62 Attribution Models Jobs - Page 2

Role Overview: You will be the Digital Marketing Head responsible for leading the paid marketing strategy across Facebook and Google at a leading Education Institution. Your role will involve managing an annual ad spend of 10-15 Crores, focusing on driving customer acquisition, improving ROI, and scaling digital campaigns for maximum impact and reach. Key Responsibilities: - Develop and execute data-driven performance marketing strategies for Facebook Ads (Meta) and Google Ads to drive leads, sales, and ROI. - Plan, launch, optimize, and scale campaigns across Search, Display, YouTube, and Meta platforms (FB/Instagram). - Manage and optimize 10-15 Cr in annual ad spend with accountability fo...

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad ass...

Role Overview: You are seeking a performance-driven leader with a passion for optimizing ad performance, mentoring a team, and driving substantial revenue growth. As the Paid Media Manager, you will be responsible for owning and scaling paid media across various platforms, leading a team of performance marketers, and conducting A/B tests to maximize Return on Ad Spend (ROAS) through Conversion Rate Optimization (CRO). Your decision-making process will be heavily data-driven, focusing on analytics tools like GA4, Looker, and UTMs. Collaboration with content and design teams will be crucial for developing high-performing ads. Key Responsibilities: - Own and scale paid media across platforms su...

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. Responsibilities Own and execute full-funnel performance campaigns on Meta platforms (Instagram & Facebook), with accountability for CAC, ROAS, and LTV metrics. Manage a scaled ad budget (?35 Cr+ annually) efficiently with a strong focus on testing, learning, and scaling. Lead the creative testing roadmap with internal teams and agency partnersbringing science to the art of paid st...

As a Senior Marketing Analyst at our company, you will be reporting to the Lead of Marketing Analytics in a contract position. Your expertise in business intelligence (BI), data storytelling, and understanding of the B2B marketing funnel and ABM strategies will be crucial for this role. Your responsibilities will be divided among three core focus areas: - **Business Intelligence & Reporting**: - Build and maintain reporting infrastructure to support funnel visibility and marketing performance. - **Data Analysis and Validation**: - Ensure data accuracy and completeness throughout the full buyer journey. - **Data Storytelling & Strategic Insight**: - Turn data into actionable insights to drive...

Responsibilities: * Collaborate with creative & brand teams * Optimize ROAS, analyze performance data * Manage budgets, bidding strategies * Analyze performance data, report insights * Lead performance marketing campaigns

As a Meta Ads & Search Arbitrage Specialist at Plumm Ads, you will be responsible for planning, launching, and optimizing search arbitrage campaigns on Meta Ads. Your role is crucial in driving efficiency and maximizing ROI through managing and expanding campaigns across various platforms. Your key responsibilities will include conducting audience and competitor research to identify arbitrage opportunities, scaling profitable campaigns with efficient budget allocation and bidding strategies, running A/B tests on creatives, placements, and landing pages, analyzing performance data to implement strategic optimizations, maintaining daily profitability, and ensuring campaign efficiency. Collabor...

The Adobe Analytics & Customer Journey Analytics Expert is responsible for designing, implementing, and optimizing digital analytics solutions to deliver actionable insights across web, mobile, and omnichannel experiences. This role bridges technical implementation and business strategy, ensuring data accuracy, advanced analysis, and insight-driven decision-making. You will be responsible for: Designing and maintaining Solution Design References (SDRs) for Adobe Analytics implementations. Configuring and managing report suites, eVars, props, events, classifications, and processing rules. Setting up and managing Connections and Data Views in Customer Journey Analytics (CJA). Implementing data...

PW (PhysicsWallah) is a students lifelong learning partner that is democratizing education at scale in India, with a presence spanning online, offline, and hybrid modes, reaching 98% of Indias pin codes. PW has more than 10 million paid students on the PW app. PW also provides quality education to more than 36 million students through its 80 YouTube channels in 8 vernacular languages About the role:- Ability to design and execute both inorganic (paid: YouTube, Meta, Google, affiliates) and organic (SEO, content, influencers, WhatsApp CLM) funnels. Understand cohort analysis, attribution models, and ROAS tracking. Track record of improving visit-to-demo and demo-to-master conversion rates. De...

