402 Audience Segmentation Jobs - Page 2

About the role SuperMoney team has been working in stealth to revolutionize the $500bn fintech landscape with an exciting digital lending play. We are all set to take off now and have our eyes set to become the largest lending platform in the next 24 months. We are looking for world class talent who can help us accelerate this journey and be part of a core team that is just getting started. You will get to solve some interesting problems right away: Embedded credit: Build a digital lending marketplace with focus on expanding access and availability of consumption credit. Focus would be ease of integrations between Digital Lending Apps (DLAs), lenders (Banks & NBFCs) and Loan Service Provider...

Job Title: Digital Marketing Manager Job Title: Paid Media Manager Role Overview: The Paid Media Manager is responsible for planning, executing, optimizing, and analyzing paid advertising campaigns across digital platforms to drive ROI, brand awareness, and lead/customer acquisition. Key Responsibilities: Develop and execute paid media strategies across Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, and other relevant platforms. Create and manage campaign budgets, forecasts, and spend allocation. Perform daily campaign optimization bids, targeting, creatives, and placements. Work closely with creative and content teams to develop high-performing ads. Define KPIs and measure perform...

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes. Responsibilities 1. Email campaign management Plan, create, and execute email marketing campaigns, including newsletters, promotional emails, and automated sequences. Develop engaging email content and CTAs aligned with brand tone and marketing objectives. A/B test subject lines, content, layouts, and send times to optimize performance. 2. Audience Segmentation Segment email lists based ...

Role Overview: As a Digital Marketing Strategist at Beat Edu Center of Excellence, you will lead online marketing initiatives to expand digital presence and reach learners in India and beyond. You will develop and execute effective digital marketing strategies, manage platforms such as SEO, Google Ads, Meta Ads (Facebook/Instagram), and email marketing, and plan and optimize paid campaigns for lead generation. Key Responsibilities: - Work closely with content creators, designers, and academic teams to align marketing goals. - Monitor and analyze performance metrics using tools like Google Analytics and Meta Business Suite. - Stay updated with digital trends, competitors, and edtech industry ...

As an Adobe RTCDP and Adobe Target Expert, your role will involve designing, configuring, and managing the RTCDP solution and implementing personalization activities on the web experience. This includes ensuring seamless data integration, profile unification, audience segmentation, and activation for personalized customer experiences. Your expertise will be crucial in leveraging the platform to drive value for the business through data-driven insights and optimized customer journeys. **Key Responsibilities:** - Serve as the subject matter expert for Adobe RTCDP, supporting internal teams and stakeholders. - Design and implement RTCDP solutions, including data schema creation, identity resolu...

As a Performance Marketer at Realty Smartz, you will be responsible for planning, executing, and optimizing paid marketing campaigns primarily on Google Ads and Meta Ads (Facebook & Instagram). Your main objective will be to monitor and analyze campaign performance metrics to maximize ROI and achieve business goals. You will conduct keyword research, audience segmentation, and competitor analysis to enhance campaign effectiveness. Additionally, you will develop ad copies, creative briefs, and landing page recommendations for campaigns. Key Responsibilities: - Plan, execute, and optimize paid marketing campaigns on Google Ads and Meta Ads. - Monitor and analyze campaign performance metrics to...

Job Description: You are an enthusiastic Email Marketing Executive (Fresher) who is eager to kickstart your career in the field. If you are passionate and ready to learn, this opportunity offers hands-on training and real-time experience for professional growth. Key Responsibilities: - Assisting in creating, scheduling, and sending email campaigns. - Supporting list management and audience segmentations. - Learning and implementing email marketing best practices. - Maintaining accurate campaign documentation and reports. Qualifications Required: - Fresh graduate with a focus on Marketing or related field. - Strong communication skills. - Attention to detail and organizational skills. - Abili...

As a Campaign Manager specializing in Meta and Google Ads, you will play a crucial role in developing and implementing high-performing campaigns across various platforms. Your primary focus will be on creating full-funnel strategies to drive leads and conversions, while utilizing CRM tools to monitor lead progress and campaign effectiveness. Responsibilities: - Plan, execute, and optimize campaigns on Meta and Google Ads to generate leads and conversions. - Design and oversee end-to-end funnel strategies from awareness to conversion stages. - Collaborate with content, creative, and sales teams to develop compelling ad creatives and landing pages. - Implement and monitor conversion tracking u...

