267 Audience Segmentation Jobs - Page 2

Hello, Truecaller is calling you from Bangalore, India! Ready to pick up Our goal is to make communication smarter, safer, and more efficient, while building trust across the world. With our roots in Sweden and a global reach, we deliver smart services that create meaningful social impact. We are committed to protecting you from fraud, harassment, scam calls, and unwanted messages, so you can focus on the conversations that matter. Top 20 most downloaded apps globally, and world's #1 caller ID and spam-blocking service for Android and iOS, with extensive AI capabilities, with more than 450 million active users per month. Founded in 2009, listed on Nasdaq OMX Stockholm and is categorized as a...

About Flynaut LLC Flynaut is a global leader in digital transformation, partnering with startups, SMEs, and large enterprises across various industries since 2004. Our team of passionate professionals transforms visionary ideas into groundbreaking realities by delivering cutting-edge mobile apps, robust web platforms, and comprehensive IT solutions. With expertise in healthcare, finance, education, retail, and more, we craft tailored solutions that exceed expectations. We prioritize innovation and quality, building lasting relationships based on trust and transparency, and have successfully delivered hundreds of projects that drive tangible business outcomes. Role Overview We are looking for...

As a Google Ads Expert at Propzilla, you will play a crucial role in maximizing online advertising performance and generating high-quality leads for the fast-growing real estate company. Your responsibilities will include: - Plan, create, and manage Google Ads campaigns to drive qualified traffic and high-converting leads. - Conduct in-depth keyword research to identify valuable search terms for ad targeting. - Write compelling ad copy and design eye-catching visuals for display campaigns. - Continuously monitor and optimize campaign performance to improve CTR, CPC, and ROI. - Perform A/B testing on ad creatives, landing pages, and targeting options. - Analyze and report on campaign performa...

Job Description: As a performance-driven PPC Team Lead at our company, you will be responsible for leading a small team and ensuring the success of client campaigns by leveraging your expertise in digital advertising. Here's what you'll be doing: Key Responsibilities: - Strategically plan, implement, and optimize campaigns across Google Ads and Meta Ads, focusing on Google Ads as the primary channel. - Provide leadership, mentorship, and oversight to a team of PPC executives to maintain quality control and enhance team capabilities. - Conduct advanced keyword research, audience segmentation, and creative testing to maximize campaign efficiency. - Manage budgets, pacing, and bidding strategie...

Project Role : Programmatic Activation Specialist Work location: Remote, India (May have to visit the Bangalore office 2-3 days once in 2-3 months) Industry Experience: Pharma Work Timing: 4:30 pm to 1:30 am Job Overview: Programmatic Traders are executional experts responsible for the setup, optimization, and performance management of programmatic advertiser campaigns. They ensure that campaigns deliver against client KPIs by continuously adjusting bidding strategies, optimizing budgets, refining targeting, and troubleshooting technical issues. By leveraging data-driven insights, automation tools, and deep platform expertise, the team maximizes the efficiency and effectiveness of media inve...

As an Associate Brand & Marketing Strategist at our company, you will play a crucial role in defining, building, and elevating our brand across various touchpoints. Your responsibilities will include: - Leading brand building strategies such as brand positioning, messaging, and identity development. - Driving PR communications to enhance visibility, credibility, and thought leadership in the market. - Developing and executing marketing plans and brand calendars aligned with business goals and seasonal priorities. - Overseeing visual storytelling to ensure cohesive and compelling narratives across digital, social, and print platforms. - Designing and implementing social media strategies to op...

Key Responsibilities: Plan, create, and manage paid advertising campaigns across platforms (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, TikTok, etc.). Monitor and optimize campaigns to achieve KPIs (CTR, CPC, ROAS, conversions). Conduct A/B testing for creatives, ad copies, and targeting strategies. Perform keyword research, audience segmentation, and competitor analysis . Track, analyze, and report campaign performance using tools like Google Analytics, Meta Business Suite, and other reporting dashboards . Stay updated with the latest digital marketing trends, ad policies, and algorithm updates . Manage ad budgets effectively to maximize ROI. Support overall digital marketing strategi...

Content Manager Role: Campaign Manager Functional Area: Marketing and Communications Role Category: Digital/Social Media Marketing Employment Type: Full Time Job Location: Remote Experience: 3+ years Timing: 2PM - 11PM IST (Mon - Fri, 5 days working) Summary: If you have a passion for content writing and a drive for innovation, we are looking for you. As a content manager, you will play a crucial role in developing and executing our content strategy across AI, digital and print platforms that aligns with our company's vision and resonate with our target audience. You will also collaborate with cross-functional teams, lead content creation efforts and shape our brand's voice. Your exceptional...

