce growth. - Monitor campaign performance, analyze data, and provide actionable insights to maximize ROI. - Conduct A/B testing and audience segmentation to improve campaign...

As a Marketing Manager for Salesforce Services at the company, your role will involve driving demand generation and content marketing initiatives for the Salesforce Services portfolio. You should have a strong background in B2B marketing, experience in planning and executing campaigns, and a deep understanding of Salesforce Clouds. Key Responsibilities: - Develop and execute integrated marketing campaigns to promote Salesforce consulting and implementation services. - Design marketing automation workflows for lead nurturing and conversion. - Create and manage engaging content tailored to the B2B buyer journey. - Collaborate with product, sales, and technical teams to align marketing efforts ...

As a Performance Marketing Executive, your role involves planning, executing, and optimizing paid campaigns across Meta, Google, and other digital advertising platforms. Your key responsibilities include: - Plan, execute, and manage performance campaigns on Meta Ads, Google Ads, and other relevant platforms. - Optimize campaigns to drive measurable results such as leads, sales, and conversions. - Conduct keyword research, audience segmentation, and A/B testing. - Monitor daily performance metrics to ensure goals are achieved. - Prepare campaign performance reports and share insights for improvement. - Coordinate with the design and content teams for creatives and ad copies. - Stay updated wi...

As a PPC Executive specializing in Google Ads for Mobile App Campaigns at OptimumBrew Technology, you will be responsible for managing and optimizing high-volume installs and in-app actions through Google App Campaigns. Your role will involve leveraging bidding strategies, automation tools, and platforms like Firebase and GA4 to drive scalable and cost-effective mobile app installs. Your primary objectives will include managing Google App Campaigns, optimizing campaigns for various metrics, and utilizing automation tools for creative testing and campaign efficiency. **Roles & Responsibilities:** - Plan, launch, manage, and scale Google App Campaigns across Search, Display, YouTube, and Play ...

As an experienced professional with 9-12 years of experience in managing programmatic campaigns for large clients, you will be responsible for the following key tasks at Annalect India: Role Overview: You will play a crucial role in successfully managing day-to-day campaign performance on DV360. Additionally, you will utilize your expertise in Deal Management and troubleshooting to set up and investigate inventory sources like private, preferred, and other deals in different DSPs such as TTD and DV360. Your responsibilities will also include deal monitoring and reporting in SSP, Deal Hygiene and Health checks, and Supply Path Optimization (SPO) focusing on clearing price, volume, and technol...

You will assist sales with creating new business proposals and collaborate with clients to understand their business goals, target audience, and advertising objectives. Your responsibilities will include managing the end-to-end execution of programmatic advertising campaigns to ensure success, participating in client calls to report on performance and recommend campaign optimizations, and working closely with sales, marketing, and leadership to provide insights and recommendations for pricing strategies based on industry trends, competitive analysis, and campaign goals. You will also manage technology vendor relationships and implementation, stay up-to-date with industry trends, programmatic...

As an Email Marketing Specialist at Greenstaff Medicals, your role will involve developing and executing targeted email campaigns to drive engagement, conversions, and brand loyalty. You will be responsible for managing campaigns in Salesforce Marketing Cloud, designing personalized content, analyzing performance metrics, and collaborating with cross-functional teams to align email strategies with broader marketing goals. Key Responsibilities: - Design, build, and deploy targeted email campaigns using Salesforce Marketing Cloud. - Develop segmented lists and personalization strategies to enhance engagement and conversion. - Collaborate with the marketing team to create compelling copy and em...

As an experienced Senior Email Marketing Specialist at GR Scholastic LLP, your role will involve crafting impactful international email campaigns, analyzing performance, and driving results on a global scale. **Key Responsibilities:** - Plan, design, and execute international email campaigns - Manage audience segmentation, personalization & A/B testing - Track & analyze KPIs (open rates, CTR, conversions) - Develop & present reports on campaign effectiveness - Maintain and enhance automation processes, ensuring data integrity & compliance - Stay updated on industry trends, best practices & SEO principles - Collaborate with content, design & product teams for brand alignment **Qualifications:...

Overview We are looking for a proactive individual to help drive registration and engagement for IDC's conferences and events across the Middle East. The Event Specialist Audience Development role requires a combination of marketing acumen, sales tele-calling, and customer service skills to build and nurture relationships with attendees and potential leads, contributing to the success of our events across the regions. To find out more about what kind of events we do, please see here: https://www.idcmetaevents.com/ Why IDC IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our peopl...

You are a creative and results-driven Email Marketer & Content Writer at Flynaut LLC, a global leader in digital transformation. Your role involves crafting compelling content and executing effective email campaigns to engage the audience, generate leads, and drive conversions. **Key Responsibilities:** - Develop and execute email marketing campaigns including newsletters, product updates, and promotions. - Write high-quality content for emails, blogs, landing pages, and marketing collaterals. - Segment email lists and optimize send times for better engagement. - Analyze campaign performance and suggest improvements. - Collaborate with design, sales, and marketing teams to align content stra...

