72 Audience Segmentation Jobs - Page 2

You will be responsible for managing marketing automation platforms, streamlining lead nurturing processes, and analyzing campaign data to optimize performance and improve marketing ROI. Your duties will include implementing and managing marketing automation tools such as ConvertKit or similar platforms, designing lead nurturing workflows and campaigns to convert prospects into customers, tracking and analyzing campaign performance to provide insights for optimization, managing audience segmentation, and personalizing marketing initiatives. Additionally, you will be expected to report on key metrics and recommend improvements for better results. Ideally, you should have 4-7 years of experience in marketing automation and analytics, with proficiency in tools such as HubSpot, Salesforce, Google Analytics, and other automation platforms. Strong analytical and reporting skills will be essential for success in this role.,

Role & responsibilities job Summary: We are seeking a skilled and experienced Adobe RTCDP Developer to join our Marketing Technology team. The ideal candidate will be responsible for implementing, customizing, and optimizing Adobe Real-Time Customer Data Platform (RTCDP) solutions to enable unified customer profiles, real-time personalization, and data-driven marketing strategies. Key Responsibilities: Design and implement solutions using Adobe RTCDP to unify customer data from multiple sources (CRM, web, mobile, etc.) Configure data sources, schema, and identities within Adobe Experience Platform (AEP) Create and manage segmentation, destinations, and activation workflows Work with Adobe Experience Platform APIs and Real-Time CDP connectors Collaborate with cross-functional teams including data engineers, marketing teams, and solution architects Ensure data governance , compliance (e.g., GDPR/CCPA), and best practices in data handling Support the integration of RTCDP with other Adobe Experience Cloud tools like Adobe Journey Optimizer, Adobe Analytics, and Adobe Target Monitor and troubleshoot data ingestion pipelines and real-time segmentation performance Write technical documentation and provide training or support for business stakeholders Required Skills & Qualifications: Bachelor's degree in Computer Science, Information Systems, or related field 2+ years of experience working with Adobe Experience Platform, especially Real-Time CDP Proficiency in XDM schema, identity stitching, and audience segmentation Strong understanding of customer data architecture , CDPs, and MarTech ecosystems Experience with APIs, JavaScript, JSON, RESTful services Knowledge of Adobe Launch (Tags) and Adobe Experience Platform Data Collection Experience with customer data privacy regulations and consent management Excellent problem-solving skills and ability to work in Agile/Scrum environments Preferred Qualifications: Adobe certification in Adobe Experience Platform / RTCDP Experience with ETL tools , data lakes , or cloud platforms (e.g., AWS, Azure) Familiarity with Adobe Journey Optimizer, Adobe Campaign, or Adobe Target Background in marketing operations or customer data strategy Preferred candidate profile

About the Company Ethos was established with the goal of simplifying and expediting the process of obtaining life insurance for millions of families. By combining industry knowledge, technological advancements, and personalized service, we aim to assist individuals in finding the most suitable insurance policy to safeguard their loved ones. Through the utilization of cutting-edge technology and data science, we have revolutionized the life insurance journey, making it more accessible and convenient than ever before. Our predictive analytics enable us to convert what was traditionally a lengthy process into a modern digital experience that can be completed in a matter of minutes. With billions in coverage issued monthly, we have successfully removed the traditional barriers in the industry, propelling it into the contemporary era. At the core of our mission lies our comprehensive technology platform, which serves as the cornerstone of family financial well-being. At Ethos, our objective is to enhance the accessibility, efficiency, and overall quality of life insurance for all individuals. About the Position We are seeking a dynamic and results-oriented Senior Marketing Designer to join our Brand & Creative team. In this role, you will play a pivotal role in bringing our brand to life across various marketing channels, such as email, social media, affiliate platforms, decks, landing pages, and animations. Your responsibilities will not be limited to designing assets; rather, you will immerse yourself in channel strategies, target audiences, and objectives to create impactful and high-performing creative materials that drive tangible results. Collaborating closely with marketers, writers, and other stakeholders, you will gain a deep understanding of the requirements before delivering innovative and polished solutions that resonate with our brand identity and contribute to our overall performance. Whether crafting static layouts or dynamic animations, your work will play a crucial role in maintaining a consistent and compelling brand presence at every stage of the marketing funnel. This role is well-suited for a designer who thrives in fast-paced environments and can adapt seamlessly to evolving priorities. You should be adept at taking ownership of projects from concept to execution, while maintaining a keen focus on craftsmanship, clarity, and coherence throughout the creative process. Responsibilities - Develop a wide range of performance-focused marketing content, spanning from email campaigns and social media ads to landing pages and animations. - Lead the visual evolution of email and lifecycle marketing strategies by designing captivating templates, layouts, graphics, and dynamic content that drive engagement and conversions. - Uphold and advance the Ethos brand identity across key marketing channels, ensuring a consistent and elevated brand experience tailored to diverse audiences and platforms. - Integrate animation and motion design into our marketing toolkit to enhance the energy, clarity, and visual appeal of digital assets. - Seamlessly transition between consumer-facing and partner-oriented creative projects, collaborating with different teams to deliver on-brand materials that align with distinct goals and messaging strategies. - Support the creative development for new product launches and evolving product lines, creating assets that effectively communicate value and engage customers across various segments. - Partner closely with marketing, growth, and product design teams to craft compelling visual narratives through the strategic use of design elements. - Take the lead on significant projects from conceptualization to execution in a fast-paced environment, ensuring a balance between speed, quality, and adaptability. Qualifications - 5-8 years of experience in marketing design, with a portfolio showcasing strong conceptual thinking and performance-driven work. - Proficiency in Figma and Adobe Creative Suite, with a solid grasp of motion design or animation. - In-depth knowledge of marketing funnels, audience segmentation, and best practices across different channels. - Excellent communication skills, both written and verbal, with the ability to articulate design decisions clearly. - Proven track record of designing conversion-oriented marketing materials that combine creativity with performance metrics. - Demonstrated ability to oversee design projects from inception to completion, emphasizing insights, ideation, and iteration. - Proficiency in storytelling, visual hierarchy, and audience-centric design principles. - Comfortable working with various product types and audience segments while adapting to different brand voices and objectives. - Experience collaborating cross-functionally with marketing, growth, and product teams to align creative assets with broader business strategies. - Ability to thrive in a fast-paced, feedback-driven environment with shifting priorities and evolving goals. - Highly organized and self-motivated, capable of managing multiple projects concurrently, meeting deadlines, and adapting to changes promptly. - Detail-oriented with a receptiveness to feedback and a collaborative approach to the design process. - Previous experience in direct-to-consumer (DTC), fintech, or financial services industries is advantageous. If you are enthusiastic about this role and believe in its potential impact, we encourage you to apply even if you do not meet every single requirement. At Ethos, we are committed to fostering a diverse, inclusive, and authentic workplace.,

