406 Audience Segmentation Jobs - Page 16

As a Digital Ads and Sales Analyst at Unibit, you will be responsible for planning, launching, and optimizing high-performing AI product sales campaigns on Google Ads and Facebook Ads platforms. You will collaborate with the product and content teams to create compelling ad copy, creative materials, and landing pages that are tailored for maximum conversions. Your key responsibilities will include defining key performance indicators (KPIs), tracking campaign metrics such as leads, click-through rates, conversion rates, and ROI. You will conduct A/B testing and audience segmentation to enhance ad performance and target the right customers effectively. Monitoring and analyzing ad spends to ens...

You are an enthusiastic Email Marketing Executive (Fresher) who is eager to kickstart your career in the field. If you are passionate and ready to learn, this opportunity offers hands-on training and real-time experience for professional growth. Your main responsibilities will include assisting in creating, scheduling, and sending email campaigns, supporting list management and audience segmentations, learning and implementing email marketing best practices, as well as maintaining accurate campaign documentation and reports. This is a full-time position with benefits such as health insurance included. The work schedule is during the day shift and morning shift, with the possibility of earnin...

As a skilled Digital Marketing Specialist, you will be responsible for developing and implementing performance-driven paid media strategies that align with the business objectives. Your role will involve conducting thorough audience research, competitor analysis, and digital funnel mapping to enhance campaign effectiveness. Additionally, you will be tasked with forecasting campaign budgets, performance metrics, ROI, and growth projections. In the realm of campaign management, you will play a pivotal role in planning, launching, and overseeing ad campaigns across various platforms including Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Lead Generation, Conversion, App Inst...

As a Campaign Manager specializing in Meta and Google Ads, you will play a crucial role in developing and implementing high-performing campaigns across various platforms. Your primary focus will be on creating full-funnel strategies to drive leads and conversions, while utilizing CRM tools to monitor lead progress and campaign effectiveness. Responsibilities: - Plan, execute, and optimize campaigns on Meta and Google Ads to generate leads and conversions. - Design and oversee end-to-end funnel strategies from awareness to conversion stages. - Collaborate with content, creative, and sales teams to develop compelling ad creatives and landing pages. - Implement and monitor conversion tracking u...

You are a Performance Marketing Executive responsible for planning, executing, and optimizing paid digital campaigns on platforms such as Google, Meta, and YouTube. Your primary focus will be on lead generation, conversions, and traffic growth while ensuring efficiency across budgets and key performance indicators. Your responsibilities will include setting up and managing paid campaigns across various channels (Search, Display, Video, Social), monitoring campaign performance, and optimizing based on key metrics like CTR, CPL, and ROAS. You will collaborate with design and content teams for creating landing pages and ad creatives, conduct A/B testing, implement audience segmentation strategi...

As a Meta Marketing Consultant at Globitude Travel, you will play a crucial role in maximizing marketing impact on various Meta platforms such as farecompare, Fareleader, Skyscanner, Kayak, Wego, and Momomdo, CheapFlight. Your primary responsibility will be to collaborate with clients or internal stakeholders to design, execute, and enhance Meta advertising strategies that drive growth, enhance brand awareness, and deliver a strong ROI. Your key responsibilities will include developing and implementing customized marketing strategies across Meta platforms to meet client objectives, managing paid advertising campaigns on the mentioned platforms, and offering strategic consultation to clients ...

You will be responsible for managing marketing automation platforms, streamlining lead nurturing processes, and analyzing campaign data to optimize performance and improve marketing ROI. Your key responsibilities will include implementing and managing marketing automation tools such as ConvertKit or similar platforms, designing lead nurturing workflows and campaigns to convert prospects into customers, tracking and analyzing campaign performance to provide insights for optimization, managing audience segmentation, and personalizing marketing initiatives. Additionally, you will be expected to report on key metrics and recommend improvements for better results. To excel in this role, you shoul...

