72 Audience Segmentation Jobs - Page 3

Role & responsibilities Plan, execute, and optimize paid media campaigns across Google Ads (Search, Display, YouTube) and Meta platforms (Facebook, Instagram) Track performance and scale campaigns based on KPIs such as ROAS , CTR , CPA , and CPM Conduct keyword research, audience targeting, A/B testing, and daily performance tracking Manage monthly budgets and bid strategies to ensure high campaign efficiency Coordinate with creative/content teams for ad creatives and copy Regularly generate campaign performance reports with insights and action plans Stay updated on ad platform changes and digital marketing trends Preferred Candidate Profile: Minimum 3 years of hands-on experience with Google and Meta paid ads Proven track record of running successful campaigns (minimum 3 lakh/month budget exposure preferred) Strong analytical skills and hands-on with Google Analytics, Meta Ads Manager, and Google Tag Manager Excellent communication, reporting, and collaboration skills Google Ads and Meta Blueprint certifications are a plus

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, youll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, youll help us deliver better care for billions of people around the world. It starts with YOU. In this role, you will: Architect and implement a comprehensive customer identity solution tailored to our organization's vision and goals, in compliance with regulatory requirements and enterprise standards. Define and implement best practices for identity management, including SSO, MFA, and consent management. Stay abreast of industry trends, emerging technologies, and standard processes in AdTech, influencing the continuous improvement of our systems. CDP assessment - Oversee the assessment and integration of a next-generation CDP to improve data unification, segmentation, and analytics. Ensure CDP capabilities support marketing personalization, campaign execution, and customer insights. Implement universal identifiers like UID 2.0, PAIR and ramp id to improve data interoperability and identity resolution. Evaluate and modernize the current CRM platform to drive customer engagement, retention, and loyalty strategies. Lead the integration of CDP with other systems, including CRM, CIAM, and AdTech platforms, to create a unified marketing ecosystem. Collaborate with marketing teams to optimize paid media activation, leveraging CRM and CDP data for targeted campaigns. Ensure seamless integration of AdTech platforms with CRM for efficient audience segmentation, retargeting, and ROI measurement. Develop strategies to collect, manage, and leverage customer data across all digital touchpoints effectively while ensuring compliance with data privacy regulations. Collaborate with cross-functional teams including marketing, DTS, Legal and Compliance, and data analytics to drive alignment and achieve business objectives. About Us Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brandsand so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals, like you. At Kimberly-Clark, youll be part of the best team committed to driving innovation, growth and impact. Were founded on more than 150 years of market leadership, and were always looking for new and better ways to perform so theres your open door of opportunity. Its all here for you at Kimberly-Clark. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, were constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, youll experience Flex That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our professional roles, youll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: Who you are Bachelor's degree in management information systems/technology, Computer Science, Engineering, or related discipline. MBA or equivalent is preferred. 10+ years of experience in an information technology solutions architecture role. 3+ years of experience working in customer identity management and have a strong background in identity management protocols (OAuth, OpenID Connect, SAML). Proven experience evaluating, implementing, and integrating enterprise-level CIAM, CDP, and CRM solutions. Experience in a digital marketing or e-commerce environment. 5+ years of hands-on relational, dimensional, and/or analytic experience (using RDBMS, dimensional, NoSQL data platform technologies, and ETL and data ingestion protocols). Experience with CDP platforms (e.g., Adobe Experience Platform, Epsilon, Salesforce CDP). Experience with CRM platforms (e.g., Salesforce, HubSpot, or Microsoft Dynamics). Deep understanding of customer data lifecycle, including identity resolution, consent management, and segmentation. In-depth knowledge of customer data platforms, identity graphs, and universal identifiers. Strong understanding of cookie technology and its implications for digital marketing. Experience with database development and scripting. Experience in AdTech, with a proven track record of designing and implementing large-scale ad delivery systems. Familiarity with AdTech platforms (e.g., Google Ads, Facebook Ads Manager, The Trade Desk) and their integration with CRM and CDP. Experience with data enrichment techniques and tools. Experience with cloud-based services (e.g., MS, AWS, Google Cloud). Total Benefits Here are just a few of the benefits youd enjoy working in this role for Kimberly-Clark. Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment. Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents. Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events. Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare. To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website. And finally, the fine print. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. #LI-Hybrid,

