269 Audience Segmentation Jobs - Page 11

Role & responsibilities 1.Audience Segmentation and the Ideal Customer Profile: Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads. Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns 2.Audience First Strategy, Consultation, & Usage: Enable marketing campaign owners in personalizing their campaigns to the audience segments we define (getting us to the right message at the right time to the right person) Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journey. Ensure communication with key decision-makers within target ...

Location: Mumbai (Onsite) Andheri Marol Experience: 4-5yrs Max Role Description We are looking for a Marketing Automation Manager for a full-time, on-site role located in the Mumbai Metropolitan Region. The Marketing Automation Manager will be responsible for managing marketing operations, analyzing marketing data, implementing marketing automation strategies, and leading generation initiatives. This role will also involve campaign management and optimizing marketing processes to enhance overall efficiency. Develop & Execute Email Campaigns: Design, build, and execute end-to-end email marketing campaigns, including promotional, lifecycle, and transactional emails. Automation Strategy: Implem...

As Weikfield continues to strengthen its brand presence across markets, this role plays a pivotal part in shaping meaningful consumer connections and driving brand growth through strategic, insight-led initiatives. The key responsibility areas outlined below reflect a comprehensive brand management approach, designed to align with our business objectives and deliver long-term value. Key Responsibilities: Vendor Management & Cost Optimization Manage relationships with vendors and external agencies to ensure service quality and cost efficiency. Evaluate vendor performance and negotiate contracts to maximize ROI and streamline resources. Resource Utilization Monitor the efficient use of marketi...

Role & responsibilities Key Responsibility Areas (KRA): 1. Performance Marketing & Paid Campaigns -Strategize, execute, and optimize performance-driven campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and LinkedIn. -Handle media buying, audience segmentation, and budget optimization to drive ROI and CPL/CPA targets. -Constant A/B testing of creatives, copies, and landing pages to improve conversion rates. 2. SEO Management (On-Page & Off-Page) Conduct detailed keyword research, competitor analysis, and SEO audits. -Optimize website architecture, internal linking, and technical SEO parameters (e.g., page speed, schema markup). -Build high-quality backlinks thro...

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for Audience Segmentation, Audience Enrichment, and Data Handling processes. Preferred candidate profile Proficiency in marketing principles and campaign strategies. Ability to col...

As Weikfield continues to expand its digital presence, this role plays a pivotal part in driving meaningful consumer connections and brand growth through data-driven strategies. The key responsibility areas outlined below are designed to ensure a holistic and impactful digital marketing approach that aligns with our business objectives. Customer Engagement Drive deep consumer understanding through analysis of the target groups (TG) online behavior. Define the digital engagement framework for Weikfield and create segments to enable targeted and specific campaigns. Execute digital initiatives in line with the framework to achieve defined brand and digital objectives. Improve the effectiveness ...

Key Responsibilities: - Paid Advertising (Primary Focus 70%+) - Plan, create, and manage paid advertising campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube) platforms. - Conduct keyword research, audience segmentation, A/B testing, and budget optimization. - Track and analyze campaign performance, generate reports, and provide actionable insights. - Stay updated on platform changes, algorithm updates, and best practices. Performance Tracking & Analytics - Use Google Analytics, Meta Insights, and similar tools to monitor traffic, conversions, and customer behavior. - Set up goals, events, and conversion tracking. Secondary Tasks (20-30%) - Assist with basic SEO task...

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad ass...

Location: Remote / Pan India iSource Services is hiring for one of their client for the position of Adobe CDP Consultant (Execution Specialist). About the role: We are hiring an Adobe CDP Consultant (Execution Specialist) to support hands-on implementation of Adobe Real-Time CDP. Working under a Senior Consultant, you will manage technical setup, data flows, segmentation, and activation processes. The ideal candidate has strong execution experience in CDP environments and a solid grasp of data integration and marketing tech ecosystems. Roles & Responsibilities: Assist in the technical setup, configuration, and deployment of Adobe Real-Time CDP. Support data ingestion, transformation, identit...

