Paid Campaign Expert Lantern Digital Services

5.0 - 10.0 years

4 - 9 Lacs

Noida, Uttar Pradesh, India

On-site

Responsibilities: Paid Campaign Management for All Social Media Platforms, Budgeting, Creative Ad copies, SEM, ROI. Day-to-day campaign budget management to inform performance optimisation experimentation goals Raising concerns and highlighting opportunities whenever required Managing monthly channel pacing to ensure we hit budget/CPA targets. Support the project scoping and implementation of our performance marketing strategy for Meta (Facebook Instagram), Youtube, LinkedIn etc Define, test, and roll out optimization and automation strategies across app and web campaigns for Meta (Facebook Instagram) , Youtube, LinkedIn etc Build and utilize a deep understanding of Social Media performance incl. performance drivers across markets Craft best in class campaigns with our design and analytic teams, developing the Client s personality through ad personalisation audiences Daily monitoring and reporting of performance through presentations, leading calls and face-to-face meetings with stakeholders and upper management. Requirements: Candidate should have at least 5+ years hands-on experience with performance marketing, ideally managing large budgets and experience working with Meta (Facebook Instagram), YT, Linkedin. Have an excellent understanding of levers and main KPIs of performance marketing (across web app) Able to assess performance, define strategy and prioritize tactics to drive growth and profit Highly analytical mindset with proficiency in Excel. Experience in managing campaign pacing and performance, providing internal and client teams with insights or optimization recommendations Problem solving mentality, always looking for more efficient ways to improve the process. Excellent written and verbal communication skills Able to work in a structured and independent way and deliver great results with their hands-on mentality Should be Innovative and curious, not afraid to challenge Have good prioritization and time management skills, ability to manage multiple projects, appetite for collaboration and eagerness to learn. Proactively identify issues leading up to a launch and during a live campaign that would prevent hitting KPIs and performance benchmarks

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