As a Meta Ads Expert, you will be responsible for planning, implementing, and optimizing Meta ad campaigns to maximize ROI. Your role will involve a deep understanding of performance marketing, audience targeting, and ad creatives to drive engagement and conversions. Your key responsibilities will include planning, creating, and managing Meta ad campaigns aligned with business goals. You will conduct A/B testing on ad creatives, targeting, and placements to optimize performance. Analyzing key performance metrics and preparing detailed reports on campaign performance will be crucial. You will also monitor ad budgets and adjust bids to ensure cost-efficiency and maximum ROI. Staying updated wi...

You are required to lead the programmatic media buying initiatives across premium DSPs and other key platforms as the AVP Programmatic Media at our organization. Your role will involve driving scalable, ROI-driven performance marketing while overseeing and mentoring a high-performing team of media buyers, analysts, and campaign managers. As the AVP Programmatic Media, your key responsibilities will include developing and executing programmatic media strategies across various DSPs/SSPs such as DV360, The Trade Desk, Xandr, and others. You will be responsible for managing large-scale media budgets, ensuring ROI-driven optimizations, and building a strong media team through mentorship and scali...

Role & responsibilities Plan, execute, and optimize paid media campaigns across Google Ads (Search, Display, YouTube) and Meta platforms (Facebook, Instagram) Track performance and scale campaigns based on KPIs such as ROAS , CTR , CPA , and CPM Conduct keyword research, audience targeting, A/B testing, and daily performance tracking Manage monthly budgets and bid strategies to ensure high campaign efficiency Coordinate with creative/content teams for ad creatives and copy Regularly generate campaign performance reports with insights and action plans Stay updated on ad platform changes and digital marketing trends Preferred Candidate Profile: Minimum 3 years of hands-on experience with Googl...

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, youll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, youll help us deliver better care for billions of people around the world. It starts with YOU. In this role, you will: Architect and implement a comprehensive customer identity solution tailored to our organization's vision and goals, in compliance with regulatory requirements and enterprise standards. Define and implement best ...

As a Senior Email Marketing Executive at our company located in Kakkanad, Kerala, you will be an integral part of our dynamic marketing team. With a minimum of 3 years of experience in email marketing or a similar role, you will be responsible for planning, executing, and optimizing email marketing campaigns to drive engagement and conversions. Your key responsibilities will include planning and executing email marketing campaigns to promote products, services, or content. You will segment audiences, personalize emails, and monitor campaign performance metrics to provide actionable insights for optimization. A/B testing will be crucial in improving subject lines, content, design, and deliver...

Role & responsibilities 1.Audience Segmentation and the Ideal Customer Profile: Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads. Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns 2.Audience First Strategy, Consultation, & Usage: Enable marketing campaign owners in personalizing their campaigns to the audience segments we define (getting us to the right message at the right time to the right person) Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journey. Ensure communication with key decision-makers within target ...

Location: Mumbai (Onsite) Andheri Marol Experience: 4-5yrs Max Role Description We are looking for a Marketing Automation Manager for a full-time, on-site role located in the Mumbai Metropolitan Region. The Marketing Automation Manager will be responsible for managing marketing operations, analyzing marketing data, implementing marketing automation strategies, and leading generation initiatives. This role will also involve campaign management and optimizing marketing processes to enhance overall efficiency. Develop & Execute Email Campaigns: Design, build, and execute end-to-end email marketing campaigns, including promotional, lifecycle, and transactional emails. Automation Strategy: Implem...

As Weikfield continues to strengthen its brand presence across markets, this role plays a pivotal part in shaping meaningful consumer connections and driving brand growth through strategic, insight-led initiatives. The key responsibility areas outlined below reflect a comprehensive brand management approach, designed to align with our business objectives and deliver long-term value. Key Responsibilities: Vendor Management & Cost Optimization Manage relationships with vendors and external agencies to ensure service quality and cost efficiency. Evaluate vendor performance and negotiate contracts to maximize ROI and streamline resources. Resource Utilization Monitor the efficient use of marketi...