As a Senior Email Marketing Executive at our company located in Kakkanad, Kerala, you will be an integral part of our dynamic marketing team. With a minimum of 3 years of experience in email marketing or a similar role, you will be responsible for planning, executing, and optimizing email marketing campaigns to drive engagement and conversions. Your key responsibilities will include planning and executing email marketing campaigns to promote products, services, or content. You will segment audiences, personalize emails, and monitor campaign performance metrics to provide actionable insights for optimization. A/B testing will be crucial in improving subject lines, content, design, and delivery times. It will also be essential for you to ensure compliance with data protection laws such as GDPR and CAN-SPAM. Collaboration with design, content, and product teams to create impactful email templates and messages will be a key part of your role. You will manage and maintain email databases to ensure data accuracy and hygiene. Staying updated with industry trends, tools, and best practices in email marketing will be necessary to excel in this role. To succeed in this position, you must be proficient in email marketing platforms like Mailchimp, HubSpot, SendGrid, and have a strong understanding of email marketing KPIs and analytics tools. Experience with HTML and email design best practices would be advantageous. Excellent communication and organizational skills are essential, along with the ability to work both independently and in a team-oriented environment. In return, we offer a competitive salary based on experience, a friendly and supportive work environment, and opportunities for career growth and development. This is a full-time position that requires in-person work at our location.,

Role & responsibilities 1.Audience Segmentation and the Ideal Customer Profile: Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads. Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns 2.Audience First Strategy, Consultation, & Usage: Enable marketing campaign owners in personalizing their campaigns to the audience segments we define (getting us to the right message at the right time to the right person) Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journey. Ensure communication with key decision-makers within target organizations. Use data, insights and AI to improve the performance of our campaigns to our target audiences 3.Audience Data Enablement & Governance: Ensure target contact lists are consistent, accurate, and compliant across marketing systems. Work with data vendors and research teams to ensure complete information for effective targeting in marketing campaigns. Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally. Preferred candidate profile 4-6 years of experience in marketing data operations, marketing analytics, or a related role. Familiarity with audiences, segmentation, and marketing-owned communications strategy Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights. Knowledge of digital marketing channels and tactics Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines. Must be self-motivated and enjoy a fast-paced environment where you will work both with teams and independently

Location: Mumbai (Onsite) Andheri Marol Experience: 4-5yrs Max Role Description We are looking for a Marketing Automation Manager for a full-time, on-site role located in the Mumbai Metropolitan Region. The Marketing Automation Manager will be responsible for managing marketing operations, analyzing marketing data, implementing marketing automation strategies, and leading generation initiatives. This role will also involve campaign management and optimizing marketing processes to enhance overall efficiency. Develop & Execute Email Campaigns: Design, build, and execute end-to-end email marketing campaigns, including promotional, lifecycle, and transactional emails. Automation Strategy: Implement marketing automation workflows (welcome series, lead nurturing, re-engagement campaigns, etc.) using platforms like HubSpot, WebEngage, or similar tools. Audience Segmentation: Create targeted email campaigns by segmenting lists based on behaviors such as past email engagement and website interactions. A/B Testing: Conduct A/B tests on subject lines, content, and send times to improve open rates, CTR, and conversion rates. Performance Analysis: Track, report, and analyze campaign results, providing insights to enhance future campaigns. Monitor key metrics like open rates, click-through rates (CTR), and conversions. Lead Nurturing: Develop and maintain customer journeys that guide leads through the sales funnel via automated email sequences. Data Management: Manage and maintain customer data in the CRM system, ensuring it is clean, up-to-date, and compliant with data privacy regulations like GDPR. Collaboration: Work closely with content creators, designers, sales teams, and other stakeholders to align email marketing efforts with broader company goals. Optimize Deliverability: Ensure high email deliverability by maintaining list hygiene, monitoring email reputation, and following best practices for spam compliance. Personalization: Implement personalized content and dynamic fields within emails to increase relevancy and engagement. Continuous Improvement: Stay updated on the latest trends, tools, and best practices in email marketing and automation.,

