84 Analytics Tool Jobs - Page 4

Skill required: Marketing Operations - Account Management Designation: Brand & Comm Strategy Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The purpose of this role is to support Brand and product management including launches, changes, development of communication materials. Ensure Commercial Sales and Customer Product launch and communication requirements are met. Role requires Digital Marketing Ads & Promotion creation/design Minimum 5 years of experience in in brand management, communications, public relations, or related fields. Exposure to social media management, email marketing, and digital content creation Experience in executing or assisting with brand campaigns, ensuring consistency in messaging and coordinating content across multiple channels In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? B2B Sales Transformation Brand Marketing Channels Strategy Client Management Communication Problem-solving skills Proven track record of supporting or executing brand strategies in previous roles, particularly in the development of content or managing brand guidelines. Strong product management knowledge Ability to work in cross-functional teams and contribute to brainstorming sessions, providing insights into content creation and messaging that supports brand goals. Proficiency in digital marketing, social media, and analytics tools. Exposure to tracking and analyzing the performance of communication campaigns, including monitoring metrics like social media engagement, website traffic, and campaign effectiveness Roles and Responsibilities: Collaborate with Product and Brand team to gather insights into customer needs preferences, and industry trends Collaborate with Product Management and sales to analyze competitive landscapes to identify opportunities and threats Assist in the planning and execution of product launches, including coordinating launch events and creating launch assets Drive both internal and external communication plans around all product launches Assist in the creation and production of marketing collateral, including presentations, brochures, and digital assets Work closely with graphic designers, creative teams, or external agencies to ensure the creation of marketing and promotional materials is on-brand and of high quality. Provide administrative support in managing timelines, budgets, and resources for ongoing projects and campaigns. Maintain and organize communication materials, campaign assets, and branding guidelines for easy access by team members. Review content for accuracy, grammar, and adherence to brand guidelines before publication. Assist in creating and maintaining a content calendar to ensure timely execution of brand and communication initiatives. Qualifications Any Graduation

Skill required: Marketing Operations - Product Requirement Definition Designation: Product Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe Streamline Analyst is responsible for driving efficiency and optimization across promotions and point of sale (PoS) activities. This role focuses on analyzing data, identifying opportunities for improvement, and collaborating with cross-functional teams to streamline processes. The aim is to enhance promotional effectiveness, improve cost-efficiency, and maximize return on investment through data-driven insights and continuous improvement initiatives.You will be responsible for Product Requirement Definition which requires a deeply connected product and system design understanding to design new solution requirements (i.e. materials, dimensions, user interactions, etc.) and manage the processes related to the customer requirements for a product (definition, related decisions, realization, etc.) along with the entire PLM.o2-4 years of experience in data analysis, process optimization, or a similar role, preferably in promotions, retail, or consumer goods.oProven track record of working with cross-functional teams and driving process improvements. Education:oBachelor's degree in Business Administration, Marketing, Economics, or a related field.oCertification in project management or process improvement (e.g., PMP, Six Sigma) is a plus. What are we looking for? Proficiency in advanced Excel, Power BI, or other analytics tools for data visualization and reporting. Familiarity with SQL or similar database management systems for querying and manipulating large datasets. Experience with enterprise resource planning (ERP) systems, preferably in retail or promotional settings. Proficiency with project management software (e.g., JIRA, Asana) for managing tasks and timelines effectively. Knowledge of automation tools to streamline repetitive processes and improve efficiency. Analytical Skills:Strong ability to analyze large datasets and extract meaningful insights to support decision-making. Process Improvement:Knowledge of process improvement methodologies (e.g., Lean, Six Sigma) to drive operational efficiencies. Problem Solving:Ability to identify challenges and propose data-driven, cost-effective solutions to improve processes. Communication Skills:Strong verbal and written communication skills to convey complex data insights and collaborate with diverse teams. Stakeholder Management:Experience in managing and influencing key stakeholders to ensure successful project execution. Attention to Detail:High attention to detail when analyzing data and managing projects to ensure accuracy and completeness. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts\ Analyze and interpret sales, promotions, and PoS data to identify trends, patterns, and actionable insights. Lead initiatives to improve the efficiency of promotional strategies and PoS execution by identifying bottlenecks and areas for streamlining. Work closely with marketing, sales, and supply chain teams to ensure seamless execution of promotional activities and provide data-driven recommendations. Assist in developing forecasts and tracking the effectiveness of promotions and PoS campaigns, ensuring alignment with business objectives and budget targets. Drive a culture of continuous improvement within the Promotions and PoS processes, ensuring consistent evaluation and enhancement of strategies. Manage the execution of key initiatives aimed at improving process workflows and promotional performance, ensuring timely delivery and effective communication with stakeholders. Qualifications Any Graduation

