3 Audience Behavior Jobs

CTC: ?4.2 ?6 LPA (Based on experience & performance) About Ilyzly: Ilyzly is one of Chennais fastest-growing mens fashion retail brands with 7 vibrant stores and an emerging eCommerce presence (www.ilyzly.com). We specialize in bold, trendsetting streetwear and premium fashion for men. As we expand our retail and digital footprint, were seeking a Performance Marketer who knows how to deliver results and elevate our brand presence online and offline. What Youll Do ? Performance Marketing & Campaign Management Strategize, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, and explore alternate ad platforms for growth opportunities. Drive 10x+ ROI on ad spends through advanced strategies for bidding, placements, audience targeting, behavior insights, and A/B testing. ? Retail-Focused Growth Primary Goal (First 3-5 months): Drive maximum walk-ins to our 7 Chennai stores and increase retail sales. Simultaneously work on boosting the eCommerce site into a strong online channel. ? Content-Driven Marketing Calendar Collaborate with the Content team (creator and editors) to build and execute a monthly marketing schedule. Plan campaigns around seasons, festivals, events, offers, and promotions for a mens fashion retail audience. Ensure high-quality, engaging creatives for ads, reels, videos, WhatsApp campaigns, and other digital channels. ? Analytics & Reporting Share weekly reports on: Ad spend vs ROI Campaign performance insights Walk-in data correlation with campaigns Sales impact & recommendations for improvement ? Social Media Growth Plan content strategies to grow Ilyzlys presence on Instagram, YouTube, and other relevant platforms. Leverage organic + paid strategies to create an engaging and trend-forward brand positioning. Who You Are ???? Experience: 1.5 2 years of hands-on performance marketing experience with a mens fashion or retail brand (must-have). ???? Skills: Proficiency in Meta Ads, Google Ads, and evaluating emerging ad platforms. Strong knowledge of bidding strategies, placements, audience behavior, A/B testing, and scaling campaigns for ROI. Ability to create and execute marketing calendars with seasonal and trend-based relevance. Analytical mindset with experience delivering actionable insights through data reporting. ???? Location: Based in Chennai (mandatory). Work location: Nungambakkam ???? Compensation: ?4.2 ?6 LPA (Based on experience & value addition) Why Join Ilyzly ???? Shape the marketing strategy of one of Chennais leading mens fashion brands. ???? Drive real-world results and see your campaigns directly boost store walk-ins and sales. ???? Collaborate with a young, bold, and trend-driven creative team. ???? Be part of a fast-growing brand with opportunities to scale your career as the company expands. How to Apply Send your resume and portfolio of past campaigns to [[HIDDEN TEXT], [HIDDEN TEXT]) Show more Show less

As a Social Media Content Creator, your primary responsibility will be to curate captivating content for Instagram reels that align with brand objectives and drive high engagement. You will be expected to stay updated on Instagram trends, viral formats, and engaging storytelling techniques to create attention-grabbing hooks within the first 3 seconds of each reel. Your tasks will involve developing concise scripts or visual plans for reel creation, ensuring a strong beginning, engaging middle, and clear end. Additionally, you will plan and shoot video footage, style scenes, and experiment with visual storytelling techniques to make the reels stand out. Utilizing AI video editing tools such as CapCut, Descript, or Runway will be crucial for efficient reel production. You will focus on editing transitions, enhancing visuals, and optimizing reels for Instagram's format while adding a personal and brand-centric touch to the content. Posting and optimizing the reels will require you to write engaging captions, use trending hashtags, post consistently at optimal times for maximum engagement, and analyze performance to improve reach and engagement strategies. It will be essential for you to stay updated on Instagram updates, trending reel formats, and algorithm shifts, adapting quickly to new features and incorporating them into your content. Key skills for this role include crafting attention-grabbing hooks, creative thinking, basic filming knowledge, familiarity with AI-based video editing tools, understanding of Instagram algorithms, and the ability to work independently while delivering high-quality content. This role is distinguished by its focus on creativity, strategy, and execution rather than heavy video editing. The ideal candidate excels at crafting unforgettable beginnings for reels, utilizes AI tools for efficient production, and consistently delivers engaging and shareable content.,

As a Social Media Content Creator, your primary responsibilities will revolve around the creation of engaging and captivating content for Instagram reels. You will be expected to research Instagram trends, viral formats, and engaging storytelling techniques to come up with innovative ideas aligned with the brand's objectives. Your role will involve developing concise scripts or visual plans, directing and styling scenes, and experimenting with visual storytelling techniques to make the reels stand out. Utilizing AI-powered editing tools such as CapCut, Descript, or Runway will be crucial for efficient reel production. You will focus on polishing transitions, enhancing visuals, and ensuring that the reels are optimized for Instagram's format while adding a personal and brand-centric touch. Posting reels consistently with engaging captions and trending hashtags will be essential to maximize reach and engagement. You will also be responsible for analyzing the performance of the reels and iterating on strategies to improve reach and engagement. Staying updated on Instagram updates, trending reel formats, and algorithm shifts will be important to quickly adapt to new features and incorporate them into your content. The key skills required for this role include expertise in crafting attention-grabbing hooks, creative thinking, basic knowledge of filming techniques, familiarity with AI-based video editing tools, a strong understanding of Instagram algorithms, and the ability to work independently while delivering high-quality content. This role sets itself apart by focusing on creativity, strategy, and execution rather than heavy video editing. The ideal candidate will excel in making the beginning of every reel unforgettable, leveraging AI tools to streamline production, and consistently delivering engaging and shareable content.,