As Weikfield continues to strengthen its brand presence across markets, this role plays a pivotal part in shaping meaningful consumer connections and driving brand growth through strategic, insight-led initiatives. The key responsibility areas outlined below reflect a comprehensive brand management approach, designed to align with our business objectives and deliver long-term value. Key Responsibilities: Vendor Management & Cost Optimization Manage relationships with vendors and external agencies to ensure service quality and cost efficiency. Evaluate vendor performance and negotiate contracts to maximize ROI and streamline resources. Resource Utilization Monitor the efficient use of marketing resources in alignment with strategic goals. Collaborate with Sales, R&D, QC, Finance, SCM, and Procurement to meet operational needs. Customer Service & Relationship Management Ensure timely resolution of customer queries and complaints. Track and report on service metrics and manage engagement across social platforms. Marketing Support & Operations Assist in planning, execution, and coordination of marketing campaigns and seasonal activities. Support daily marketing operations and ensure cross-department alignment. Stakeholder Engagement Act as a central liaison among internal teams and external partners to align execution with strategy. Performance & Business Impact Analyze data to evaluate performance, customer satisfaction, and revenue impact. Provide insights for continuous improvement and business growth.

Role & responsibilities Key Responsibility Areas (KRA): 1. Performance Marketing & Paid Campaigns -Strategize, execute, and optimize performance-driven campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and LinkedIn. -Handle media buying, audience segmentation, and budget optimization to drive ROI and CPL/CPA targets. -Constant A/B testing of creatives, copies, and landing pages to improve conversion rates. 2. SEO Management (On-Page & Off-Page) Conduct detailed keyword research, competitor analysis, and SEO audits. -Optimize website architecture, internal linking, and technical SEO parameters (e.g., page speed, schema markup). -Build high-quality backlinks through content outreach, PR, and domain authority growth. -Regular tracking of SERP rankings and execution of strategies to increase organic traffic. 3. Attribution & Analytics -In-depth understanding of digital attribution models (First click, Last click, Linear, Time Decay, Data-Driven). -Set up and manage UTM tracking, event-based tracking (GA4, GTM), and analyze user journeys to determine campaign effectiveness. -Create actionable insights through Google Analytics, Looker Studio (or similar BI tools), and platform-specific dashboards. 4. Campaign Analytics & Reporting -Monitor key metrics such as CTR, CPC, CPA, ROAS, CPM, Bounce Rate, etc. -Prepare weekly and monthly campaign performance reports and provide strategic recommendations. -Use tools like Google Analytics, Meta Ads Manager, Google Tag Manager, LinkedIn Campaign Manager, SEMrush/Ahrefs, and Hotjar. 5. Creative & Content Collaboration -Collaborate with the design and content teams to develop high-performing creatives for various campaigns. -Recommend ad copies, visual hooks, and landing page layouts based on campaign data. 6. Funnel Management & Conversion Rate Optimization (CRO) -Understand the full marketing funnel and optimize every stage from awareness to conversion. -Run experiments and hypothesis testing to improve website and landing page performance. 7. Marketing Automation & CRM Integration (Bonus Skill) -Knowledge of platforms like HubSpot, Zoho, Mailchimp, WebEngage for lead nurturing and marketing automation. -Manage remarketing and retargeting campaigns with segmented audience lists. 8. Competitor Benchmarking & Trendspotting -Stay updated with industry trends, algorithm changes, and new advertising formats. -Conduct competitive analysis to identify gaps and opportunities.

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for Audience Segmentation, Audience Enrichment, and Data Handling processes. Preferred candidate profile Proficiency in marketing principles and campaign strategies. Ability to collaborate and communicate effectively with diverse stakeholders. Familiarity with PII data storage, transfer, and disposal procedures. Experience in and working knowledge of either AEP (with skills in segment creation, PII data handling compliance, and data governance) or Adobe Campaign Classic (with skills in audience segmentation, audience enrichment, and data handling). Experience with Lead nurture workstreams. Experience with data modelling and creation of audience cohorts to optimize reach. Experience with importing audiences or connecting to external systems through APIs (such as Postman). Working knowledge of JavaScript. Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions.

