269 Audience Segmentation Jobs - Page 3

As a Digital Marketer at our company, your core focus will be to generate qualified leads and drive revenue growth for our international clients. You will: - Identify the right audience segments to target. - Select the most effective channels (ads, organic, email, social, etc.). - Plan and launch campaigns with clear conversion goals. - Track performance against lead and revenue metrics. - Optimize continuously, pivot away from what's not working, and scale what is. Your success will be measured not by impressions or clicks, but by the quality of leads generated and their direct impact on revenue. If you're passionate about driving qualified leads and turning marketing efforts into real reve...

As a CRM & MarTech Growth Manager at 0101, a fast-growing AI & Data-driven marketing performance company, your role involves leading lifecycle marketing campaigns and automation workflows across multiple channels. You will be responsible for planning and executing multi-channel CRM and email marketing campaigns, designing and optimizing automation workflows, owning customer journey mapping and segmentation strategies, conducting A/B tests to optimize performance, monitoring key CRM metrics, ensuring data hygiene and privacy compliance, collaborating with different teams, and supporting the adoption of audience segmentation and predictive journeys. Key Responsibilities: - Plan and execute mul...

Key Requirement for the Position Experience: 2+ years in programmatic ad operations, trafficking, or campaign management. Technical Expertise: Proficiency in The Trade Desk, StackAdapt, Viant, and IQVIA Imos (Healthcare DSP). Strong understanding of pixels, event tags, verification tools, and data integrations. Experience working with audience segmentation (geo, demo, behavioral, contextual, custom) and CRM/DMP/CDP connections. Analytical Skills: Ability to analyze pacing, budget utilization, and performance data to optimize campaigns. Detail-Oriented: High accuracy in trafficking, QA, and reporting. Communication: Strong written and verbal skills to coordinate with internal teams and extern...

Astrotalk is one of the largest astrology brand by revenue and have served more than 7 crore customers across the globe. We are proud to be the first mover, the most innovator and also the trend setter to make astrology cool, and more appealing to the younger generation. Yes, 85% of our customer base is in the age group of 25-35 & are the most educated people from the metro cities. Key Responsibilities: - Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Facebook Ads, and other mobile app advertising platforms. - Conduct keyword research and audience segmentation to maximize ROI in the mobile app space. - Implement and monitor A/B tests to enhance ad c...

Selected Intern's Day-to-day Responsibilities Include Assist in planning, executing, and optimizing performance campaigns on major marketplaces like Amazon, Flipkart, Swiggy Instamart, Zepto, Blinkit, and more. Conduct in-depth keyword research, competitor benchmarking, and audience segmentation to improve campaign reach and conversions. Monitor and analyze key performance metrics such as ROI, CTR, sales conversions, and prepare detailed reports for internal teams and stakeholders. Collaborate with the creative team to craft engaging product content, descriptions, and promotional strategies tailored for e-commerce platforms. Keep up with marketplace trends, tools, and industry best practices...

About the Job We're looking for a Performance Marketing Intern to plan, execute, and optimize campaigns on Meta (Facebook & Instagram) and Google . You'll work with creative and analytics teams to drive growth, improve ROI, and deliver measurable results. Ideal for someone who's data-driven , creative , and eager to grow in a fast-paced environment. You should apply if you are: Detail-Oriented: Strong focus on precision, data analysis, and optimization. Proactive: Constantly looking for ways to innovate Creative Thinker: Able to think outside the box when it comes to targeting, creative Results-Driven: Strong focus on achieving tangible business results through performance marketing. Team Pl...

As a PPC Executive, you will be responsible for implementing effective paid search strategies to drive business growth. Your role will involve launching and optimizing various PPC campaigns across platforms such as Google AdWords and Bing. You will play a key role in keyword selection, audience targeting, and bid management to ensure maximum ROI. Key Responsibilities: - Formulate and execute paid search strategies to meet business objectives. - Manage and optimize PPC campaigns on different platforms. - Monitor and adjust bids to enhance campaign performance. - Create compelling ad copy to attract target audiences. - Stay updated on PPC and SEM trends to implement best practices. - Utilize t...

About The Role We're looking for a creative and data-driven Email Marketing Specialist to craft campaigns that engage, nurture, and convert. You'll play a key role in building meaningful connections with our audience through compelling storytelling, automation strategies, and performance-driven insights. If you live for open rates, obsess over subject lines, and get excited about segmentation and A/B testing this one's for you! Key Responsibilities Plan, execute, and optimize email marketing campaigns to drive engagement, retention, and conversions. Develop targeted email journeys using automation tools and audience segmentation. Collaborate with content, design, and growth teams to ensure c...

