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3.0 - 8.0 years
8 - 11 Lacs
bengaluru
Hybrid
Utilize SFMC tools like Email Studio, Content Builder, and Journey Builder to build and execute campaigns effectively.
Posted 2 weeks ago
0.0 years
0 Lacs
bengaluru, karnataka, india
On-site
Job Description The Marketing Cloud Developer is responsible for understanding business requirements and delivering high-quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform. This position will support the email marketing team with building custom queries, email templates, amp script-based dynamic templates, automation jobs, and build out comprehensive customer journeys. Primary Skills: Job Requirements Good written and verbal communication skills Ability to work effectively with non-technical personnel Experience with email and/or marketing automation software and integration with databases Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required. Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails Develop responsive email templates with extensive knowledge of AMPscript Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript is very essential Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) would be beneficial Master with SQL and robust understanding of Marketing Cloud's contact data model Experience utilizing Journey Builder with thorough understanding of Audience Builder configuration. Ability to elicit requirements and translate to technical solutions that can scale across multiple business units Experience with web service integration (REST/SOAP) would be beneficial
Posted 3 weeks ago
5.0 - 10.0 years
9 - 16 Lacs
gurugram
Remote
**Skills Required**: - Advanced experience with AMPscript. - Hands-on experience with building automations and traveler journeys. - Proficiency in AMPscript, Java, HTML5, CSS3, and JavaScript (basics). - Marketing Cloud Email Specialist and Marketing Cloud Developer certifications. - Excellent communication skills, ability to work independently, problem-solving skills, flexibility, and ownership. - Experience working on Agile projects. - Advanced ability to read and write SQL for database development. **Job Description (JD)**: - 7+ years of experience working with CRM data. - Experience building large-scale email campaigns in SFMC. - Advanced experience with AMPscript. - In-depth experience creating complex, dynamic email solutions and coding emails from scratch. - Proficiency in audience selection and segmentation, template design, dynamic content, customer journeys, metrics, and tracking. - Basic understanding of data concepts such as relational data, data types, variables, data transformation, and ETLs. - Ability to work in a dynamic environment and manage constantly changing requirements, data sources, and intersecting projects. - Proficiency with productivity software such as Excel, Confluence, and Jira. - Proficiency with SQL is required. - Technical experience in cloud and big data technologies. - Self-starter who enjoys tackling challenging problems and operationalizing solutions. - Proven success in building strong partnerships and relationships with clients/stakeholders across various roles and levels within the organization.
Posted 3 weeks ago
4.0 - 8.0 years
6 - 10 Lacs
hyderabad, bengaluru
Work from Office
Technical Skills -Salesforce Marketing Cloud (SFMC) | AMPscript | SQL | HTML | Journey Builder | Email Studio | Automation Studio | API Integrations | Salesforce CRM | Data Modeling | Marketing Automation | Email Campaigns | Troubleshooting Job Description: We are looking for a skilled SFMC Developer to join our dynamic team The ideal candidate will have experience in Salesforce Marketing Cloud (SFMC) and will be responsible for building, managing, and optimizing campaigns and automation within the SFMC platform This role involves collaborating with various teams to deliver high-quality solutions that meet our clients marketing needs Key Responsibilities: Develop and maintain email campaigns, journey builder automation, and integrations using Salesforce Marketing Cloud (SFMC) Implement and optimize AMPscript, SQL, and HTML for dynamic content and data-driven emails Manage SFMC data extensions and audiences for segmentation and targeting Work with APIs to integrate SFMC with other Salesforce products and third-party systems Troubleshoot and resolve issues related to SFMC and related technologies Ensure that campaigns and automations are running optimally and troubleshoot issues as needed Lead and guide the team in SFMC development, providing mentorship and technical leadership Develop and implement data strategies within SFMC to support analytics and reporting needs Collaborate with other teams to ensure seamless integration of SFMC with other Salesforce and external platforms Required Skills and Qualifications: 4+ years of experience in Salesforce Marketing Cloud (SFMC) for Sr Software Engineers, 6+ years for Team Leads Strong experience with AMPscript, SQL, and HTML for building email campaigns and data extensions Knowledge of Journey Builder, Email Studio, Automation Studio, and other SFMC features Experience with API integrations and using APIs to connect SFMC to other systems Strong understanding of Salesforce CRM and its integration with SFMC Experience with marketing automation and email marketing strategies Solid understanding of data modeling and segmentation in SFMC Ability to troubleshoot and resolve SFMC-related issues in a timely manner Strong problem-solving skills and attention to detail Excellent communication and collaboration skills
Posted 3 weeks ago
8.0 - 12.0 years
0 Lacs
haryana
On-site