As Weikfield continues to expand its digital presence, this role plays a pivotal part in driving meaningful consumer connections and brand growth through data-driven strategies. The key responsibility areas outlined below are designed to ensure a holistic and impactful digital marketing approach that aligns with our business objectives. Customer Engagement Drive deep consumer understanding through analysis of the target groups (TG) online behavior. Define the digital engagement framework for Weikfield and create segments to enable targeted and specific campaigns. Execute digital initiatives in line with the framework to achieve defined brand and digital objectives. Improve the effectiveness of the brands digital efforts by setting benchmarks, continuously tracking performance, identifying gaps, and taking corrective actions. Social & Digital Media Management Lead Weikfields social media and digital ecosystem, creating strong opportunities for brand building. Design, build, and maintain the brands presence across all digital platforms, including the brand website. Manage search engineoptimized, TG-relevant content creation and regular updates across the website and digital platforms, including social media. Coordinate with internal and external teams to ensure consistency. Maintain and organize a content bank for future usage. Monitor and circulate performance reports for all brand activities across social platforms. Share monthly competitive analysis updates to benchmark and assess competitor activities. Impacting Brand Financials Plan and execute high-impact digital activations aligned with business and campaign goals. Manage and optimize all web, SEO/SEM, email, social media, and display advertising campaigns. Drive online revenue growth by using appropriate tools and consistently improving website rankings. Monetize digital platforms through smart, data-driven campaigns. Ensure adherence to allocated budgets. Measure and report campaign performance against set KPIs and ROI metrics to enhance spend efficiency. Identify key trends and insights to optimize marketing strategy and improve performance outcomes. Embedding Digital at the Heart of the Business Stay updated with the evolving digital technology landscape relevant to Weikfields business. Foster a digital-first mindset and promote adoption of digital tools and technologies to enhance customer experience across the organization. Identify, evaluate, and coordinate with technology partners and vendors to support customer experience initiatives. Agency Management Oversee day-to-day coordination with agencies to ensure timely execution of planned activities. Monitor agency deliverables and performance to ensure high-quality outcomes. Drive ongoing performance improvement by identifying issues and removing operational roadblocks.

Key Responsibilities: - Paid Advertising (Primary Focus 70%+) - Plan, create, and manage paid advertising campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube) platforms. - Conduct keyword research, audience segmentation, A/B testing, and budget optimization. - Track and analyze campaign performance, generate reports, and provide actionable insights. - Stay updated on platform changes, algorithm updates, and best practices. Performance Tracking & Analytics - Use Google Analytics, Meta Insights, and similar tools to monitor traffic, conversions, and customer behavior. - Set up goals, events, and conversion tracking. Secondary Tasks (20-30%) - Assist with basic SEO tasks on-page optimizations, keyword suggestions, and technical recommendations. - Update and manage Google My Business (GMB) listings for visibility in local search. - Support in reporting and tool setup (Google Tag Manager, Looker Studio/Data Studio, UTM tracking, etc.). Role & responsibilities Preferred candidate profile Can reach me @ 95029 54206 Shaik Mushtaq Hiring@globaltree.co.in

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad assets Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights Requirements 2-3 years of performance marketing experience, preferably with D2C or eCommerce brands Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads Solid understanding of GA4, attribution models, and audience segmentation Analytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimization Creative flair for testing ad copy, visuals, and landing pages.