You are a highly motivated CDP Analyst with over 3 years of experience in Customer Data Platforms (CDP) and Marketing Automation tools. Your expertise lies in Treasure Data CDP, where you have hands-on experience in data integration, audience segmentation, and activation across various marketing channels. Your role will involve managing data pipelines, constructing customer profiles, and assisting marketing teams in delivering personalized customer experiences. Your primary responsibilities will include: - Implementing, configuring, and managing Treasure Data CDP for collecting, unifying, and activating customer data. - Developing and maintaining data pipelines to ingest data from multiple sources into the CDP. - Creating and managing audience segments based on behavioral, transactional, and demographic data. - Collaborating closely with Marketing and CRM teams to integrate CDP data with various marketing automation platforms. - Setting up and monitoring data activation workflows to ensure accurate targeting across paid media, email, SMS, and push notifications. - Leveraging CDP data to generate actionable customer insights and support campaign personalization. - Monitoring data quality, creating reports, and optimizing customer journeys based on performance data. - Partnering with Data Engineering, Marketing, and IT teams to enhance data strategies and address data challenges. To excel in this role, you should possess: - 3+ years of experience working with CDP platforms, preferably Treasure Data, and Marketing Automation tools. - Strong SQL skills for querying and data manipulation. - Experience in integrating CDP with marketing channels such as Google Ads, Meta, Salesforce, Braze, etc. - Familiarity with APIs, ETL processes, and data pipelines. - Knowledge of customer journey orchestration and data privacy regulations like GDPR and CCPA. - Strong analytical and problem-solving abilities. - Excellent communication skills and the ability to collaborate effectively with cross-functional teams.,

The Marketing Communications Specialist plays a pivotal role in executing webinars, virtual events, and press releases as part of global B2B marketing initiatives. Your primary responsibility will include planning, promoting, and managing webinars and virtual events to support product launches, lead generation, and brand engagement. You will also be tasked with drafting and distributing press releases, media kits, and official communications for new initiatives, partnerships, and updates. Collaboration with subject matter experts, product teams, and speakers to curate event content and delivery will be essential. Additionally, you will create and manage event promotion campaigns through email, social media, and paid channels. Working closely with content writers, designers, and digital marketers is crucial to ensure consistent messaging across all platforms. Your role will extend to developing post-event follow-up strategies such as email nurturing and lead engagement. Tracking performance metrics for events and communications, including attendance, engagement, and conversions, will be a key aspect of your responsibilities. Building relationships with media, journalists, PR agencies, and industry influencers to broaden reach is also part of the job scope. To excel in this role, you should possess at least 3-6 years of experience in B2B marketing communications, particularly in tech, SaaS, or data-focused industries. Proven expertise in managing webinars, virtual events, and press communications is required. A deep understanding of international markets and audience segmentation is crucial. Excellent written and verbal communication skills, coupled with a creative and structured approach, are essential. Proficiency in tools such as Zoom Webinar, WebEx, GoToWebinar, Mailchimp, HubSpot, Canva, WordPress, etc., is expected. A Bachelor's degree in Marketing, Communications, or a related field is required, with a preference for a Master's degree. The ideal candidate should be highly organized, deadline-driven, and capable of managing multiple projects simultaneously.,