Skill required: Marketing Operations - Account Management Designation: Brand & Comm Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The purpose of this role is to oversee the overall brand strategy and communication efforts The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiativesmanaging a company's brand narrative and communication strategy. Their responsibilities span from brand development and strategic communication planning to media relations, content oversight, stakeholder management, and measurement. This role requires a deep understanding of brand positioning, messaging, and the ability to advise senior leadership on how best to communicate with both internal and external audiences.Role requires Brand and Comms Manager Minimum 10 years of experience in in brand management, communications, public relations, or related fields. Experience in creating and executing communication strategies (both internal and external) that drive brand awareness, engagement, and loyalty. Familiarity with digital marketing strategies and tools including social media strategies Experience in managing or guiding cross-functional teams (e.g., marketing, sales, HR, creative teams) to execute branding and communication campaigns.In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? Problem-solving skills Proven track record in managing brand positioning and brand identity development Strong product management knowledge Demonstrated ability to provide strategic counsel to senior management or leadership teams regarding brand direction, messaging, and communication challenges Proficiency in digital marketing, social media, and analytics tools. Ability to use market research and consumer insights to inform brand and communication strategies. Proactive; able to anticipate needs; forward thinking Highly collaborative; able to work well within multidisciplinary teams Roles and Responsibilities: Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications). Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges. Provide guidance and training to internal teams on brand standards, communication practices, and messaging. Analyze and report on brand performance and positioning in the market, ensuring it meets business objectives and resonates with target audiences. Design comprehensive communication strategies that support business objectives, aligning both internal and external communications. Provide counsel on the most effective ways to communicate key messages to various stakeholders, including employees, customers, media, and investors. Track and analyze media mentions and brand sentiment to assess how the brand is being perceived. Work closely with HR and other departments to ensure that employees are informed and aligned with the brand's vision, goals, and culture. Help create internal newsletters, intranet updates, and other communication materials that keep employees engaged and informed. Support executives in crafting messages that reflect the company's vision and communicate effectively with internal teams.A Brand and Communications Advisor is a key figure in shaping and managing a company's brand narrative and communication strategy. Their responsibilities span from brand development and strategic communication planning to media relations, content oversight, stakeholder management, and measurement. This role requires a deep understanding of brand positioning, messaging, and the ability to advise senior leadership on how best to communicate with both internal and external audiences. Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications). Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges. Provide guidance and training to internal teams on brand standards, communication practices, and messaging. Analyze and report on brand performance and positioning in the market, ensuring it meets business objective Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Brand & Comm Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The purpose of this role is to oversee the overall brand strategy and communication efforts The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiativesAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Proven track record in managing brand positioning and brand identity development Strong product management knowledge Demonstrated ability to provide strategic counsel to senior management or leadership teams regarding brand direction, messaging, and communication challenges Proficiency in digital marketing, social media, and analytics tools. Ability to use market research and consumer insights to inform brand and communication strategies. Proactive; able to anticipate needs; forward thinking Highly collaborative; able to work well within multidisciplinary teams experience in in brand