Location: Remote / Pan India iSource Services is hiring for one of their client for the position of Adobe CDP Consultant (Execution Specialist). About the role: We are hiring an Adobe CDP Consultant (Execution Specialist) to support hands-on implementation of Adobe Real-Time CDP. Working under a Senior Consultant, you will manage technical setup, data flows, segmentation, and activation processes. The ideal candidate has strong execution experience in CDP environments and a solid grasp of data integration and marketing tech ecosystems. Roles & Responsibilities: Assist in the technical setup, configuration, and deployment of Adobe Real-Time CDP. Support data ingestion, transformation, identity resolution, and activation workflows. Implement and execute audience segmentation strategies based on strategic direction. Ensure seamless integration between Adobe Real-Time CDP and downstream marketing platforms. Troubleshoot data pipeline issues and optimize data flow performance. Build dashboards and reports to monitor campaign performance, data quality, and audience insights. Collaborate with cross-functional teams including marketing, analytics, and IT to deliver on marketing use cases. Stay current with Adobe Experience Cloud features and enhancements to drive innovation and continuous improvement. Required Skills: 4-5 years of CDP execution experience Hands-on with Adobe Real-Time CDP or similar platforms Proficient in data modeling, identity resolution, and segmentation Knowledge of APIs, data workflows, and troubleshooting Familiarity with Adobe Analytics, Target, and automation tools Adobe certifications are a plus

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad assets Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights Requirements 2--3 years of performance marketing experience, preferably with D2C or eCommerce brands Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads Solid understanding of GA4, attribution models, and audience segmentation Analytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimization Creative flair for testing ad copy, visuals, and landing pages Skill : - D2C or eCommerce, Google Ads, Meta Ads, Bing Ads, GA4, attribution models, audience segmentation, ROI, CPC/CPA, conversion rate optimization, ad copy, visuals, landing pages

What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Programmatic Marketer is responsible for strategizing and executing programmatic advertising campaigns across multiple platforms and channels. This role requires an individual who can leverage automated buying technology, real-time bidding (RTB), and data-driven targeting to maximize campaign performance and ROI. The ideal candidate will have expertise in demand-side platforms (DSPs), audience segmentation, campaign optimization, and performance analysis. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and continuously improve campaign effectiveness through data analysis and strategic adjustments. If youre passionate about programmatic advertising technology and leveraging data to drive continuous campaign improvement while maximizing return on ad spend, this is the role for you! Key Responsibilities Strategy & Campaign Development Set clear goals and KPIs for programmatic campaigns, developing strategies that utilize data-driven decision-making Actively participate in pre-campaign planning, mid-campaign optimizations, post-campaign evaluation, and accurate programmatic reporting Work with algorithmic or artificial intelligence (AI) technology to make informed media buys Manage, execute and optimise all real-time-bidding (RTB) & programmatically traded campaigns Manage day-to-day relationships and negotiations with third party technology partners, DSPs and publishers where private deals are required Identify high-value audiences and develop strategies for display and programmatic advertising Leverage DSPs, RTB, and data-driven targeting for effective media buying Execute programmatic campaigns from initial briefing stage through campaign setup, maintenance, optimization, and final reporting Design the best media trading strategy by developing multiple campaign scenarios in consultation with teams Performance Analysis & Optimization Optimize digital campaigns in DSPs and other platforms, identifying quality leads and tracking their journey along the funnel Set clear KPIs such as click-through rate (CTR), cost-per-action (CPA), and return-on-ad-spend (ROAS) to guide optimization efforts Evaluate daily/weekly campaign performance reports delivering accurate campaign results and traffic routines Use automated tools that identify and bid on the best opportunities in a fraction of a second Use real-time analytics to adjust campaigns on the fly, optimizing cost-per-application (CPA) and cost-to-hire Work with internal data intelligence teams to leverage data to drive campaign performance Deliver timely, insightful reporting and analysis on the performance of programmatic campaigns Analyze campaign parameters such as the most powerful locations and the best times of day Design engaging visuals and copy, target the right audience, and optimize through A/B testing What we are looking for 3+ years of experience in programmatic advertising with demonstrated success in campaign management Up-to-date knowledge of programmatic technology developments and implementation of tracking and retargeting strategies Strong analytical skills, knowledge of digital marketing, and familiarity with ad tech tools Understanding of programmatic advertising systems, including real-time bidding (RTB), demand-side platforms (DSPs), and supply-side platforms (SSPs) Advanced understanding of Programmatic Marketing systems (DSP, DMP, ad serving platforms) Strong grasp of marketing funnels, user acquisition, and retention via programmatic channels High attention to detail, top-notch analytical skills & the ability to make data-driven decisions Excellent communication skills with ability to be the go-to-person for campaign strategy Experience working with multiple DSP platforms Experience managing campaigns across a variety of platforms Experience supporting real-time bidding (RTB) optimizations and strategy through ad exchange media buying Advanced knowledge of audience segmentation & personalized messaging strategies Preferred Qualifications: Proficiency in Dynamic Creative Optimization (DCO) and real-time trend monitoring Experience in holistic marketing campaign analysis and driving effectiveness of interactive campaigns Experience with privacy-first advertising approaches and knowledge of evolving regulations Experience collaborating with other channel owners (Social, PPC, Affiliates) to improve overall digital marketing performance Experience with automated systems for targeting candidates with precision

