Assistant/Associate Manager Social Media

As an Assistant/Associate Manager of Social Media for Beauty or Fashion at Nykaa, your role will involve leading and executing the digital content strategy. You will be responsible for creating and amplifying content that resonates with consumers, grows brand presence, and drives engagement across key platforms like Instagram, YouTube, and emerging channels. **Key Responsibilities:** - Develop and execute monthly social media calendars for Beauty/Fashion, focusing on new launches, product storytelling, brand campaigns, and cultural moments. - Build launch communication strategies aligned with Beauty/Fashion's brand ethos and positioning. - Schedule and publish posts, reels, and stories using platform tools such as Instagram Insights and Socialbakers. - Plan and oversee YouTube content for Beauty/Fashion from concepting to optimization. - Ideate and execute fresh, high-engagement content tailored to Nykaa's audience. - Monitor trends, aesthetics, and content formats to keep the brand relevant and aspirational. - Collaborate with brand building, design, marketing, and production teams for 360 campaign execution. - Lead the planning and execution of marketing campaigns such as product launches, festive drops, and collaborations. - Manage content shoots including pre-production, production, and post-production. - Ensure visual and tonal consistency across all assets. - Identify high-performing social assets for boosting to drive reach, engagement, and conversions. - Partner with the performance marketing team to align content with growth objectives. - Manage influencer collaborations for always-on content and launch campaigns. - Ensure influencer outputs are on-brand, legally compliant, and deliver measurable ROI. - Track platform metrics against KPIs and lead monthly and quarterly reporting to measure content performance and impact. - Provide insights and recommendations to continuously improve content strategies. - Stay ahead of platform updates, viral formats, and audience behavior shifts. - Bring competitive intelligence and global benchmarks into Nykaa's strategy. - Share learnings across teams to foster innovation and agility. **Qualification Requirements:** - Bachelor's degree in marketing, Communications, Fashion, or a related field. - 4-8 years of experience in Social Media, content creation, digital marketing, or a similar role within the beauty or fashion industry. - Proven experience in managing video content production and strategy. - Experience leading a small team and working cross-functionally with other departments. - Ability to strategize with the changing nature of the digital space. - An established networker in the social media space who is able to engage and influence creative individuals. - Ability to understand audience needs and behaviors across platforms/devices/content and translate this into strategic thinking. - Excellent communication and interpersonal skills. - Ability to analyze data and derive actionable insights. - Creative mindset with a keen eye for detail and aesthetics. - Proficiency in content management systems and video editing tools.,