Job Description- Retention Marketing Specialist Location: Kirti Nagar Delhi Department: Marketing Reports to: Marketing head Role Overview As aRetention Marketing Specialist, you will be responsible for building, executing, and optimizing Sneakare'semail and WhatsApp marketing strategy. Your role will be to design personalized customer journeys, create engaging communication, and constantly test and innovate to maximize customer lifetime value. Key Responsibilities 1.Retention Strategy & Execution Build and execute retention campaigns onEmail (Klaviyo)andWhatsApp (Business on Bot). Plan and manage campaigns for product launches, cross-sell, up-sell, re-engagement, and loyalty. Ensure campaig...

Skills: Google Ads, YouTube Ads, Audience Segmentation, Conversion Tracking, Demand Generation, lead generation, audience targeting, a/b testing, Job Title: Google Ads Media Buyer (Demand Gen & YouTube) Location: Remote- India Working Days: 5 Days WhatsApp Resume at: 75671 05506 Company: Blurbpoint Media An award-winning digital marketing agency About The Role Blurbpoint Media is seeking a results-driven Google Ads Media Buyer to join our performance marketing team. In this role, you will be responsible for managing and scaling paid media campaigns across Demand Gen and YouTube with a strong focus on ROI, ROAS, and customer acquisition costs . We are looking for someone who thrives in a fast...

Job Title: Eloqua Developer Experience: 3 6 Years Location: Bangalore / Pune Job type : 6 Month Contract Primary Skills Hands-on experience with Oracle Eloqua is mandatory. Experience with Salesforce CRM is a strong plus. Proficiency in creating automated marketing workflows and managing data integrity. Strong verbal and written communication skills. Analytical mindset with ability to generate actionable insights for campaign optimization. 3 5+ years of experience specifically as an Eloqua Developer. Roles & Responsibilities Develop, implement, and manage Oracle Eloqua campaigns, including audience segmentation, automated workflows, and lead nurturing. Handle cross-channel data transfers and...

Job Title: Meta Ads Specialist Location: Delhi Department: Digital Marketing / E-commerce Company: Rama Vision Ltd About Rama Vision Ltd: Rama Vision Ltd is a leading importer and distributor of premium international brands in baby care, mother care, and food categories including Mustela, Pigeon, Nongshim, Jackpot Snacks, and Maddox Wafer Sticks . As we scale our digital and e-commerce presence across India, we are looking for a skilled Meta Ads Specialist to drive performance marketing across our brand portfolio. Role Overview: The Meta Ads Specialist will be responsible for planning, executing, and optimizing paid campaigns across Meta platforms (Facebook & Instagram)/ Youtube to drive awa...

As a Meta Marketing Consultant at Globitude Travel, you will play a crucial role in maximizing marketing impact on various Meta platforms such as farecompare, Fareleader, Skyscanner, Kayak, Wego, Momomdo, and CheapFlight. Your primary responsibility will be to collaborate with clients or internal stakeholders to design, execute, and enhance Meta advertising strategies that drive growth, enhance brand awareness, and deliver a strong ROI. - Develop and implement customized marketing strategies across Meta platforms to meet client objectives - Manage paid advertising campaigns on platforms like farecompare, Fareleader, Skyscanner, Kayak, Wego, Momomdo, and CheapFlight - Offer strategic consulta...

As a highly motivated Market Automation Specialist with expertise in Email Marketing, your role will involve managing, optimizing, and executing email marketing campaigns while automating various marketing tasks to enhance engagement, conversion, and retention. You will collaborate with cross-functional teams to deliver data-driven marketing strategies and improve the overall customer experience. Key Responsibilities: - Develop & Execute Email Campaigns: Design, build, and execute end-to-end email marketing campaigns, including promotional, lifecycle, and transactional emails. - Automation Strategy: Implement marketing automation workflows (welcome series, lead nurturing, re-engagement campa...

Role Overview: As an Adobe RTCDP Expert, your role will involve designing, configuring, and managing the RTCDP solution, as well as implementing personalization activities on the web experience. Your expertise in RTCDP principles and technologies will be crucial in driving value for the business through data-driven insights and optimized customer journeys. Key Responsibilities: - Serve as the subject matter expert for the RTCDP, providing guidance and support to internal teams and stakeholders. - Design and implement RTCDP solutions, including data schema creation, identity resolution, audience segmentation, and activation. - Ingest and transform data from various sources into the RTCDP, ens...

Role Overview: As an Adobe Campaign Developer at our company, your primary responsibility will be to design, develop, and implement complex marketing workflows in Adobe Campaign Classic (version 8). You will play a crucial role in configuring and managing campaign execution, developing integrations with other systems, troubleshooting issues, and ensuring data integrity and effective targeting. Collaboration with marketing teams to translate their requirements into technical solutions and staying up-to-date with the latest features and best practices within Adobe Campaign will be key aspects of your role. Key Responsibilities: - Design, develop, and implement complex marketing workflows in Ad...