Responsibilities : The position requires experience in Programmatic buying & selling with campaign management skills. Responsibilities of this role will include, but are not limited to: ?Own the end-to-end campaign management process (Trafficking, Optimization, KPI Goals, Billing) ?Plan and execute the campaign on the top demand-side platform (DSP), DV360, Beeswax (good to have), Tradedesk is mandate ?Continuous monitoring and improvement: Analyze each campaign based on the logged performance metrics & derive insights to implement and improve future campaigns ?Designing measurement solutions that demonstrate the efficacy of campaigns ?Ability to take proactive data-driven decisions and report to stakeholders in a periodic manner ?Manage and activate PMPs for relevant campaigns. Including trafficking, pacing and reporting of said activity. ?Manage and improve existing media activation processes to improve efficiency in campaign management Skill sets Required ?Minimum 2 years of experience in campaign management experience and hands-on knowledge on top DSPs is a must ?Proficient in multiple DSPs and extensive knowledge of the RTB and wider programmatic landscape ?Should have experience with DV360, TTD (Mandate), Beeswax and third-party as servers ?DV360 and Other relevant certifications are a plus ?Google Campaign Manager and Flashtalking measurement and reporting experience preferable ?Excellent communication and writing skills working across the team, within the wider agency, with clients and media owners ?Strong analytical mindset on Reporting and hands-on experience in Excel is preferred ?Graduate in any field. ?Comfortable working for US shift or any shifts as per business requirements.

Roles and Responsibilities Develop and execute digital marketing strategies across various channels, including Google Ads, YouTube Ads, Facebook Ads Manager, and performance marketing campaigns. Conduct keyword research to optimize ad copy and landing pages for maximum ROI. Define audience segmentation strategies and manage retargeting funnels. Analyze campaign performance using Google Analytics, track key metrics such as conversion rates and cost per lead (CPL), and provide regular reporting on results. Optimize ad spend by identifying areas of improvement through A/B testing and experimentation with different creative assets. Collaborate with cross-functional teams to develop targeted retargeting campaigns based on user behavior data. Generate weekly/monthly performance reports with actionable insights. Desired Candidate Profile 2-4 years of experience in digital marketing or a related field. Strong understanding of PPC campaigns, audience segmentation, landing page optimization, and Google Analytics. Proficiency in creating effective ad copies for various formats (text-based vs visual-based). Experience with Facebook Ads Manager, Google Ads, YouTube Ads; ability to create engaging video content.

Role Responsibilities: Lead Meta ad strategy for Tata CLiQ Fashion Optimize campaigns using data and A/B tests Collaborate cross-functionally to align marketing efforts Ensure efficient budget pacing and KPI tracking Key Deliverables: Performance dashboard highlighting ROAS, CVR, CAC Weekly Meta campaign optimization reports Targeting and segmentation strategies using first-party data Scalable creative and content frameworks for paid social

Required Qualifications 7+ years of A/B testing, personalization, or digital optimization Hands on experience with Adobe Target and Analytics High attention to detail for all testing requirements and KPIs Understanding the development of experiments, including, multivariate and use of Adobe AI technologies in testing Knowledge of audience segmentation and customer journey optimization Strong problem solving and communication skills (oral and written)