Performance Marketing Executive (23 Years Experience) Location: Jaipur; on-site NLET Solutions Pvt. Ltd. is looking for a skilled Performance Marketing Executive to join our growing marketing team. The ideal candidate should be data-driven, analytical, and experienced in managing multi-channel paid campaigns. Key Responsibilities: Plan, execute, and optimize campaigns across Google Ads, Meta Ads , and other digital platforms Conduct A/B testing , audience segmentation, and remarketing to improve ROI Track and analyze performance using GA4, GTM, and Facebook Pixel Optimize ad creatives, copy, and targeting based on data insights Manage daily budgets, bids, and ensure efficient spend allocatio...

Company Description Protouch is India's leading beauty-tech brand, redefining personal care with luxurious, high-performance, technology-driven devices. From hair care to skincare, we create professional-grade tools designed to deliver a premium, salon-like experience at home. Guided by innovation and science-backed solutions, Protouch is committed to making beauty routines smarter, safer, and effortlessly elevated. Learn more at www.protouchskin.com. Role Description This is a full-time, on-site role located in Ahmedabad for a Performance Marketing Manager. The manager will oversee performance marketing channels, execute and monitor digital campaigns, optimize performance across various pla...

As a Marketing Campaign Specialist, your role involves applying marketing principles and campaign strategies to effectively manage audience segmentation. You will collaborate closely with marketing teams to comprehend campaign objectives and translate them into targeted audience segments. Your communication skills will be crucial as you interact with both technical and non-technical stakeholders. It is essential to adhere to industry standards for data handling, including procedures related to Personally Identifiable Information (PII) data storage, transfer, and disposal. Key Responsibilities: - Utilize Adobe Experience Platform (AEP) for segment creation, ensuring PII data handling complian...

As a Performance Marketer / Digital Marketer with 3-5 years of experience, your role will involve managing and scaling paid media campaigns across various B2C channels in Coimbatore. Your primary objective will be to drive measurable growth through paid acquisition strategies, handling substantial budgets, and optimizing for conversions on platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and other programmatic platforms. **Key Responsibilities:** - Plan, execute, and optimize paid media campaigns - Manage daily ad spends between 1.5 - 3 Lakhs for maximum ROI - Create full-funnel performance strategies - Analyze campaign performance using tools like Google Analytics and Meta B...

As a leading digital agency, Nivara Commerce specializes in providing strategy, design, and growth services to enhance e-commerce ventures globally. With a team of expert consultants and a track record of over 1,000 completed projects and a 98% success rate, we are dedicated to creating impactful experiences that captivate customers and elevate brands. Key Responsibilities: - Proficiency in Facebook Ads and Google Ads campaign management, including ad creation and bid adjustment - Experience in keyword research, PPC strategies, and developing ad copy for performance marketing - Strong analytical skills to monitor campaign performance and generate actionable insights - Familiarity with digita...

**Job Description** **Role Overview:** As a Senior Marketing Designer at Ethos, you will be a key member of the Brand & Creative team, responsible for bringing the company's brand to life across various marketing channels. Your role will involve designing assets for email campaigns, social media, affiliate platforms, landing pages, and animations. You will collaborate closely with marketers, writers, and other stakeholders to create impactful and high-performing creative materials that drive tangible results and maintain a consistent brand presence. **Key Responsibilities:** - Develop a wide range of performance-focused marketing content, including email campaigns, social media ads, landing ...

Role Overview: As an intern at our company, you will be responsible for creating, scheduling, and optimizing email campaigns. Your daily tasks will involve segmenting audiences, personalizing email content, analyzing campaign performance, and suggesting improvements. It is crucial to adhere to email marketing best practices and regulations to achieve successful outcomes. Key Responsibilities: - Create, schedule, and optimize email campaigns - Segment audiences and personalize email content - Analyze campaign performance and recommend improvements - Ensure compliance with email marketing best practices and regulations Qualifications Required: - Currently pursuing or recently graduated with a ...

Job Description You will be responsible for creating, optimizing, and managing Meta advertising campaigns to drive engagement and achieve business objectives. This includes conducting performance analysis, audience targeting, monitoring ad performance, and implementing ongoing improvements to maximize campaign effectiveness. Key Responsibilities - Proficiency in Meta Ads Manager and related tools for campaign creation, optimization, and reporting. - Strong understanding of digital advertising strategies, audience segmentation, A/B testing, and performance analysis. - Data analysis skills to track and interpret key metrics to inform campaign adjustments and improvements. - Experience in conte...

