Altor Smart Mobility

About Altor: At Altor, we are redefining road safety through cutting-edge technology. From smart helmets to rider behaviour analysis and intercom solutions, with India’s first patented technology on smart helmets, we aim to make every ride safer and smarter. As we scale, we’re seeking a dynamic Marketing Generalist to expand our presence and engage our community across various platforms. Location: Kolkata HQ Role Type: Full-time Role Overview: We are seeking a Marketing Generalist who will be the driving force behind our digital and offline brand growth. The ideal candidate is a creative storyteller, hands-on executor, and data-driven marketer who can conceptualise, plan, and run campaigns end-to-end. You will be responsible for scaling our social media channels, building our rider community, and amplifying Altor’s voice across multiple touchpoints. Key Responsibilities: Social Media Growth Build and scale Altor’s social media presence using a blend of organic and paid strategies. Plan, create, and publish engaging content (posts, videos, reels, stories, blogs). Run data-driven campaigns to improve reach, engagement, and conversions. Campaigns & Content Conceptualise, design, and execute marketing campaigns end-to-end across channels. Collaborate with design and product teams for high-quality, impactful content. Monitor performance and optimise campaigns for maximum ROI. Community Building Manage and grow the #FriendsOfAltor & The Biking Podcast rider community across online and offline platforms. Drive engagement through discussions, activities, meetups, and activations. Email & Performance Marketing Create and manage email campaigns for product launches, community updates, and retention. Assist in executing inorganic campaigns across Google, Meta, and other platforms. Offline & On-ground Activations Conceptualise and execute events, brand activations, and partnerships with rider groups, colleges, and communities. Analytics & Growth Track, measure, and report performance across campaigns and channels. Experiment with new growth ideas and scale successful initiatives. What We’re Looking For: 1–3 years of experience in marketing, social media, or growth roles (startup/consumer brand experience is a plus). Strong understanding of social media platforms, trends, and analytics. Hands-on experience with campaign management, email tools, and digital advertising. Excellent communication skills with a flair for content creation (visual & written). Creative, resourceful, and execution-oriented mindset. Passion for mobility, tech, or biking communities is needed; being a rider is a major brownie point. Please share your Instagram profile with hr@altor.tech as a mandatory step for the application . What We Offer: Opportunity to shape the growth story of a pioneering smart mobility brand. Exposure to a mix of digital marketing, community building, and offline activations. A fast-paced, collaborative, and impact-driven work culture. Growth opportunities as Altor expands into new markets and product lines.