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad ass...

What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Programmatic Marketer is responsible for strategizing and executing programmatic advertising campaigns across multiple platforms and channels. This role requires an individual who can leverage automated buying technology, real-time bidding (RTB), and data-driven targeting to maximi...

Responsibilities : The position requires experience in Programmatic buying & selling with campaign management skills. Responsibilities of this role will include, but are not limited to: ?Own the end-to-end campaign management process (Trafficking, Optimization, KPI Goals, Billing) ?Plan and execute the campaign on the top demand-side platform (DSP), DV360, Beeswax (good to have), Tradedesk is mandate ?Continuous monitoring and improvement: Analyze each campaign based on the logged performance metrics & derive insights to implement and improve future campaigns ?Designing measurement solutions that demonstrate the efficacy of campaigns ?Ability to take proactive data-driven decisions and repor...

Roles and Responsibilities Develop and execute digital marketing strategies across various channels, including Google Ads, YouTube Ads, Facebook Ads Manager, and performance marketing campaigns. Conduct keyword research to optimize ad copy and landing pages for maximum ROI. Define audience segmentation strategies and manage retargeting funnels. Analyze campaign performance using Google Analytics, track key metrics such as conversion rates and cost per lead (CPL), and provide regular reporting on results. Optimize ad spend by identifying areas of improvement through A/B testing and experimentation with different creative assets. Collaborate with cross-functional teams to develop targeted reta...

Role Responsibilities: Lead Meta ad strategy for Tata CLiQ Fashion Optimize campaigns using data and A/B tests Collaborate cross-functionally to align marketing efforts Ensure efficient budget pacing and KPI tracking Key Deliverables: Performance dashboard highlighting ROAS, CVR, CAC Weekly Meta campaign optimization reports Targeting and segmentation strategies using first-party data Scalable creative and content frameworks for paid social

Required Qualifications 7+ years of A/B testing, personalization, or digital optimization Hands on experience with Adobe Target and Analytics High attention to detail for all testing requirements and KPIs Understanding the development of experiments, including, multivariate and use of Adobe AI technologies in testing Knowledge of audience segmentation and customer journey optimization Strong problem solving and communication skills (oral and written)

Senior Media Buyer Experience: 3 - 6 Years Exp Salary : USD 18,000-30,000 / year Preferred Notice Period : Within 30 Days Shift : 10:00AM to 7:00PM IST Opportunity Type: Remote Placement Type: Contractual Contract Duration: Full-Time, 12 Months (*Note: This is a requirement for one of Uplers' Clients) Must have skills required : Google Ads, Media buying, Meta, Snapchat, Tiktok Good to have skills : A/B testing, advertising trends, Audience Segmentation, Innovative Strategies, Retargeting Go Glam (One of Uplers' Clients) is Looking for: Senior Media Buyer who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team play...

Key Responsibilities: Solutioning and Requirement Identification: Collaborate with Aster business functions to identify data analytics and CRM requirements, ensuring alignment with business goals and objectives. Audience Segmentation: Identify the appropriate target audience for CRM campaigns/ Concierge services using SQL or Python scripts, ensuring campaigns are effectively targeted for maximum impact. Operational Efficiency: Contribute to operational cost savings through the automation of tasks and processes, improving the efficiency of CRM operations. Dashboard Development: Create wireframes for dashboards and define key performance indicators (KPIs) to measure the success of CRM campaign...

Lead daily ops for 16 media sites, drive traffic and revenue with strategic planning, manage CRM workflows, track KPIs, handle PR, coordinate content, explore new revenue streams, and boost efficiency while cutting costs. Required Candidate profile A driven young pro with a business/marketing degree (MBA a plus), CRM-savvy, growth-focused, strategic yet hands-on, team player with strong BD instincts and a passion for scaling success.

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for audience segmentation, audience enrichment, and data handling processes. Preferred candidate profile Experience with Lead nurture workstreams. Experience with data modelling an...