Job Title: Marketing Coordinator Hours: 6:00 am to 3:00 pm Location: Kochi Working Days: Monday to Friday CTC-5-7lpa Experience- 1-5yrs Purpose of the position The Marketing Coordinator position primarily involves providing support to the Marketing Director in Sydney to develop and execute well-thought-out, data-driven marketing strategies for your events. Responsibilities & duties •Ability to craft compelling emails is essential for engaging potential customers and driving sales. By understanding your target audience and tailoring your message to their needs and interests, you can create emails that capture their attention, build trust and credibility, and inspire them to take action. •Maintaining a mindset of self-accountability and being open to continuous learning. •Ensure high standards of marketing copy across websites, EDMs, brochures and other marketing collateral. •Analyzing the performance of marketing campaigns and understanding what levers to use to drive engagement, maximize lead-generation and event attendance. •Act as a brand guardian for the events in your portfolio. •Setting up and managing your events in our CRM, Marketing Automation, and websites platforms. •Sourcing and managing industry and media partnerships. •Analyzing and reporting on your campaigns to drive value. Technical Skills and Personal qualities •Experience in marketing B2B Conferences/Workshops. •Experience in using marketing automation systems or a CRM. •Sense of ownership and pride in your performance and its impact on company’s success •Good time-management skills. •An ability to work under deadlines. •Great Attention to detail. •Analytical Skills & Creative thinking •Ability to prioritize and juggle tasks. •Ability to work in a fast-paced environment. •Excellent verbal, written, and interpersonal communication skills. •A passion for driving great customer outcomes
User Acquisition Specialist (Mobile Games) CTC- Upto25lpa Experience-4-10yrs About the Role We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI. This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration , making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space. Key Responsibilities 1. Technical & Execution Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs . Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals. Implement structured A/B tests for campaigns, audiences, and creatives. Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer). Partner with engineering teams to QA and troubleshoot SDK/event integrations . 2. Analytical & Reporting Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks . Calculate breakeven points and model projected LTV/ROI by user cohorts. Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users). Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI. Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value, for decision making. 3. Strategic Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement . Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts). Design and execute re-engagement campaigns for churned or low-activity users. Collaborate with CRM and product teams to connect UA with retention and monetization strategies . Contribute to budget allocation, forecasting, and scaling strategies . Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox) , and emerging ad tech. 4. Creative Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style). Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives. Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights. Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment. Establish creative refresh cycles and rotation strategies to combat ad fatigue. Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy. 5. Collaboration & Operations Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative). Lead the day-to-day campaign operations , ensuring accuracy, quality, and timeliness. Share insights and recommendations with stakeholders to influence product and marketing decisions. Qualifications 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred). Proven expertise with major ad platforms ( Meta, Google Ads, TikTok, ASA ). Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis. Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention). Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis. Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent). Strong analytical, mathematical, and problem-solving skills . Entrepreneurial mindset with a high sense of ownership and accountability .
Job Role-International Sales Manager CTC-20-22lpa Experience- 3-8 yrs Key Responsibilities: • Develop and execute international sales strategies to expand footprint in key markets. • Identify and onboard new distributors and partners in target regions. • Drive B2B sales with hospitals, military, emergency services, and government • procurement agencies. • Manage and nurture relationships with existing clients, key opinion leaders (KOLs), and healthcare professionals. • Ensure regulatory compliance and market entry strategies for different geographies. • Conduct market research to identify trends, competition, and potential growth opportunities. • Participate in international trade shows, exhibitions, and industry events to promote products. • Prepare and deliver sales presentations, proposals, and contract negotiations with distributors and stakeholders. • Work closely with product development, marketing, and regulatory teams to align sales extorts. • Achieve and exceed sales targets through executive pipeline management. Qualifications & Skills: • 3-4 years of international sales experience in medical devices, trauma care, or emergency safety kits. • Strong network with hospitals, military, emergency response teams, and distributors. • Excellent negotiation, communication, and interpersonal skills. • Proven ability to develop new markets and establish strategic partnerships. • Experience in handling tenders and government contracts is a plus. • Willingness to travel internationally as required. • Bachelors or Master’s degree in Business, Life Sciences, Biomedical Engineering, or related fields.