As a Marketing CRM Automation and Salesforce Marketing Cloud Expert at The Knot Worldwide, you will play a crucial role in crafting and executing dynamic customer journeys, campaigns, and top-notch automation strategies across various CRM touchpoints such as email, push notifications, SMS, and in-app messaging for multiple brands including The Knot and Wedding Wire. Your technical expertise will be put to use as you work hands-on within the Salesforce Marketing Cloud platform, where you will be responsible for tasks like modifying HTML email code, developing various templates and messages, segmenting data using SQL, and setting up tracking mechanisms for accurate attribution. Your role will involve collaborating with a vibrant and innovative team to translate data into valuable business opportunities, ensuring that personalized and automated journeys are created for couples to enhance their wedding planning experience with TKWW. You will be tasked with building and managing engaging customer journeys, executing A/B testing for complex CRM programs, and analyzing customer data from diverse sources to tailor targeted segmentation strategies. By leveraging your expertise in Salesforce Marketing Cloud and other related tools, you will contribute to the success of various CRM campaigns and initiatives. Successful candidates for this role are expected to possess a deep understanding of Salesforce Marketing Cloud functionalities such as Journey Builder, Automation Studio, SQL, AMPScript, HTML/CSS, and Email Studio. Additionally, experience in managing large-scale projects, familiarity with tools like Power BI and Alteryx, and a solid grasp of email best practices and A/B testing methodologies are highly valued. Strong communication skills, a collaborative mindset, and the ability to thrive in a fast-paced environment are essential attributes for this position. At The Knot Worldwide, we value your passion, innovation, and commitment to excellence. By joining our team, you will have the opportunity to work in a supportive and inclusive environment that prioritizes the well-being and development of our employees. We offer a range of holistic benefits and perks to ensure that you can thrive both personally and professionally, including flexible vacation policies, generous parental leave, and initiatives that promote growth and happiness among our workforce. If you are a Salesforce Marketing Cloud expert with a drive to make a difference and a desire to be part of a dynamic team that celebrates success together, we invite you to apply for this exciting opportunity at TKWW. Your contributions will be instrumental in shaping memorable moments for millions of individuals worldwide.,
Posted 3 weeks ago
8.0 - 12.0 years
25 - 35 Lacs
bengaluru
Work from Office
Job Characteristics: Leads software development projects through the phase gate process. Leads requirements gathering efforts of the software team to ensure that customer and divisional needs are met. Manages interactions between team & stakeholders to ensure seamless project integration. Writes code to address challenging aspects of the project. Writes the standard documentation used to translate project needs into software design specifications. Assists in creating overall architecture for various software systems. Corrects challenging defects found through QA software testing and systems testing. Supports field test personnel after development with issues not addressed by software engineers in lower levels. Often coaches and advises other engineers. May oversees external contractors and consultants. Assists in defining the process by which software is designed and developed. Activities ensure that software development projects progress properly, and result in quality software that meets customer and divisional expectations. Education: B Tech or equalient Skills : 8+ years of overall experience with at least 6+ years in Salesforce Marketing/Sales & Service technologies. Extensive knowledge of Data Cloud capabilities, including data ingestion, data modelling, segmentation, and activation . Experience with data ingestion pipelines and data transformation techniques. Strong understanding of data modelling principles and the ability to design and implement complex data models . Ability to troubleshoot and resolve issues related to Salesforce Data Cloud implementations. Experience with JavaScript , SSJS (server side), HTML, and CSS for customizations and integrations. Proficiency in Apex and LWC for customization and development within Salesforce. Strong knowledge of SQL for querying and manipulating data, AMPScript, REST/SOAP APIs, Platform Events . Deep understanding of website personalization using Marketing Cloud Personalization including site map development. Excellent analytical skills and ability to optimize campaigns for better performance. Ability to lead and mentor junior developers. Familiarity with SDLC methodologies including requirements, design, implementation, testing and maintenance. Strong communication and interpersonal skills , with the ability to collaborate effectively with both technical and non-technical stakeholders. Salesforce certifications preferred (e.g., Platform Developer I, II, App Builder, Data Cloud Consultant , Marketing Cloud Administrator, Marketing Cloud Personalization Specialist ) Independence Level/Reports to: Recognized master in professional discipline typically obtained through advanced education and work experience. Responsibilities typically include: establishing operational plans for job area. Developing and implementing new products, processes, standards or operational plans that will have impact on the achievement of functional results. Requires communication with leadership. Normally Reports to Sr. Leader or Director.