management, communications, public relations, or related fields. Experience in creating and executing communication strategies (both internal and external) that drive brand awareness, engagement, and loyalty. Familiarity with digital marketing strategies and tools including social media strategies Experience in managing or guiding cross-functional teams (e.g., marketing, sales, HR, creative teams) to execute branding and communication campaigns. Stay informed about industry trends and competitor activities to ensure the brand stays relevant online. Use market research tools to gather feedback and assess the effectiveness of communication strategies. Use data and feedback to identify audience needs and preferences, helping to adjust communication strategies accordingly. Roles and Responsibilities: A Brand and Communications Advisor is a key figure in shaping and managing a company's brand narrative and communication strategy. Their responsibilities span from brand development and strategic communication planning to media relations, content oversight, stakeholder management, and measurement. This role requires a deep understanding of brand positioning, messaging, and the ability to advise senior leadership on how best to communicate with both internal and external audiences. Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications). Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges. Provide guidance and training to internal teams on brand standards, communication practices, and messaging. Analyze and report on brand performance and positioning in the market, ensuring it meets business objectives and resonates with target audiences. Design comprehensive communication strategies that support business objectives, aligning both internal and external communications. Provide counsel on the most effective ways to communicate key messages to various stakeholders, including employees, customers, media, and investors. Track and analyze media mentions and brand sentiment to assess how the brand is being perceived. Work closely with HR and other departments to ensure that employees are informed and aligned with the brand's vision, goals, and culture. Help create internal newsletters, intranet updates, and other communication materials that keep employees engaged and informed. Support executives in crafting messages that reflect the company's vision and communicate effectively with internal teams. Help guide the creation of brand-related content for various platforms, ensuring it is consistent with brand guidelines and messaging. Assist in the development of a content strategy that aligns with the broader communication and marketing objectives. Ensure all content (including blogs, social media posts, and marketing materials) aligns with brand values and is on-message. Advise on the development of social media strategies to enhance brand visibility, engagement, and customer loyalty. Guide digital content creation and digital campaigns to ensure consistency with brand objectives. Qualifications Any Graduation

The Strategy Consulting Global Network Song Practice | Marketing Transformation | Marketing Automation B2C Senior Manager (Braze) Join our team of Strategy Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy Consulting Global Network Song I Areas of Work: Digital Marketing, Marketing and strategies, design and implement Campaign Management/MarTech/AdTech solutions| Level: Senior Manager | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 12+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build, and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy Consulting's Customer, Sales Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Conduct marketing, email, social media, web, SEO/SEM, BTL and display advertising campaigns assessment and provide recommendations on optimizing the campaigns and develop use cases to improve utilization. Plan and Design new campaign strategies and strategizing marketing plans across all channels and devices based on campaign performance and insights. Gather business requirements, design process solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment and client's MarTech/AdTech capability assessment. Provide recommendations on optimizing the MarTech/AdTech stack and develop use cases to improve utilization of existing MarTech/AdTech stack. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong understanding of Marketing processes, operating model, marketing Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and end-to-end ownership of proposals. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Read about us. Qualifications Your experience counts! Proven working experience (12+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Proficient with implementation of MarTech platforms (Braze Customer Engagement Platform, Adobe Experience Cloud) and experience of AdTech platforms, Data visualization platforms and Cloud Platforms Deliver and execute on technical design solutions, customizing where required, using Adobe Experience Cloud or Salesforce Marketing Cloud Strong understanding of data structures and hands on experience on Mar-tech tools such as Braze, Adobe campaign, Marketo, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC Strong experience in leading and managing email, social media, and/or display advertising campaigns. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Ability to use insights for campaign and strategy optimization Whats in it for you An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our cli Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, .

