AEP Architect

Role Overview

• We are looking for an Adobe Experience Platform (AEP) Solution/Data Architect with strong expertise in Real-Time CDP and hands-on experience designing end-to-end customer experience ecosystems
• The candidate will be responsible for solution architecture, data modelling, identity strategy, ingestion patterns, and integration with activation platforms such as Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA)
• The role involves partnering with business, marketing, and engineering teams to define scalable AEP-driven personalization and audience activation strategies
• Key ResponsibilitiesAct as the primary architect for AEP solution design, ensuring scalable, secure, and performance-oriented implementation in enterprise environments
• Lead RT-CDP architecture and implementation, including profile store design, identity stitching strategy, and audience governance
• Design and optimize XDM schemas, data models, data governance rules, and data lineage for customer profiles & journey events
• Define ingestion patterns across Batch, Streaming, and Source Connectors and ensure efficient processing into Profile and Data Lake layers
• Align use cases with Real-Time Profile, segmentation methods (Batch, Streaming, Edge), and activation workflows
• Architect and guide execution for AJO campaigns and journey flows, connecting segmentation logic and trigger events
• Collaborate on CJA implementation, mapping datasets to reporting needs, and enabling multi-touch journey insights
• Review and optimize identity resolution, namespace usage, and deterministic/probabilistic identity stitching
• Provide guidance to development teams on data governance, privacy, and consent frameworks
• Troubleshoot platform data flow, segment performance, identity stitching issues, audience activation delays, and integration failures
• Work closely with business stakeholders, translating CX and personalization needs into platform architecture and solution roadmaps

Required Skills

• 10+ Years of experience in Data Engineering / Data Platforms / Customer Data Platforms / MarTech Ecosystems
• 3+ Years of hands-on experience with Adobe Experience Platform (RT-CDP)
• Strong experience in:oAEP Data Modelling & XDM Schema DesignoProfile & Identity Service architectureoSegmentation (Batch/Streaming/Edge) and activation patternsoData ingestion using Batch APIs, Streaming APIs, and Source ConnectorsDemonstrated exposure to:oAdobe Journey Optimizer (AJO) for orchestration and messaging use casesoCustomer Journey Analytics (CJA) for cross-channel journey analytics and dashboardingProficiency in SQL and familiarity with cloud data platforms (Azure/AWS/GCP)
• Solid understanding of data governance, PII handling, consent & privacy controls
• Preferred / Good to HaveAdobe Certified Expert or Architect certification (AEP / RT-CDP / AJO / CJA)
• Understanding of Adobe Experience Cloud ecosystem (Analytics, Target, Marketo)
• Knowledge of Python / Spark / Big Data frameworks for data processing pipelines
• Experience in multi-channel personalization strategy and enterprise MarTech integration patterns
• Soft SkillsClear communication and presentation skills to engage with senior stakeholders
• Ability to lead solution workshops and translate functional needs into technical architecture
• Strong analytical and problem-solving skills, with a consultative and structured approach