Role & responsibilities Key Responsibility Areas (KRA): 1. Performance Marketing & Paid Campaigns -Strategize, execute, and optimize performance-driven campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and LinkedIn. -Handle media buying, audience segmentation, and budget optimization to drive ROI and CPL/CPA targets. -Constant A/B testing of creatives, copies, and landing pages to improve conversion rates. 2. SEO Management (On-Page & Off-Page) Conduct detailed keyword research, competitor analysis, and SEO audits. -Optimize website architecture, internal linking, and technical SEO parameters (e.g., page speed, schema markup). -Build high-quality backlinks thro...

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for Audience Segmentation, Audience Enrichment, and Data Handling processes. Preferred candidate profile Proficiency in marketing principles and campaign strategies. Ability to col...

As Weikfield continues to expand its digital presence, this role plays a pivotal part in driving meaningful consumer connections and brand growth through data-driven strategies. The key responsibility areas outlined below are designed to ensure a holistic and impactful digital marketing approach that aligns with our business objectives. Customer Engagement Drive deep consumer understanding through analysis of the target groups (TG) online behavior. Define the digital engagement framework for Weikfield and create segments to enable targeted and specific campaigns. Execute digital initiatives in line with the framework to achieve defined brand and digital objectives. Improve the effectiveness ...

Key Responsibilities: - Paid Advertising (Primary Focus 70%+) - Plan, create, and manage paid advertising campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube) platforms. - Conduct keyword research, audience segmentation, A/B testing, and budget optimization. - Track and analyze campaign performance, generate reports, and provide actionable insights. - Stay updated on platform changes, algorithm updates, and best practices. Performance Tracking & Analytics - Use Google Analytics, Meta Insights, and similar tools to monitor traffic, conversions, and customer behavior. - Set up goals, events, and conversion tracking. Secondary Tasks (20-30%) - Assist with basic SEO task...

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad ass...

Location: Remote / Pan India iSource Services is hiring for one of their client for the position of Adobe CDP Consultant (Execution Specialist). About the role: We are hiring an Adobe CDP Consultant (Execution Specialist) to support hands-on implementation of Adobe Real-Time CDP. Working under a Senior Consultant, you will manage technical setup, data flows, segmentation, and activation processes. The ideal candidate has strong execution experience in CDP environments and a solid grasp of data integration and marketing tech ecosystems. Roles & Responsibilities: Assist in the technical setup, configuration, and deployment of Adobe Real-Time CDP. Support data ingestion, transformation, identit...

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad ass...

What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Programmatic Marketer is responsible for strategizing and executing programmatic advertising campaigns across multiple platforms and channels. This role requires an individual who can leverage automated buying technology, real-time bidding (RTB), and data-driven targeting to maximi...

Responsibilities : The position requires experience in Programmatic buying & selling with campaign management skills. Responsibilities of this role will include, but are not limited to: ?Own the end-to-end campaign management process (Trafficking, Optimization, KPI Goals, Billing) ?Plan and execute the campaign on the top demand-side platform (DSP), DV360, Beeswax (good to have), Tradedesk is mandate ?Continuous monitoring and improvement: Analyze each campaign based on the logged performance metrics & derive insights to implement and improve future campaigns ?Designing measurement solutions that demonstrate the efficacy of campaigns ?Ability to take proactive data-driven decisions and repor...

Roles and Responsibilities Develop and execute digital marketing strategies across various channels, including Google Ads, YouTube Ads, Facebook Ads Manager, and performance marketing campaigns. Conduct keyword research to optimize ad copy and landing pages for maximum ROI. Define audience segmentation strategies and manage retargeting funnels. Analyze campaign performance using Google Analytics, track key metrics such as conversion rates and cost per lead (CPL), and provide regular reporting on results. Optimize ad spend by identifying areas of improvement through A/B testing and experimentation with different creative assets. Collaborate with cross-functional teams to develop targeted reta...