As a Content Strategist at our company, you will play a pivotal role in leading and shaping our content efforts across various channels. Your primary responsibility will be to develop a comprehensive content strategy that not only aligns with our business goals but also enhances brand visibility, engages our target audience, and ultimately drives meaningful results. - Developing and executing content strategies that support both short- and long-term marketing initiatives. - Conducting thorough audience and market research to identify content needs and preferences. - Creating and managing an editorial calendar spanning across blogs, social media, email, and web platforms. - Collaborating with...

As a highly skilled Google & Meta Ads Specialist, your role will involve planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta (Facebook & Instagram). Your data-driven and creative approach will be crucial in managing performance marketing campaigns that drive measurable results such as leads, conversions, and ROI. Key Responsibilities: - Plan, create, and manage PPC campaigns across Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram). - Conduct keyword research, audience segmentation, and competitor analysis to maximize campaign performance. - Optimize campaigns for higher CTR, lower CPC, and improved conversion rates. - Mo...

You will be responsible for planning, designing, and executing international email campaigns. This includes managing audience segmentation, personalization, and A/B testing. Your role will involve tracking and analyzing key performance indicators such as open rates, click-through rates, and conversions. You will need to develop and present reports on the effectiveness of campaigns. Additionally, you will be required to maintain and enhance automation processes to ensure data integrity and compliance. Staying updated on industry trends, best practices, and SEO principles is essential. Collaboration with content, design, and product teams for brand alignment is a key aspect of this role. - Pla...

Job Title Marketing Automation Campaign Specialist Job Summary Provide a brief overview of the main purpose of the role and how it fits into the organization. As a Marketing Cloud Email and Campaign Specialist, you will enable our B2C campaign efforts within the Salesforce Marketing Cloud platform. You will serve as a subject matter expert in email marketing delivery and build sophisticated journeys, Data Cloud audiences, data extensions, Automation Studio workflows, and support the platform roadmapincluding, implementing AMPScript personalization, AI-driven features, leading A/B testing frameworks, and other strategic initiatives. You'll be partnering with cross-functional teams to shape ca...

Company Description Expert Law provides tailored legal services in Personal Injury and Immigration Law to both individuals and businesses across the nation. With over 40 years of combined experience, the firm is committed to offering exceptional knowledge, reliability, and personalized client care. Guided by the philosophy of putting people first, Expert Law emphasizes transparency, integrity, and delivering high-quality advice from start to finish. Clients can expect a seamless and trustworthy experience with clear communication and efficient legal solutions. Role Description This is a full-time remote role for a Performance Marketing Manager. In this role, you will be responsible for plann...

Experience: 4+ Years Level: Intermediate Job Summary We are looking for an experienced Adobe CDP Specialist with in-depth knowledge of Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RTCDP). The ideal candidate will play a key role in designing data models, managing identity resolution, and enabling real-time customer insights to drive personalized marketing initiatives and data-driven decision-making. Required Skills & Qualifications 4+ years of experience working with Adobe Experience Platform (AEP) and Real-Time CDP. Strong understanding of XDM schema design, identity management, and data governance principles. Experience with data ingestion workflows, APIs, and audi...

As a Market Research Intern, you will be responsible for assisting in gathering and analyzing data to support marketing and business strategies. Your role will involve: - Collecting, cleaning, and organizing data from various sources to build and maintain research databases. - Verifying and validating data accuracy to ensure reliability for business decision-making. - Assisting in identifying and segmenting target audiences based on research insights. - Supporting in extracting and analyzing datasets to generate meaningful reports. - Conducting research on industry trends, competitors, and customer databases. - Assisting in developing and maintaining data dashboards for tracking key metrics....

Role Overview: As a Senior Paid Media Manager focused on mobile, you will play a crucial role in establishing and expanding the mobile media foundation for our organization. Your primary responsibility will involve setting up a Mobile Measurement Partner (MMP), on-boarding new mobile partners globally, and overseeing all aspects of paid media buying, planning, execution, optimization, and reporting. Key Responsibilities: - Run mobile web and app download campaigns, managing creative, targeting, and budget allocation. - Demonstrate technical expertise in handling mobile web and app campaigns, troubleshoot tracking issues. - Analyze and optimize campaign performance by delving into detailed re...

Role Overview: As an Email Marketing Executive, your role will involve strategizing, executing, and optimizing email campaigns targeted at both domestic and international audiences. You will be instrumental in fostering strong customer relationships, enhancing engagement, and ensuring the success of campaigns across various markets. Key Responsibilities: - Plan, design, and implement targeted email marketing campaigns tailored to diverse domestic and international audiences. - Collaborate with content and design teams to develop culturally relevant and localized email templates. - Segment and manage email lists to maximize deliverability and engagement. - Monitor key performance indicators (...