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Marketing Automation B2C Manager (Braze) Join our team of Strategy & Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: Marketing Automation, Marketing and strategies, Design and implement Campaign Management | Level: Manager | Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune, Chennai | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner Key Responsibilities: Plan, design, and execute large-scale marketing automation programs over channels such as email, SMS, Push, CRM, and web using Braze. Develop and optimize new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct Braze capability assessments, provide recommendations for optimization, and develop use cases to enhance utilization of the platform. Gather business requirements, design processes, and create solutions for implementing marketing and advertising solutions using Braze. Design functional architectures, including integration with data sources, activation channels, and other peripheral systems for Braze. Drive insights from campaigns, work on attribution models, and optimize strategies to improve marketing effectiveness. Lead business development efforts and thought leadership in the Braze marketing automation space. Preferred Skills/Optional: Conduct discovery and design workshops to map marketing processes and configure, test, and deploy marketing workflows in Braze. Collaborate with business and technical stakeholders to ensure seamless Braze implementation and post-go-live consulting. Follow proven methodologies and best practices to enable clients to achieve business objectives using Braze. Develop project plans, design documents, and roadmaps aligned with client requirements, ensuring effective implementation. Bring Your Best Skills Forward to Excel in This Role: Partner with technology solution providers and marketing agencies to deliver tailored Braze solutions for clients. Strong understanding of marketing processes, operating models, and integrations of Braze with other technologies. Ability to identify opportunities, develop solutions, and own proposals end-to-end. Proficiency in building and maintaining effective relationships with middle to senior management stakeholders. Experience in shaping, driving engagements, and leading teams independently in fast-paced, global environments. Strong ability to learn and understand new tools, solutions, and industry trends. Contribute to offering development by identifying areas of growth for Braze and related Martech solutions. Qualifications Your Experience Counts! Proven working experience (8+ years) in digital marketing and delivering marketing solutions, with a focus on industries like E-Commerce, CPG, Telecom, or Healthcare. Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Good to have 3+ years Workfront/Jira experience Experience with Braze or equivalent Marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, or Marketo. Hands-on experience in data structures, campaign optimization, and strategy enhancement. Experience in leading and managing email, social media, and/or display advertising campaigns and optimizing user funnels. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, Omniture). Exposure to Martech and Adtech platforms, including data visualization and cloud solutions. Good to Have: Experience with other campaign tools like Pega Decisioning or Salesforce Marketing Cloud. Workfront or Jira experience for workflow and project management. Proficiency in A/B and multivariate testing to refine campaign strategies.

About us One team. Global challenges. Infinite opportunities. At Viasat, were on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. Were looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team. What you'll do To provide compensation and compensation compliance in the APAC market, with a core focus on India, Singapore, Indonesia and Australia. In this role, you must be comfortable learning and growing through challenging assignments, including projects that can be viewed by all levels of the company. The Compensation Business Partner will lead on the development and management of compensation programs, policies and structures to ensure Viasat remain competitive and compliant in local markets. You must have a strong analytical mindset, strives while managing multiple priorities in a fast-growing company, and exemplifies professionalism and maturity through excellent communication skills. The day-to-day Act as an advisor to the People & Culture Business Partner team and internal leaders by educating and communicating the purpose of our pay programs and by providing recommendations on compensation matters that support business goals and ensure market competitiveness Review local practices against global Viasat models including grading framework, job roles, bonus and other incentives. Ensure these comply with local laws and statutory requirements. Provide data-driven insights and reports to support decision-making in the region. Conduct salary benchmarking and local market analysis including salary survey and local industry reports in order to ensure we have adequate data for the region. Maintain awareness of regional legislation changes and advise International Reward Manager of upcoming changes or implementation. This includes conducting market research and analyses to stay abreast of trends, emerging practices and regulatory developments impacting the region. Provide support and present data to local employee work groups and forums in the region. Assist with the annual Performance, Development and Reward Cycle. Develop training and change management strategies to ensure successful execution of program changes What you'll need Extensive relative experience in compensation and/or human resources in the APAC market. Strong project management skills Strong data analysis skills with demonstrated ability to draw meaningful conclusions and actions plans through both quantitative and qualitative analyses Solid verbal and written communication skills. Ability to present their point of view in varied business situations Demonstrable strong critical thinking skills and ability to work in ambiguous situations and across organizational boundaries What will help you on the job Work experience with a corporate employer, and/or emerging technology roles preferred Familiarity Workday and Analytics tools a plus Experience creating and presenting materials to internal stakeholders and employee groups. Experience of management or matrix managing support roles. EEO Statement Viasat is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic. If you would like to request an accommodation on the basis of disability for completing this on-line application, please click .