You are a results-driven Performance Marketer specialized in Meta (Facebook/Instagram) and Google Ads, with 2-3 years of experience in lead generation and running high-converting digital campaigns. Your role requires strategic thinking and hands-on execution to achieve measurable ROI across various funnels and industries. Your responsibilities will include planning, launching, and optimizing paid ad campaigns across Meta and Google Ads platforms, designing and executing lead generation strategies, conducting A/B testing for ad creatives and landing pages, monitoring campaign performance using various tools, creating and managing audience segmentation, collaborating with design and content te...

As a skilled and experienced Meta Ads Expert, you will be an integral part of our digital marketing team. Your primary responsibility will involve planning, creating, and managing paid advertising campaigns on various Meta platforms, including Facebook, Instagram, and other associated channels. Your expertise in Meta's advertising tools, audience targeting, performance analysis, and optimization strategies will be essential in delivering maximum ROI for our campaigns. To excel in this role, you must have proven experience in successfully managing Meta Ads campaigns. Proficiency in Meta Ads Manager and other Meta marketing tools is a must. You should possess a strong understanding of audience...

We are a technology-led healthcare solutions provider with a purpose to enable healthcare organizations to be future-ready. We offer accelerated global growth opportunities for individuals who are bold, industrious, and nimble. At Indegene, you will experience a unique career journey that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. If you are interested in exploring exciting opportunities at the convergence of healthcare and technology, visit www.careers.indegene.com. If you are seeking an exciting role in an entrepreneurial organization without the usual risks associated with it, then this opportunity is for you. We understand your desire fo...

As a Managed Media Buyer specializing in Google Display Network (GDN) & Facebook Ads, you will be responsible for planning, executing, and optimizing RSOC feed campaigns. Your main focus will be on scaling campaigns while maximizing ROI. This role requires a minimum of 2 years of experience in media buying, specifically in GDN and Facebook Ads. Your responsibilities will include monitoring campaign performance, analyzing data, and implementing A/B testing to ensure continuous optimization. You will be tasked with efficient bidding and audience targeting strategies to drive maximum conversions. Collaboration with creative teams to develop compelling ad creatives is essential for success in th...

As a Digital Marketing Manager at Rapid Global Growth (RGG), you will have the opportunity to architect a multi-channel digital strategy that propels Puffy, a Top 5 US mattress brand, to new heights in revenue generation and establishes it as a premium luxury sleep-tech brand on a global scale. You will play a pivotal role in influencing the multi-million dollar revenue stream through data-driven campaign optimization across major digital platforms. This high-impact position offers a competitive salary range of AED 20,000 - 35,000/month, along with up to a 10% performance bonus, all tax-free. Additionally, you will benefit from full relocation support to Dubai, including flights, visa sponso...

Why This Might Be the Best Job Ad You See Today: No corporate ladders here, just rocket fuel for your career trajectory. Learn directly from the best, on the job, making a real impact, every single day. Be at the absolute ground floor of a company set to redefine startup acceleration globally. And did we mention you get to live in the Himalayas while doing it And did we mention you get to live in the Himalayas while doing it This is your exclusive invitation to join Day 0 of something revolutionary. Tavastra is fully- residential co-creation startup village program , where founders, investors, and experts come together to build startups from the ground up. Key responsibilities Own and execut...

Job Title: Paid Ads Executive Location: Ahmedabad, Gujarat (Onsite) Salary: ?75K80K per month About the Role We are seeking a results-driven Paid Ads Executive to manage and scale high-performance paid campaigns for USA and Australia-based clients. If you thrive on data, optimization, and ROI-focused strategies, this role is for you. Key Responsibilities Plan, execute, and optimize paid campaigns across Google Ads, Facebook, Instagram, Amazon , and other platforms. Conduct keyword research, competitor analysis , and create engaging ad copy. Monitor campaigns daily and make real-time optimizations to meet KPI targets. Analyze campaign data and deliver actionable insights through detailed perf...

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad ass...

Do you live and breathe Google Ads Do you get a thrill from turning ad spend into measurable revenue If yes Multiplier AI Limited wants you on our team! At Multiplier AI, we combine data, creativity, and AI-driven strategies to help brands grow faster. Were expanding our performance marketing team and looking for a Google Ads Rockstar who can take our campaigns to the next level. What Youll Do Create, manage, and optimize Search, Display, Shopping, YouTube, and App Campaigns . Master the art of keywords, audience targeting, and conversion optimization . Dive into data to track ROI, improve Quality Scores, and lower CPC. Collaborate with creative teams for killer ad copies and visuals . Stay ...

