Area Sales Manager

Company Description

Grufèt is a privately owned Indian company with worldwide operations, known for its luxurious tea, coffee, and chocolate offerings. The company connects people who value high-quality food with exceptional products sourced from around the globe. Established as a premium food and beverage brand, Grufèt focuses on delivering the best possible products and experiences to consumers. Its mission centers on consistently providing top-tier food and beverage items that meet global standards of quality and taste. Team members join an organization that values excellence, innovation, and a strong commitment to customer satisfaction.

Role Description

The Area Sales Manager at Grufèt is a full-time, on-site role based in Agra, responsible for driving sales growth and brand presence within the assigned territory. Day-to-day tasks include managing distributor and retail relationships, conducting regular market visits, and ensuring effective product placement and visibility. The role involves setting and tracking sales targets, analyzing sales data, and preparing reports to support strategic decision-making. The Area Sales Manager will collaborate with marketing and operations teams to execute promotions, launch new products, and maintain consistent service standards. This role also includes coaching and supporting field sales staff, resolving customer issues, and identifying new business opportunities to expand market coverage.

Qualifications

• Demonstrated skills in territory management, channel development, and relationship building with distributors, retailers, and key accounts.
• Experience in sales planning, forecasting, and performance tracking, with strong analytical and reporting abilities.
• Skills in negotiation, communication, and presentation to influence stakeholders and close sales opportunities.
• Knowledge of FMCG or food and beverage sales operations, including trade marketing and in-store execution.
• Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Proven experience in area or regional sales management, ideally within premium consumer goods or similar industries.
• Ability to work on-site in Agra, travel extensively within the territory, and adapt to dynamic market conditions.
• Strong organizational skills, self-motivation, and the ability to work both independently and in cross-functional teams.