Posted 3 weeks ago
3.0 - 6.0 years
3 - 7 Lacs
bengaluru
Work from Office
About The Role The Marketing Cloud Developer is responsible for understanding business requirements and delivering high-quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform. This position will support the email marketing team with building custom queries, email templates, amp script-based dynamic templates, automation jobs, and build out comprehensive customer journeys. Primary Skills: Job Requirements Good written and verbal communication skills Ability to work effectively with non-technical personnel Experience with email and/or marketing automation software and integration with databases Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required. Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails Develop responsive email templates with extensive knowledge of AMPscript Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript is very essential Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) would be beneficial Master with SQL and robust understanding of Marketing Clouds contact data model Experience utilizing Journey Builder with thorough understanding of Audience Builder configuration. Ability to elicit requirements and translate to technical solutions that can scale across multiple business units Experience with web service integration (REST/SOAP) would be beneficial
Posted 3 weeks ago
12.0 - 15.0 years
1 - 5 Lacs
noida
Work from Office
Project Role : Application Tech Support Practitioner Project Role Description : Act as the ongoing interface between the client and the system or application. Dedicated to quality, using exceptional communication skills to keep our world class systems running. Can accurately define a client issue and can interpret and design a resolution based on deep product knowledge. Must have skills : Infrastructure Automation Good to have skills : NAMinimum 12 year(s) of experience is required Educational Qualification : 15 years full time education Summary :We are seeking a highly motivated and technically skilled GenAI & Prompt Engineering Specialist to join our Automation & Asset Development & Deployment team. This role will focus on designing, developing, and optimizing generative AI solutions using Python and large language models (LLMs). You will be instrumental in building intelligent automation workflows, refining prompt strategies, and ensuring scalable, secure AI deployments. Roles & Responsibilities:- Design, test, and optimise prompts for LLMs to support use cases which benefit the infra & application managed services.Build and maintain Python-based microservices and scripts for data processing, API integration, and model orchestration.Collaborate with SMEs to convert business requirements into GenAI-powered workflows, including chunking logic, token optimisation, and schema transformation.Work with foundation models and APIs (e.g., OpenAI, Vertex AI, Claude Sonnet) to embed GenAI capabilities into enterprise platforms.Ensure all AI solutions comply with internal data privacy, PII masking, and security standards.Conduct A/B testing of prompts, evaluate model outputs, and iterate based on SME feedback.Maintain clear documentation of prompt strategies, model behaviors, and solution architectures. Professional & Technical Skills: Strong proficiency in Python, including experience with REST APIs, data parsing, and automation scripting.Deep understanding of LLMs, prompt engineering, and GenAI frameworks (e.g., LangChain, RAG pipelines).Familiarity with data modelling, SQL, and RDBMS concepts.Experience with agentic workflows, token optimization, and schema chunking. Additional Information:- The candidate should have minimum 12 years of experience in Infrastructure Automation.- This position is based at our Noida office.- A 15 years full time education is required. Qualification 15 years full time education
Posted 3 weeks ago
1.0 - 3.0 years
1 - 5 Lacs
bengaluru
Work from Office
Project Role : Application Tech Support Practitioner Project Role Description : Act as the ongoing interface between the client and the system or application. Dedicated to quality, using exceptional communication skills to keep our world class systems running. Can accurately define a client issue and can interpret and design a resolution based on deep product knowledge. Must have skills : Python (Programming Language) Good to have skills : NAMinimum 5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :We are seeking a highly motivated and technically skilled GenAI & Prompt Engineering Specialist to join our Automation & Asset Development & Deployment team. This role will focus on designing, developing, and optimizing generative AI solutions using Python and large language models (LLMs). You will be instrumental in building intelligent automation workflows, refining prompt strategies, and ensuring scalable, secure AI deployments. Roles & Responsibilities:-Design, test, and optimise prompts for LLMs to support use cases which benefit the infra & application managed services.Build and maintain Python-based microservices and scripts for data processing, API integration, and model orchestration.Collaborate with SMEs to convert business requirements into GenAI-powered workflows, including chunking logic, token optimisation, and schema transformation.Work with foundation models and APIs (e.g., OpenAI, Vertex AI, Claude Sonnet) to embed GenAI capabilities into enterprise platforms.Ensure all AI solutions comply with internal data privacy, PII masking, and security standards.Conduct A/B testing of prompts, evaluate model outputs, and iterate based on SME feedback.Maintain clear documentation of prompt strategies, model behaviors, and solution architectures. Professional & Technical Skills: Strong proficiency in Python, including experience with REST APIs, data parsing, and automation scripting.Deep understanding of LLMs, prompt engineering, and GenAI frameworks (e.g., LangChain, RAG pipelines).Familiarity with data modelling, SQL, and RDBMS concepts.Experience with agentic workflows, token optimization, and schema chunking. Additional Information:- The candidate should have minimum 5 years of experience in Python (Programming Language).- This position is based at our Bengaluru office.- A 15 years full time education is required. Qualification 15 years full time education