As a CRM (Retention Marketing) Specialist at Jetpac, your main responsibility is to own and enhance Jetpac's lifecycle marketing engine. You will be in charge of managing customer communications through various channels such as email, push notifications, SMS, and in-app messaging with the aim of improving engagement, retention, and repeat purchases. This role is ideal for someone who enjoys strategizing and executing plans using data and experimentation to foster customer relationships and drive business outcomes effectively. - Design, execute, and optimize multi-touch CRM journeys across email, push, SMS, and in-app channels - Launch automated and trigger-based campaigns for onboarding, act...

Job location : Chennai Mode of work: Work from office Only About the role: We are seeking a Business Strategist- Adobe CJA & RTCDP to lead value creation initiatives through Adobes customer experience tools. This role is ideal for professionals experienced in Adobe Analytics within the BFSI Lending & Investment domain, who can translate business needs into actionable insights and personalized experiences. Key Responsibilities: Serve as the custodian for business value creation through Adobe tools (CJA & RTCDP). Develop a strong understanding of data sources, schema, unified profiles, audience segments, and activation processes. Collaborate with business stakeholders to define impact metrics ...

Job Title: Digital / Omnichannel Marketing Specialist - Integrated Marketing Reports to: Head of Digital, Integrated Marketing About the Role: We're seeking a digitally-savvy, future-forward Digital / Omnichannel Marketing Specialist to join our Digital, Integrated Marketing Team - a central hub of innovation and strategy within EPD. In this role, you'll be at the forefront of the evolving marketing landscape, gaining a diverse toolkit of high-demand digital skills that every marketer dreams of today. You won't just be managing campaigns - you'll be learning how to master them across every screen, device, and platform. Think of this as your launchpad to becoming a modern, well-rounded market...

Company Description Unified Socho is a full-service marketing and content creation agency passionate about helping brands connect, grow, and thrive in the digital world. We craft custom strategies tailored to each client, whether a startup building their presence or an established business ready to scale. Our team is dedicated to maximizing brand potential by engaging with the right audience in meaningful ways. Role Description We are seeking a highly skilled and data-driven Performance Marketing Specialist to manage and optimize our paid advertising campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping, etc.). The ideal candidate will have hands-...

Role Overview: As a Performance Marketing Specialist at JH Rehabilitation Hospital, your role will involve managing and optimizing paid campaigns across Google Ads and Meta (Facebook/Instagram) platforms. Your primary responsibilities will include developing, implementing, and optimizing paid advertising campaigns, conducting keyword and audience research, creating compelling ad copy and visuals, optimizing landing pages for conversion, tracking performance metrics, conducting A/B testing, managing budgets efficiently, ensuring cross-platform synergy, and staying updated on competitor and market analysis. Key Responsibilities: - Develop, implement, and optimize paid advertising campaigns acr...

About Us NextGen Group Job Description About the Role: We are seeking a dynamic and results-driven Chief Marketing Manager to lead our marketing team and drive the strategic vision of our brand. The ideal candidate will have 7+ years of experience in marketing leadership roles, with a proven track record in team management , performance marketing , and digital strategy execution in a similar domain. You should possess deep knowledge of custom sales funnels, audience segmentation, content marketing, SEO , and AI-driven tools that enhance marketing productivity and effectiveness. Key Responsibilities Develop and execute a comprehensive marketing strategy aligned with business objectives and gr...

Role Overview: As a Marketing Campaign Manager, your role will involve applying marketing principles and campaign strategies to effectively manage audience segmentation. You will collaborate closely with marketing teams to understand campaign objectives and translate them into targeted audience segments. Your communication skills will be crucial as you interact with both technical and non-technical stakeholders. It is essential to adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. You will utilize either Adobe Experience Platform (AEP) for segment creation, PII data handling compliance, and data governance, or Adobe Campaign Classic...

As a Digital Marketing Specialist at our company, you will play a crucial role in planning, managing, and optimizing paid digital campaigns across various Google Ads platforms to ensure high performance and meet KPIs. Your responsibilities will include: - Conducting thorough keyword research, audience targeting, and bid management to achieve high ROI. - Developing and implementing A/B testing strategies to optimize ad creatives, landing pages, and conversion rates. - Monitoring, analyzing, and reporting on key performance metrics using tools like Google Analytics, and making necessary campaign adjustments. - Generating detailed performance reports and providing actionable insights to clients...