As a Paid Marketing Specialist at Jaipur Rugs, you will play a crucial role in enhancing our digital marketing efforts by managing Facebook and Google AdWords campaigns. Your primary responsibility will be to strategically plan, execute, and optimize paid advertising initiatives while aligning them with our marketing objectives and budget constraints. By leveraging your expertise in digital platforms, you will drive measurable growth and engagement, ensuring that our brand's ethos and objectives are effectively communicated. To excel in this role, you will need to conduct comprehensive keyword research, audience segmentation, and competitive landscape analysis to guide campaign strategy. By monitoring and analyzing campaign performance regularly, you will optimize effectiveness and efficiency through data-driven adjustments to bids, targeting, and creative materials. Your advanced knowledge of Excel and paid marketing tools will be instrumental in analyzing data, managing campaigns, and drawing actionable insights to drive decision-making. Collaboration with the content and design teams will be essential to develop impactful ad creatives and conversion-optimized landing pages. Staying updated on industry trends, platform updates, and best practices in paid advertising will enable you to refine strategies and tactics continuously. Additionally, prudent management and allocation of campaign budgets will be crucial to maximizing return on investment (ROI) for Jaipur Rugs. To qualify for this position, you should hold a Bachelor's degree in Marketing, Business, or a related field, along with a minimum of 4 years of direct experience in managing paid advertising campaigns on Facebook and Google AdWords, preferably in the e-commerce or retail sector. Proficiency in Microsoft Excel, familiarity with leading paid marketing tools and platforms, and the ability to analyze complex data sets are essential. Strong communication skills, creative problem-solving abilities, meticulous attention to detail, and relevant certifications in Google AdWords and Facebook Blueprint are highly desirable. In return, Jaipur Rugs offers a competitive salary and comprehensive benefits package, along with the opportunity to be part of a company that is revolutionizing the handmade carpet industry in India and globally. You will thrive in a creative and dynamic work environment that encourages innovation, personal growth, and unique opportunities to contribute to community and social initiatives through Jaipur Rugs Foundation.,

As a Performance Marketer / Digital Marketer in Coimbatore with 3-5 years of experience, you will be entrusted with managing and scaling paid media campaigns across various B2C channels. Your primary goal will be to drive measurable growth through paid acquisition strategies, handling substantial budgets, and optimizing for conversions on platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and other programmatic platforms. Your responsibilities will include planning, executing, and optimizing paid media campaigns, managing daily ad spends between 1.5 - 3 Lakhs for maximum ROI, creating full-funnel performance strategies, analyzing campaign performance using tools like Google Analytics and Meta Business Suite, and conducting A/B testing on creatives, audience segments, and landing pages. You will also be developing audience segmentation and targeting strategies, collaborating with design and content teams, monitoring market trends and competitors, and delivering regular performance reports with actionable insights. To excel in this role, you should have 3-5 years of hands-on experience in paid media campaign management, a proven track record of managing high-budget campaigns with strong ROI, a deep understanding of digital consumer journeys and conversion funnels, proficiency in platforms like Google Analytics and Meta Business Manager, and familiarity with key performance metrics such as CPC, CPA, ROAS, CAC, and LTV. Additionally, strong communication skills and the ability to work cross-functionally with design, product, and content teams are essential. Preferred qualifications for this position include prior experience in digital marketing agencies managing multiple clients or products, experience with performance marketing for D2C brands, and certifications in platforms like Google Ads or Meta Blueprint. If you are ready to take on this challenging yet rewarding role, apply now as a full-time, permanent Performance Marketer / Digital Marketer before the application deadline on 23/07/2025. For further inquiries or to apply directly, contact the employer at +91 6379880669 or seetha.deepakumar@realiti.io.,

A highly skilled and experienced Adobe RTCDP and Adobe Target Expert is sought to join the team. You should deeply understand RTCDP principles and technologies, with a strong focus on practical implementation and a proven ability to deliver successful outcomes. Your role will involve designing, configuring, and managing the RTCDP solution and implementing personalization activities on the web experience. This includes ensuring seamless data integration, profile unification, audience segmentation, and activation for personalized customer experiences. Your expertise will be crucial in leveraging the platform to drive value for the business through data-driven insights and optimized customer journeys. You will serve as the subject matter expert for Adobe RTCDP, supporting internal teams and stakeholders. Your responsibilities will include designing and implementing RTCDP solutions, ingesting and transforming data from various sources, configuring and managing unified customer profiles, building and activating audience segments, ensuring data governance and compliance, integrating data using RTCDP APIs and SDKs, diagnosing and resolving data-related issues, collaborating with cross-functional teams, sharing best practices, training internal teams, and deploying personalized customer journeys using Adobe Target. What You'll Be Doing: - Serve as the subject matter expert for Adobe RTCDP, supporting internal teams and stakeholders. - Design and implement RTCDP solutions, including data schema creation, identity resolution, audience segmentation, and activation. - Ingest and transform data from various sources into the RTCDP, ensuring quality and compliance. - Configure and manage unified customer profiles by stitching data across multiple channels and touchpoints. - Build and activate audience segments to downstream systems for personalized experiences. - Ensure adherence to data governance, privacy regulations, and security standards. - Use RTCDP APIs and SDKs for integrating data and enabling real-time updates. - Diagnose and resolve issues related to data ingestion, identity resolution, and system performance. - Collaborate with cross-functional teams including marketing, analytics, development, and IT. - Share best practices and train internal teams on optimal RTCDP usage. - Deploy personalized customer journeys and experience activities using Adobe Target. What We'd Love To See: - Bachelor's degree in Computer Science, Data Engineering, Marketing Technology, or a related field. - At least 3 years of hands-on experience with RTCDP implementations. - Demonstrated success in executing at least two end-to-end RTCDP projects. - Deep understanding of data modeling, ingestion, and transformation in a CDP environment. - Proficiency in identity resolution and audience segmentation. - Experience with SQL, Python, or JavaScript for data manipulation and integration. - Working knowledge of APIs, SDKs, and real-time data streaming tools. - Familiarity with data governance frameworks and compliance regulations like GDPR and CCPA. - Strong communication, interpersonal, and analytical skills. - Ability to manage multiple projects independently. It'd Be Great If You Had: - Experience with Adobe Cloud Platform, especially Adobe Experience Platform (AEM) and Adobe Target. - Background in consulting or agency settings with client-facing roles. - Familiarity with marketing automation, analytics, or personalization platforms. - Broader experience with Adobe cloud technologies.,

