Job
Description
Position / Job Title Designation & Level Function Assistant Manager Sales & Marketing Assistant Manager Sales & Marketing Location VR Majha Date Immediate Joining About Virtuous Retail South Asia Sponsored by The Xander Group, VR South Asia (VR) is a leading integrated urban development and operating platform that designs, develops, owns and operates community-oriented lifestyle centers across India. VR's current portfolio comprises more than 14 million sqft. spread across six operational flagship centres - VR Chennai, VR Bengaluru, VR Punjab, VR Nagpur, VR Surat and VR Ambarsar, and two gateway projects under development in Delhi and Mumbai. Over the last 17 years, VR has redefined the spatial retail experience for consumers by delivering innovative centres that seamlessly integrate shopping, hospitality, food & beverage, flexible working and living, and leisure and entertainment. These award-winning lifestyle centres are designed and operated by VR as social hubs that are Connecting Communities, generating thousands of new jobs and contributing significantly to regional economies, while celebrating local culture and heritage, and enhancing the overall brand image of the host city. About the Opportunity Besides an attractive remuneration package, working for VRSA gives you the opportunity to join a high- growth platform that is leading the transformation of Indias urban built environment. In this role, you will be responsible for execution of offline and online marketing activities / events, managing digital marketing and social media handles, promotions and commercialization, ensure VR brand visibility, footfall management and achieving marketing revenue targets at the centre. Accountability Supporting Actions Activate and execute the annual events and promotions calendar to increase footfall at the mall / shopping center; ¢ Implement ATL, BTL, TTL, Marketing campaigns and brand strategies to achieve marketing revenue targets and create VR brand visibility; Marketing, commercialization and VR brand management ¢ Communicating and coordinating with various agencies (Event Production, Mall D©cor, and Printing) and make sure all requirements of the event(s) are met within the stipulated time frame; ¢ Generate revenue through Signage space selling, space on hire, branding revenues, co-branding and sponsorship, kiosks etc.; ¢ Aide in centers publicity through advertising, promotions, website, visual merchandising, magazine, newsletter in order to enhance the branding and positioning of the mall / shopping center; ¢ Devise marketing strategies to counter competition and attract customers with unique value propositions; Managing direct, digital and social media handles and marketing campaigns; ¢ ¢ Ensure content management and improvement of the centre website; ¢ Ensure timely market intelligence/ research data is available to curb the competition and develop new marketing strategies for mall / shopping center promotion; ¢ ¢ ¢ ¢ ¢ Assist in designing the mall / shopping center brochure; Leading and driving various CSR initiative. Effectively manage relationship with all the vendors / tenants; Develop individual marketing campaigns for retailers as required Maintain effective relationship with creative, PR, social media Relationship Management agencies and vendors event production, mall decor, printing etc.; ¢ Prepare weekly and monthly reports on the status and performance of marketing activities; MIS, Reporting ¢ Weekly / Monthly presentation to the management on overall sales & marketing function Preferred Qualities and Skills ¢ ¢ ¢ ¢ ¢ Excellent organizational and time-management skills A team player with leadership abilities Strong work ethic, intense drive, and initiative for service delivery. Excellent written and oral communication skills. Excellent negotiation and problem-solving skills VRSA is an equal opportunity employer. All aspects of employment, including decisions to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We celebrate diversity and do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, medical condition, pregnancy, gender, sexual orientation or gender identity.