We are looking for fresh, creative minds eager to build a career in brand strategy and digital marketing. The Brand Strategist will play a key role in shaping brand narratives, developing campaign ideas, and supporting the creation of compelling pitch decks and communication strategies. This role is perfect for someone who blends analytical thinking with creativity someone who can understand audiences, spot trends, and turn insights into impactful brand ideas. Key Responsibilities Support in developing brand strategies and communication frameworks. Research audience insights, competitors, and market trends to inform creative direction. Assist in crafting brand stories and campaign narratives...

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad ass...

As a MarTech Lead at EY GDS, you will play a crucial role in shaping the digital marketing ecosystem by overseeing channels, campaigns, analytics, and marketing automation platforms. Your main responsibilities will include: - **MarTech Strategy & Stack Management:** - Own and manage the overall MarTech architecture, including CRM, automation, analytics, and campaign management platforms such as Adobe, Salesforce, Marketo, Hootsuite, HubSpot, or equivalent. - Integrate and optimize tools for content personalization, audience segmentation, and performance measurement. - Collaborate with IT and global marketing teams to ensure systems compliance and alignment with EY's global standards. - Ident...

Position: Paid Media Exeuctive/ Manager Location: Mumbai Key Responsibilities: Internal Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds Troubleshoot issues/concerns and work with online partners to resolve as needed Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps Develop keyword lists, set budget levels, write ad creatives, test landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools Perform in-platform mainte...

As an Ads Manager, your role involves planning, creating, and managing various digital advertising campaigns. You will be responsible for the following key tasks: - Plan, create, and manage Google Ads campaigns across different platforms like Search, Display, Video, and Shopping. - Run and optimize Meta Ads campaigns on platforms like Facebook and Instagram to enhance brand awareness, generate leads, and drive conversions. - Conduct in-depth keyword research, segment audiences effectively, and analyze competitors to optimize campaign performance. - Utilize tools such as Google Analytics, Meta Ads Manager, and Data Studio to track and report on the effectiveness of advertising campaigns. - Im...

As a Performance Marketer at Aromatan Brands Private Limited, your role involves managing and optimizing online advertising campaigns across platforms like Google and Meta (Facebook). You will be responsible for analyzing campaign performance, designing strategies for improved ROI, conducting A/B testing, and identifying growth opportunities. Your collaboration with the marketing team is crucial to align campaigns with company objectives, monitor budgets, and create detailed performance reports. Key Responsibilities: - Manage and optimize online advertising campaigns on Google and Meta platforms - Analyze campaign performance and design strategies for improved ROI - Conduct A/B testing to en...

Position: SR. PERFORMANCE MARKETING EXECUTIVE Location: Onsite - Udaipur (Raj.) Job Type: Full time/ Permanent Company: Beyoung Folks Private limited About Beyoung: Founded in 2018 from a Tier III City Udaipur, located in Rajasthan, Beyoung is a pioneering force in the fashion industry. Addressing a market void, especially in tier II, III & IV cities, where trendy clothing was limited by high costs, Beyoung focuses on revolutionizing fashion for the real Bharat. With a commitment to providing aspirational, convenient, and affordable fashion, Beyoung has grown from a four young minded venture to a team of over 200, delighting 30 lakh + satisfied customers nationwide with an annual run rate of...

Company Description Masters Union is an industry-focused tech and business school, reimagining business education through innovative approaches. Its curriculum is carefully tailored to align with industry needs, offering hands-on expertise in emerging fields like AI, blockchain, fintech, and data science. Students gain knowledge through real-world projects, startup incubation, and corporate collaborations, replacing traditional theoretical methods. Led by veteran leaders, Masters Union bridges the gap between academia and industry to create leaders for the future. Role Description This is a full-time on-site role for a Performance Marketing Manager based in Gurugram. The Performance Marketin...

As an experienced Google Ads Specialist, your main responsibility will be to manage and optimize paid campaigns across various Google platforms such as Search, Display, YouTube, and Performance Max. Specifically, you will need to focus on targeting audiences in the USA and Canada, understanding the markets, and achieving performance benchmarks. Your key responsibilities will include: - Running successful paid campaigns for education platforms or student-focused services in the US and Canada, considering academic seasonality and student behavior. - Planning, creating, and managing Google Ads campaigns across different channels (Search, Display, YouTube, Shopping) for the US and Canadian marke...

Our Content Technology group sits at the intersection of innovation and efficiency, driving a seamless web experience for our users. We leverage cutting-edge tools and best practices to build a scalable, flexible, and performant web presence that aligns with our business goals. Join a passionate team of technologists and strategists who thrive on problem-solving, collaboration, and making a significant impact. About the Role: Join a dynamic team at the forefront of digital transformation in healthcare. The Sr Associate of Cross-Channel Engagement Operations is responsible for the execution, governance, and optimization of content marketing processes. This role ensures that content operations...