Roles and Responsibilities Qualification BE/B-Tech - Mechanical Key Skills And Accountabilities Strategic Planning and Execution Team Leadership Revenue, Sales Receivables Management, and Channel Management Client Relationship Management Market Analysis & Market Penetration After Sales service and Parts management Other Criteria Experience in Sales & Marketing function in an OEM environment Technical Expertise Show more Show less
Reporting To: Head - Marketing Experience: 8-10 Years (Preferably in B2B / Industrial / Capital Goods sectors/ Automotive) Location: Bangalore Role Purpose: To drive integrated marketing efforts that enhance lead generation, customer engagement, and sales enablement through digital channels, marketing automation, and sales operations support. This role bridges marketing initiatives with sales productivity to improve market share and customer reach. Key Responsibilities: 1. Market Analysis & Product Communication Conduct market research, customer insights, and competitor benchmarking for the concrete equipment sector. Develop product-specific content and technical collateral in collaboration with Product Management and Engineering team. Create newsletters, mailers, and product presentations for the Sales teams as per the brand guidelines. 2. Sales Operations Support Collaborate with Sales teams to optimize CRM utilization, lead tracking, and pipeline visibility. Coordinate with regional sales and product teams to map customer journeys and refine lead to conversion processes. Analyse sales data to identify trends, market opportunities, and gaps in customer engagement Support the development and rollout of Sales Enablement tools and Sales Apps . 3. Digital Marketing & Lead Generation Lead SEO, SEM, and paid media campaigns to boost digital footprint and inbound leads. Manage digital channels including social media content planning, email marketing, and landing page optimization. Drive lead generation through platforms like India MART and implement corrective actions based on monthly performance. 4. Marketing Automation & Tools Implement and manage marketing automation platforms like HubSpot, Zoho Marketing Plus, Salesforce Marketing Cloud, or Marketo . Automate email campaigns, customer segmentation, lead scoring, and nurture workflows. Track and report campaign performance and optimize for better ROI. 5. Events, Exhibitions & Campaigns Plan and execute participation in trade exhibitions like EXCON, BAUMA, Concrete Show in co-ordination with Marketing head Coordinate with product managers and regional teams for Product Launches, Roadshows, and Customer Meets . [ Focus to drive BTL activities ] Handle vendor management and logistics for marketing events. 6. After-Sales Marketing & Customer Engagement Support After Sales and Parts teams in conceptualizing and executing service campaigns, customer loyalty programs, and retention initiatives. Design content and campaigns for customer health check-ups and feedback collection through CRM team. 7. Reporting & Analytics Maintain dashboards for tracking digital marketing metrics, lead conversions, and sales enablement outcomes. Monitor CRM data hygiene and provide actionable insights for both Marketing and Sales teams. Assist in budgeting and monthly marketing expense tracking. Desired Skills & Competencies Strong experience in B2B marketing, sales operations, and digital campaign management. Hands-on knowledge of CRM platforms (Salesforce, Zoho CRM) and Marketing Automation tools (HubSpot, Marketo, Salesforce Marketing Cloud) . Excellent content development skills for technical and product marketing. Analytical mindset with experience in data-driven decision-making. Good collaboration and cross-functional coordination abilities. Proficient in tools like Google Analytics, LinkedIn Campaign Manager, SEO tools (SEMRush, Moz) . Educational Qualification MBA/PGDM in Marketing, Sales, or Business Analytics from a reputed institute. Preferred Industry Background B2B Industrial / Capital Goods / Construction Equipment / Automotive Components. Show more Show less
Roles and Responsibilities Configure, Maintain And Continuous Improvement Of MM Components Procurement processes (Purchase Requisition, Purchase Orders, RFQs, Approvals, Source list, Info record, Service entry sheets, etc). Inventory Management (Goods Receipt, goods issue, returns, transfer Posting, cycle count, physical inventory, etc). Material Master and Vendor Master configuration & data setup. Pricing procedure, Valuation and Account Determination. Automatic PO configuration, release procedures, etc. Set up organizational structures (plants, storage locations, purchase org, purchasing orgs). Output determination, Tax configuration, E Invoicing, E way bill, GST configurations Key Skills Required Strong understanding of Source-to-pay processes. Hands-on experience with SAP ECC and/or SAP S/4HANA MM implementation & support roles. Familiarity with ARIBA, SRM or Fiori apps (optional but valuable). Knowledge of GST, taxation, and country-specific settings. Exposure to cross modules of SD, PP & FICO. Exposure to PLM software & change management. Hands on experience with RICEF objects. Experience in end/super user support, training and user manual creation. Analytical Tools Proficiency in SAP Analytics Cloud, Power BI or similar tools for KPI monitoring and reporting Preferred Excel expertise required. Technical Expertise SAP Expertise Proficiency in SAP and PLM modules. Data Management Strong understanding of master & transactional data creation and validation. Exposure to Supplier relationship and/or Supply chain Management. Process Optimization Ability to streamline workflows for Purchase & Engineering ECN process. Knowledge of industry standards and best practices for manufacturing and quality assurance. Problem-Solving Skills Expertise in troubleshooting process & SAP-related issues Proactively identify process gaps/improvement areas and develop mitigation strategies. Certifications Certification in any SAP module or SAP HANA Experience is an added advantage. Any procurement/supply chain certification is an added advantage Behavioural Competencies Agility Confidence Collaboration Quick learner Key Internal Stakeholders Planning & Strategy Stores Purchase & SCM Finance & Accounts Show more Show less
As a Mechanical Engineer in this role, you will be responsible for strategic planning and execution, team leadership, revenue/sales receivables management, channel management, client relationship management, market analysis, market penetration, after-sales service, and parts management. Key Responsibilities: - Strategic planning and execution - Team leadership - Revenue and sales receivables management - Channel management - Client relationship management - Market analysis and market penetration - After-sales service and parts management Qualifications: - BE/B-Tech in Mechanical Engineering - Experience in sales and marketing functions in an OEM environment Please note that no additional details about the company were provided in the job description.,
As a Sales and Marketing Manager in the construction equipment industry, your role will involve the following responsibilities: - Responsible for sales & marketing activities - Handling collection and network development - Experience in dealer development - Leading and managing a team - Utilizing strong communication skills effectively Qualifications required for this position: - BE/B-Tech in Mechanical Engineering Additionally, a background in the construction equipment industry is preferred for this role.,