Senior Media Buyer Experience: 3 - 6 Years Exp Salary : USD 18,000-30,000 / year Preferred Notice Period : Within 30 Days Shift : 10:00AM to 7:00PM IST Opportunity Type: Remote Placement Type: Contractual Contract Duration: Full-Time, 12 Months (*Note: This is a requirement for one of Uplers' Clients) Must have skills required : Google Ads, Media buying, Meta, Snapchat, Tiktok Good to have skills : A/B testing, advertising trends, Audience Segmentation, Innovative Strategies, Retargeting Go Glam (One of Uplers' Clients) is Looking for: Senior Media Buyer who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you. Role Overview Description We are seeking a Senior Media Buyer to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Meta, TikTok, and Snapchat. Goglam is an Ecommerce business located in Saudi Arabia specializing in hand beauty products. Proven Experience: Minimum 3 years of experience in media buying. Demonstrable experience as a Media Buyer, focusing on KPIs and driving e-commerce sales. Proven track record of e-commerce sales data. Technical Skills: Proficiency in using e-commerce and digital advertising platforms (Google Ads, Meta Ads, Snapchat, etc.). Familiarity with media buying, planning, and research. Working knowledge of media analytics software. Marketing Knowledge: Understanding of audience segmentation, retargeting strategies, and funnel optimization. Expertise in A/B testing to determine the best-performing strategies. Soft Skills: Communication and negotiation skills. Strong organizational and multitasking abilities. Attention to detail and critical thinking skills. Additional Skills: Familiarity with advertising and media trends. Interest in following industry developments and implementing innovative strategies. Engagement Type: 1 2 Month Contract (Possible Extension) Job Type: Contract Location: Remote Working time: 10:00 AM to 7:00 PM Interview Process: 3 Rounds How to apply for this opportunity: Easy 3-Step Process: 1. Click On Apply! And Register or log in on our portal 2. Upload updated Resume & Complete the Screening Form 3. Increase your chances to get shortlisted & meet the client for the Interview! About Uplers: Our goal is to make hiring and getting hired reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant product and engineering job opportunities and progress in their career. (Note: There are many more opportunities apart from this on the portal.) So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

Key Responsibilities: Solutioning and Requirement Identification: Collaborate with Aster business functions to identify data analytics and CRM requirements, ensuring alignment with business goals and objectives. Audience Segmentation: Identify the appropriate target audience for CRM campaigns/ Concierge services using SQL or Python scripts, ensuring campaigns are effectively targeted for maximum impact. Operational Efficiency: Contribute to operational cost savings through the automation of tasks and processes, improving the efficiency of CRM operations. Dashboard Development: Create wireframes for dashboards and define key performance indicators (KPIs) to measure the success of CRM campaigns. Dashboard Creation: Build real-time dashboards using Power BI, providing stakeholders with actionable insights into campaign performance or business performance Data Manipulation: Utilize your hands-on experience in data preparation and visualization to transform raw data into meaningful insights. Data Analysis and Insights: Analyze data to uncover business insights and growth opportunities, presenting findings to inform strategic decisions Statistical Modeling: Utilize best-in-class modeling techniques to develop statistical models, focusing on predictive modeling and supply chain and sales forecasting. Requirements: Bachelor of Technology (B.Tech) or Bachelor of Engineering (B.E.) in Mathematics, Engineering, Economics, Statistics, or a related field is preferred 4+ years of experience in BI reporting using SQL Proficiency in data visualization tools, particularly Power BI (hands-on experience is preferred) Good to have Python, R skills Proficiency in Microsoft Excel for data preparation Flexibility and adaptability to work effectively within tight deadlines and adapt to changing priorities

Lead daily ops for 16 media sites, drive traffic and revenue with strategic planning, manage CRM workflows, track KPIs, handle PR, coordinate content, explore new revenue streams, and boost efficiency while cutting costs. Required Candidate profile A driven young pro with a business/marketing degree (MBA a plus), CRM-savvy, growth-focused, strategic yet hands-on, team player with strong BD instincts and a passion for scaling success.

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for audience segmentation, audience enrichment, and data handling processes. Preferred candidate profile Experience with Lead nurture workstreams. Experience with data modelling and creation of audience cohorts to optimize reach. Experience with importing audiences or connecting to external systems through APIs (such as Postman). Working knowledge of SQL queries, data segmentation. Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions. Perks and Benefits Both way cab facilities Night Shift Allowance + Meals Insurance Benefits Global footprint Working with Fortune 500 clients