You will be responsible for creating, scheduling, and optimizing email campaigns as an intern at our company. Your day-to-day tasks will include segmenting audiences, personalizing email content, analyzing campaign performance, and recommending improvements. It is essential to ensure compliance with email marketing best practices and regulations to achieve successful outcomes. Our company, Gravity, operates a commerce platform similar to Shopify and is a product company with a global presence. With offices in the USA, UAE, and India, we excel not only in our core product but also in providing top-notch IT consulting services. We are dedicated to driving digital transformations and facilitating exponential growth for our clients. Emphasizing the significance of technology and design in creating impactful digital experiences, Gravity stands out in the IT consulting industry. With a highly skilled team of professionals and a client-centric approach, we continue to lead the way in delivering innovative solutions across various industries.,

As a Performance Marketer at Realty Smartz, you will be responsible for planning, executing, and optimizing paid marketing campaigns primarily on Google Ads and Meta Ads (Facebook & Instagram). Your main objective will be to monitor and analyze campaign performance metrics to maximize ROI and achieve business goals. You will conduct keyword research, audience segmentation, and competitor analysis to enhance campaign effectiveness. Additionally, you will develop ad copies, creative briefs, and landing page recommendations for campaigns. Your role will also involve managing budgets, bid strategies, and daily spending to ensure the efficient allocation of resources. It will be essential for you to prepare periodic performance reports and present actionable insights to the management team. Staying updated with the latest trends and best practices in digital marketing and the real estate sector will be crucial for your success in this role. To qualify for this position, you should have a minimum of 1 year of hands-on experience in digital/performance marketing. Strong expertise in Google Ads (Search, Display, and YouTube campaigns) and working knowledge of Meta Ads (Facebook & Instagram) are required. An analytical mindset with proficiency in campaign data analysis and reporting is essential. Familiarity with tools such as Google Analytics, Meta Business Suite, and Excel will be beneficial. Excellent communication and organizational skills are necessary for effective performance in this role. You should also be willing to work from the office and commit to a 6-day work week. Experience in a marketing agency is a plus, and possessing Google Ads or Meta Ads certification will be an added advantage for this position.,

As a Content Strategist at our company, you will play a pivotal role in leading and shaping our content efforts across various channels. Your primary responsibility will be to develop a comprehensive content strategy that not only aligns with our business goals but also enhances brand visibility, engages our target audience, and ultimately drives meaningful results. Your key responsibilities will include developing and executing content strategies that support both short- and long-term marketing initiatives. To achieve this, you will conduct thorough audience and market research to identify content needs and preferences. Additionally, you will be tasked with creating and managing an editorial calendar that spans across blogs, social media, email, and web platforms. Collaboration will be key, as you will work closely with designers, SEO specialists, product teams, and external writers to ensure the production of high-quality content. In order to optimize our content for maximum impact, you will need to possess a strong understanding of SEO, digital marketing, and audience segmentation. Your excellent writing, editing, and storytelling skills will be essential in crafting compelling content that resonates with our audience. Proficiency in content management systems such as WordPress and Webflow, as well as experience with analytics tools like Google Analytics, HubSpot, and Semrush, will also be required to excel in this role. Furthermore, your ability to analyze content performance and iterate accordingly using data-driven insights will be crucial. It will be your responsibility to maintain a consistent brand voice and messaging across all content while staying up-to-date with the latest content trends, technologies, and best practices in the industry. To be successful in this role, you should have a minimum of 3-5 years of experience in content strategy, content marketing, or a related field. Strong project management skills, the ability to manage multiple projects and stakeholders, as well as excellent collaboration and communication skills, are also essential requirements for this position. If you are a creative and data-driven individual with a passion for content strategy, we invite you to join our team and make a significant impact on our content initiatives.,

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad assets Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights Requirements 2-3 years of performance marketing experience, preferably with D2C or eCommerce brands Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads Solid understanding of GA4, attribution models, and audience segmentation Analytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimization Creative flair for testing ad copy, visuals, and landing pages