Posted 3 weeks ago
1.0 - 2.0 years
3 - 8 Lacs
gurgaon/ gurugram
Remote
Job Overview The ESP Systems Associate - SFMC is responsible for the maintenance of all the ESP (Email Service Provider) Platforms used by the organization. This will require a good understanding of the various features, and limitations, of the ESPs. The ESP Systems Associate will also need to understand email marketing operations, understand current processes followed by the mail teams, to recommend ESP features that may solve their needs, or make their processes efficient, like setting up journeys, automations, etc. in ESPs. They will also need to learn about the various dev automations and API integrations built in-house for the email marketing operations, provide training to the mail teams, and support their daily activities. Primary Duties and Responsibilities Maintenance of ESP accounts. Recommendation and implementation of new ESP features. Collaborating with various email operations teams, to understand the needs for optimization and efficiency in processes. Training and providing support to mail teams for various Dev products and API integrations built in-house. Knowledge and Skills Required Strong understanding of various ESPs, their features, and limitations. Good knowledge of email marketing operations. Strong ability to understand custom-built dev products and their features. Flexibility in working with cross-location teams. Certification as a Salesforce Marketing Cloud Email Specialist will be an added advantage Experience 1-2 years minimum experience working with various ESP platforms (SFMC / Exact Target, Campaigner, Ongage, etc) Education Bachelor's degree in computer science or information technology, or equivalent experience
Posted 3 weeks ago
8.0 - 10.0 years
0 Lacs
gurugram, haryana, india
On-site
What We Do Matters At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. Were united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success. About The Role And Team The Knot Worldwide is looking for a passionate Marketing CRM Automation and Salesforce Marketing Cloud Expert who will be at the heart of creating and executing dynamic customer journeys, campaigns, and best in class automation across all CRM touchpoints to include email, push, SMS and in-app messaging for multiple brands (The Knot and Wedding Wire). The right candidate will be hands-on in the marketing platform (Salesforce Marketing Cloud) and needs to have the technical capacity to modify HTML email code, develop email, push notifications, In-app modal and SMS templates and messages, segment data (SQL), and set up tracking for proper attribution. This role is a great fit for someone with a marketing mindset who has the technical know-how to create sophisticated personalized communications. This is your chance to turn data into business opportunities, while collaborating with a fun and forward-thinking team to make sure we are building personalized and automated journeys for our couples to guide their wedding planning experience with TKWW. Responsibilities Building and managing exciting customer journeys, email, push, SMS and in-app campaigns and automations with Salesforce Marketing Cloud (think Journey Builder, Automation Studio, Email Studio, Data Extensions, Query Segmentation and AMPScript for personalization). A/B testing complex personalized CRM programs, triggers and journeys Deep understanding of customer data, tables and data extensions to easily enable and execute highly complex campaigns. Analyzing customer data from a variety of data table sources to create targeted segmentation and smart campaign strategies. Partnering with CRM campaign strategy managers to brainstorm, build and bring to life data-driven CRM campaigns and triggers. Building and executing personalized customer engagement CRM campaigns and automating them for maximum impact. Sharing your Salesforce Marketing Cloud expertise with the team and supporting campaigns across various business units. Keeping up with the latest and greatest in salesforce marketing cloud and SMS technology, and suggesting how we can improve and innovate internally. Setting up performance reports to track how well channels, campaigns, customer groups, and segments are performing. Working closely with the Marketing, Data Engineering and CRM Marketing operations teams to keep things running smoothly and to bring new ideas to life. Successful Candidates Have You&aposre a Salesforce Marketing Cloud whiz, with solid experience in Journey Builder, Automation Studio, SQL, AMPScript, HTML/CSS and Email Studio. Bonus points if you&aposre familiar with tools like Power BI, Alteryx, ERP, CRM systems, and data warehouses. Well-versed in all aspects of business intelligence, marketing analytics and ecommerce analytics and deep experience with applying analytics to digital commerce or digital marketing. Experience managing large-scale projects Experience using Salesforce Marketing Cloud (preferred) Expertise in email best practices, deliverability and CAN-SPAM regulations Experience with A/B testing methodologies Must exhibit strong verbal, interpersonal, and written communication skills Excellent team player with strong collaborative skills with the ability to work cross-functionally Ability to anticipate needs, innovate, and flourish in a fast-paced, global environment Fluency in English is essential willingness to work with US based teams/hours Min 8 years experience in CRM marketing automation/campaign execution in building, testing and deploying email, push notifications, SMS, and In-app marketing Min 3-5 years of Salesforce Marketing Cloud experience expert in Journey Builder, Automation Studio, SQL, AMPScript, HTML, SCSS and Email Studio. At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference! What We Love About You You Dream Big. You iterate and experiment to drive innovation. You Love Our Users. You keep our global community at the center of everything you do. You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion. You Hustle Every Day. You favor urgency and own your outcomes. You Win Together. People are at the heart of our success and you play as a team. What You Love About Us We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the office. