41 Attribution Modeling Jobs - Page 2

As a Google Ads Manager, you will be responsible for leading and optimizing paid advertising campaigns to drive measurable business results across multiple industries and verticals. With 4-5 years of hands-on experience managing large-scale Google Ads accounts, you will strategize, execute, and scale paid media campaigns with a focus on ROI and performance improvement. Your key responsibilities will include: - Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max platforms. - Manage budgets ranging between $40K+ per month, conducting deep-dive data analysis and reporting to drive decision making and continuous optimization. - D...

As a Senior Manager - Google Ads at our company, you will play a crucial role in leading and optimizing our paid advertising campaigns. With 4-5 years of hands-on experience managing large-scale Google Ads accounts, you will strategize, execute, and scale paid media campaigns to drive measurable business results across multiple industries and verticals. **Responsibilities:** - Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max platforms. - Manage budgets ranging between $40K+ per month with a focus on ROI & performance improvement. - Conduct deep-dive data analysis, reporting to drive decision making & continuous optimizatio...

Imagine yourself doing meaningful work that makes an everyday impact on the world around you, growing your expertise and expanding your skillset with every project, and owning your ambition to fuel your career growth. Join a company with a proven track record of success and an exciting future like OTT HydroMet, where you'll have the chance to shape the future of your career and the future of our planet. OTT HydroMet, a Veralto company, is dedicated to creating critical water and weather solutions that ensure a safer future for all. As part of a collaborative and diverse team, you'll work with engineers, scientists, marketers, and researchers who are driven by problem-solving and inventive th...

Responsibilities Functional Responsibilities: Support delivery of descriptive and predictive analytics as defined by the SLA (Service Level Agreement) within the LATAM Business Service Service Center Execute deep descriptive analytics of business performance and drivers to supplement standard reporting and inform data-driven decisions Identify, assess, and visualize key market share drivers for LATAM Categories, as a growth catalyst to prioritize and enable brand planning across portfolio Support LATAM region's annual SKU optimization process for the portfolio; analyzing impact by channel, customers and region as needed based on HQ delivered recommendations & targets Advise and share Advance...

We are seeking a seasoned professional with extensive experience in the marketing measurement industry to join and lead our marketing science team at Lifesight. Situated at the confluence of customer success, sales, and marketing, the marketing science team plays a pivotal role in our organization. As the leader of this team, you will spearhead various initiatives and be instrumental in driving revenue through deal closures and ensuring customer satisfaction. Your primary responsibilities will include managing a team of marketing scientists who leverage Marketing Mix Modeling, universal attribution, incrementality testing, and causal inference to address our customers" measurement needs effe...

The Marketing Operations & Technology Manager is responsible for optimizing marketing processes, managing technology platforms, and ensuring data-driven decision-making to enhance campaign performance and marketing effectiveness. This role plays a critical part in improving efficiency, implementing automation, and ensuring seamless integration between our marketing technology and data ecosystem including HubSpot, Salesforce, BigQuery, Google Analytics, and other MarTech tools to drive marketing success. A key focus of this role is HubSpot administration and optimization, as well as leading the strategy and execution of Marketing reporting and data analysis with expertise in data visualizatio...

As a Performance Marketing & Business Analyst at IRA Realty, you will play a pivotal role at the nexus of data, digital marketing, and business strategy. With over 2 years of hands-on experience, you will be responsible for measuring and optimizing paid-media campaigns, constructing analytical frameworks, and providing insights that drive growth across IRA Realty's residential project portfolio. Your main duties will include planning, launching, and monitoring performance marketing campaigns across various channels such as Google Ads, Meta Ads, programmatic, and affiliate platforms. You will be tasked with tracking and analyzing key performance indicators (KPIs) like CPC, CPA, ROAS, and LTV,...

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world. Your Role You would be working on: Configuring CJA setups, managing data integrity in Adobe Experience Platform (AEP), and developing actionable insights via dashboards and reports. The candidate will also integrate CJA with other Adobe Experience Cloud solutions and ensure best practices for d...