We're actively seeking a data-driven and strategic CRM Analyst and Loyalty professional to join our client's team through Acme Services . This pivotal role focuses on leveraging CRM insights to develop targeted audience segments, optimize campaign performance, and drive customer engagement and revenue. The ideal candidate will excel at data analysis, managing vendor relationships, and building best practices in personalized marketing and database management. Key Responsibilities Audience Segmentation : Develop audience segments by applying CRM learnings , ensuring targeted and effective marketing efforts. Optimization & Insights : Create a test and learn approach to optimize performance and develop insights on best practices for CRM campaigns. Performance Analysis : Dive deep into campaign performance data to identify opportunities for improvement , ensuring continuous enhancement of engagement and revenue. Campaign Innovation : Pilot new campaigns that drive increased engagement and revenue , exploring innovative strategies to connect with customers. Vendor & Agency Management : Manage external agency and multiple vendor relationships related to CRM, personalized consumer marketing, and database management. Reporting & Communication : Manage the distribution and presentation of CRM reporting and status to executive stakeholders , providing clear and actionable insights. Best Practice Development : Contribute to building best practices in channel marketing with respect to databases, permissions, and campaign planning , ensuring compliant and effective strategies. Skills Strong ability to develop audience segments based on CRM insights. Expertise in creating a test and learn approach for performance optimization. Proficiency in diving deep into campaign performance data for improvement. Experience in piloting new campaigns to drive engagement and revenue. Skilled in managing external agency and multiple vendor relationships related to CRM. Adept at managing the distribution and presentation of CRM reporting to stakeholders. Capability in building best practices for channel marketing, databases, permissions, and campaign planning. Excellent analytical and communication skills. Qualifications Proven experience as a CRM Analyst, Loyalty Manager, or a similar role focused on customer engagement and data analysis. Demonstrable track record of optimizing marketing campaigns and driving measurable results. Strong understanding of CRM platforms and database management principles.

As a Digital Marketing Strategist at Beat Edu Center of Excellence, you will play a vital role in leading our online marketing initiatives to expand our digital presence and reach learners across India and beyond. You will be responsible for developing and executing effective digital marketing strategies, managing various platforms including SEO, Google Ads, Meta Ads (Facebook/Instagram), and email marketing, as well as planning and optimizing paid campaigns to generate leads and enrollments. Your key responsibilities will include working closely with content creators, designers, and academic teams to align marketing goals, monitoring and analyzing performance metrics using tools like Google Analytics and Meta Business Suite, and staying updated with digital trends, competitors, and edtech industry developments. Additionally, you will be tasked with optimizing website traffic, landing pages, and lead conversion funnels to enhance brand visibility and awareness. To excel in this role, you should have a Bachelor's degree in Marketing, Business, Communications, or a related field, along with at least 2 years of experience in digital marketing, preferably in the edtech or training sector. Proficiency in Google Ads, Facebook Ads Manager, SEO tools (SEMRush, Ahrefs), and email marketing platforms is essential, as well as a strong understanding of conversion tracking, retargeting, and audience segmentation. Excellent communication, analytical, and project management skills are also key requirements for this position. If you are based in Calicut or willing to relocate, and possess Google Ads and Meta Blueprint certifications, experience with marketing automation tools (Mailchimp, HubSpot, etc.), and knowledge of basic design tools (Canva, Adobe, etc.), it would be considered a plus. This is a full-time position that requires you to work in person at our location in Calicut, Kerala.,

As a Meta Marketing Consultant at Globitude Travel, based in Delhi NCR / Gurugram, you will play a crucial role in maximizing marketing impact on Meta platforms such as farecompare, Fareleader, Skyscanner, Kayak, Wego, and Momomdo, CheapFlight. Your primary responsibility will be to collaborate with clients or internal stakeholders to devise, execute, and enhance Meta advertising strategies, driving growth, brand visibility, and return on investment (ROI). Your key responsibilities will include developing and executing tailored marketing strategies across Meta platforms to meet client objectives, managing paid advertising campaigns on various Meta platforms, serving as a strategic advisor to clients by converting business goals into actionable digital plans, analyzing campaign performance, and providing data-driven recommendations for improvement. You will also liaise with creative teams to ensure alignment with platform best practices and campaign goals, stay abreast of the latest Meta platform changes and industry trends, and offer guidance and training on Meta tools, policies, and optimization techniques. To qualify for this role, you should hold a Bachelor's degree in Marketing, Communications, Business, or a related field, have at least 1 year of digital marketing experience with a focus on Meta platforms, be proficient in farecompare, Fareleader, Skyscanner, Kayak, Wego, Momomdo, CheapFlight, Meta Pixel, and Business Manager, possess strong analytical skills using tools like Meta Insights and Google Analytics, and have experience with A/B testing, audience segmentation, and remarketing strategies. Excellent communication and client management skills are essential, and being Meta Certified would be advantageous. Preferred skills include familiarity with other paid media channels, understanding of customer journey mapping and conversion rate optimization (CRO), experience in eCommerce or app marketing, and proficiency in other languages for multi-regional client support. If you are a results-driven and strategic marketer with a passion for Meta platforms and a desire to make a tangible impact, we encourage you to apply by submitting your portfolio and resume to crew@globitude.co.uk. Please also send your resume to 9785072782 with the subject line "Meta Marketing Consultant - Globitude Travel". This is a full-time position with flexible scheduling from Monday to Friday and includes performance bonuses. Join us at Globitude Travel and be a part of our dynamic team shaping the future of Meta marketing.,

