Associate - Ecommerce Ads (AZ & FK)

Role Overview:

Responsibilities:

• Execute and optimize paid ad campaigns on Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and Flipkart PLA/PPH campaigns.
• Manage campaign budgets, keyword bidding, and targeting to achieve platform KPIs (ROAS, CTR, CVR, ACoS).
• Allocate SKU-level budgets to maximize sales of priority products and ensure efficient scaling.
• Track daily campaign metrics — spend, impressions, clicks, conversions, sales, and ACoS/TACoS.
• Analyze keyword- and product-level performance to identify optimization opportunities.
• Monitor organic vs. paid share, ad rank, SERP position, and share of voice to guide improvements.
• Build and refine keyword strategies — branded, generic, competitor, and long-tail keywords.
• Plan monthly budgets aligned with sale events, promotions, deal periods, and new launches.
• Ensure correct creatives, copies, and ASIN/SKU mapping for all ad formats.
• Test new ad types, beta features, and experiments to enhance efficiency and scale.
• Create and maintain daily/weekly/monthly performance reports with actionable insights.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 1–2 years of hands-on experience in Amazon Ads and/or Flipkart Ads (mandatory).
• Strong understanding of marketplace metrics — CTR, CVR, ROAS, ACoS, TACoS.
• Proficiency in Excel/Google Sheets — formulas, pivot tables, data analysis.
• Analytical, detail-oriented, and comfortable working with large datasets.
• Strong communication skills and ability to work with cross-functional teams.

Preferred Skills (Good to Have):

• Prior experience in FMCG or Beauty & Personal Care.
• Familiarity with Amazon/FK automation tools, keyword tools, or marketplace analytics platforms.