You will be responsible for managing marketing automation platforms, streamlining lead nurturing processes, and analyzing campaign data to optimize performance and improve marketing ROI. Your duties will include implementing and managing marketing automation tools such as ConvertKit or similar platforms, designing lead nurturing workflows and campaigns to convert prospects into customers, tracking and analyzing campaign performance to provide insights for optimization, managing audience segmentation, and personalizing marketing initiatives. Additionally, you will be expected to report on key metrics and recommend improvements for better results. - Implement and manage marketing automation to...

As an E-commerce & Performance Marketing Manager at our company, you will play a crucial role in managing our online sales platforms and executing ROI-focused ad campaigns. Your analytical thinking and creative problem-solving skills will be essential in boosting brand visibility, driving sales, and creating a seamless e-commerce experience for our customers. Key Responsibilities: - E-commerce Management: - Manage and optimize listings on our website (Shopify) and other marketplaces. - Ensure accurate product uploads, descriptions, categorization, and inventory sync. - Coordinate with design, production, and logistics teams for smooth order fulfillment. - Improve UI/UX, conversion rates, and...

Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate...

Basic Functions/Job Responsibility Develop, execute, and optimize digital campaigns across channelsSEO, SEM/PPC, social media, email, displayto boost brand awareness, traffic, and conversions. Create and refine digital assets (landing pages, ad copy, graphics, blog posts, webinars), ensuring brand consistency. Analyze performance KPIs (CTR, conversion rates, ROI), and iterate strategies for continual improvement. Manage budgets and coordinate with internal teams (content, design, academia, product, industry) and external vendors. Has a good understanding of the Martech stackCRM, marketing automation such as Zoho, CMS, CRM dashboards, analytics. Implement, test (A/B and multivariate), and opt...

Opendoor PURPOSE The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Planning Group Head at OpenDoor, WPP's bespoke global operating model for Amazon. About Wpp & Opendoor At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology. Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's impact for our largest clients by bringing them the best of WPP. Each team is custom-built around ...

Role Overview: As an experienced comms professional enthusiastic about Employer Brand, you have a fantastic opportunity to join London Stock Exchange Group (LSEG) to partner with the Engineering Division. Your role will involve attracting the best talent by differentiating what Engineering means at LSEG and reshaping perceptions through an insights-led, multi-media campaign solution. Key Responsibilities: - Support in the creation, design, and delivery of LSEG's Engineering Recruitment Marketing Campaign, collaborating with trusted vendors and internal cross-functional SME teams. - Expertise in audience segmentation, particularly Engineering/Tech, employee brand advocacy, and inclusive attra...

Role Overview: As a Digital Marketing Manager, you will play a crucial role in developing, implementing, and managing effective digital marketing campaigns to enhance brand awareness, drive lead generation, and boost online sales. Your responsibilities will include creating and managing digital advertising campaigns across various platforms, analyzing ad performance, and collaborating with internal teams to align paid advertising efforts with overall marketing goals. Key Responsibilities: - Develop, implement, and manage digital advertising campaigns on platforms like Facebook, Google, and Instagram. - Monitor and analyze ad performance to maximize ROI and make necessary strategy adjustments...

Role Overview: As a Performance Marketing Specialist at Sector 82, Mohali, you will be responsible for developing and executing performance marketing campaigns across various third-party ad platforms to drive user acquisition and ROI. Your key responsibilities and duties will include: Key Responsibilities: - Developing and executing performance marketing campaigns across multiple third-party ad platforms aligned with business objectives. - Building and optimizing targeted audience segments across platforms to reach ideal customers. - Managing campaign budgets and bidding strategies to ensure efficient ad spend and maximize ROI. - Conducting A/B tests and continually optimizing campaigns for ...

As a Google Ads Manager at ThoughtWin, your role will involve expertise in creating, managing, and optimizing PPC campaigns across Google Search, Display, and YouTube. You will conduct keyword research, A/B testing, audience segmentation, and performance analysis to maximize ROI. Managing ad budgets, monitoring ad spend, and implementing retargeting strategies to improve conversion rates will be your responsibility. It is essential to have strong analytical skills and experience with Google Analytics, Tag Manager, and Google Data Studio. A deep understanding of digital marketing trends, bid strategies, and conversion tracking is necessary for driving successful ad campaigns. Key Responsibili...