As a Programmatic Advertising Manager, you will play a crucial role in assisting sales teams with creating compelling business proposals. Your responsibilities will involve collaborating with clients to gain insights into their business goals, target audience, and advertising objectives. You will be responsible for managing the end-to-end execution of programmatic advertising campaigns to ensure their success. Additionally, you will participate in client calls to provide performance reports and recommend campaign optimizations. In this role, you will work closely with sales, marketing, and leadership teams to offer valuable insights and recommendations for pricing strategies based on industry trends, competitive analysis, and campaign objectives. You will be tasked with managing technology vendor relationships and overseeing their implementation. It is essential to stay updated with industry trends, best practices in programmatic advertising, and emerging technologies to effectively apply them to current and future client campaigns. As a company expert on programmatic media buying, you will be required to have a minimum of 6 years of experience in programmatic advertising, specifically focusing on B2B audiences. Proficiency in working with display, video, social, and DSP partners, as well as external data or media providers such as DV360, TTD, Data Xu, and LiveRamp, is necessary. An advanced understanding of programmatic buying (DSP) and audience segmentation (DMP) is also crucial for this role. The ideal candidate should have previous experience in a client-facing role, demonstrating an ability to comprehend client objectives and lead strategic discussions. Strong analytical skills, experience in data-driven decision-making, attention to detail, and organizational skills are essential qualities for this position. Being a creative problem solver with a proactive attitude and a willingness to adapt to evolving industry trends is highly valued. Moreover, a comprehensive knowledge of the broader digital marketing landscape and how programmatic advertising integrates into larger marketing strategies is required. Excellent verbal and written communication skills are vital for effectively communicating with internal teams and clients. If you are enthusiastic about programmatic advertising, possess the necessary skills and experience, and are eager to contribute to the success of client campaigns, we encourage you to apply for this exciting opportunity.,

As a Digital Ads and Sales Analyst at Unibit, you will be responsible for planning, launching, and optimizing high-performing AI product sales campaigns on Google Ads and Facebook Ads platforms. You will collaborate with the product and content teams to create compelling ad copy, creative materials, and landing pages that are tailored for maximum conversions. Your key responsibilities will include defining key performance indicators (KPIs), tracking campaign metrics such as leads, click-through rates, conversion rates, and ROI. You will conduct A/B testing and audience segmentation to enhance ad performance and target the right customers effectively. Monitoring and analyzing ad spends to ensure efficient budget allocation for optimal sales impact will also be part of your role. In this position, you will play a crucial role in providing actionable data insights by reporting on campaign results regularly and suggesting improvements. You will be required to stay updated with the latest digital marketing trends, AI-powered advertising tools, and best practices to keep Unibit ahead of the competition. Working closely with the sales team to qualify and nurture inbound leads will be essential, along with assisting in automating campaign processes using AI tools wherever feasible. This role offers you the opportunity to work directly with Unibit's founding team in a high-growth technology environment. You will have the chance to broaden your expertise in AI products and digital sales, while also gaining exposure to the most advanced AI marketing tools. Additionally, professional development and rapid career growth are key benefits that you can expect from this position. Fresh candidates from various backgrounds are encouraged to apply for this role. The location for this position is Kolkata, and applicants residing outside Kolkata are also welcome to apply. The job timing is from 10 AM to 7 PM, and the salary offered is 22,500/- per month.,

You are an enthusiastic Email Marketing Executive (Fresher) who is eager to kickstart your career in the field. If you are passionate and ready to learn, this opportunity offers hands-on training and real-time experience for professional growth. Your main responsibilities will include assisting in creating, scheduling, and sending email campaigns, supporting list management and audience segmentations, learning and implementing email marketing best practices, as well as maintaining accurate campaign documentation and reports. This is a full-time position with benefits such as health insurance included. The work schedule is during the day shift and morning shift, with the possibility of earning a performance bonus. The work location is in person.,

As a skilled Digital Marketing Specialist, you will be responsible for developing and implementing performance-driven paid media strategies that align with the business objectives. Your role will involve conducting thorough audience research, competitor analysis, and digital funnel mapping to enhance campaign effectiveness. Additionally, you will be tasked with forecasting campaign budgets, performance metrics, ROI, and growth projections. In the realm of campaign management, you will play a pivotal role in planning, launching, and overseeing ad campaigns across various platforms including Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Lead Generation, Conversion, App Install), and Twitter/X Ads (Website Clicks, Engagement, Follower Growth). Your collaboration with creative and content teams will be essential in developing high-performing ad creatives and compelling copy that resonate with the target audience. A core aspect of your responsibilities will revolve around optimization and performance tracking. You will continuously monitor campaign metrics such as CPC, CTR, CPL, ROAS, and CAC, implementing daily optimizations to enhance campaign performance. A/B testing for creatives, audience segments, ad placements, and landing pages will be integral to refining strategies. Moreover, you will be expected to set up and maintain conversion tracking using tools like Google Tag Manager, Facebook Pixel, and GA4. The ideal candidate for this role must possess hands-on experience with Google Ads, Meta Ads, and Twitter/X Ads, along with a deep understanding of digital marketing funnels and key metrics such as CAC, ROAS, CPL, and LTV. Proficiency in GA4, Facebook Pixel, UTM tracking, and Google Tag Manager is essential for effective campaign management. A daily campaign optimization mindset coupled with strong analytical rigor will be paramount to success in this position. Desired skills for this role include proven experience in managing paid campaigns across multiple platforms, strong knowledge of lead generation, retargeting, and audience segmentation, as well as familiarity with UTM tagging, GA4 setup, and attribution models. Proficiency in Excel/Google Sheets for campaign analysis and reporting is also advantageous. While not mandatory, experience in EdTech or FinTech domains, the ability to brief design teams effectively, familiarity with Google UAC and Meta App Install campaigns, basic creative editing skills, exposure to programmatic platforms, influencer or affiliate campaigns, and a basic understanding of SEO, email marketing, and organic social strategies would be considered advantageous. Additional skills such as strong data analysis capabilities, the ability to create insightful performance reports and present them to internal stakeholders will further complement your role as a Digital Marketing Specialist. This is a full-time position with benefits including health insurance and provident fund, and a day shift schedule. The work location is in person.,

