Performance Marketer Lead Rabbit Digital Branding Solutions

5.0 - 8.0 years

0 - 0 Lacs

hyderabad

Work from Office

Performance Marketer Lead Location - Hyderabad About Us Associated Advertising Pvt. Ltd. is one of Indias respected and enduring full-service advertising agencies, with a rich legacy of building brands that stand the test of time. With a Pan-India presence and our own independent digital branding arm — Rabbit Digital — we blend strategic insight, creative excellence, and design craft to create campaigns that connect, inspire, and deliver results. Role: Owns the overall performance marketing strategy for digital, e-commerce, and Q-commerce platforms, ensuring measurable ROI across all channels. Leads the team and ensures overall efficiency from strategy and planning to execution and optimization — across D2C, e-commerce, and Q-commerce channels. Key Responsibilities: Translate objectives into actionable plans for search, social, marketplaces, and Q-commerce platforms. Research platform-specific audience behaviour, competitor promotions, and keyword trends. Build media mix recommendations across D2C, marketplaces, and quick commerce. Work with buyers to ensure campaign accuracy and optimal execution. Develop integrated strategies across Google, Meta, LinkedIn, OTT, News Channels, Amazon Ads, Flipkart Ads, and Q-commerce platforms (Blinkit, Zepto, Instamart, etc.). Direct Media Buying on websites and driving performance campaigns Define KPIs, media mix, and budget allocation for marketplace + D2C campaigns. Guide creative for platform-specific ad formats (carousel, sponsored listings, in-app banners) with insights on what is working for the brand and what is not working. Monitor category trends, competitor activity, and promotional opportunities on marketplaces. Lead campaign reviews, identify scaling opportunities, and ensure spend efficiency. Maintain client relationships and present performance dashboards. Skills & Experience: 5–8 years in performance marketing, with proven e-commerce/Q-commerce experience. Strong analytics skills with Google Ads, Meta Ads, GA4, Amazon Brand Analytics, and marketplace dashboards. Knowledge on Marketing Automation flows and tools Knowledge on integrating with 3rd party tracking tools like Seismic, Neilson etc. Hands-on expertise in both media buying and marketplace optimization. Excellent stakeholder communication & cross-functional collaboration skills. Why Join Us Be part of a legacy agency and ambitious, creative, digitally driven team shaping the future of brands. A culture that values fresh thinking, collaboration, and growth. Industry Advertising Services

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