ASM- Secondary sales & Marketing-Building materials-Krishnagiri

Post: Marketing Manager -Secondary sales & Marketing for Steel bar co

Location: Krishnagiri

CTC: Maximum gross up to 60 KPM

dynamic and results-oriented Marketing Manager Secondary Sales

The role is focused on managing dealer/distributor sales, developing strategies to increase sales from distribution partners (secondary sales), and supporting marketing activities to drive business growth.

Key Responsibilities

Sales Secondary & Channel Management

• Drive

  secondary sales

  by ensuring distributors sell to dealers/retailers and achieve assigned targets. Scribd • Monitor and analyze monthly secondary sales trends and performance. Scribd • Identify, onboard, and develop

  dealers, distributors, and channel partners

  in the assigned territory to expand network and market coverage. iimjobs.com • Conduct regular

  market field visits

  to assess product availability, sales execution, pricing compliance, and competitor activity. iimjobs.com • Support distribution partners with sales strategies, order management, and incentives to boost secondary off-take.

Marketing & Brand Promotion

• Assist in planning and implementing

  marketing campaigns

  , trade promotions, dealer meetups, and brand visibility activities. iimjobs.com • Coordinate with the marketing team for

  POS materials, promotional programs, and customer engagements

  . iimjobs.com • Gather

  market intelligence

  including competitor moves, pricing trends, and customer feedback to align marketing strategies.

Customer & Relationship Management

• Build and maintain strong relationships with

  key dealers, distributors, contractors, builders, and influencers

  in the building materials ecosystem. iimjobs.com • Actively support channel partners with product knowledge, training, and best practices to improve sales and satisfaction.

Reporting & Performance Tracking

• Prepare and submit

  weekly, monthly and quarterly sales & marketing reports

  , secondary sales analysis, forecasts, and action plans to management.

  Coordination & Teamwork

Qualifications & Experience

• Any

  Bachelors degree

  Minimum

  5+ years of experience

  in sales & marketing within the

  building materials industry

  (e.g., cement, tiles, paints, steel, pipes, construction chemicals) with strong secondary sales focus.

Reporting To:

Regional Sales Head / Business Head Building Materials Unit

Pl share your updated resume to hrrajbanyan@gmail.com