AMK Global Staffing

Position Overview We are seeking a dynamic and experienced Social Media Manager (Senior/Mid-Level) to lead our digital presence, manage a growing team, and drive results through effective social media strategies. This role involves strategic planning, paid marketing execution, content strategy development, analytics-driven growth, and team leadership. Key Responsibilities Strategy & Execution Develop and implement a comprehensive social media strategy aligned with business objectives and brand positioning. Lead content strategy and calendar planning across platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok, X/Twitter, etc.). Drive engagement, lead generation, and brand visibility across local and international audiences. Team & Project Management Manage, mentor, and guide the social media and creative team. Oversee workflow, allocate tasks, and ensure timely delivery of campaigns. Collaborate with cross-functional teams (Immigration Consultants, Sales, HR, Design, etc.) to align messaging. Content Development Supervise creation of engaging visual, written, and video content tailored to different platforms. Ensure consistency in brand tone, messaging, and compliance with industry regulations. Innovate with trending formats (Reels, Shorts, Webinars, Podcasts, Live Sessions). Paid Marketing & Performance Plan, execute, and optimize paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.). Manage advertising budgets effectively to maximize ROI. Track KPIs, analyze campaign performance, and prepare monthly reports. Analytics & Optimization Monitor platform analytics, competitor trends, and audience insights. Recommend new strategies to improve reach, conversions, and follower growth. Experiment with A/B testing, remarketing, and audience segmentation. Qualifications & Skills Bachelor’s degree in Marketing, Communications, Business, or related field. 4–8 years of proven experience in social media management, preferably in immigration, education, recruitment, or service-based industries. Strong understanding of social media trends, paid advertising, and content strategies. Experience managing small to mid-sized teams. Proficiency with tools like Meta Business Suite, Google Ads Manager, LinkedIn Campaign Manager, Canva, Buffer/Hootsuite, and Analytics platforms. Excellent communication, leadership, and project management skills. Creative mindset with strong attention to detail and brand positioning.