Assistant Manager - Customer Analytics

Role Overview: As a Data Analyst for KFC Middle East markets based in Sharjah, UAE, your main responsibility will be to collect, analyze, and interpret data from various digital marketing platforms to support data-driven decision-making. You will play a crucial role in optimizing performance marketing campaigns, identifying market trends, and providing actionable insights to enhance customer acquisition, retention, and engagement strategies in the region. Key Responsibilities: - Gather data from advertising platforms like Meta Ads Manager, Google Ads, Snapchat Ads, and in-app analytics tools such as CleverTap and Firebase. - Ensure data integrity and accuracy by cleaning and validating data sources. - Analyze campaign performance metrics including ROAS, CTR, CAC, LTV, and conversion rates. - Develop and maintain dashboards to monitor KPIs across campaigns and markets. - Provide detailed performance reports with insights and actionable recommendations. - Collaborate with the Digital Marketing teams/agency to optimize ad creatives, targeting, and bidding strategies based on data-driven insights. - Compare digital marketing performance across different markets to identify best practices and market-specific trends. - Work with CRM, product, and operations teams to align marketing data with broader business objectives. - Track and analyze digital marketing strategies of competitors within the QSR and food delivery space. - Stay updated on digital marketing trends, tools, and best practices specific to the Middle East region. Qualification Required: - Bachelor's degree in Statistics, Data Analytics, Marketing, Business, or a related field. - 5+ years of experience in SQL/Python/R or equivalent. - 3+ years of experience in digital marketing analytics or a similar role. - Experience with digital advertising platforms such as Meta Ads Manager, Google Ads, Snapchat Ads, TikTok Ads. - Experience with data visualization tools like Tableau, Power BI, or Looker. - Knowledge of analytics tools like Adjust, Firebase, or equivalent. Additional Company Details (if available): The ideal candidate for this position will bring proven experience in retail, media, agency, advertising, or F&B sectors, with the ability to connect data-driven insights to impactful business outcomes. You will need to have a strong proficiency in SQL and Excel, with Python or R considered a plus. Understanding digital marketing concepts and having a background in customer re-engagement and retention strategies will be essential for success in this role.,