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people. Together@TKWW is our approach to hybrid work. Its designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward. For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection. For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings. To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C. -- US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWWs legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWWs legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority. Show more Show less
Posted 3 weeks ago
4.0 - 9.0 years
10 - 20 Lacs
bengaluru
Remote
We are hiring a Senior Salesforce Marketing + Data Cloud Developer with 5+ years of experience to design real-time customer journeys, multi-channel campaigns, and AI-driven personalization using Marketing Cloud and Data Cloud. Required Candidate profile 5+ years in Salesforce Marketing Cloud (Core/Engagement) Expertise with Journey Builder, Automation Studio, triggers Strong knowledge of CRM data models and campaign objects AMPscript and dynamic
Posted 3 weeks ago
3.0 - 5.0 years
12 - 16 Lacs
gurugram
Work from Office
We are seeking an experienced Salesforce Marketing Cloud Consultant to implement, integrate, and optimize Salesforce Marketing Cloud across multiple channels such as Email, SMS, WhatsApp, and Push notifications. Responsibilities include configuring SFMC components like Email Studio, Mobile Studio, Contact Builder, Audience Builder, Automation Studio, Journey Builder, Reporting, and Einstein features. The role involves developing automated processes, writing SQL queries, and handling API integrations. The consultant will collaborate with cross-functional teams, providing support, troubleshooting, and guiding clients in best practices, while ensuring system stability and performance. This role requires a strong understanding of marketing automation and data governance.
Posted 3 weeks ago
3.0 - 5.0 years
20 - 25 Lacs
mumbai, delhi / ncr, bengaluru
Work from Office
We are seeking a skilled and motivated Salesforce Marketing Cloud Developer to join our team. The ideal candidate will be responsible for designing, developing, and implementing marketing automation solutions using Salesforce Marketing Cloud (SFMC). You will work closely with marketing, CRM, and IT teams to deliver personalized, data-driven campaigns that enhance customer engagement and drive business growth. Key Responsibilities: Design and develop solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio, etc.) Create and manage dynamic email templates using HTML, CSS, AMPscript, and SQL Build and optimize customer journeys and automation workflows Integrate SFMC with Salesforce CRM and other third-party platforms via APIs and connectors Manage data extensions, segmentation, and audience targeting strategies Monitor campaign performance and provide actionable insights Ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM) Collaborate with cross-functional teams to gather requirements and deliver solutions Required Skills & Qualifications: 3+ years of hands-on experience with Salesforce Marketing Cloud Proficiency in AMPscript, SQL, HTML, and CSS Experience with Journey Builder, Automation Studio, and Email Studio Strong understanding of data modeling and segmentation within SFMC Familiarity with REST/SOAP APIs and integration techniques Salesforce Marketing Cloud Developer Certification (preferred) Excellent problem-solving and communication skills Preferred Qualifications: Experience with Salesforce CRM (Sales/Service Cloud) Knowledge of scripting languages like JavaScript Familiarity with marketing analytics and reporting tools Agile/Scrum project experience Location: Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune, Remote. Timing: 2:30 PM to 11:30 PM
Posted 3 weeks ago
5.0 - 8.0 years
8 - 12 Lacs
mumbai
Work from Office
About The Role Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Custom Software Engineering Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designDesign, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for? Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC. Campaign Management:Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations.Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution. Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment.API Integration:Exposure to API integration to fully utilize SFMC s API capabilities.Marketing Automation Best Practices:Knowledge of Marketing Automation best practices.Salesforce Marketing Cloud Social Studio:End to end understanding of SFMC Social Studio.HTML and CSS:Familiarity with HTML and CSS for email template customization.Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPls) and providing actionable insights. Roles and Responsibilities: Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively. SFMC Configuration and Development:Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution.Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization.Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management:Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or joumey-based campaign using SFMC tools.Create Cloud pages within SFMC tool as per brief provided.Ensure accurate targeting and segmentation of campaign audiences.Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.Troubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation
