3 Audience Jobs

Position Overview We are looking for you - dynamic, best-in-class talent - to join the Mediabrands as a Specialist. This role is responsible for and performing many critical functions within the Biddable team for their international clients. These tasks include, but are not limited to, keyword/copy creation, audience sizing, reporting, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search and social campaigns. This opportunity will provide a platform to partner with the worlds leading consumer brands in the international space. Responsibilities Client communication to understand their requirement and discuss campaign strategies In-depth understanding of conversion attribution modeling and different level of marketing funnels Data segmentation and analysis to take some meaningful strategic approaches into the campaigns and sharing insights with the clients Experience working in primary Biddable platforms (Google Ads, Bing, Facebook, Snapchat, Pinterest, LinkedIn, Amazon) and able to perform daily management tasks and optimization. Competitor & Market Analysis Be up to date with biddable industry trends and developments. Monitor web analytics dashboards, reports and key reporting tools (data studio, Adverity, Nuggit, PowerBi) Understanding of at least one bidding platform such as Marin, Kenshoo or DoubleClick Troubleshooting and quality management of task allocated Adhere to all the process and SLA and ensure its implementation. Creating weekly and post-campaign reports with data insights and next steps Required Skills and Experience Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines Basic understanding of trafficking and ad server Excellent writing, math, multi-tasking, organization, and communication skills Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics Excellent team management skills Preferably a Google ad and Facebook Blueprint Certified Professional Well-versed with excel, power-point Knowledge of HTML, flash and JavaScript would be an asset (only for experienced candidate) Comfortable working late shift (09:00 PM to 06:00 AM IST)

Adobe Workfront Senior Developer Experience: Total : 5+ on Adobe AEM and Adobe Workfront Relevant : 2+ on Adobe Workfront Responsibilities: Design and implement solutions based on Adobe AEM and Adobe Workfront Lead complex implementation of AEM integrated with Workfront, Email, and internal systems. Lead the design, development, integration, and administration of Workfront for enterprise clients. Lead projects, teams, or serve as a peer mentor Migrate existing functionality to AEM and Workfront Onboarding new user groups to the tool and process, leveraging change management best practices Make decisions in developing standard and companywide best practices for engineering and technology solutions requiring understanding of industry best practices and new technologies, influencing and leading technology team to meet deliverables and drive new initiatives Collaborate and consult with key technical experts, senior technology team, and external industry groups to resolve complex technical issues and achieve goals Experience in a fast paced Agile Scrum Delivery Team environment Required to perform management and hands-on software design, development, and review Showcase strong leadership skills, including the ability to deliver constructive feedback and the ability to lead by example Work on estimating development tasks Manage and/or being managed by remote teams/offices Knowledge and Skill: Development & Administration experience with Adobe Workfront platform. Experience leading complex marketing process conversations to help drive workflow designs Experience integrating Workfront with CMS and cross-channel campaign execution systems Planning, strategizing and developing for the platform and the necessary integrations. Experience working on the Latest AEM and Adobe Workfront platform Experience in setting up and configuring Adobe Workfront platform Experience with other suite of products (Analytics, Target, DTM, Campaign, Audience Manager) is preferred. Working knowledge and understanding of the following: Apache, App server logs, RESTful web services, Javascript and jQuery Experience with cross-browser and cross-platform issues (IE, Firefox, Safari, etc.) Familiarity with basic Linux or Unix concepts and commands Good communication and teamwork skills

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for audience segmentation, audience enrichment, and data handling processes. Preferred candidate profile Must Have Skills Proficiency in marketing principles and campaign strategies. Ability to collaborate and communicate effectively with diverse stakeholders. Familiarity with PII data storage, transfer, and disposal procedures. Experience in and working knowledge of either AEP (with skills in segment creation, PII data handling compliance, and data governance) or Adobe Campaign Classic (with skills in audience segmentation, audience enrichment, and data handling). Good to have Skills Experience with Lead nurture workstreams. Experience with data modelling and creation of audience cohorts to optimize reach. Experience with importing audiences or connecting to external systems through APIs (such as Postman). Working knowledge of JavaScript. Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions. Perks and benefits Insurance Benefits Holistic Wellness Programs Cab Facility International Onsite Opportunities Working with Fortune 500 Clients Global Footprint Professional Development & Training