Associate Director, Marketing Excellence Align Technology

5.0 - 8.0 years

7 - 10 Lacs

Mumbai, Maharashtra, India

On-site

Position Summary This newly created leadership role will act as a strategic partner to regional business unitsincluding Product Marketing, Channel Marketing, Clinical, and Salesenabling campaign and initiative execution across the APAC region. The Associate Director will lead a team of marketing specialists and own digital strategy, platform development, and performance execution, driving scalable and measurable impact. Key Responsibilities 1. Strategic Marketing Leadership Serve as a trusted advisor to internal stakeholders across marketing and clinical divisions. Lead cross-functional planning and execution of regional marketing initiatives. Drive lead generation campaigns, social media engagement, and event/product marketing. Champion change management initiatives to promote digital-first marketing adoption. 2. Digital Strategy & MarTech Ownership Own the digital and social platform ecosystem and conversion tools. Lead MarTech platform development and integration (e.g., Salesforce, HubSpot, Marketo, Pardot). Collaborate with IT and product marketing to ensure scalable, secure, data-driven systems. Optimize marketing technology stack performance, reporting, and customer insights. 3. Campaign Execution & Content Strategy Develop and oversee integrated campaigns that drive brand awareness and lead generation. Define content strategy aligned with brand messaging, legal, and regional requirements. Monitor campaign performance, generate insights, and refine future strategies. Ensure efficient tech setup and governance across all digital marketing channels. 4. Brand Development & Messaging Co-create regional brand strategies and manage adaptation of B2B messaging for consumer audiences. Ensure regional creative assets align with global branding guidelines. Drive localization efforts to ensure market relevance and consistency. 5. Community Engagement & Influencer Strategy Oversee KOL collaborations and influencer programs to enhance brand presence. Guide content creation across digital channels to support community engagement. Ensure tone, style, and messaging align with professional branding. 6. Stakeholder & Agency Management Build strong internal stakeholder relationships and manage external agencies/vendors. Coordinate IT and marketing event resources for timely execution of initiatives. Present campaign performance and insights to senior leadership and business units. 7. Team Leadership Lead and mentor a high-performing team of digital marketers and specialists. Promote collaboration, performance accountability, and professional growth. Foster a data-driven, results-oriented, and innovation-friendly team culture. Qualifications & Requirements Education & Experience Bachelor's degree in Marketing, Business, Communications, or a related field. 15+ years of experience in B2B marketing, with a focus on APAC markets. Deep understanding of digital strategy, content marketing, and community building. Experience in healthcare or medical technology is preferred. Technical Skills Proficiency with MarTech platforms: Salesforce, HubSpot, Marketo, Pardot. Experience with analytics tools: Google Analytics, Adobe Analytics. Knowledge of CMS, CRM, marketing automation, and campaign tracking systems. Strong grasp of digital lead gen tactics across social, search, and programmatic platforms. Leadership & Communication Proven track record leading and scaling marketing teams. Strong stakeholder and project management skills within matrix organizations. Exceptional communication and presentation abilities. Comfortable managing both strategic vision and execution-level details.

Posted 1 month ago

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