Develop product domain knowledge and understanding of its key users and market. Define and lead research activities for your Product in alignment with project strategy, timeline and roadmap milestones. Help align 3-in-a-box teams to research insights, utilize research insights to drive prioritization of product backlog and roadmap. Help define user experience goals and design principles. Closely partner with Product management and development to cultivate, manage, and administer sponsor user relationships. Develop strong storytelling capabilities. Be an active member of Product squad(s) by attending and presenting playbacks, coaching designers, providing input in the prioritization of Product backlog. Act as the voice of the customer. Build your eminence with our customer base and the external business industry you engage with. Required education Bachelor's Degree Preferred education Bachelor's Degree Required technical and professional expertise A minimum of 3 years of experience in product or service design. A minimum of 3 years of experience in developing research plans and executing research deliverables on design projects. A minimum of 3 years of experience working with product managers and engineers. A minimum of 3 years of experience with research tools and analytics tools. Portfolio of projects that shows a breadth of complex, technically- oriented projects and demonstrates your skills as a design researcher. Experienced-level design research skills Experience with IBM-preferred research tools, including Alchemer, UserInterviews and AirTable. Experience in defining and executing UX Metrics assessments. Competency with standard presentation programs Powerpoint &Keynote Preferred technical and professional experience At least 3 years of experience in prioritizing and delivering roadmaps as part of a development organization. Ability to understand customer needs, gather feedback, and incorporate customer insights into the development and enhancement of solutions to ensure customer satisfaction. Strong analytical and problem-solving skills, with the ability to make data-driven decisions. Strong communication and interpersonal skills, with the ability to articulate the value proposition of compilation technologies, communicate product requirements, and effectively engage with stakeholders at all levels. An understanding of and experience in product management principles, including market analysis, product roadmap development, feature prioritization, and stakeholder management.

About The Role We are seeking a skilled Segmentation Specialist proficient in Adobe Analytics, Adobe Experience Cloud and CDP to join our innovative marketing team. The Segmentation Specialist will be instrumental in leveraging these platforms to develop and execute advanced segmentation strategies aimed at optimizing customer engagement and driving business growth. The ideal candidate should possess a deep understanding of Adobe Analytics capabilities, strong analytical skills, and the ability to translate data insights into actionable segmentation strategies. The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Roles and responsibilities: Utilize Adobe Analytics and Adobe Experience Cloud to develop comprehensive customer segmentation strategies based on behavioral, demographic, and psychographic data. Collaborate closely with marketing, sales, and product teams to understand business objectives and translate them into effective segmentation tactics. Analyze and interpret complex data sets using Adobe Analytics to uncover actionable insights and trends related to customer behavior and engagement. Design and implement A/B testing and multivariate testing strategies within Adobe Experience Cloud to optimize segmentation effectiveness. Monitor key performance indicators (KPIs) related to segmentation performance, providing regular reports and insights to stakeholders. Continuously optimize segmentation models and strategies based on performance metrics and industry best practices. Ensure data integrity and accuracy within Adobe Analytics and Adobe Experience Cloud, working closely with data analytics teams as needed. Technical and Functional Skills: Bachelors degree in Marketing, Business Administration, Statistics, or a related field, Masters degree preferred with 4+ years of work experience with Adobe Analytics and Adobe Experience Cloud in a segmentation or analytics role. Proficient in using Adobe Analytics tools such as Analysis Workspace, Report Builder, and Data Workbench. Strong understanding of digital marketing concepts and methodologies, including segmentation, targeting, and personalization. Advanced analytical skills with the ability to interpret complex data sets and derive actionable insights. Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders. Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and priorities. Experience with A/B testing, multivariate testing, and optimization techniques within Adobe Experience Cloud is highly desirable. Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their implications for data handling and segmentation practices. Banking and Financial domain experience will be preferred.