Area Sales Executive

2 - 5 years

2 - 7 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Skills Required

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

• Setting Objectives For AW

• Breaking Objectives For AWSM (Beat-Wise)

• Ensure Communication Of Objectives To AW

• Periodic Tracking Of Objectives

AW Management

• Align, Support & Motivate AW To Meet Business Objectives

• Ensure Adequate Infrastructure & Systems

• Act as a Commercial Interface Between AW & BIL

Coach, Manage & Evaluate AWSM Performance

• Coach AWSM On BIL Best Practices & WOW

• Train AWSM On Sales Call Process

• Evaluate Their Performance Periodically

• Provide On The Job Support / Guidance For Addressing Territory Specific Issues

Ensure Adequate Service Level In Market & Build Business In Existing & New Outlets

• Ensure Adequate Servicing At Dealer Points

• Maintain Relations With Existing Dealers

• Increase The Depth And Width Per Dealer

• Prospect New Outlets

• Perform Activations As Per Decided By ASM

Execute Visibility Implementation & Merchandizing

• Ensure Adherence To Plan-O-Gram

• Ensure Execution Of Primary & Secondary Merchandizing

• Ensure Execution Of Visibility Implementation

Implement Launch Of New Consumer Promos / Trade Schemes & New Products

• Operationalize New Product Through Communication & Sampling

• Effectively Communicate Schemes To AWSM To Ensure Right Sell-In At The Dealer Point

• Track & Review Performance Of New Products / Schemes

Market Intelligence

• Collect & Report Required Market Information On Competitor Activities Like Promotions (Trade &

Consumer), Service Day, Off-Take, Prices, New Launches, Visibility etc.

Maintain Records & Systems

• PJP Data

• MIS Reporting

• Ensure Hub Of UDAAN

• Visit Consumer to Address & Sort Quality Complaints.

• Inform Quality About Status Of Complaint

Preferred candidate profile

FMCG Industry

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