Role Overview: As the Portfolio Marketing Lead, you will collaborate closely with stakeholders across Practice Areas, Business Units, Sales, and Client Advisory teams, as well as members of the global marketing team. Your primary responsibility will be to own the messaging and solutioning strategy for internal teams, partners, prospects, and customers. You will lead market research, develop positioning, sales enablement materials, and guide strategy and content development for campaigns that drive revenue growth. Key Responsibilities: - Develop and manage compelling portfolio messaging and positioning for internal and external audiences, ensuring Synoptek stands out in the marketplace. - Con...

As a Paid Ads Specialist based in Coimbatore with 1 to 2 years of experience, you will be responsible for the following: - Excellent understanding of digital marketing concepts and best practices. - Manage and optimize campaigns on platforms such as Google Ads, Meta (Facebook & Instagram) YouTube, and other relevant B2C channels. - Proven expertise in running successful digital campaigns in various industries. - Solid understanding of consumer behavior, audience segmentation, and personalized marketing strategies. - Build and manage the digital content calendar, aligning with product launches, promotional campaigns, and customer journeys. Qualifications required for this role: - 1 to 2 years...

As a highly skilled and data-driven Meta Media Buyer at Vaibhav Global Limited (VGL), your role will involve managing and optimizing paid advertising campaigns across Meta platforms (Facebook, Instagram). You should have experience in performance marketing, audience targeting, and ad creatives, with a strong ability to drive ROI and scale campaigns efficiently. Key Responsibilities: - Develop, execute, and manage Facebook and Instagram ad campaigns to achieve business goals (leads, sales, brand awareness, etc.). - Conduct audience research and segmentation to target the right demographics and interests. - Create and test various ad creatives, headlines, and messaging to optimize performance....

Your work shapes the world at Caterpillar Inc. Joining the global team means being a part of a community that values not only the work that is done but also each individual within it. As a maker, problem solver, and future world builder, you contribute to creating stronger, more sustainable communities. Progress and innovation are not just talked about at Caterpillar; they are actively pursued with customers to build a better world for all to enjoy. In the role of a Data Architect at Caterpillar, you will be responsible for defining functional design and data system architecture across various digital platforms. Your primary focus will be on leading data architecture solutions for large Digi...

You will be working as a CRM (Retention Marketing) Specialist at Jetpac, a tech startup under Circles. Your main responsibility will be to manage customer communications through various channels to enhance engagement, retention, and repeat purchases. **Key Responsibilities:** - Design, execute, and optimize multi-touch CRM journeys across email, push, SMS, and in-app channels - Launch automated and trigger-based campaigns for onboarding, activation, cross-sell, win-back, and retention - Build seasonal, geo-specific, and behavior-based journeys to increase engagement and LTV - Develop and refine audience segments based on behavior, recency, geography, lifecycle stage, and preferences - Person...

As a CMS Engineer at Owens & Minor, you will be responsible for driving digital marketing initiatives, implementing greenfield solutions, and migrating/modernizing existing solutions. Your key responsibilities will include: - Leading and participating in the introduction and implementation of new technologies and frameworks such as SaaS based digital experience platforms, headless architecture, edge computing, and Gen AI. - Collaborating with marketing to create compelling omnichannel experiences, driving customer adoption, engagement, personalization, and analytics. - Developing project deliverables, proof-of-concepts, and piloting new technologies. - Ensuring quality code delivery from you...

As a Performance Marketing Executive at the company, you will be responsible for planning and executing ad campaigns across TikTok, Meta, and Google platforms for global D2C brands targeting the US, GCC, and UK markets. Your role will involve leveraging your expertise in digital media buying, audience segmentation, and performance analytics to drive successful campaigns. - Launch, optimize, and scale campaigns on TikTok, Google, and Meta platforms. - Strategize media buying for international audiences in the US, GCC, and UK markets. - Utilize Shopify data and performance metrics for informed buying strategy. - Build dashboards and performance insights using Google Looker Studio. - Collaborat...

As a Digital Marketer at our company, your core focus will be to generate qualified leads and drive revenue growth for our international clients. You will: - Identify the right audience segments to target. - Select the most effective channels (ads, organic, email, social, etc.). - Plan and launch campaigns with clear conversion goals. - Track performance against lead and revenue metrics. - Optimize continuously, pivot away from what's not working, and scale what is. Your success will be measured not by impressions or clicks, but by the quality of leads generated and their direct impact on revenue. If you're passionate about driving qualified leads and turning marketing efforts into real reve...

As a CRM & MarTech Growth Manager at 0101, a fast-growing AI & Data-driven marketing performance company, your role involves leading lifecycle marketing campaigns and automation workflows across multiple channels. You will be responsible for planning and executing multi-channel CRM and email marketing campaigns, designing and optimizing automation workflows, owning customer journey mapping and segmentation strategies, conducting A/B tests to optimize performance, monitoring key CRM metrics, ensuring data hygiene and privacy compliance, collaborating with different teams, and supporting the adoption of audience segmentation and predictive journeys. Key Responsibilities: - Plan and execute mul...