Area Sales Manager

Company Description

Blade Craft Innovations Private Limited is a manufacturing-focused tooling company that supports producers across India with precision cutting tools and material solutions. The organization supplies carbide, ceramic, CBN/PCBN inserts, end mills, drills, holders, and customized tooling for diverse industrial applications. It is also a leading importer and bulk supplier of tungsten carbide rods and strips, serving manufacturers and tooling companies that require reliable materials for demanding operations. The team emphasizes long-term customer relationships through technical support, dependable inventory, and competitive pricing. Blade Craft Innovations is committed to helping businesses machine better, faster, and more efficiently.

Role Description

The Area Sales Manager will be responsible for driving sales growth and managing customer relationships within the assigned territory, with a primary focus on cutting tools and tungsten carbide materials. This full-time, on-site role is based in Rajkot and involves regular visits to manufacturing clients, identifying new business opportunities, and promoting the company’s product portfolio. Daily activities include understanding customer requirements, providing technical and commercial proposals, negotiating terms, and ensuring timely order execution and after-sales support. The role also includes monitoring market trends, competitor activities, and customer feedback to refine sales strategies, as well as preparing sales reports and forecasts for management. Collaboration with internal teams such as logistics, technical support, and operations is essential to ensure high service quality and customer satisfaction.

Qualifications

• Strong sales and business development skills, including lead generation, territory management, and account growth.
• Ability to build and maintain customer relationships, handle negotiations, and manage long sales cycles.
• Understanding of industrial tooling, machining processes, or related manufacturing operations; experience with cutting tools or carbide products is an advantage.
• Proficiency in basic sales reporting, use of CRM or similar tools, and data-driven decision-making.
• Effective communication and presentation skills, with the ability to explain technical solutions in clear business terms.
• Self-motivated, organized, and able to work independently while coordinating with cross-functional teams.
• Willingness to travel within the region for client meetings, plant visits, and business development activities.
• Bachelor’s degree in engineering, business, or a related field preferred; relevant sales experience in industrial or manufacturing sectors is highly beneficial.