Posted 3 weeks ago
5.0 - 10.0 years
10 - 14 Lacs
pune
Work from Office
Title and Summary Senior Specialist, Marketing OperationsOverview The Global B2B Marketing Operations team is looking for a Senior Specialist of Marketing Operations to help scale the lead generation function at Mastercard through technology and operational excellence. The ideal candidate is an experienced technical marketer with a track record of creative thinking to develop, execute, measure and optimize lead gen. campaigns. The Global B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data. Role In this technical marketing role, you will: Create marketing materials to support lead gen campaigns across email, social and web: forms, landing pages, email, nurture journeys etc. Implement A/B tests for emails and landing pages to drive engagement and conversion. Manage the lead lifecycle ensuring accurate and consistent lead capture, qualification, and routing through the lead funnel. Develop and run ABM and LinkedIn ad campaigns. Maintain content governance, metadata/taxonomy, and operational documentation. Lead end-to-end delivery of large-scale marketing initiatives. Analyze campaign performance and create dashboards and reports. Ensure compliance with branding, metadata accuracy, and global privacy regulations (GDPR, CAN-SPAM, CCPA). Present insights, campaign results, and project plans to senior stakeholders. Recommend best practices for lead generation, scoring, nurturing, and campaign setup. All About You The ideal candidate for this position should have: Bachelors or masters degree (MBA preferred) in marketing, business or a related field. 5+ years of experience in marketing operations/automation with 2+ years of hands-on experience in Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, and Intelligence Reports. Working knowledge of Adobe Experience Manager (AEM), Salesforce Sales Cloud, Cvent and Zoom/ON24 Experience designing ABM campaigns in 6sense/Demandbase Strong technical skills in HTML, CSS, JavaScript, AMPscript, and SQL. Analytical mindset with the ability to derive insights and make recommendations. Self-driven, curious, and adaptable to fast-paced environments. Willingness to work EMEA hours (12:00 PM 9:00 PM IST).
Posted 3 weeks ago
5.0 - 10.0 years
8 - 13 Lacs
pune, mumbai (all areas)
Hybrid
Looking for a Lead Marketing & Data Cloud Specialist to drive SFMC & Data Cloud operations, design customer journeys, optimize campaigns, ensure compliance, leverage data for personalization, and deliver scalable, data-driven marketing growth.
Posted 4 weeks ago
15.0 - 25.0 years
10 - 14 Lacs
gurugram
Work from Office
Project Role : Application Lead Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact. Must have skills : Salesforce Marketing Cloud Customer Data Platform Good to have skills : NAMinimum 15 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Lead, you will lead the effort to design, build, and configure applications, acting as the primary point of contact. Your typical day will involve collaborating with various teams to ensure that application requirements are met, overseeing the development process, and providing guidance to team members. You will also engage in problem-solving discussions, ensuring that the applications align with business objectives and user needs. Your role will require you to balance technical expertise with effective communication, ensuring that all stakeholders are informed and involved throughout the project lifecycle. Roles & Responsibilities:- Expected to be a Subject Matter Expert with deep knowledge and experience.- Should have influencing and advisory skills.- Responsible for team decisions.- Engage with multiple teams and contribute on key decisions.- Expected to provide solutions to problems that apply across multiple teams.- Facilitate workshops and meetings to gather requirements and feedback from stakeholders.- Mentor junior professionals, providing guidance and support in their development. Professional & Technical Skills: - Must To Have Skills: Proficiency in Salesforce Marketing Cloud Customer Data Platform.- Strong understanding of customer data integration and management.- Experience with application design and architecture principles.- Proficient in data analysis and reporting tools.- Ability to work collaboratively in a team-oriented environment. Additional Information:- The candidate should have minimum 15 years of experience in Salesforce Marketing Cloud Customer Data Platform.- This position is based at our Gurugram office.- A 15 years full time education is required. Qualification 15 years full time education
Posted 4 weeks ago
10.0 - 20.0 years
20 - 35 Lacs
hyderabad, pune, bengaluru
Hybrid
Job Title: Salesforce Architect Data Cloud & Marketing Cloud Hiring Locations : Bangalore, Pune, Trivandrum, Kochi, Hyderabad, Chennai Experience Range: Total IT Experience : 8+ years Salesforce Marketing Cloud Experience : Minimum 5 years (hands-on) Salesforce Data Cloud (CDP) Experience : Minimum 2 years Leadership Experience : Experience in leading cross-functional teams and mentoring junior architects Must Have Skills: Platform Expertise Strong hands-on experience with Salesforce Data Cloud (formerly CDP): Data unification, identity resolution, calculated insights, segmentation, data streams, harmonization rules Deep hands-on expertise in Salesforce Marketing Cloud : Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact Builder Development using AMPscript , SSJS , SQL , HTML/CSS , JavaScript Integration experience using REST/SOAP APIs Data model design and audience segmentation for large-scale, multi-channel