Assistant Manager Copywriter (English)

About UNext & Online Manipal

UNext is a next-generation, digital-first learning organisation committed to making quality higher education accessible and affordable. Online Manipal, our flagship platform, brings UGC-entitled degrees from Indias top universities to learners across the country and beyond. Were building a brand that challenges norms, speaks with a voice of clarity and wit, and makes education feel exciting. If you think in headlines, dream in campaigns, and live on social media were looking for you.

Role Overview :

Key Responsibilities

• Write compelling, clear, and brand-consistent copy for social media, campaigns, digital ads, videos, emails, and landing pages. Collaborate with designers, performance marketers, and brand leads to ideate and execute integrated campaigns. Understand and adapt to the brand tone of voice for different audiences (students, working professionals, partners). Stay on top of trends, memes, and social media culture to make our content timely and relevant. Work on campaign concepts, slogans, and internal branding projects as needed. Review performance data to refine and improve messaging where needed.

What Were Looking For

2+ years of copywriting experience in digital agencies, edtech brands, or social-first content teams. Strong conceptual thinking and the ability to turn briefs into engaging stories or punchy one-liners. Solid understanding of social media platforms (Instagram, LinkedIn, X, etc.) and what works where. Ability to switch tones from quirky one-liners to formal brand copy depending on the channel. A portfolio that showcases your range – especially in social media and ad copy.

Nice-to-Haves Experience working with performance marketing or growth teams. Interest in the higher education or edtech space. Basic understanding of SEO or content marketing principles