As a Campaign Manager specializing in Meta and Google Ads, you will play a crucial role in developing and implementing high-performing campaigns across various platforms. Your primary focus will be on creating full-funnel strategies to drive leads and conversions, while utilizing CRM tools to monitor lead progress and campaign effectiveness. Responsibilities: - Plan, execute, and optimize campaigns on Meta and Google Ads to generate leads and conversions. - Design and oversee end-to-end funnel strategies from awareness to conversion stages. - Collaborate with content, creative, and sales teams to develop compelling ad creatives and landing pages. - Implement and monitor conversion tracking using Meta Pixel, Google Tag Manager, and UTM tagging. - Utilize CRM systems (such as Zoho, HubSpot) to track and analyze lead quality and movement through the funnel. - Analyze campaign performance metrics like CTR, CPL, and ROAS to extract actionable insights. - Conduct A/B testing to enhance creatives, copy, and audience targeting. - Deliver clear campaign reports and recommendations to stakeholders. - Keep abreast of platform changes, ad policies, and industry best practices. Requirements: - At least 3-5 years of hands-on experience managing paid media campaigns on Meta and Google platforms. - Strong grasp of marketing funnels, campaign structuring, and lead nurturing. - Familiarity with CRM systems for lead tracking and reporting. - Proficiency in conversion tracking tools like Google Tag Manager, Facebook Events Manager, and UTM tracking. - Experience in audience segmentation, retargeting, and lookalike strategy implementation. - Excellent analytical skills to derive insights from campaign data. - Comfortable working in a fast-paced, performance-driven environment. - Effective communication skills and keen attention to detail. Preferred Qualifications: - Google Ads and Meta Blueprint certifications. - Background in B2B, SaaS, or lead-gen industries. - Knowledge of landing page tools such as Unbounce, Instapage, or Webflow. What We Offer: - Engaging projects that deliver tangible business results. - Flexible work arrangements (remote/hybrid). - Competitive compensation and opportunities for professional growth. - Dynamic, collaborative, and data-centric team environment. We seek individuals with a collaborative mindset and a drive for growth, capable of tackling challenges and delivering results. If you are ready to take on this exciting opportunity, please submit your resume, along with case studies and impact stories, to careers@meriity.com.,

You are a Performance Marketing Executive responsible for planning, executing, and optimizing paid digital campaigns on platforms such as Google, Meta, and YouTube. Your primary focus will be on lead generation, conversions, and traffic growth while ensuring efficiency across budgets and key performance indicators. Your responsibilities will include setting up and managing paid campaigns across various channels (Search, Display, Video, Social), monitoring campaign performance, and optimizing based on key metrics like CTR, CPL, and ROAS. You will collaborate with design and content teams for creating landing pages and ad creatives, conduct A/B testing, implement audience segmentation strategies, and generate regular campaign reports to drive ongoing improvements. To excel in this role, you should have at least 3-5 years of experience in performance or digital marketing, particularly in managing paid campaigns for real estate projects. Proficiency in Meta Ads Manager, Google Ads, and Google Analytics is essential. Strong analytical skills, an ROI-focused mindset, and the ability to handle multiple campaigns concurrently are crucial for success in this position. This is a full-time role suitable for both experienced professionals and freshers. The work schedule is in the morning shift, and the job location is on-site.,

As a Meta Marketing Consultant at Globitude Travel, you will play a crucial role in maximizing marketing impact on various Meta platforms such as farecompare, Fareleader, Skyscanner, Kayak, Wego, and Momomdo, CheapFlight. Your primary responsibility will be to collaborate with clients or internal stakeholders to design, execute, and enhance Meta advertising strategies that drive growth, enhance brand awareness, and deliver a strong ROI. Your key responsibilities will include developing and implementing customized marketing strategies across Meta platforms to meet client objectives, managing paid advertising campaigns on the mentioned platforms, and offering strategic consultation to clients or business units. You will analyze campaign performance using Meta analytics tools, provide data-driven recommendations for enhancement, ensure alignment of visuals and messaging with platform best practices, and stay updated with industry trends to maintain competitive strategies. Additionally, you will provide guidance and training on Meta tools, policies, and optimization techniques. To qualify for this role, you should hold a Bachelor's degree in Marketing, Communications, Business, or a related field, along with at least 1 year of experience in digital marketing focusing on Meta platforms. Proficiency in farecompare, Fareleader, Skyscanner, Kayak, Wego, Momomdo, CheapFlight, Meta Pixel, and Business Manager is required. Strong analytical skills, experience with tools like Meta Insights and Google Analytics, knowledge of A/B testing, audience segmentation, and remarketing strategies, as well as excellent communication and client management skills are essential. Being Meta Certified is considered a plus. Preferred skills include familiarity with other paid media channels, understanding of customer journey mapping and conversion rate optimization, experience in eCommerce or app marketing, and fluency in additional languages for serving multi-regional clients. To apply for this position, please submit your portfolio and resume to crew@globitude.co.uk and mention "Meta Marketing Consultant - Globitude Travel" in the subject line. This is a full-time role with benefits like a flexible schedule and performance bonus, and the work location is in person at Delhi NCR or Gurugram. If you meet the qualifications and are ready to drive impactful Meta marketing strategies, we encourage you to apply for this exciting opportunity with Globitude Travel.,

