ASO Expert (App Store Optimization Specialist)

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About the Role:

InstaAstro is looking for a skilled ASO Expert with 3 years of hands-on experience in driving app visibility, organic downloads, and improving conversion rates across Google Play and the App Store. The candidate should be data-driven, creative, and deeply familiar with how app store algorithms work.

You will be responsible for developing and executing ASO strategies, optimizing creative assets, and collaborating with cross-functional teams to maximize app growth and engagement.

Key Responsibilities:

• Develop and execute ASO strategies to improve app visibility and organic growth.
• Conduct keyword research and competitor analysis for both Google Play and App Store.
• Optimize app titles, descriptions, screenshots, and preview videos for higher conversion rates.
• Monitor key performance metrics including installs, rankings, ratings, and conversion rates.
• Plan and run A/B tests on app creatives and metadata to identify best-performing variations.
• Collaborate with product, marketing, and design teams to implement ASO best practices.
• Track and report performance metrics with actionable insights for improvement.
• Stay updated with the latest ASO trends, algorithm updates, and market opportunities.

Required Skills & Qualifications:

• Minimum of 3 years of proven experience in App Store Optimization (Android & iOS).
• Strong understanding of app store algorithms, ranking factors, and conversion optimization.
• Proficiency with ASO tools such as AppTweak, MobileAction, Sensor Tower, or AppFollow.
• Familiarity with Google Play Console, App Store Connect, and Firebase analytics.
• Strong analytical mindset and ability to interpret performance data.
• Excellent communication and presentation skills.
• Ability to work collaboratively across marketing, product, and creative teams.

Preferred:

• Experience with mobile apps in lifestyle, wellness, or spirituality domains.
• Knowledge of performance marketing and mobile user acquisition funnels.
• Strong ownership mindset with the ability to deliver results in a fast-paced environment.