Ayurvedic Sales Executive - KRA Description1. Sales Target Achievement Achieve monthly, quarterly, and yearly sales targets for ayurvedic products. Promote and sell company’s Ayurvedic medicines, OTC, wellness, and personal care products. Focus on growing sales in retail, wholesale, clinics, and ayurvedic centers. 2. Market Expansion & Coverage9 Increase product reach by onboarding new retail counters, clinics, pharmacies, and ayurvedic practitioners. Develop new territories and ensure effective beat planning. Maintain doctor coverage as per call norms (e.g., 8-10 doctors per day). 3. Doctor & Practitioner Engagement Regular visits to Ayurvedic doctors, general physicians, and health professionals. Educate and detail the therapeutic benefits of products. Organize CMEs, product demos, and sampling activities to build brand trust. 4. Distributor & Channel and manage distributors and stockiest. Ensure timely order booking, product supply, and payment collection. Monitor stock levels and maintain healthy product availability. 5. Product Knowledge & Training Keep updated on product composition, USPs, indications, dosage, and competitive products. Train retailers, doctors, and internal teams on ayurvedic product benefits and usage. 6. Customer Relationship Management Build strong relationships with channel partners and healthcare providers. Handle complaints, resolve issues, and maintain customer satisfaction. 7. Reporting & Documentation Submit daily sales reports (DSR), doctor call reports, and market feedback. Update on competitor activities, market trends, and customer insights. Use CRM or mobile sales app if applicable. 8. Brand Building & Promotion Execute marketing campaigns, visual merchandising, and in-store promotions. Distribute promotional materials like leaflets, samples, standees, etc. Represent the brand in ayurvedic trade fairs, camps, and wellness events. 9. Compliance & Ethics Follow regulatory norms of Ayurveda product promotion (AYUSH). Maintain professional and ethical conduct in fieldwork. 📊 KPIs (Key Performance Indicators) Example:% Target Achieved (Sales Value/Volume) Number of Retail/Doctor Visits New Accounts Opened Product Placement & Visibility Score Secondary Sales Growth Payment Collection Timeliness
1. Market Research & Strategy Identify target audience – e.g., domestic vs. international customers, wellness spas, online health seekers. Analyze competitors – compare product formulations, pricing, and branding in the Ayurvedic sector. Trend analysis – track demand for herbal cosmetics, supplements, detox products, and therapies. Develop go-to-market plans – decide on distribution channels (offline, e-commerce, exports). 2. Branding & Positioning Create unique brand identity aligned with Ayurveda’s natural and holistic appeal. Storytelling – communicate product heritage, ingredients, and Ayurvedic philosophy. Packaging guidance – eco-friendly, attractive, and compliant with regulations. USP development – highlight what makes the product better (e.g., “100% classical formulation” or “GMP-certified manufacturing”). 3. Digital Marketing & PromotionSEO & Content marketing – blog posts, product descriptions, Ayurveda-based wellness tips. Social media campaigns – Instagram, Facebook, YouTube wellness videos. Influencer collaborations – Ayurvedic doctors, wellness bloggers, and yoga instructors. Email & WhatsApp marketing – health tips + product offers. 4. Compliance & Regulatory GuidanceEnsure marketing claims follow Ayush ministry and FSSAI/Drug & Cosmetic Act rules. Guide on labelling requirements for domestic and export markets. Advise on certifications (GMP, Organic, ISO, HACCP) for credibility. 5. Sales Channel DevelopmentBuild dealer/distributor networks. Identify export opportunities and trade fairs. Suggest tie-ups with wellness resorts, Ayurveda clinics, yoga centers. Integrate products into e-commerce platforms (Amazon, Flipkart, 1mg, iHerb, etc.). 6. Training & SupportTrain sales teams on Ayurvedic principles and product benefits. Prepare FAQs and product manuals for customer-facing staff. Conduct workshops for retailers and health practitioners. 7. Performance Tracking & GrowthMonitor campaign ROI and sales growth. Adjust strategies based on market feedback. Introduce new product launch plans based on seasonal Ayurvedic demand (e.g., immunity boosters in monsoon).