Media Analyst, Trading & Optimization Target

2.0 - 7.0 years

0 Lacs

karnataka

On-site

As a Media Analyst at Target, you will play a crucial role in supporting the Roundel Media Team to meet the needs of Brand Category Marketing and Target Media Network businesses. Your primary focus will be on analyzing campaign performance, creating optimization recommendations, and evolving bid strategies. This position involves managing day-to-day tasks related to campaign setup and management, collaborating closely with internal teams and Target's agencies to enhance marketing outcomes. The ideal candidate for this role will have a passion for digital media, keen attention to detail, and a proactive approach to problem-solving. Responsibilities: - Understand the campaign requirements of our media vendor and ensure alignment with campaign objectives. - Collaborate with Media Analysts, Activation, and Product teams to ensure seamless workflow and achievement of vendor goals. - Analyze the Media Plan and ensure accurate campaign setup. - Effectively manage campaign budgets and allocate resources across different media channels. - Provide optimization strategies across various campaign channels like T.com, display, mobile, video, social, and search, considering creative and audience optimization tactics. - Monitor media campaign trends, evaluate performance, and suggest optimization tactics to enhance campaign efficiency. - Work with internal teams to translate campaign performance insights into actionable recommendations. - Analyze campaign reporting using various media tools and servers such as DFP, DCM, FB, Operative One, DBM, YieldEx, and Pinterest. - Demonstrate advanced knowledge of DSPs like DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, and Brightroll, and understand DMP workflows and audience segmentation. - Availability to work during US Day time (CST) for specific periods during the year. Requirements: - 2-7 years of experience in digital marketing with a focus on analytics or media execution. - Strong understanding of the Display Advertising Ecosystem and experience with ad networks, ad servers, rich media vendors, and social platforms. - Knowledge of retargeting, affinity models, and hands-on experience with DMP platforms is a plus. - Proficiency in Microsoft Excel and PowerPoint. - Excellent communication skills, quick learner, attention to detail, and ability to work independently. - Solution-focused with a positive attitude, effective time management, and high self-motivation. Join Target to be part of a community that values diversity, mutual respect, and continuous growth. Explore life at Target at [Target India Website](https://india.target.com/), discover our benefits [here](https://india.target.com/life-at-target/workplace/benefits), and learn more about our culture [here](https://india.target.com/life-at-target/belonging).,

Posted 2 days ago

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.