We are seeking an Associate Performance Marketing Manager to oversee end-to-end campaigns for performance and digital initiatives across various channels. As a valued member of our growth team, you will play a pivotal role in boosting growth and acquiring customers through performance marketing channels. This position entails significant ownership and requires a profound comprehension of the advertising ecosystem. You should possess the ability to independently tackle challenges and collaborate with our current channel partners and agencies to achieve business objectives. A data-driven, analytical, and target-oriented approach is essential, and experience in agency/multi-vertical settings is...

You should have 8-10 years of product management experience, focusing on onsite retail advertising technology, ad monetization, and onsite ad platforms. It is crucial to possess a deep understanding of retailer on-site media, programmatic advertising, ad serving, and audience targeting strategies. Your responsibilities will include developing and managing onsite retail media advertising roadmaps, ensuring a balance between technical feasibility and business impact. Utilize your strong analytical skills to optimize ad performance by leveraging data and insights effectively. Proficiency in advertising analytics tools and platforms like Google Ad Manager, DV360, or equivalent is essential. You ...

As a candidate for this position, you will have the opportunity to choose your preferred working location from Hyderabad, Telangana, India, or Gurugram, Haryana, India. The minimum qualifications required for this role include a Bachelor's degree or equivalent practical experience along with at least 2 years of experience in working with digital media or digital marketing/advertising solutions. This experience should involve implementing and measuring campaigns and providing client solutions. Preferred qualifications for this position include knowledge of SA360 Products, performance advertising market, or online ads landscape. It is also preferred to have familiarity with marketing measureme...

As a Data Scientist specializing in Multi-Touch Attribution (MTA) based in Bangalore (with 3 days of office work), you will play a crucial role in leading our MTA modeling efforts. Your primary responsibility will be to accurately measure the impact of various marketing channels and touchpoints on user conversions and business outcomes. This will involve collaborating closely with marketing, growth, and data engineering teams to develop attribution frameworks, optimize budgets, and enhance ROI measurement. Your key responsibilities will include developing and implementing algorithmic attribution models to quantify the impact of different marketing touchpoints. You will apply statistical, pro...

The Data Analyst - Marketing position at Knya, India's leading online medical apparel brand, offers a unique opportunity for individuals with over 1 year of experience to play a pivotal role in analyzing and interpreting data related to the company's Direct-to-Consumer (D2C) marketing operations. As a Direct-to-Consumer Analytics Associate, you will collaborate with cross-functional teams to enhance the effectiveness of D2C strategies and contribute to data-driven decision-making processes. Key Responsibilities: - Analyze D2C data sets to identify trends, patterns, and insights related to customer behavior, product performance, and sales metrics. - Generate regular and ad-hoc reports to comm...

About TapGro: TapGro is an innovative software start-up that provides salon management solutions to the beauty industry. The mission of TapGro is to streamline the daily operations of salons and spas, allowing them to concentrate on delivering exceptional services. The company is experiencing rapid growth and is in search of talented individuals who can contribute to further scaling the business. Position Overview: We are currently looking for a highly analytical and results-driven Performance Marketer with hands-on experience in managing and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate will play a key role in driving growth through paid ac...

As a valued member of our team, you will have the opportunity to work from your preferred location among Hyderabad, Telangana, India, or Gurugram, Haryana, India. You should hold a Bachelor's degree or equivalent practical experience, along with a minimum of 2 years of experience in working with digital media or digital marketing/advertising solutions. Your responsibilities will include implementing and measuring campaigns, as well as providing client solutions. It would be advantageous if you possess knowledge of SA360 products, the performance advertising market, or the online ads landscape. Familiarity with marketing measurement techniques such as incrementality testing, media mix modelin...

Job Description Company Overview Lifesight is a fast-growing SaaS company focused on helping marketers leverage their own data & advanced AI to improve marketing decision making. Our mission is to make it easy for non-technical marketers to navigate the privacy-first era with a modern and unified marketing measurement platform that is designed to drive incremental impact, optimize spend and achieve their business goals. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK. We are a profitable company and our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth. Position Over...