1. Make Anant EV Unskippable Create reels, statics, carousels & stories that look nothing like typical two-wheeler ads. Spot daily moments every scooty rider relates to — turn them into funny, pun-intended, or aesthetic hooks. 2. Own Our Brand’s “Soft Chaos” Tone Write captions that feel like inside jokes. Use puns, POVs, trending audio, and unexpected hooks. Keep our vibe: relatable but premium, witty but warm. 3. Be a Creative Director on the Ground Direct lo-fi shoots with your phone if needed — you know when the natural light is perfect. Work with our videographer to storyboard reels that feel like a lifestyle film, not an ad. 4. Grow the Community Reply to DMs, drop polls, create IG stories people want to screenshot. Find collab ideas with micro-creators who fit our vibe. 5. Keep Us Ahead of the Scroll Research trending memes, audio, formats — adapt them for Anant EV instantly. Build a content calendar that balances viral reels, relatable carousels, and aesthetic mood posts.
We are seeking a dynamic and result-oriented Business Development Manager with 2–5 years of experience in the EV Manufacturing or related industry. The ideal candidate will be responsible for identifying business opportunities, building and maintaining client relationships, and contributing to overall sales and growth strategies. Key Responsibilities: Identify new business opportunities and strategic partners Develop and implement sales and marketing strategies Handle client meetings, presentations, and follow-ups Prepare proposals and negotiate contracts Coordinate with production and technical teams for order execution Maintain detailed records of business development activities Key Requirements: Proven experience in business development or sales, preferably in the EV or manufacturing sector Strong communication, negotiation, and presentation skills Ability to work independently and meet sales targets Proficiency in MS Office and CRM tools is an added advantage Salary-Negotiable – based on candidate’s experience and last drawn salary. Experience Required: 2 to 5 years Location: Kolkata, Howrah, Hooghly Interested candidates share your resume on - hr@anantev.com & 8585007706
Company Description Anant EV is revolutionizing urban transportation with its innovative and eco-friendly two-wheelers. Our mission is to provide efficient, sustainable, and comfortable riding experiences for modern urban commuters. The Anant series of electric vehicles is designed to meet high standards of excellence, combining advanced features with a minimal environmental footprint. Our commitment to reducing carbon emissions and promoting sustainable urban mobility makes us a leader in eco-friendly transportation. Role Description This is a full-time on-site role for an Inside Sales Executive, located in Kolkata. The Inside Sales Executive will handle daily tasks such as lead generation, customer communication, and sales. The role involves building and maintaining customer relationships, providing excellent customer service, and contributing to overall sales goals. The Inside Sales Executive will also be responsible for developing strategies to drive business growth and enhance customer satisfaction. Qualifications Inside Sales and Sales skills Lead Generation and Customer Service skills Excellent Communication skills Ability to work independently and meet sales targets Experience in the automotive or EV industry is a plus Bachelor's degree in Business, Marketing, or related field
Location: Kolkata | Full-time | In-office About the Role: We are seeking a driven and detail-oriented International Procurement Executive who can take ownership of sourcing, negotiating, and coordinating with international suppliers — primarily from China . You will play a critical role in ensuring timely procurement of quality components, managing cost efficiency, and building long-term supplier relationships. Mandarin fluency is a must. Key Responsibilities: Identify, evaluate, and onboard new international suppliers (especially from China and Asia) for electric vehicle parts and components Lead price negotiations, ensure competitive costing, and maintain quality benchmarks Coordinate with Chinese OEMs and vendors via calls, chats, and email – must be able to communicate fluently in Mandarin Manage procurement schedules, shipping timelines, and production follow-ups Monitor global market trends to identify risks or new opportunities Liaise with internal teams (design, production, warehouse) to ensure alignment on procurement specs Ensure accurate documentation – Proforma Invoices, HS codes, shipping documents, etc. Track import logistics and handle coordination with freight forwarders and customs agents Resolve supplier issues, delays, and quality disputes promptly Maintain purchase records and generate reports for management Requirements: Bachelor's degree in Business, Supply Chain, International Trade, or related field Fluent in Mandarin (spoken and written) – must be comfortable communicating directly with Chinese suppliers 2–5 years of international procurement experience (preferred: EV, hardware, OEM, electronics) Strong negotiation and communication skills Familiarity with import documentation, incoterms, and global logistics Proficient in Microsoft Excel, Google Sheets, and sourcing platforms like Alibaba, 1688, etc. Highly organized with the ability to manage multiple vendors and timelines Bonus (Preferred but not mandatory): Prior experience sourcing from China-based factories or trading companies Understanding of EV components or electric mobility parts Experience visiting trade shows (e.g. Canton Fair) or managing factory audits
About the Role: We’re looking for a sharp, execution-driven Advertising Manager to take charge of our end-to-end advertising strategy. You’ll be responsible for planning, running, and optimizing all paid campaigns across platforms — Meta, Google, YouTube, and more — with one goal: generate qualified leads (dealers & customers) and build brand visibility. Key Responsibilities: Own and manage all paid ad campaigns across Facebook, Instagram, Google, YouTube, etc. Create and test ad creatives, copy, and formats to improve ROAS and lead quality Collaborate with content/design teams to build thumb-stopping creatives Track daily budgets, CPL, CTR, conversions, and make data-backed optimizations Identify new audience segments and targeting opportunities Coordinate with sales team to align ad efforts with regional demand (especially Bihar, Bengal, Assam, Odisha) Stay updated on platform changes and trends in EV/digital marketing Regularly report ad performance with clear insights and next steps Must-Have Skills: 3+ years of hands-on experience running ads on Meta & Google platforms Solid understanding of performance marketing KPIs (ROAS, CAC, CTR, etc.) Ability to build and manage high-converting funnels Comfortable with tools like Ads Manager, Google Ads, Google Analytics, etc. Experience working with creative teams to guide ad design/copy Strong attention to detail, self-motivated, and results-oriented Good to Have: Experience in EV / mobility / automotive Experience with B2B lead gen and dealer acquisition Knowledge of local languages (Bengali, Odia, Hindi) for regional campaigns Why Join Anant EV? We're not just building electric vehicles — we’re building a lifestyle and movement. If you want to work at the intersection of clean mobility, design, and digital growth, this is the place.