SEO & ASO Specialist Muthoot FinCorp ONE

2.0 - 5.0 years

10 - 12 Lacs

bengaluru

Work from Office

About the role: We are looking for a SEO & ASO Specialist who will own and drive the entire organic growth charter across web and app. The ideal candidate is hands-on, data-driven, and creative, with expertise across SEO (on-page, off-page, and technical) and ASO (store listing optimization, creatives, ratings, and reviews). You'll play a critical role in increasing our discoverability, driving high-quality traffic, and improving organic conversions Roles and responsibilities:- Search Engine Optimization (SEO) : Manage and execute on-page SEO: keyword research, content optimization, meta tags, internal linking, site structure. Drive off-page SEO: link-building strategies, outreach, digital PR, partnerships. Handle technical SEO: crawl issues, site speed, structured data, XML sitemaps, canonicalization, indexing. Collaborate with content, product, and tech teams to ensure SEO best practices are implemented. Track, report, and analyse website analytics, ranking performance, and organic growth KPIs. App Store Optimization (ASO) : Optimize app visibility across Play Store and App Store with keywords, titles, subtitles, and descriptions. Drive experiments on Custom Store Listings (CSLs) and Custom Product Pages (CPPs) to improve conversion. Work with design teams on icon, screenshots, and video creatives for higher CVR. Manage and improve ratings & reviews strategy to enhance app reputation. Benchmark competitors and identify growth opportunities for installs and retention. Requirements : 2-3 years of proven experience in SEO & ASO (both hands-on). Strong understanding of Google algorithms, ranking factors, and app store policies. Experience with tools: Google Analytics, Search Console, Appsflyer/Adjust, Ahrefs/SEMrush, ASO tools (AppTweak, App Radar, etc.). Ability to analyse data, run A/B tests, and draw actionable insights. Strong collaboration skills to work with content, design, product, and tech teams. Excellent communication and presentation skills. Nice to Have: Experience in fintech/e-commerce/consumer apps. Knowledge of mobile marketing and growth funnels. Basic understanding of HTML/CSS and technical debugging

Posted -1 days ago

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