campaigns Design of real-time and batch-based data ingestion and activation flows Proven ability to translate complex business requirements into scalable Salesforce architecture Strong experience integrating Salesforce Marketing Cloud with Sales Cloud , Service Cloud , and third-party platforms Experience in delivering projects in Agile environments, including sprint planning and estimation Experience with ETL tools like MuleSoft , Informatica , or Talend Ability to create architecture diagrams, reusable frameworks, and technical documentation Awareness of data privacy laws (e.g., GDPR, CAN-SPAM) and compliance standards Good to Have Skills: Experience with: Marketing Cloud Personalization (Interaction Studio) Datorama , Pardot , Social Studio AWS / GCP for data storage or event processing Familiarity with: Salesforce Administrator and Platform Developer I capabilities Salesforce Marketing Cloud Personalization Experience developing POCs and custom demos for client presentations Experience working with enterprise architecture frameworks Exposure to data governance , security models , and compliance audits Certifications: Required: Salesforce Marketing Cloud Consultant Salesforce Marketing Cloud Developer Salesforce Data Cloud Consultant Nice to Have: Salesforce Administrator (ADM201) Platform Developer I Marketing Cloud Personalization Specialist Key Responsibilities: Architect and implement unified customer data strategies using Data Cloud Lead technical discussions and requirement-gathering with business and technical teams Design scalable multi-channel SFMC solutions for campaign execution Manage integrations with Salesforce core clouds and external systems Mentor developers, review code/designs, and ensure delivery Create documentation, standards, and best practices Ensure governance, compliance, and high delivery quality across engagements Skills Salesforce,Amp,Javascript
Posted 4 weeks ago
1.0 - 3.0 years
2 - 6 Lacs
mumbai
Work from Office
About The Role Skill required: Marketing Operations - Quality Management Designation: Campaign Management Associate Qualifications: BSc Years of Experience: 1 to 3 years What would you do? The QA Analyst will be responsible for supporting and coordinating all aspects of QA activities of Campaign Process. Will be responsible for the Quality of the overall Campaign build Very good understanding of Adobe implementation and underlying data model. Eye for detail and ability to track and highlight bugs and issues. Ability to identify critical or complex areas in the system and test accordingly Ensure all quality standards are met What are we looking for? Bachelors degree, willing to work across different shifts Minimum 1 year experience in Email/Campaign Management required. Intimate knowledge of Campaign Management Best Practices and trends. Completes quality audits in accordance with current campaign guidelines. Uses designated tools to ensure targets are met and turnaround times are adhered to with defined accuracy standards. applications, responsive websites Experience in testing multiple operating system platforms (Macintosh, Windows, iOS, Android). Experience in testing multiple versions of multiple browsers (Firefox, Chrome, Safari, Internet Explorer). Experience in testing multiple device types (handset, tablet, PC, etc) Knowledge of mobile devices and industry trends Experience with Automated Testing tools a plus Desire to collaborate with others in a team environment Strong analytical knowledge in the marketing space.Accountability for planning and managing test activities Able to work in a highly dynamic environment and able to multi-task. Impeccable time management and communication skills Experience of working on MOS products:particularly Word, PowerPoint, Excel & Outlook. Other email delivery applications:Dream, ExactTarget, Marketo, Eloqua, Responsys Mandatory if they dont have Adobe high proficiency Knowledge of SQL and JS desirable Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification BSc
Posted 4 weeks ago
5.0 - 10.0 years
4 - 8 Lacs
mumbai
Work from Office
About The Role PM Key Roles and Responsibilities: Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality Be accountable for building integrations with internal and external apps on the platform Work closely with data engineering team to build data integrations scalable into and out of the platform Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously Monitor data streams for latency and quality issues Exposure of creating solutions based on campaign requirements Exposure to create email campaigns using content builder in SFMC AMP Scripting for dynamic builds. Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding. Should know about building block-based designs using the content builder Should know building multi-channel journeys in SFMC Should be well versed in creating and updating data extensions Working knowledge of Automation Studio Good knowledge of SQL queries TechnicalSkills : 5+ years of hands on experience working on Salesforce Marketing cloud Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder. Experience building applications and innovative email templates on the platform that drive business KPIs Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used Needs to understand the database structure to come up with exception handling while amp scripting Fundamentally curious and always tinkering and exploring new tech
Posted 4 weeks ago
5.0 - 10.0 years
2 - 6 Lacs
mumbai, thane, gurugram
Work from Office
