About the Role We are seeking a CRM & Automation Specialist to manage and optimize our customer databases and automation strategies, with a focus on AI events. This role is ideal for someone with deep expertise in CRM systems, marketing automation, and data-driven engagement strategies. The candidate should have a strong background in audience segmentation, lead nurturing, and workflow automation to enhance customer experiences and event engagement. Roles & Responsibilities: Develop and manage CRM strategies to enhance customer lifecycle management. Implement and optimize automation workflows for lead nurturing and event engagement. Maintain and segment customer databases for targeted marketing campaigns. Integrate CRM with other marketing and sales platforms for seamless data flow. Analyze performance metrics and continuously refine strategies for improved engagement. Skills & Qualifications: 10+ years of experience in CRM management, marketing automation, or related fields. 5+ years of experience handling CRM and automation for AI events. Expertise in CRM platforms (e.g., HubSpot, Salesforce) and automation tools. Strong analytical skills with experience in data segmentation and reporting. Ability to manage multiple projects and optimize workflows for efficiency.
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