As a Performance Marketer specializing in D2C fashion brands, you will utilize your expertise to scale brands effectively through Facebook/Instagram ads and Google Ads. Managing budgets exceeding 1L per month, you will be responsible for driving high-ROI campaigns and achieving exceptional results. Your main responsibilities will include planning, executing, and optimizing paid media campaigns on Meta (FB/Instagram) and Google Ads. You will be expected to develop and test creative ad strategies to maximize conversions and ROI, while continuously monitoring campaign performance to make data-driven optimizations. Collaboration with the creative/content team is essential to develop high-perform...

Job Title: Performance Marketing Strategist anD Executor (Google Search & Meta) Experience: 4 to 5 years Department: Marketing / Growth / Digital Media Location: Prabhadevi, Mumbai About the Role: We are seeking a data-driven Performance Marketing Strategist/ Executor to lead the planning, execution, and optimization of paid campaigns across Google Search and Meta Ads. The ideal candidate should be experienced in managing end-to-end performance marketing funnels with a sharp focus on growth metrics such as ROAS, CAC, and LTV. You will work closely with creative, content, and product teams to design customer acquisition strategies that scale profitably. Key Responsibilities: Own and manage st...

Job Overview We are looking for a detail-oriented and tech-savvy Assistant Manager - Mobile Ad Operationsto join our growing team. The role involves managing, optimizing, and analyzing mobile ad campaigns across various platforms to ensure seamless delivery and performance. You will be a key player in campaign trafficking, client coordination, and reporting. Key Responsibilities Set up, monitor, and optimize mobile advertising campaigns on platforms such as Trackier, Affise, Appsflyer, Branch, etc. Manage daily ad campaign operations including tracking URLs, testing creatives, and troubleshooting delivery issues. Coordinate with publishers/affiliates and internal teams to ensure smooth campa...

We are seeking a detail-oriented and analytical Digital Marketing Specialist with a strong understanding GCC digital landscape to join our growing team. You will be responsible for creating, implementing, and managing various digital marketing campaigns to achieve our brand awareness, consideration, and sales goals. You will be a data-driven professional with a commitment to excellence and a passion for staying ahead of the latest trends e-commerce and performance marketing. Key Responsibilities: Digital Campaign Development & Execution Market & Competitor Analysis Content Creation & Coordination Performance Tracking & Reporting Budget Management & Optimization Requirements: Bachelors degree...

The ideal candidate must bring significant ambition, drive, and an entrepreneurial mindset to Pine Labs. They should thrive in a high-growth, multi-cultural environment with an expanding geographical presence. The candidate is expected to be dynamic, motivated, and entrepreneurial, particularly in driving Enterprise/Corporate market expansion in Bangalore. As a key player in the organization, the candidate will design and implement the ad monetization strategy for Pine Labs" POS infrastructure, focusing on screens, receipts, and data-led opportunities. Building and nurturing a partner ecosystem including ad networks, agencies, and brand advertisers is crucial. The candidate will prioritize n...

As a Media Planner at Happy Marketer, you will play a crucial role in leading the development and implementation of cutting-edge media strategies to drive measurable success for clients and foster business growth. Your responsibilities will include overseeing substantial media investments across various channels, providing strategic guidance to a team of planners, and cultivating collaborative partnerships with internal departments and external media partners. Through your data-driven approach, you will ensure that campaigns are not only efficient and effective but also closely aligned with client objectives and market dynamics. Your key responsibilities will involve strategizing and executi...

The role at Pine Labs in Bangalore requires a candidate with significant ambition, drive, and an entrepreneurial mindset to contribute towards business growth in a high-growth, multi-cultural organization. The candidate should be dynamic, motivated, and entrepreneurial, focusing on building Enterprise/Corporate market expansion in the city. Reporting to the Senior EVP, the candidate will be responsible for designing and implementing the end-to-end ad monetization strategy across Pine Labs" POS infrastructure, with a focus on screens, receipts, and merchant-level data-led monetization opportunities. Building a partner ecosystem including ad networks, agencies, media buyers, brand advertisers,...