APM Key Roles and Responsibilities: Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality Be accountable for building integrations with internal and external apps on the platform Work closely with data engineering team to build data integrations scalable into and out of the platform Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously Monitor data streams for latency and quality issues Exposure of creating solutions based on campaign requirements Exposure to create email campaigns using content builder in SFMC AMP Scripting for dynamic builds. Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding. Should know about building block-based designs using the content builder Should know building multi-channel journeys in SFMC Should be well versed in creating and updating data extensions Working knowledge of Automation Studio Good knowledge of SQL queries Technial Skills: 5+ years of hands on experience working on Salesforce Marketing cloud Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder. Experience building applications and innovative email templates on the platform that drive business KPIs Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used Needs to understand the database structure to come up with exception handling while amp scripting Fundamentally curious and always tinkering and exploring new tech Location: Navi Mumbai,Thane,Mumbai,Chandigarh,Mohali,Pune,Mumbai,India,Gurugram,Coimbatore,Mumbai Suburban,Bengaluru,Dombivli,Chennai,Chand,Panchkula,Pimpri-Chinchwad,Panvel,Ulhasnagar,Kharar,Hyderabad, Pune, Mumbai, Gurugram, New Delhi, Chennai, Hyderabad, Noida, Ahmedabad,Bhiwandi,Manesar,Tiruppur,Andheri,Whitefield,Kalyan,Tambaram,Secunderabad,Noida,Greater Noida,Gandhinagar, Vashi, Dombivli, Navi Mumbai, Panchkula, Thane, Mohali, Kharghar, Gachibowli, Manesar, Delhi, Belapur, Kalyan, Panvel, Borivali, Dwarka, Palakkad, Kandivali, Indiranagar, Ulhasnagar, Sohna, Faridabad, Ghaziabad, Indirapuram, Airoli, Andheri, Koramangala, Badlapur, Kukatpally
Posted 4 weeks ago
5.0 - 10.0 years
2 - 6 Lacs
ghaziabad
Work from Office
APM Key Roles and Responsibilities: Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality Be accountable for building integrations with internal and external apps on the platform Work closely with data engineering team to build data integrations scalable into and out of the platform Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously Monitor data streams for latency and quality issues Exposure of creating solutions based on campaign requirements Exposure to create email campaigns using content builder in SFMC AMP Scripting for dynamic builds. Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding. Should know about building block-based designs using the content builder Should know building multi-channel journeys in SFMC Should be well versed in creating and updating data extensions Working knowledge of Automation Studio Good knowledge of SQL queries Technial Skills: 5+ years of hands on experience working on Salesforce Marketing cloud Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder. Experience building applications and innovative email templates on the platform that drive business KPIs Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used Needs to understand the database structure to come up with exception handling while amp scripting Fundamentally curious and always tinkering and exploring new tech
Posted 4 weeks ago
5.0 - 10.0 years
2 - 6 Lacs
pune
Work from Office
APM Key Roles and Responsibilities: Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality Be accountable for building integrations with internal and external apps on the platform Work closely with data engineering team to build data integrations scalable into and out of the platform Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously Monitor data streams for latency and quality issues Exposure of creating solutions based on campaign requirements Exposure to create email campaigns using content builder in SFMC AMP Scripting for dynamic builds. Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding. Should know about building block-based designs using the content builder Should know building multi-channel journeys in SFMC Should be well versed in creating and updating data extensions Working knowledge of Automation Studio Good knowledge of SQL queries Technial Skills: 5+ years of hands on experience working on Salesforce Marketing cloud Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder. Experience building applications and innovative email templates on the platform that drive business KPIs Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used Needs to understand the database structure to come up with exception handling while amp scripting Fundamentally curious and always tinkering and exploring new tech
Posted 4 weeks ago
5.0 - 10.0 years
2 - 6 Lacs
hyderabad
Work from Office
APM Key Roles and Responsibilities: Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality Be accountable for building integrations with internal and external apps on the platform Work closely with data engineering team to build data integrations scalable into and out of the platform Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously Monitor data streams for latency and quality issues Exposure of creating solutions based on campaign requirements Exposure to create email campaigns using content builder in SFMC AMP Scripting for dynamic builds. Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding. Should know about building block-based designs using the content builder Should know building multi-channel journeys in SFMC Should be well versed in creating and updating data extensions Working knowledge of Automation Studio Good knowledge of SQL queries Technial Skills: 5+ years of hands on experience working on Salesforce Marketing cloud Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder. Experience building applications and innovative email templates on the platform that drive business KPIs Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used Needs to understand the database structure to come up with exception handling while amp scripting Fundamentally curious and always tinkering and exploring new tech
Posted 4 weeks ago
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