Marketing technology audience analyst Synchrony

5.0 - 9.0 years

0 Lacs

delhi

On-site

As an AVP, Marketing Technology Audience Analyst at Synchrony, you will play a crucial role in understanding, building, and tracking audiences across various platforms. Your primary focus will be on developing best practices for audience governance and supporting the broader audience strategy development. - Perform audience analyses using internal and external data sources to optimize current audience campaigns and shape future campaign strategies. - Create data personas, collaborate with marketing partners to identify trends and audience opportunities, and work with cross-functional teams to collect data for audience insights. - Build audiences, manage the workflow from CRM data onboarding ...

Posted 23 hours ago

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