Reviews & creates the annual sales plan of the respective brands in the category handled, suggests the same to seniors. Sets & executes buying strategies of the respective brands in the category handled to achieve the sales (Budget Achievement & growth %) and margin (Intake & Rupee margin %) targets. Identifies potential growth categories & sales on a continuous basis in order to achieve the targets. Determines the buying strategy/pricing strategies/Sourcing Strategies for respective brands in the category handled. Plans& reviews the phasing / delivery of orders (season-wise) as per the OTB (Open To Buy) budget. Ensures timely (as per the critical path) Range Presentation to seniors. Evaluates market trend analysis/competition analysis & customer survey reports for formulating next seasons strategy. Defines brand DNA through brand territory & target customer profile and ensures that brand planning is in alignment. Reviews the PLM for the season / products with the buying team / arrangements by VM team. Reviews the samples with the team in order for range development / process. Undertakes product innovation & new product development by providing new fashion inputs for story / theme / concept creation while ensuring consistent brand handwriting. Undertakes new vendor tie-ups and collaborates with them to ensure new introductions, on-time delivery and right product at right costing; to achieve margin targets.