You will be responsible for managing marketing automation platforms, streamlining lead nurturing processes, and analyzing campaign data to optimize performance and improve marketing ROI. Your key responsibilities will include implementing and managing marketing automation tools such as ConvertKit or similar platforms, designing lead nurturing workflows and campaigns to convert prospects into customers, tracking and analyzing campaign performance to provide insights for optimization, managing audience segmentation, and personalizing marketing initiatives. Additionally, you will be expected to report on key metrics and recommend improvements for better results. To excel in this role, you should have 4-7 years of experience in marketing automation and analytics, with proficiency in HubSpot, Salesforce, Google Analytics, and other automation platforms. Strong analytical and reporting skills will be essential to succeed in this position.,

As a Meta Ads Expert, you will be responsible for planning, implementing, and optimizing Meta ad campaigns to maximize ROI. Your role will involve a deep understanding of performance marketing, audience targeting, and ad creatives to drive engagement and conversions. Your key responsibilities will include planning, creating, and managing Meta ad campaigns aligned with business goals. You will conduct A/B testing on ad creatives, targeting, and placements to optimize performance. Analyzing key performance metrics and preparing detailed reports on campaign performance will be crucial. You will also monitor ad budgets and adjust bids to ensure cost-efficiency and maximum ROI. Staying updated with the latest Meta Ads trends, policies, and algorithm updates, as well as collaborating with the creative team to develop high-performing ad creatives, are essential aspects of this role. Identifying new audience segments and implementing effective targeting strategies, as well as troubleshooting and resolving ad-related issues for seamless campaign execution, will also be part of your responsibilities. To excel in this role, you should have proven experience managing and optimizing Meta Ads campaigns. A strong understanding of audience targeting, retargeting, and lookalike audiences is necessary. Hands-on experience with Meta Business Manager and Ads Manager is required, along with proficiency in analyzing campaign data and making data-driven decisions. Your ability to manage budgets effectively, optimize ad spending, and communicate well with internal teams and clients is crucial. You should be able to work in a fast-paced environment, handle multiple campaigns simultaneously, and have knowledge of third-party tools for tracking and reporting (a plus). If you are a results-driven Meta Ads Expert with a passion for digital advertising, we would love to hear from you! Apply now and be a part of our growing team.,

You are required to lead the programmatic media buying initiatives across premium DSPs and other key platforms as the AVP Programmatic Media at our organization. Your role will involve driving scalable, ROI-driven performance marketing while overseeing and mentoring a high-performing team of media buyers, analysts, and campaign managers. As the AVP Programmatic Media, your key responsibilities will include developing and executing programmatic media strategies across various DSPs/SSPs such as DV360, The Trade Desk, Xandr, and others. You will be responsible for managing large-scale media budgets, ensuring ROI-driven optimizations, and building a strong media team through mentorship and scaling efforts. Additionally, you will be tasked with implementing best-in-class media buying processes, workflows, and automation tools to enhance efficiency and collaborating with internal teams to align paid media strategies with growth objectives. Leveraging advanced audience segmentation, targeting techniques, and bidding strategies to enhance campaign performance will also be part of your role, along with staying updated on industry trends and negotiating with platforms and data providers for the best rates and premium inventory. To be successful in this role, you should possess over 10 years of experience in digital media buying, with a focus on programmatic advertising for at least 5 years. Previous experience in an agency, ad network, or performance marketing background would be advantageous. You must have a proven track record in managing high-budget media spends across diverse industries and expertise in major DSPs such as DV360, The Trade Desk, Xandr, Yahoo DSP, etc. Strong analytical skills, a data-driven mindset, experience in audience targeting, attribution, and performance measurement, as well as excellent negotiation, leadership, communication, and cross-functional collaboration skills are essential requirements for this position. About Z1 Tech: Z1 Tech, a Great Place to Work-Certified company, is a technology-first organization focused on innovating digital advertising and marketing to streamline automation for the benefit of humankind. Our mission is to build for the future by staying at the forefront of technological advancements. With successful brands like VDO.AI, Receptix, Jnee, and NewsD, we operate from offices in the US (New York) and India (Gurugram). At VDO.AI, we foster innovation and diversity, celebrating each other's achievements and knowledge. We believe in workplace equality as a driver of progress and holistic growth. Starting with just 5 core members, our team has grown to over 150 individuals with diverse values, beliefs, experiences, backgrounds, and preferences, yet maintaining a sense of unity and commitment akin to day one.,